W. K. Buckley Limited is a Canadian company which produces the Buckley's

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

cold medicine Cold medicines are a group of medications taken individually or in combination as a treatment for the symptoms of the common cold and similar conditions of the upper respiratory tract. The term encompasses a broad array of drugs, including ana ...

s. It is known for its marketing that takes deprecating pride in the syrup's unpleasant taste. It also offers children's medicine, which is sold under the brand name Jack & Jill. The company is located in

Mississauga Mississauga is a Canadian city in the province of Ontario. Situated on the north-western shore of Lake Ontario in the Regional Municipality of Peel, it borders Toronto (Etobicoke) to the east, Brampton to the north, Milton to the northwest, ...

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

. It is a subsidiary of

Novartis Novartis AG is a Swiss multinational corporation, multinational pharmaceutical company, pharmaceutical corporation based in Basel, Switzerland. Novartis is one of the largest pharmaceutical companies in the world and was the eighth largest by re ...

. The company was founded in 1919 by William Knapp Buckley (18901978), In 1978, after W. K. Buckley's death, his adopted son Frank Buckley became the

president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...

of the company. In the mid-1980s, Frank became

spokesperson A spokesperson, spokesman, or spokeswoman is someone engaged or elected to speak on behalf of others. Duties and function In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...

and the brand began using the

slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...

"It tastes awful. And it works."

purchased W. K. Buckley Ltd. in 2002.

Buckley's Mixture

Buckley's Original Mixture is a

cough syrup Cold medicines are a group of medications taken individually or in combination as a treatment for the symptoms of the common cold and similar conditions of the upper respiratory tract. The term encompasses a broad array of drugs, including ana ...

invented in 1919 in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

, Canada, and still produced . Noted for the strongly unpleasant taste referenced by the brand's slogan, its ingredients include

ammonium carbonate Ammonium carbonate is a chemical compound with the chemical formula . It is an ammonium salt of carbonic acid. It is composed of ammonium cations and carbonate anions . Since ammonium carbonate readily degrades to gaseous ammonia and carbon diox ...

potassium bicarbonate Potassium bicarbonate ( IUPAC name: potassium hydrogencarbonate, also known as potassium acid carbonate) is the inorganic compound with the chemical formula KHCO3. It is a white solid. Production and reactivity It is manufactured by treating an ...

camphor Camphor () is a waxy, colorless solid with a strong aroma. It is classified as a terpenoid and a cyclic ketone. It is found in the wood of the camphor laurel (''Cinnamomum camphora''), a large evergreen tree found in East Asia; and in the kapu ...

menthol Menthol is an organic compound, specifically a Monoterpene, monoterpenoid, that occurs naturally in the oils of several plants in the Mentha, mint family, such as Mentha arvensis, corn mint and peppermint. It is a white or clear waxy crystallin ...

Canada balsam Canada balsam, also called Canada turpentine or balsam of fir, is the oleoresin of the balsam fir tree (''Abies balsamea'') of boreal North America. The resin, dissolved in essential oils, is a viscous, sticky, colourless or yellowish liquid t ...

(''

Abies balsamea ''Abies balsamea'' or balsam fir is a North American fir, native to most of eastern and central Canada (Newfoundland (island), Newfoundland west to central Alberta) and the northeastern United States (Minnesota east to Maine, and south in the Ap ...

''), sodium cyclamate, pine needle oil, and a

tincture A tincture is typically an extract of plant or animal material dissolved in ethanol (ethyl alcohol). Solvent concentrations of 25–60% are common, but may run as high as 90%.Groot Handboek Geneeskrachtige Planten by Geert Verhelst In chemistr ...

capsicum ''Capsicum'' () is a genus of flowering plants in the Solanum, nightshade family Solanaceae, native to the Americas, cultivated worldwide for their edible fruit, which are generally known as "peppers" or "capsicum". Chili peppers grow on five s ...

. It is promoted for relief of coughs and congestion. In March 2017,

Health Canada Health Canada (HC; )Health Canada is the applied title under the Federal Identity Program; the legal title is Department of Health (). is the Structure of the Canadian federal government#Departments, with subsidiary units, department of the Gove ...

issued a recall of Buckley's products due to a choking hazard from a faulty plastic seal. The company stopped selling Buckley's DM, which contained

dextromethorphan Dextromethorphan, sold under the brand name Robitussin among others, is a cough suppressant used in many cough and Common cold, cold medicines. In 2022, the US Food and Drug Administration (FDA) approved the combination dextromethorphan/bupropi ...

, in Canada in 2016. However, other mixtures containing this ingredient, such as Buckley's Dry Cough, are still sold.

References

External links

* {{Official website, http://www.buckleys.ca Pharmaceutical companies of Canada Pharmaceutical companies established in 1919

Buckley's Mixture

See also

References

External links