
A botánica (often written botanica and less commonly known as a hierbería or botica) is a religious goods store. The name ''botánica'' is
Spanish and translates as "
botany
Botany, also called plant science, is the branch of natural science and biology studying plants, especially Plant anatomy, their anatomy, Plant taxonomy, taxonomy, and Plant ecology, ecology. A botanist or plant scientist is a scientist who s ...
" or "plant store," referring to these establishments' function as dispensaries of medicinal herbs. Botánicas are common in many
Hispanic America
Hispanic America ( or ), historically known as Spanish America () or Castile (historical region), Castilian America (), is the Spanish-speaking countries and territories of the Americas. In all of these countries, Spanish language, Spanish is th ...
n countries and
Latino communities around the world. Such establishments sell
folk medicine
Traditional medicine (also known as indigenous medicine or folk medicine) refers to the knowledge, skills, and practices rooted in the cultural beliefs of various societies, especially Indigenous groups, used for maintaining health and treatin ...
,
herbs, candles, and statues for
Saint
In Christianity, Christian belief, a saint is a person who is recognized as having an exceptional degree of sanctification in Christianity, holiness, imitation of God, likeness, or closeness to God in Christianity, God. However, the use of the ...
s and popular gods. They also carry oils,
incense
Incense is an aromatic biotic material that releases fragrant smoke when burnt. The term is used for either the material or the aroma. Incense is used for aesthetic reasons, religious worship, aromatherapy, meditation, and ceremonial reasons. It ...
, perfumes, and books. Such stores have become increasingly popular in the United States as the Latino communities they serve have grown in that country. A botánica is a site of healing and support, such that one owner says they are a "place of mysteries" due to the metaphysical appreciation of mystery as a synonym for spirit and divinity.
Most botánicas sell products and services associated with spiritual practices such as
Candomblé,
Curanderismo,
Espiritismo,
Macumba,
Palo Monte,
Santa Muerte
''Nuestra Señora de la Santa Muerte'' (; Spanish for Our Lady of Holy Death), often shortened to Santa Muerte, is a new religious movement, female deity, Folk Catholicism, folk-Catholic saint, and folk saint in Mexican folk Catholicism and Mode ...
,
María Lionza and
Santería
Santería (), also known as Regla de Ocha, Regla Lucumí, or Lucumí, is an African diaspora religions, Afro-Caribbean religion that developed in Cuba during the late 19th century. It arose amid a process of syncretism between the traditional ...
.
Whether these items are viewed as cultural imports or adaptive responses on the part of
immigrants
Immigration is the international movement of people to a destination country of which they are not usual residents or where they do not possess nationality in order to settle as permanent residents. Commuters, tourists, and other short- ...
to a new social environment, the majority of these products and services are used by those who seek guidance in their spiritual and social lives. Botánicas provide their patrons with access to power: power from the natural world, the social world, and the world of the spirits. Devotees, in turn, use this power to meet the challenges of ordinary life: problems of health, wealth, and love. People come to the botánica with a host of struggles and problems, and the botánica offers hope from these troubles.
There is extensive research and literature on botánicas as dispensers of healthcare in the Latino communities of the United States. Without access to professional health services, many Latinos have found effective care in the herbal treatments and psychological support that botánicas offer.
History

Botánicas extend centuries-old practices of using plants and herbs to treat and
heal illnesses. According to scholar Jules Janick, botánicas have their roots in the relationship of the
Aztec
The Aztecs ( ) were a Mesoamerican civilization that flourished in central Mexico in the Post-Classic stage, post-classic period from 1300 to 1521. The Aztec people included different Indigenous peoples of Mexico, ethnic groups of central ...
s of Mexico and the
Spaniard
Spaniards, or Spanish people, are a Romance languages, Romance-speaking Ethnicity, ethnic group native to the Iberian Peninsula, primarily associated with the modern Nation state, nation-state of Spain. Genetics, Genetically and Ethnolinguisti ...
s. The Aztecs showed the Spaniards their methods to healing, such as which plants had curative properties and how to use them. Soon after, the Spaniards began to keep records of the names of the plants and their uses. These practices continued and evolved as household remedies during and after the Spanish conquest. Generally a person who practiced the art of folk healing became known as a ''
curandero'', with the practice known as ''
Curanderismo''.
The blending of cultures through
Spanish colonialism introduced other influences on the religious and healing practices that later became crystallized in botánicas. During the
trans-Atlantic slave trade, the Spanish brought large numbers of Africans to their colonies in North America, South America, and the Caribbean. Many of them brought along their
African religious beliefs. Much as
Vodou developed under French colonialism in
Haiti
Haiti, officially the Republic of Haiti, is a country on the island of Hispaniola in the Caribbean Sea, east of Cuba and Jamaica, and south of the Bahamas. It occupies the western three-eighths of the island, which it shares with the Dominican ...
as a blend of
Roman Catholicism
The Catholic Church (), also known as the Roman Catholic Church, is the List of Christian denominations by number of members, largest Christian church, with 1.27 to 1.41 billion baptized Catholics Catholic Church by country, worldwid ...
and African religions,
Santería
Santería (), also known as Regla de Ocha, Regla Lucumí, or Lucumí, is an African diaspora religions, Afro-Caribbean religion that developed in Cuba during the late 19th century. It arose amid a process of syncretism between the traditional ...
("Way of the Saints") developed along similar lines in
Cuba
Cuba, officially the Republic of Cuba, is an island country, comprising the island of Cuba (largest island), Isla de la Juventud, and List of islands of Cuba, 4,195 islands, islets and cays surrounding the main island. It is located where the ...
. Santería absorbed a strong influence from Spanish Catholicism. Its rituals include dancing, drumming and speaking with spirits. As practitioners of these religions have immigrated to the U.S. and other countries, botánicas allows customers to have access to materials used in their religious
ritual
A ritual is a repeated, structured sequence of actions or behaviors that alters the internal or external state of an individual, group, or environment, regardless of conscious understanding, emotional context, or symbolic meaning. Traditionally ...
s.
Evidence suggests that the first botánicas were opened in Cuba and Puerto Rico in the late 1950s and early 1960s. These shops were initially “green pharmacies” operated by herbalists. The earliest Mexican and Mexican American botanicas seem to date to the late 1960s and early 1970s. Others argue that the botánica first emerged in the United States, citing New York's
Spanish Harlem as the birthplace. According to this theory, similar shops spread out first across the U.S. and only later back to the Caribbean and Latin American countries from which these practices originated. Over the following decades, people from a wide variety of cultural and ethnic backgrounds have founded and used botánicas for economic and cultural benefit.
Spirits
Botánicas are religious shops, a place to buy the material objects that enable people to interact with spirits. The majority of the products offered for sale and the services provided at botánicas are most closely associated with
Afro-Cuban
Afro-Cubans () or Black Cubans are Cubans of full or partial sub-Saharan African ancestry. The term ''Afro-Cuban'' can also refer to historical or cultural elements in Cuba associated with this community, and the combining of native African a ...
religions (Santería and Palo Mayombe); Latin American Spiritist doctrine (
Espiritismo); localized,
vernacular
Vernacular is the ordinary, informal, spoken language, spoken form of language, particularly when perceptual dialectology, perceived as having lower social status or less Prestige (sociolinguistics), prestige than standard language, which is mor ...
expressions of Catholic piety (
folk Catholicism
Folk Catholicism can be broadly described as various ethnic group, ethnic expressions and practices of Catholic Church, Catholicism intermingled with aspects of folk religion. Practices have varied from place to place and may at times contradict ...
); and Latin American folk healing or
traditional medicine
Traditional medicine (also known as indigenous medicine or folk medicine) refers to the knowledge, skills, and practices rooted in the cultural beliefs of various societies, especially Indigenous groups, used for maintaining health and treatin ...
(Curanderismo).
In many of these practices, African divinities and spirits are
syncretized with Catholic saints. Religious rituals often aim to induce
possession trance to enable spirits to interact with mortals through a
medium. Reglas de Kongo or Palo also originated in Cuba; this religion solicits African spirits and spirits of the dead to aid the living. Botánicas are commonly also embedded in Espiritismo. A tradition established by Frenchman
Allan Kardec, popular in
Puerto Rico
; abbreviated PR), officially the Commonwealth of Puerto Rico, is a Government of Puerto Rico, self-governing Caribbean Geography of Puerto Rico, archipelago and island organized as an Territories of the United States, unincorporated territo ...
,
Cuba
Cuba, officially the Republic of Cuba, is an island country, comprising the island of Cuba (largest island), Isla de la Juventud, and List of islands of Cuba, 4,195 islands, islets and cays surrounding the main island. It is located where the ...
, the
Dominican Republic
The Dominican Republic is a country located on the island of Hispaniola in the Greater Antilles of the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean. It shares a Maritime boundary, maritime border with Puerto Rico to the east and ...
, and elsewhere, it focuses on communicating with spirits of dead through
séance, writing, and possession. Finally, another popular aspect found in botanicas include Latin American manifestations with
shrine
A shrine ( "case or chest for books or papers"; Old French: ''escrin'' "box or case") is a sacred space">-4; we might wonder whether there's a point at which it's appropriate to talk of the beginnings of French, that is, when it wa ...: ''escri ...
s and
altar
An altar is a table or platform for the presentation of religion, religious offerings, for sacrifices, or for other ritualistic purposes. Altars are found at shrines, temples, Church (building), churches, and other places of worship. They are use ...
s to saints rooted in folk Catholicism.
Goods and services

Botánicas offer a variety of spiritual and religious merchandise and services, including candles, incense, potions, powders, icons, statues and consultations. Other items found in the shops include
novena candles, oils, incense, books and statues of
saint
In Christianity, Christian belief, a saint is a person who is recognized as having an exceptional degree of sanctification in Christianity, holiness, imitation of God, likeness, or closeness to God in Christianity, God. However, the use of the ...
s. One popular item is a type of glass candle called a ''
veladora'' or ''vela''; each color typically symbolizes a different meaning. For instance, red stands for love, green symbolizes prosperity, white guards children, yellow protects adults, and orange resolves family conflicts.
Scholar Michael Owen Jones found that in Los Angeles botánicas, shopkeepers reported that most patrons were interested in love-related items first (attracting and maintaining relationships), then luck, and then protection from enemies and seeking justice.
The term ''botánica'' refers to botanicals or herbs. This name acknowledges the fact that many of the goods sold in such stores are intended for use in rituals that involve special herbs, which are sometimes used as medicines. Besides being a place to merely obtain goods, botánicas serve as unique sites for the performance of religious culture. Alternative medical treatments found in botánicas are used to treat such varied conditions as
arthritis,
asthma
Asthma is a common long-term inflammatory disease of the airways of the lungs. It is characterized by variable and recurring symptoms, reversible airflow obstruction, and easily triggered bronchospasms. Symptoms include episodes of wh ...
,
hair loss,
menstrual pain
Pain is a distressing feeling often caused by intense or damaging Stimulus (physiology), stimuli. The International Association for the Study of Pain defines pain as "an unpleasant sense, sensory and emotional experience associated with, or res ...
, and
diabetes
Diabetes mellitus, commonly known as diabetes, is a group of common endocrine diseases characterized by sustained high blood sugar levels. Diabetes is due to either the pancreas not producing enough of the hormone insulin, or the cells of th ...
. There are also products that are
designed to attract love, bring
good luck and financial
prosperity
Prosperity is the flourishing, thriving, good fortune and successful social status. Prosperity often produces profuse wealth including other factors which can be profusely wealthy in all degrees, such as happiness and health.
Competing notions ...
, deflect
jealousy and so on.
Services
In addition to selling goods, botánicas often offer religious and medical services. Services include
divination
Divination () is the attempt to gain insight into a question or situation by way of an occultic ritual or practice. Using various methods throughout history, diviners ascertain their interpretations of how a should proceed by reading signs, ...
, individual and family counseling, wellness recommendations,
spiritual cleansing (Spanish: ''limpias''), and more. In 2005, such services usually cost between $15 and $25, with a typical session lasting about 20 minutes. Before a service is determined and performed, the healer holds a consultation. This service helps identify the root of the client's problem, whether it is due to supernatural, physical, or emotional causes, and thereby helps identify the best treatment.
Spiritual cleansing may be as simple as rubbing flowers on the person's body, or as elaborate as using candles, incense, and
animal sacrifice
Animal sacrifice is the ritual killing and offering of animals, usually as part of a religious ritual or to appease or maintain favour with a deity. Animal sacrifices were common throughout Europe and the Ancient Near East until the spread of Chris ...
along with prayer. In addition to treating clients with rituals of transference, practitioners often assist them with limpias aimed at getting rid of negative energy. The type of cleansing performed depends on the healer's religious orientation as well as on the client's particular needs. Limpias is the
Spanish word for clean, referring to the ritual cleansing aimed at getting rid of negative energy. More complex ones requiring the burning of copal incense, the use of perfumed water, oils, candles, and eggs, and extensive prayers. Simple limpias may be offered at no cost but also around 2005 and 2006, the cost for a limpia was around $40 to $50.
Botánicas also provide services to help with more specific interpersonal, legal, financial, and metaphysical matters that include achieving domestic tranquility, solving immigration problems, avoiding or resolving legal issues, attracting or repelling a suitor, obtaining or keeping a job, securing good luck, attaining protection from envy and evil spirits, and removing or reversing spells.
Botánicas are often a first line of healthcare for many Latino families, with hospitals being a last resort. That is, researchers have found that Latin American immigrants in the United States often distrust the hospital medical system. Thus, in opposition to it, they continue to use their own culturally appropriate healthcare practices. In Curanderismo, Santería, and Espiritismo, the practitioners assess the patient and, depending on
diagnosis
Diagnosis (: diagnoses) is the identification of the nature and cause of a certain phenomenon. Diagnosis is used in a lot of different academic discipline, disciplines, with variations in the use of logic, analytics, and experience, to determine " ...
, prepares a healing remedy or a variety of healing remedies. This may contain any combination of medicinal herbs, religious amulets, and/or other products used for the prevention, treatment, or palliation of folk and somatic illnesses. Ultimately, botánicas serve as a bridge in efforts to develop community healthcare programs that link families with conventional medical practitioners who lack their native familiarity.
Community role
Botánicas are crucial to the communities they serve because they provide healing, hope, meaning, and support. The support they provide is a continuation of many homeland traditions for people living in conditions of
diaspora
A diaspora ( ) is a population that is scattered across regions which are separate from its geographic place of birth, place of origin. The word is used in reference to people who identify with a specific geographic location, but currently resi ...
,
immigration
Immigration is the international movement of people to a destination country of which they are not usual residents or where they do not possess nationality in order to settle as Permanent residency, permanent residents. Commuting, Commuter ...
, and
exile
Exile or banishment is primarily penal expulsion from one's native country, and secondarily expatriation or prolonged absence from one's homeland under either the compulsion of circumstance or the rigors of some high purpose. Usually persons ...
. Botánicas provide a place for people to congregate, socialize, and discuss political and other issues that affect immigrant communities without fear of censure or reprisal. Some botánicas sponsor festivals, parties, or religious ceremonies attended by families from the immediate communities but also from other cities. As sites of healing and communal support, botanicas operate not only as settings for spiritual contemplation but also as information bases. These spots are commonly meeting place for immigrants from
Central America
Central America is a subregion of North America. Its political boundaries are defined as bordering Mexico to the north, Colombia to the southeast, the Caribbean to the east, and the Pacific Ocean to the southwest. Central America is usually ...
,
South America
South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...
and the
Caribbean
The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...
. Botánicas are popular in heavily populated urban and Latino communities like
Miami
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
,
New York,
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, the
Greater Boston Area, and the
Texas Triangle. Botánicas bring Africa, Latin America, and the U.S. together through their services and goods. At the botánica, people can find strength in this affirmation of identity, both in the preservation of creative, sustaining traditions from home countries as well as in building a new space in a new world.
Notes and references
Bibliography
*Jones. (2020). Herbs and Saints in the City of Angels: Researching Botánicas, Healing, and Power in Southern California. The Journal of American Folklore, 133(527), 53. doi:
*Murphy, J. M. (2015). Botánicas: sacred spaces of healing and devotion in urban America. Jackson: University Press of Mississippi.
*Polk, P. A., ed. (2005). Botánica Los Angeles: Latino popular religious art in the city of angels. Seattle, WA: University of Washington Press.
*Robert T. Trotter II/Trotter II, Robert T., Juan Antonio Chavira/Chavira, Juan Antonio. ''Curanderismo: Mexican American Folk Healing.''
University of Georgia Press
The University of Georgia Press or UGA Press is the university press of the University of Georgia, a public land-grant research university with its main campus in Athens, Georgia. It is the oldest and largest publishing house in Georgia and a me ...
, Second Edition, October 1997.
*Rose-Rodriguez, L., (2007) ''Botanicas in Connecticut: Implications for Allopathic Practitioners.'' Unpublished master's thesis.
University of Connecticut.
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Culture of Latin America
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Traditional medicine
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