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A mobile game is a
video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
that is typically played on a
mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...
. The term also refers to all games that are played on any
portable device A mobile device or handheld device is a computer small enough to hold and operate in hand. Mobile devices are typically battery-powered and possess a flat-panel display and one or more built-in input devices, such as a touchscreen or keypad. Mo ...
, including from
mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...
(
feature phone Feature may refer to: Computing * Feature recognition, could be a hole, pocket, or notch * Feature (computer vision), could be an edge, corner or blob * Feature (machine learning), in statistics: individual measurable properties of the phenome ...
or
smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
), tablet, PDA to
handheld game console A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
,
portable media player A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics device capable of storing and playing digital media such as audio, images, and video files. Normally they refer to small, Electric battery, batter ...
or
graphing calculator Graphing Calculator may refer to: * Graphing calculators, calculators that are able to display and/or analyze mathematical function graphs * NuCalc, a computer software program able to perform many graphing calculator functions * Grapher, th ...
, with and without network availability. The earliest known game on a mobile phone was a
Tetris ''Tetris'' () is a puzzle video game created in 1985 by Alexey Pajitnov, a Soviet software engineer. In ''Tetris'', falling tetromino shapes must be neatly sorted into a pile; once a horizontal line of the game board is filled in, it disa ...
variant on the Hagenuk MT-2000 device from 1994. In 1997,
Nokia Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
launched ''
Snake Snakes are elongated limbless reptiles of the suborder Serpentes (). Cladistically squamates, snakes are ectothermic, amniote vertebrates covered in overlapping scales much like other members of the group. Many species of snakes have s ...
''. ''Snake'', which was
pre-installed Pre-installed software (also known as bundled software) is software already installed and licensed on a computer or smartphone bought from an original equipment manufacturer (OEM).app store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...
s in 2008, such as the
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...
from
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
. As the first mobile content marketplace operated directly by a mobile-
platform holder Since the origin of video games in the early 1970s, the video game industry, the players, and surrounding culture have spawned a wide range of technical and slang terms. 0–9 A ...
, the App Store significantly changed the
consumer behaviour Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psy ...
and quickly broadened the market for mobile games, as almost every smartphone owner started to download
mobile apps A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
.


History

Towards the end of the 20th century, mobile phone ownership became ubiquitous in the industrialised world due to the establishment of industry standards, and the rapid fall in cost of handset ownership, and use driven by
economies of scale In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of Productivity, output produced per unit of cost (production cost). A decrease in ...
. As a result of this explosion, technological advancement by handset manufacturers became rapid. With these technological advances, mobile phone games also became increasingly sophisticated, taking advantage of exponential improvements in display, processing, storage,
interfaces Interface or interfacing may refer to: Academic journals * ''Interface'' (journal), by the Electrochemical Society * '' Interface, Journal of Applied Linguistics'', now merged with ''ITL International Journal of Applied Linguistics'' * '' Inter ...
,
network bandwidth In computing, bandwidth is the maximum rate of data transfer across a given path. Bandwidth may be characterized as network bandwidth, data bandwidth, or digital bandwidth. This definition of ''bandwidth'' is in contrast to the field of signal ...
and
operating system An operating system (OS) is system software that manages computer hardware and software resources, and provides common daemon (computing), services for computer programs. Time-sharing operating systems scheduler (computing), schedule tasks for ...
functionality. The first such game that demonstrated the desire for handset games was a version of ''
Snake Snakes are elongated limbless reptiles of the suborder Serpentes (). Cladistically squamates, snakes are ectothermic, amniote vertebrates covered in overlapping scales much like other members of the group. Many species of snakes have s ...
'' that
Nokia Nokia Corporation is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporation, originally established as a pulp mill in 1 ...
had included on its devices since 1997. In 1999, NTT Docomo launched the
i-mode i-mode (, ) is a Japanese mobile internet (distinct from wireless internet) service operated by NTT DoCoMo. Unlike Wireless Application Protocols, i-mode encompasses a wider variety of internet standards, including web access, e-mail, and ...
mobile platform in Japan, allowing mobile games to be downloaded onto
smartphones A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as mult ...
. Several Japanese video game developers announced games for the i-mode platform that year, such as
Konami , commonly known as Konami, , is a Japanese multinational entertainment company and video game developer and video game publisher, publisher headquartered in Chūō, Tokyo, Chūō, Tokyo. The company also produces and distributes trading card ...
announcing its dating simulation ''
Tokimeki Memorial is a dating simulation series by Konami. It consists of eight main games in addition to many spin-offs. The games are notable in the dating sim genre for being highly nonlinear. Their nickname amongst their fans is the contraction ''TokiMemo'' ...
''. The same year,
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
and
Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered ...
were developing mobile phone adapters for their
handheld game consoles A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
, the
Game Boy Color The (GBC or CGB) is an 8-bit handheld game console developed by Nintendo. It was released in Japan on October 21, 1998, and to international markets that November. Compared to the original Game Boy, the Game Boy Color features a color TFT scre ...
and
WonderSwan The is a handheld game console released in Japan by Bandai. Developed in collaboration with Gunpei Yokoi's company Koto Laboratory, it was the final piece of hardware Yokoi worked on before his death in 1997. Launched in March 1999 during the ...
, respectively. By 2001, i-mode had users in Japan, along with more advanced handsets with graphics comparable to 8-bit consoles. A wide variety of games were available for the i-mode service, along with announcements from established
video game developers A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...
such as
Taito is a Japanese company that specializes in video games, Toy, toys, arcade cabinets, and game centers, based in Shinjuku, Tokyo. The company was founded by Michael Kogan in 1953 as the importing vodka, Vending machine, vending machines, and Juk ...
, Konami,
Namco was a Japanese multinational video game and entertainment company founded in 1955. It operated video arcades and amusement parks globally, and produced video games, films, toys, and arcade cabinets. Namco was one of the most influential c ...
, and
Hudson Soft was a Japanese video game company known for releasing numerous titles across video game consoles, home computers, and mobile phones. Headquartered in the Midtown Tower in Tokyo, it also maintained an office in the Hudson Building in Sapporo. F ...
, including ports of classic arcade games and 8-bit
console games A video game console is an electronic device that outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home consoles, which are generally placed in a permanent location connec ...
. By the mid-2000s there was a large market for mobile games, of which many were built on the
Java ME Java Platform, Micro Edition or Java ME is a computing platform for development and deployment of porting, portable code for embedded system, embedded and mobile devices (micro-controllers, sensors, gateways, mobile phones, personal digita ...
platform that many devices at the time supported. Earlier they could be obtained using
SMS Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, t ...
short codes before manufacturers as well as
mobile network operators A mobile network operator (MNO), also known as a mobile network provider, mobile network carrier, mobile , wireless service provider, wireless carrier, wireless operator, wireless telco, or cellular company, is a telecommunications provider of se ...
started offering them for download both on the
Web Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by ...
(on a PC to be transferred to the device) or directly via the air (using
GPRS General Packet Radio Service (GPRS), also called 2.5G, is a mobile data standard on the 2G cellular communication network's Global System for Mobile Communications, global system for mobile communications (GSM). Networks and mobile devices wit ...
, 3G or
Wi-Fi Wi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for Wireless LAN, local area networking of devices and Internet access, allowing nearby digital devices to exchange data by ...
). The launch of Apple's
iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
in 2007 and the
App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...
in 2008 radically changed the market. The iPhone's focus on larger memory, multitasks, and additional sensing devices, including the
touchscreen A touchscreen (or touch screen) is a type of electronic visual display, display that can detect touch input from a user. It consists of both an input device (a touch panel) and an output device (a visual display). The touch panel is typically l ...
in later model, made it ideal for
casual game A casual game is a video game targeted at a mass market audience, as opposed to a hardcore game, which is targeted at hobbyist gamers. Casual games may exhibit any type of gameplay and genre. They generally involve simpler rules, shorter sessio ...
s, while the App Store, which is also independent from mobile carriers, made it easy for developers to create and post apps to publish, and for users to search for and obtain new games. Further, the App Store added the ability to support
in-app purchase Microtransaction (mtx) refers to a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions ...
s in October 2009. This allowed games like ''
Angry Birds ''Angry Birds'' is a Finnish media franchise created by Rovio Entertainment, and owned by Sega. The game series focuses on the titular flock of colorful angry birds who try to save their eggs from green-colored pigs. Inspired by the game ''Cr ...
'' and ''
Cut the Rope Cut or CUT may refer to: Common uses * The act of cutting, the separation of an object into two through acutely directed force ** A type of wound ** Cut (archaeology), a hole dug in the past ** Cut (clothing), the style or shape of a garment ** ...
'' to find new monetization models away from the traditional
premium Premium may refer to: Marketing * Premium (marketing), a promotional item that can be received for a small fee when redeeming proofs of purchase that come with or on retail products * Premium segment, high-price brands or services in marketing ...
"pay once" model. Meanwhile, Apple's disruption caused the market to stabilized around iPhone devices and Google's Android-based phones which offered a similar app store through
Google Play Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certifie ...
. A further major shift game with 2012's ''
Candy Crush Saga ''Candy Crush Saga'' is a free-to-play tile-matching video game released by King on April 12, 2012, originally for Facebook; other versions for iOS, Android, Windows Phone, and Windows 10 followed. It is a variation of their browser game '' ...
'' and ''
Puzzle & Dragons is a puzzle video game with Role-playing video game, role-playing and strategy games, strategy elements, developed and published by GungHo Online Entertainment for the iOS, Android (operating system), Android, and Amazon Fire platforms. ''Puzz ...
'', games that used a stamina-like gameplay feature found in
social-network game A social network game (sometimes simply referred to as a social media game, social gaming, or online social game) is a type of online game that is played through social networks or social media. They typically feature gamification systems with m ...
s like ''
FarmVille ''FarmVille'' is a series of agriculture-simulation social network games developed and published by Zynga in 2009. It is similar to '' Happy Farm'' and ''Farm Town''. Its gameplay involves various aspects of farmland management, such as plo ...
'' to limit the number of times one could play it in a single period, but allowed optional
in-app purchases Microtransaction (mtx) refers to a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions ...
to restore that stamina immediately and continue playing. This new monetization brought in millions of players to both games and millions of
dollars Dollar is the name of more than 25 currencies. The United States dollar, named after the international currency known as the Spanish dollar, was established in 1792 and is the first so named that still survives. Others include the Australian d ...
in revenue, establishing the "
freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...
" model that would be a common approach for many mobile games going forward. Mobile gaming grew rapidly over the next several years, buoyed by rapid expansion in
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. By 2016, top mobile games were earning over a year, and the total revenue for the mobile games sector had surpassed that of other video game areas. Other major trends in mobile games have include the hyper-casual game such as ''
Flappy Bird ''Flappy Bird'' is a 2013 casual mobile game developed by Vietnamese video game artist and programmer Dong Nguyen (), under his game development company .Gears. The game is a side-scroller where the player controls a bird, Faby, attempting t ...
'' and ''
Crossy Road ''Crossy Road'' is an action game released on November 20, 2014. It was developed and published on iOS by Australian video game developer Hipster Whale and originally yodo1 on Android. The name and concept of the game play on the riddle joke " ...
'' and
location-based game A location-based game (also called location-enabled game, geolocation-based game, or simply geo game) is a type of game in which the gameplay evolves and progresses via a player's real world location. Location-based games must provide some mechanis ...
s like ''
Pokémon Go ''Pokémon Go'' (stylized as ''Pokémon GO'') is a 2016 augmented reality (AR) mobile game originally developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android devices. It uses mobile devic ...
''. Mobile gaming has impacted the larger video game market by drawing demand away from
handheld video game console A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
s; both
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
and
Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
had seen major drops in sales of their 2011 handhelds compared to their 2004 predecessors as a result of mobile gaming. At the same time, mobile gaming introduced the concept of
microconsole A microconsole is a home video game console that is typically powered by low-cost computing hardware, making the console lower-priced compared to other home consoles on the market. The majority of microconsoles, with a few exceptions such as ...
s, low-cost, low-powered
home video game console A home video game console is a video game console that is designed to be connected to a display device, such as a television, and an external power source as to play video games. While initial consoles were dedicated units with only a few game ...
s that used mobile operating systems to take advantage of the wide variety of games available on these platforms.


Calculator games

Calculator gaming is a form of gaming in which
games A game is a Structure, structured type of play (activity), play usually undertaken for entertainment or fun, and sometimes used as an Educational game, educational tool. Many games are also considered to be Work (human activity), work (such as p ...
are played on
programmable calculator Programmable calculators are calculators that can automatically carry out a sequence of operations under the control of a stored computer programming, program. Most are Turing complete, and, as such, are theoretically general-purpose computers. ...
s, especially
graphing calculator Graphing Calculator may refer to: * Graphing calculators, calculators that are able to display and/or analyze mathematical function graphs * NuCalc, a computer software program able to perform many graphing calculator functions * Grapher, th ...
s. In 1980,
Casio is a Japanese multinational electronics manufacturing corporation headquartered in Shibuya, Tokyo, Japan. Its products include calculators, mobile phones, digital cameras, electronic musical instruments, and analogue and digital watches. It ...
's MG-880
pocket calculator An electronic calculator is typically a portable electronic device used to perform calculations, ranging from basic arithmetic to complex mathematics. The first solid-state electronic calculator was created in the early 1960s. Pocket-siz ...
had a built-in "Invaders" game (essentially a downscaled ''
Space Invaders is a 1978 shoot 'em up video game developed and published by Taito for Arcade video game, arcades. It was released in Japan in April 1978, with the game being released by Midway Manufacturing overseas. ''Space Invaders'' was the first fixed s ...
'' clone), released in the Summer that year. Another early example is the
type-in program A type-in program or type-in listing was computer source code printed in a home computer magazine or book. It was meant to be entered via the keyboard by the reader and then saved to cassette tape or floppy disk. The result was a usable game, ut ...
'' Darth Vader's Force Battle'' for the
TI-59 The TI-59 is an early programmable calculator, that was manufactured by Texas Instruments from 1977. It is the successor to the TI SR-52, quadrupling the number of "program steps" of storage, and adding "ROM Program Modules" (an insertable ROM ...
, published in ''
BYTE The byte is a unit of digital information that most commonly consists of eight bits. Historically, the byte was the number of bits used to encode a single character of text in a computer and for this reason it is the smallest addressable un ...
'' in October 1980. The magazine also published a version of ''
Hunt the Wumpus ''Hunt the Wumpus'' is a text-based adventure game developed by Gregory Yob in 1973. In the game, the player moves through a series of connected caves, arranged as the vertices of a dodecahedron, as they hunt a monster named the Wumpus. The tu ...
'' for the
HP-41C The HP-41C series are programmable, expandable, continuous memory handheld RPN calculators made by Hewlett-Packard from 1979 to 1990. The original model, HP-41C, was the first of its kind to offer alphanumeric display capabilities. Later came ...
. Few other games exist for the earliest of programmable calculators (including the Hewlett-Packard 9100A, one of the first scientific calculators), such as the long-popular ''
Lunar Lander A lunar lander or Moon lander is a Lander (spacecraft), spacecraft designed to Moon landing, land on the surface of the Moon. As of 2024, the Apollo Lunar Module is the only lunar lander to have ever been used in human spaceflight, completing s ...
'' game often used as an early programming exercise. However, limited program address space and lack of easy program storage made calculator gaming a rarity even as programmables became cheap and relatively easy to obtain. It was not until the early 1990s when
graphing calculator Graphing Calculator may refer to: * Graphing calculators, calculators that are able to display and/or analyze mathematical function graphs * NuCalc, a computer software program able to perform many graphing calculator functions * Grapher, th ...
s became more powerful and cheap enough to be common among
high school A secondary school, high school, or senior school, is an institution that provides secondary education. Some secondary schools provide both ''lower secondary education'' (ages 11 to 14) and ''upper secondary education'' (ages 14 to 18), i.e., ...
students for use in mathematics. The new graphing calculators, with their ability to transfer files to one another and from a
computer A computer is a machine that can be Computer programming, programmed to automatically Execution (computing), carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic set ...
for backup, could double as game consoles. Calculators such as HP-48 and
TI-82 The TI-82 is a graphing calculator made by Texas Instruments. The TI-82 was designed in 1993 as an upgraded version of and replacement for the TI-81. It was the direct predecessor of the TI-83. It shares with the TI-85 a 6 MHz Zilog Z80 ...
could be programmed in proprietary
programming language A programming language is a system of notation for writing computer programs. Programming languages are described in terms of their Syntax (programming languages), syntax (form) and semantics (computer science), semantics (meaning), usually def ...
s such as RPL programming language or
TI-BASIC TI-BASIC is the official name of a BASIC-like language built into Texas Instruments' graphing calculators. TI-BASIC is a language family of three different and incompatible versions, released on different products: * TI-BASIC 83 (on Z80 proces ...
directly on the calculator; programs could also be written in
assembly language In computing, assembly language (alternatively assembler language or symbolic machine code), often referred to simply as assembly and commonly abbreviated as ASM or asm, is any low-level programming language with a very strong correspondence bet ...
or (less often) C on a desktop computer and transferred to the calculator. As calculators became more powerful and memory sizes increased, games increased in complexity. By the 1990s, programmable calculators were able to run implementations by hobbyists of games such as ''
Lemmings A lemming is a small rodent, usually found in or near the Arctic in tundra biomes. Lemmings form the subfamily Arvicolinae (also known as Microtinae) together with voles and muskrats, which form part of the superfamily Muroidea, which also incl ...
'' and ''
Doom Doom is another name for damnation. Doom may also refer to: People * Doom (professional wrestling), the tag team of Ron Simmons and Butch Reed * Daniel Doom (1934–2020), Belgian cyclist * Debbie Doom (born 1963), American softball pitche ...
'' (Lemmings for HP-48 was released in 1993; Doom for HP-48 was created in 1995). Some games such as Dope Wars caused controversy when students played them in school. The look and feel of these games on an HP-48 class calculator, due to the lack of dedicated audio and video circuitry providing hardware acceleration, can at most be compared to the one offered by 8-bit handheld consoles such as the early
Game Boy The is a handheld game console developed by Nintendo, launched in the Japanese home market on April 21, 1989, followed by North America later that year and other territories from 1990 onwards. Following the success of the Game & Watch single-ga ...
or the Gameking (
low resolution Image resolution is the level of detail of an image. The term applies to digital images, film images, and other types of images. "Higher resolution" means more image detail. Image resolution can be measured in various ways. Resolution quantifies ...
,
monochrome A monochrome or monochromatic image, object or palette is composed of one color (or values of one color). Images using only shades of grey are called grayscale (typically digital) or black-and-white (typically analog). In physics, mon ...
or
grayscale In digital photography, computer-generated imagery, and colorimetry, a greyscale (more common in Commonwealth English) or grayscale (more common in American English) image is one in which the value of each pixel is a single sample (signal), s ...
graphics), or to the built-in games of non-
Java Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...
or
BREW Binary Runtime Environment for Wireless (BREW, also known as Brew MP or Qualcomm BREW) is an obsolete application development platform created by Qualcomm, originally for code division multiple access (CDMA) mobile phones, featuring third-party a ...
enabled
cell phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...
s. Games continue to be programmed on graphing calculators with increasing complexity. A wave of games appeared after the release of the
TI-83 Plus The TI-83 series is a series of graphing calculators manufactured by Texas Instruments. The original TI-83 is itself an upgraded version of the TI-82. Released in 1996, it was one of the most popular graphing calculators for students. In addit ...
/
TI-84 Plus series The TI-84 Plus is a graphing calculator made by Texas Instruments which was released in early 2004. There is no original TI-84, only the TI-84 Plus, the TI-84 Plus Silver Edition models, the TI-84 Plus C Silver Edition, the TI-84 Plus CE, and ...
, among TI's first graphing calculators to natively support assembly.
TI-BASIC TI-BASIC is the official name of a BASIC-like language built into Texas Instruments' graphing calculators. TI-BASIC is a language family of three different and incompatible versions, released on different products: * TI-BASIC 83 (on Z80 proces ...
programming also rose in popularity after the release of third-party libraries. Assembly remained the language of choice for these calculators, which run on a
Zilog Z80 The Zilog Z80 is an 8-bit computing, 8-bit microprocessor designed by Zilog that played an important role in the evolution of early personal computing. Launched in 1976, it was designed to be Backward compatibility, software-compatible with the ...
processor, although some assembly implements have been created to ease the difficulty of learning assembly language. For those running on a
Motorola 68000 The Motorola 68000 (sometimes shortened to Motorola 68k or m68k and usually pronounced "sixty-eight-thousand") is a 16/32-bit complex instruction set computer (CISC) microprocessor, introduced in 1979 by Motorola Semiconductor Products Sector ...
processor (like the
TI-89 The TI-89 and the TI-89 Titanium are graphing calculators developed by Texas Instruments (TI). They are differentiated from most other TI graphing calculators by their computer algebra system, which allows symbolic manipulation of algebra ...
), C programming (possible using TIGCC) has begun to displace assembly. Because they are easy to program without outside tools, calculator games have survived despite the proliferation of
mobile device A mobile device or handheld device is a computer small enough to hold and operate in hand. Mobile devices are typically battery-powered and possess a flat-panel display and one or more built-in input devices, such as a touchscreen or keypad. ...
s such as
mobile phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This rad ...
s and PDAs.


Industry structure

Total global
revenue In accounting, revenue is the total amount of income generated by the sale of product (business), goods and services related to the primary operations of a business. Commercial revenue may also be referred to as sales or as turnover. Some compan ...
from mobile games was estimated at $2.6 billion in 2005 by ''Informa Telecoms'' and ''Media''. Total revenue in 2008 was $5.8 billion. The largest mobile gaming markets were in the Asia-Pacific nations
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
and
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
, followed by the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. In 2012, the market had already reached $7.8 billion A new report was released in November 2015 showing that 1887 app developers would make more than one million dollars on the Google and iOS app stores in 2015. Mobile gaming revenue reached $50.4 billion in 2017, occupying 43% of the entire global gaming market and poised for further growth. It is expected to surpass the combined revenues from both
PC gaming A personal computer game, or abbreviated PC game, also known as a computer game, is a video game played on a personal computer (PC). The term ''PC game'' has been popularly used since the 1990s referring specifically to games on "Wintel" (Micr ...
and
console gaming A video game console is an electronic device that outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home consoles, which are generally placed in a permanent location connect ...
in 2018.


Different platforms

Mobile games have been developed to run on a wide variety of platforms and technologies. These include the (today largely defunct)
Palm OS Palm OS (also known as Garnet OS) is a discontinued mobile operating system initially developed by Palm, Inc., for personal digital assistants (PDAs) in 1996. Palm OS was designed for ease of use with a touchscreen-based graphical user interface. ...
,
Symbian Symbian is a discontinued mobile operating system (OS) and computing platform designed for smartphones. It was originally developed as a proprietary software OS for personal digital assistants in 1998 by the Symbian Ltd. consortium. Symbian OS ...
,
Adobe Flash Lite Adobe Flash Lite (formerly Macromedia Flash Lite) is a discontinued lightweight version of Adobe Flash Player, a software application published by Adobe Systems for viewing Flash content. Flash Lite operates on devices that Flash Player cannot, ...
, NTT DoCoMo's
DoJa Doja may refer to: Music * Doja Cat, American rapper and singer * "Doja" (Snot and ASAP Rocky song), 2022 * "Doja" (Central Cee song), 2022 Other * DoJa, a Java application environment specification See also * Dojo A is a hall ...
,
Sun The Sun is the star at the centre of the Solar System. It is a massive, nearly perfect sphere of hot plasma, heated to incandescence by nuclear fusion reactions in its core, radiating the energy from its surface mainly as visible light a ...
's
Java Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...
,
Qualcomm Qualcomm Incorporated () is an American multinational corporation headquartered in San Diego, California, and Delaware General Corporation Law, incorporated in Delaware. It creates semiconductors, software and services related to wireless techn ...
's
BREW Binary Runtime Environment for Wireless (BREW, also known as Brew MP or Qualcomm BREW) is an obsolete application development platform created by Qualcomm, originally for code division multiple access (CDMA) mobile phones, featuring third-party a ...
, WIPI,
BlackBerry BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...
, Nook and early incarnations of
Windows Mobile Windows Mobile is a discontinued mobile operating system developed by Microsoft for smartphones and personal digital assistants (PDA). Designed to be the portable equivalent of the Windows desktop OS in the emerging Mobile device, mobile/port ...
. Today, the most widely supported platforms are
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
's
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
's Android. The mobile version of
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
's
Windows 10 Windows 10 is a major release of Microsoft's Windows NT operating system. The successor to Windows 8.1, it was Software release cycle#Release to manufacturing (RTM), released to manufacturing on July 15, 2015, and later to retail on July 2 ...
(formerly
Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...
) is also actively supported, although in terms of market share remains marginal compared to iOS and Android.
Java Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...
was at one time the most common platform for mobile games, however its performance limits led to the adoption of various native binary formats for more sophisticated games. Due to its ease of porting between mobile operating systems and extensive developer community,
Unity Unity is the state of being as one (either literally or figuratively). It may also refer to: Buildings * Unity Building, Oregon, Illinois, US; a historic building * Unity Building (Chicago), Illinois, US; a skyscraper * Unity Buildings, Liverpoo ...
is one of the most widely used engines used by modern mobile games. Apple provides a number of proprietary technologies (such as
Metal A metal () is a material that, when polished or fractured, shows a lustrous appearance, and conducts electrical resistivity and conductivity, electricity and thermal conductivity, heat relatively well. These properties are all associated wit ...
) intended to allow developers to make more effective use of their hardware in iOS-native games.


Monetization

With the introduction of the
iOS App Store The App Store is an app marketplace developed and maintained by Apple, for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be download ...
and support for in-app purchases by October 2009, the methods through which mobile games earn revenue have diverged significantly away from traditional game models on consoles or computers. Since 2009, a number of models have developed, and a mobile game developer/publisher may use one or a combination of these models to make revenue. ;Premium :The premium model is akin to the traditional model where the user pays for the full game upfront. Additional
downloadable content content (DLC) is additional content created for an already released video game, distributed through the Internet by the game's publisher. It can be added for no extra cost or as a form of video game monetization, enabling the publisher to gain ad ...
may be available which can be purchased separately. Initial games released to the App Store before in-app purchases were available used this approach, and still common for many types of games. ;Freemium :The
freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...
or "free to try" model offers a small portion of the game for free, comparable to a
game demo A game demo is a trial version of a video game that is limited to a certain time period or a point in progress. A game demo comes in forms such as shareware, demo discs, downloadable software, and tech demos. Distribution In the early 1990s, ...
. After completing this, the player is given the option to make a one-time in-app purchase to unlock the rest of the game. Early games shortly after the introduction of the in-app purchase feature used this approach such as ''
Cut the Rope Cut or CUT may refer to: Common uses * The act of cutting, the separation of an object into two through acutely directed force ** A type of wound ** Cut (archaeology), a hole dug in the past ** Cut (clothing), the style or shape of a garment ** ...
'' and ''
Fruit Ninja ''Fruit Ninja'' is a video game developed by Halfbrick originally released on April 21, 2010. In the game, the player must slice fruit that is thrown into the air by swiping the device's touch screen with their finger(s) or (in the case of the ...
''. ;Free-to-play :A
free-to-play "Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models tha ...
game requires no cost at all to play, and generally is designed to be playable from start to finish without having to spend any money into the game. However, the game will include gameplay mechanics which may slow progress towards completing the game. Commonly in mobile games, this is some form of energy or stamina that limits how many turns or actions a player can take each day. By using in-app purchases, the player can immediately restore their energy or stamina and continue on. In-app purchases can also be used to buy power-ups and other items to give the player a limited-time advantage to help complete the game. While free-to-play games had been common on computers prior to mobile, the method was popularized in mobile gaming with ''
Candy Crush Saga ''Candy Crush Saga'' is a free-to-play tile-matching video game released by King on April 12, 2012, originally for Facebook; other versions for iOS, Android, Windows Phone, and Windows 10 followed. It is a variation of their browser game '' ...
'' and ''
Puzzle & Dragons is a puzzle video game with Role-playing video game, role-playing and strategy games, strategy elements, developed and published by GungHo Online Entertainment for the iOS, Android (operating system), Android, and Amazon Fire platforms. ''Puzz ...
''. ;Advertising-supported :A
ad-supported Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...
game will be free to download and play, but periodically or persistently, the game will show an advertisement to the user which they will have to watch through before they can continue with the game. The developer earns revenue from the advertising network. In some cases, an in-app purchase allows the player to fully disable ads in these games. ;Subscription model :A subscription-based game will offer a base version with limited features that can be played for free, but additional premium features can be obtained if the user pays a monthly subscription fee. If they terminate their subscription, they lose access to those features, though typically not any game progression related to those features, and can pick up those features later by restarting their subscription. Many game apps are free to play through a combination of these models. Over time, mobile developers of these types of apps have observed that the bulk of their players do not spend any funds on their game, but instead revenues are generated from a small fraction, typically under 10% of their total players. Further, most of the revenue is generated by a very small fraction, about 2%, of the total players, who routinely spend large amounts of money on the game. A similar split on revenue had been seen in
social-network game A social network game (sometimes simply referred to as a social media game, social gaming, or online social game) is a type of online game that is played through social networks or social media. They typically feature gamification systems with m ...
s played in
browsers Browse, browser, or browsing may refer to: Computing *Browser service, a feature of Microsoft Windows to browse shared network resources *Code browser, a program for navigating source code *File browser or file manager, a program used to manage f ...
. These players are known as "whales", inspired by same term used for high rolling gamblers. The social nature of a mobile game has also been found to affect its revenue, as games that encourage players to work in teams or clans will lead to increased spending from engaged players.


Common limits of mobile games

Mobile games tend to be small in scope (in relation to mainstream PC and console games). Storage and memory limitations (sometimes dictated at the platform level) place constraints on file size that presently rule out the direct migration of many modern PC and console games to mobile. One major problem for developers and publishers of mobile games is describing a game in such detail that it gives the customer enough information to make a purchasing decision.


Location-based mobile games

Games played on a mobile device using localization technology like
GPS The Global Positioning System (GPS) is a satellite-based hyperbolic navigation system owned by the United States Space Force and operated by Mission Delta 31. It is one of the global navigation satellite systems (GNSS) that provide geol ...
are called
location-based game A location-based game (also called location-enabled game, geolocation-based game, or simply geo game) is a type of game in which the gameplay evolves and progresses via a player's real world location. Location-based games must provide some mechanis ...
s or location-based mobile games. These are not only played on mobile hardware but also integrate the player's position into the game concept. In other words, while it does not matter for a normal mobile game where exactly the player is (play them anywhere at any time), the player's
coordinate In geometry, a coordinate system is a system that uses one or more numbers, or coordinates, to uniquely determine and standardize the position of the points or other geometric elements on a manifold such as Euclidean space. The coordinates are ...
and movement are the main elements in a location-based mobile game. A well known example is the outdoor recreational activity of
geocaching Geocaching (, ) is an outdoor recreational activity, in which participants use a Global Positioning System (GPS) receiver or mobile device and other navigational techniques to hide and seek containers, called ''geocaches'' or ''caches'', at sp ...
, which can be played on any mobile device with integrated or external GPS receiver. External GPS receivers are usually connected via
Bluetooth Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is li ...
. Several other location-based mobile games, such as the 2001 game ''
BotFighters BotFighters is a location-based mobile game and a pervasive game, developed by It's Alive Mobile Games AB! (acquired by Digiment in 2007) designed to be a MMORPG played in an urban environment. It was possibly the world's first commercial locat ...
'', were closer to research
prototypes A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and software programming. A prototype is generally used to ...
rather than being commercial successes. Location-based mobile games sometimes have
augmented reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...
functionality, such as in the case of the 2016 game ''
Pokémon Go ''Pokémon Go'' (stylized as ''Pokémon GO'') is a 2016 augmented reality (AR) mobile game originally developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android devices. It uses mobile devic ...
''. Usually in these cases the augmented reality functionality is not at the center of the experience.


Augmented reality games

Mobile devices have been used as a platform for Augmented reality (AR in short) games, using the device's camera(s) to as an input for the game. While playing the game, the player aims the device's camera at a location and through the device's screen, sees the area captured by the camera plus computer-generated graphics atop it, augmenting the display and then allowing the player to
interact Advocates for Informed Choice, dba interACT or interACT Advocates for Intersex Youth, is a 501(c)(3) nonprofit organization advocating for the legal and human rights of children with intersex traits. The organization was founded in 2006 and fo ...
that way. The graphics are generally drawn as to make the generated image appear to be part of the captured background, and will be rendered app memorizing as the player moves the device around. The most successful and notable example for a mobile game that has an augmented reality feature is ''
Pokémon Go ''Pokémon Go'' (stylized as ''Pokémon GO'') is a 2016 augmented reality (AR) mobile game originally developed and published by Niantic in collaboration with Nintendo and The Pokémon Company for iOS and Android devices. It uses mobile devic ...
'' (2016), where the player travels to locations marked on their GPS map and then can enable the augmented reality mode to find Pokémon creatures to capture. However, as of January 2022 there has been a lack of significant AR mobile games success since, with several AR mobile game projects being shut down, such as
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
's
Minecraft Earth ''Minecraft Earth'' was an augmented reality and geolocation-based sandbox game developed by Mojang Studios and Blackbird interactive and published by Xbox Game Studios. A spin-off of the video game ''Minecraft'', it was first announced in May ...
and Niantic's Catan: World Explorers


Multipurpose games

Since mobile devices have become present in the majority of households (at least in the
developed countries A developed country, or advanced country, is a sovereign state that has a high quality of life, developed economy, and advanced technological infrastructure relative to other less industrialized nations. Most commonly, the criteria for eval ...
), there are more and more games created with
educational Education is the transmission of knowledge and skills and the development of character traits. Formal education occurs within a structured institutional framework, such as public schools, following a curriculum. Non-formal education also fol ...
,
lifestyle Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term "style of life" () was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', w ...
and,
health Health has a variety of definitions, which have been used for different purposes over time. In general, it refers to physical and emotional well-being, especially that associated with normal functioning of the human body, absent of disease, p ...
improvement purposes. For example, mobile games can be used in speech-language pathology, children's rehabilitation in hospitals (Finnish startup Rehaboo!), acquiring new useful or healthy habits (
Habitica Habitica, formerly HabitRPG, is an online task management application developed by HabitRPG, Inc. It was founded on January 30, 2013. The application uses the format of a role-playing game to organize tasks. Habitica is an open source project ...
), memorizing things and learning languages (
Memrise Memrise is a British language platform that uses spaced repetition of flashcards to increase the rate of learning. It is based in London, UK. Memrise offers user-generated content on a wide range of other subjects. The Memrise app has courses i ...
). There are also apps with similar purposes which are not games per se, in this case, they are called ''gamified apps''. Sometimes it is difficult to draw a line between multipurpose games and gamified apps.


Multiplayer mobile games

Many mobile games support multiple players, either remotely over a network or locally via
Wi-Fi Wi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for Wireless LAN, local area networking of devices and Internet access, allowing nearby digital devices to exchange data by ...
, Bluetooth or similar technology. There are several options for playing multiplayer games on mobile phones: live
synchronous Synchronization is the coordination of events to operate a system in unison. For example, the conductor of an orchestra keeps the orchestra synchronized or ''in time''. Systems that operate with all parts in synchrony are said to be synchrono ...
tournaments A tournament is a competition involving at least three competitors, all participating in a sport or game. More specifically, the term may be used in either of two overlapping senses: # One or more competitions held at a single venue and concentr ...
and
turn-based Timekeeping is relevant to many types of games, including video games, tabletop role-playing games, board games, and sports. The passage of time must be handled in a way that players find fair and easy to understand. In many games, this is don ...
asynchronous Asynchrony is any dynamic far from synchronization. If and as parts of an asynchronous system become more synchronized, those parts or even the whole system can be said to be in sync. Asynchrony or asynchronous may refer to: Electronics and com ...
tournaments. In live tournaments random players from around the world are matched together to compete. This is done using different networks such as
Game Center Game Center is a service by Apple that allows users to play and challenge friends when playing online multiplayer social gaming network games. Games can share multiplayer functionality between the Mac and iOS versions of the app. Game Cent ...
,
Google Play Games Google Play Games is an online video gaming service by Google for Microsoft Windows, Chromebooks, and Android devices. Google Play Games on Android, launched in 2013, features "instant play" games, gamer profiles, saved games and achievement ...
, and
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
. In asynchronous tournaments, there are two methods used by game developers centered around the idea that players matches are recorded and then
broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...
at a later time to other players in the same tournament. Asynchronous gameplay resolves the issue of needing players to have a continuous live connection. This gameplay is different since players take individual turns in the game, therefore allowing players to continue playing against human opponents. This is done using different networks including
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
. Some companies use a regular turn-based system where the end results are posted so all the players can see who won the tournament. Other companies take screen recordings of live players and broadcast them to other players at a later point in time to allow players to feel that they are always interacting with another human opponent.


Distribution

Mobile games can be distributed in one of four ways: * Over the Air (OTA): a game
binary file A binary file is a computer file that is not a text file. The term "binary file" is often used as a term meaning "non-text file". Many binary file formats contain parts that can be interpreted as text; for example, some computer document files ...
is delivered to the mobile device via wireless carrier networks. * Sideloaded: a game binary file is loaded onto the phone while connected to a PC, either via
USB Universal Serial Bus (USB) is an industry standard, developed by USB Implementers Forum (USB-IF), for digital data transmission and power delivery between many types of electronics. It specifies the architecture, in particular the physical ...
cable or
Bluetooth Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is li ...
. * Pre-installed: a game binary file is preloaded onto the device by the original equipment manufacturer (OEM). *
Mobile browser A mobile browser is a web browser designed for use on a mobile device such as a mobile phone, PDA, smartphone, or tablet. Mobile browsers are optimized to display web content most effectively on small screens on portable devices. Some mobile bro ...
download: a game file is downloaded directly from a mobile website. Until the launch of Apple App Store, in the US, the majority of mobile games were sold by wireless carriers, such as
AT&T Mobility AT&T Mobility, LLC, also known as AT&T Wireless and Trade name, marketed as simply AT&T, is an American telecommunications company. Formed in April 2000 as Cingular Wireless LLC, It is a wholly owned subsidiary of AT&T, AT&T Inc. and provide ...
,
Verizon Wireless Verizon is an American wireless network operator that previously operated as a separate division of Verizon Communications under the name Verizon Wireless. In a 2019 reorganization, Verizon moved the wireless products and services into the div ...
,
Sprint Corporation Sprint Corporation was an American telecommunications company. Before being acquired by T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 million customers as of June 30, 2019. Th ...
and
T-Mobile US T-Mobile US, Inc. is an American wireless network operator headquartered in Bellevue, Washington. Its majority shareholder and namesake is the German telecommunications company Deutsche Telekom. T-Mobile is the second largest wireless carrie ...
. In
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
, games were distributed equally between carriers and off-deck, third-party stores. After the launch of Apple App Store, the mobile OS platforms like Apple
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
, Google Android, and Microsoft
Windows Phone Windows Phone (WP) is a discontinued mobile operating system developed by Microsoft Mobile for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design languag ...
, the mobile OS developers themselves have launched digital download storefronts that can be run on the devices using the OS or from software used on PCs. These storefronts (like Apple's iOS
App Store An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not i ...
) act as centralized digital download services from which a variety of entertainment media and software can be downloaded, including games and nowadays majority of games are distributed through them. The popularity of mobile games has increased in the 2000s, as over US$3 billion worth of games were sold in 2007 internationally, and projected annual growth of over 40%. Ownership of a smartphone alone increases the likelihood that a consumer will play mobile games. Over 90% of smartphone users play a mobile game at least once a week. Many mobile games are distributed free to the end user, but carry paid advertising: examples are ''
Flappy Bird ''Flappy Bird'' is a 2013 casual mobile game developed by Vietnamese video game artist and programmer Dong Nguyen (), under his game development company .Gears. The game is a side-scroller where the player controls a bird, Faby, attempting t ...
'' and ''
Doodle Jump ''Doodle Jump'' is a 2009 platformer video game developed and published by Igor and Marko Pušenjak, who make up the Lima Sky LLC. The game was released for Windows Phone, iOS, BlackBerry, Android (operating system), Android, Java Platform, Micro ...
''. The latter follows the "freemium" model, in which the base game is free but additional items for the game can be purchased separately. Some of the most popular mobile game developers and publishers include
Gameloft Gameloft SE is a French video game company based in Paris, founded in December 1999 by Ubisoft co-founder Michel Guillemot. The company operates 18 development studios worldwide, and publishes games for mobile devices, video game consoles, and ...
and
King King is a royal title given to a male monarch. A king is an Absolute monarchy, absolute monarch if he holds unrestricted Government, governmental power or exercises full sovereignty over a nation. Conversely, he is a Constitutional monarchy, ...
.


See also

* *
iPod game An iPod click wheel game or iPod game is a video game playable on the various versions of the Apple portable media player, the iPod. The original iPod had the game ''Brick'' (originally invented by Apple co-founder Steve Wozniak) included as an e ...
*
Handheld electronic game Handheld electronic games are interactive electronic games, often miniaturized versions of video games, that are played on portable handheld devices, known as handheld game consoles, whose controls, display and speakers are all part of a singl ...
*
Handheld game console A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
*
Handheld video game A handheld game console, or simply handheld console, is a small, portable self-contained video game console with a built-in screen, game controls and speakers. Handheld game consoles are smaller than home video game consoles and contain the con ...
*
List of most-played mobile games by player count This is a list of the most-played mobile games ordered by their player count, which include reported player data, registered accounts, and monthly active users. For non-mobile games, see the list of most-played video games by player count. Mobile ...
*
Mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...
* Mobile gambling *
Mobile development Mobile app development is the act or process by which a mobile app is developed for one or more mobile devices, which can include personal digital assistants (PDA), enterprise digital assistants (EDA), or mobile phones. Such software application ...
*
N-Gage (device) The N-Gage is a mobile device combining features of a cellular phone and a Handheld game console, handheld game system developed by Nokia, released on 7 October 2003. Officially nicknamed the ''game deck'', the N-Gage's phone works on the GSM c ...
* Scalable Network Application Package * Transreality gaming


References

{{Pervasive games
Game A game is a structured type of play usually undertaken for entertainment or fun, and sometimes used as an educational tool. Many games are also considered to be work (such as professional players of spectator sports or video games) or art ...
Video game platforms Video game terminology