Blanca Avelina Treviño de Vega (

Monterrey Monterrey ( , ) is the capital and largest city of the northeastern state of Nuevo León, Mexico, and the third largest city in Mexico behind Guadalajara and Mexico City. Located at the foothills of the Sierra Madre Oriental, the city is anchor ...

Nuevo León Nuevo León () is a state in the northeast region of Mexico. The state was named after the New Kingdom of León, an administrative territory from the Viceroyalty of New Spain, itself was named after the historic Spanish Kingdom of León. With a ...

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

) is president and executive director of

Softtek Softtek is a Mexico-based information technology company, operating in North America, Latin America, Europe and Asia. Headquartered in Monterrey, Mexico, the company has 15,000 associates in Mexico and abroad and is the largest private IT vendor ...

, a Mexican information and communication technologies company, the largest independent service provider in Latin America.

Education

Treviño earned her bachelor's in 1981 in computer systems administration at the Monterrey Institute of Technology and Higher Studies, Monterrey Campus. At first, she regretted choosing the major, as all her classmates were men and she was intimidated. However, her father had already started to brag about how his daughter was studying the then new field and told her that he could not accept a daughter who was afraid. So, she stuck with it.

Career

A part-time job at Alfa, one of Monterrey's biggest companies, convinced her to think bigger. When the company downsized and laid her off, the idea to form her own company emerged In 1982, she co-founded Softtek with $10,000 and nine partners, who dreamed of having a global enterprise. It has since grown to have more than 12,000 employees, and thirty offices in Latin America, Europe and Asia. Softtek also has major centers in

, Ensenada,

Aguascalientes Aguascalientes (; ), officially the Free and Sovereign State of Aguascalientes ( es, Estado Libre y Soberano de Aguascalientes), is one of the 32 states which comprise the Political divisions of Mexico, Federal Entities of Mexico. At 22°N and ...

and

Mexico City Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley o ...

in Mexico as well as in

Sao Paulo SAO or Sao may refer to: Places * Sao civilisation, in Middle Africa from 6th century BC to 16th century AD * Sao, a town in Boussé Department, Burkina Faso * Saco Transportation Center (station code SAO), a train station in Saco, Maine, U.S ...

, Brazil;

La Coruña LA most frequently refers to Los Angeles, the second largest city in the United States. La, LA, or L.A. may also refer to: Arts and entertainment Music * La (musical note), or A, the sixth note * "L.A.", a song by Elliott Smith on ''Figur ...

, Spain;

Wuxi Wuxi (, ) is a city in southern Jiangsu province, eastern China, by car to the northwest of downtown Shanghai, between Changzhou and Suzhou. In 2017 it had a population of 3,542,319, with 6,553,000 living in the entire prefecture-level city ar ...

, China;

La Plata La Plata () is the capital city of Buenos Aires Province, Argentina. According to the , it has a population of 654,324 and its metropolitan area, the Greater La Plata, has 787,294 inhabitants. It is located 9 kilometers (6 miles) inland from th ...

, Argentina;

Bogotá Bogotá (, also , , ), officially Bogotá, Distrito Capital, abbreviated Bogotá, D.C., and formerly known as Santa Fe de Bogotá (; ) during the Spanish period and between 1991 and 2000, is the capital city of Colombia, and one of the larges ...

, Colombia;

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

, TX; and

Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...

, India. The company's presence in the United States came through a Treviño initiative called "Near shore" to provide outsourcing, taking advantage of Mexico's geographic proximity. Since 2000, she has been the general director of the company and the president of the executive board. Previously, she held positions as "team leader," vice president of sales and marketing as well as general director of operations in the United States. Currently, Softtek has over a thousand computer professionals who provide services to the United States.

Associations

Treviño is vice president of the Mexican Business Council and a board member of Walmart Mexico, Grupo Lala and the Mexican Stock Exchange, as well as the Universidad de Monterrey and the Universidad Tec Milenio (ITESM) and Confederación Patronal de la República Mexicana (COPARMEX).

Recognition

In 2009, CNN Expansión magazine named her as one of the 50 most powerful women in Mexico, ranking her fourth. In 2011, the Endeavor organization for the development of new entrepreneurs also recognized her career in this field. Treviño was the first woman to be inducted into the "Outsourcing Hall of Fame"of the International Association of Outsourcing (IAOP). In 2014, she was the first woman to be included in the Consejo Mexicano de Negocios, which caused them to change their name from Consejo Mexicano de Hombres de Negocios. In 2018, Educando (formerly Worldfund) recognized Blanca with the "Education Leadership Award" for her contributions and influence in improving education in Mexico. Treviño was inducted into the Women in Technology Hall of Fame.

References

{{DEFAULTSORT:Trevino, Blanca Living people Businesspeople from Nuevo León Monterrey Institute of Technology and Higher Education alumni Year of birth missing (living people)