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Black Entertainment Television (BET) is an American
basic cable Cable television first became available in the United States in 1948. By 1989, 53 million American households received cable television subscriptions, with 60 percent of all U.S. households doing so in 1992. A 2021 Pew Research Center survey found ...
channel targeting Black American audiences. It is the flagship channel of the BET Media Group, a subsidiary of
Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...
's CBS Entertainment Group. Originally launched as a
USA Network USA Network (or simply USA) is an American basic cable television channel owned by the NBCUniversal Media Group division of Comcast's NBCUniversal. It was launched in 1977 as Madison Square Garden Sports Network, one of the first national sports ...
programming block on January 25, 1980, BET would eventually become a full-fledged channel on July 1, 1983. , BET is available to approximately 67,000,000 pay television households in the United States-down from its 2011 peak of 92,000,000 households.


History


Early years

After stepping down as a lobbyist for the cable industry, Freeport,
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
native Robert L. Johnson decided to launch his own
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with bro ...
network. Johnson acquired a loan for $15,000 (equivalent to $55,648 in 2023) and a $500,000 (equivalent to $1,854,921 in 2023) investment from media executive
John Malone John Carl Malone (born March 7, 1941) is an American billionaire businessman, landowner, and philanthropist. He was chief executive officer (CEO) of Tele-Communications Inc. (TCI), a cable and media giant, from 1973 to 1996. As of 2016, Malone i ...
to start the network. The network, which was named Black Entertainment Television (BET), launched on January 25, 1980. Cheryl D. Miller designed the logo that would represent the network, which featured a star to symbolize "Black Star Power". Initially, broadcasting for two hours a week as a block of programming on the Madison Square Garden Sports Network (which would change their name to
USA Network USA Network (or simply USA) is an American basic cable television channel owned by the NBCUniversal Media Group division of Comcast's NBCUniversal. It was launched in 1977 as Madison Square Garden Sports Network, one of the first national sports ...
three months after BET launched), the network's lineup was composed of music videos and reruns of popular
black sitcom A Black sitcom is a sitcom that principally features Black people in its cast. Prominent Black sitcoms to date typically come from the United States with African American casts, forming a branch of African American comedy. Although sitcoms with ...
s.


Becoming a full-time channel

In 1983, BET became a full-fledged entity, independent of any other channel or programming block, though continuing to share channel space with other cable networks on local cable systems due to lack of channel room for their 24-hour schedule until the time of digital cable allowed for larger channel capacity. In some markets, the network would not arrive at all until as late as the early 2010s and Viacom considered it compulsory in
retransmission consent Retransmission consent is a provision of the 1992 United States Cable Television Consumer Protection and Competition Act that requires cable operators and other multichannel video programming distributors (MVPDs) to obtain permission from commerc ...
negotiations to carry the BET-branded networks with Viacom Media Networks, due to some providers claiming that there was an overall lack of demand for the channel, or excused their lack of interest in BET due to an alleged low to non-existent Black American population within their service area. BET launched a news program, ''BET News'', in 1986, with Paul Berry as its first anchor. Berry was also a local anchor at WJLA-TV in Washington, DC at that time. Ed Gordon became anchor in 1988. Gordon later hosted other programs and specials on BET, such as ''For Black Men Only: The Aftermath'', related to the
1992 Los Angeles riots The 1992 Los Angeles riots were a series of riots and civil disturbances that occurred in Los Angeles County, California, United States, during April and May 1992. Unrest began in South Los Angeles, South Central Los Angeles on April 29, after ...
, and a recurring interview show, ''Conversations with Ed Gordon''. In 1996, the talk show ''BET Tonight'' started with
Tavis Smiley Tavis Smiley (; born September 13, 1964) is an American talk show host and author. Smiley was born in Gulfport, Mississippi, and grew up in Bunker Hill, Indiana. After attending Indiana University Bloomington, Indiana University, he worked durin ...
as host; in 2001, Ed Gordon replaced Smiley as host of the program. In 1991, the network became the first black-controlled television company to be listed on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
. Starting the late 1990s, the network expanded with the launch of digital cable networks: what is now the general interest channel BET Her was initially launched as "BET on Jazz" (later known as "BET Jazz", "BET J", and "Centric"), created initially to showcase jazz music-related programming, especially that of black American jazz musicians. In 1997, BET entered into a
joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
with Starz (then-owned by John Malone's Liberty Media, but later acquired by Lionsgate years later) to launch a multiplex service of the premium channel featuring black American-oriented films called "BET Movies: Starz! 3" (later renamed "Black Starz" after BET dropped out of the venture following its purchase by Viacom, then-owner of Starz rival Showtime, and now known as "Starz InBlack").


Sale to Viacom/Paramount

In 2000, media conglomerate Viacom (later to become part of
Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...
) purchased BET for $2.3 billion. In 2005, Johnson retired from the network, turning over his titles of president and chief executive officer to former BET vice president Debra L. Lee. In 2002, the network had launched two more music-oriented networks: BET Hip-Hop and BET Gospel. BET also launched a series of original programming by this time, including reality shows '' Baldwin Hills'' and '' Hell Date'', competition show '' Sunday Best'', and town hall-style discussion show ''Hip Hop vs. America''. BET's president of entertainment Reginald Hudlin resigned from the network on September 11, 2008. He was then replaced by Stephen Hill, who is also executive vice president of music programming and talent. BET announced in March 2010 that Ed Gordon would return to the network to host "a variety of news programs and specials". In March 2017, president of programming Stephen Hill and executive vice president of original programming Zola Mashariki both stepped down. Connie Orlando, senior vice president of Specials, Music Programming, and News was named the interim president of programming. In July 2017, Viacom signed new film and television development deals with Academy Award winner
Tyler Perry Tyler Perry (born Emmitt Perry Jr., September 13, 1969) is an American actor, filmmaker, and playwright. He is the creator and performer of Madea, Mabel "Madea" Simmons, a tough elderly woman, and also portrays her brother Joe Simmons and her ...
following the expiration of his existing pact with Discovery Inc. in 2019. As part of this deal, Perry would produce '' The Oval'' and '' Sistas'' for BET and co-own the network's newly launched streaming service, BET+.


Programming


Criticism

A wide range of people have protested elements of BET's programming and actions, including
Public Enemy Public Enemy is an American Hip-hop, hip hop group formed in Roosevelt, New York, in 1985 by Chuck D and Flavor Flav. The group rose to prominence for their political messages including subjects such as Racism in the United States, American r ...
rapper Chuck D, journalist George Curry, writer Keith Boykin, comic book creator Christopher Priest, filmmaker
Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, actor, and author. His work has continually explored race relations, issues within the black community, the role of media in contemporary ...
,
Syracuse University Syracuse University (informally 'Cuse or SU) is a Private university, private research university in Syracuse, New York, United States. It was established in 1870 with roots in the Methodist Episcopal Church but has been nonsectarian since 1920 ...
professor of finance Dr. Boyce Watkins, former NFL player
Burgess Owens Clarence Burgess Owens (born August 2, 1951) is an American politician and former professional football player serving as the U.S. representative for Utah's 4th congressional district since 2021. He played safety for 10 seasons in the Nati ...
, and cartoonist Aaron McGruder (who, in addition to numerous critical references throughout his series '' The Boondocks'', made two particular episodes, " The Hunger Strike" and " The Uncle Ruckus Reality Show", criticizing the channel). As a result, BET heavily censors suggestive content from the videos that it airs, often with entire verses and scenes removed from certain rap videos. Many scholars within the black American community maintain that BET perpetuates and justifies racism by affecting the stereotypes held about black Americans, and also by affecting the psyche of its young viewers through its bombardment of negative images of black Americans. Following the death of civil rights leader Coretta Scott King in 2006, BET broadcast its regularly scheduled music video programming, rather than covering King's funeral live, as was done by TV One and Black Family Channel, and by cable news channels such as CNN,
Fox News Channel The Fox News Channel (FNC), commonly known as Fox News, is an American multinational conservative news and political commentary television channel and website based in New York City, U.S. It is owned by Fox News Media, which itself is ow ...
, and
MSNBC MSNBC is an American cable news channel owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast. Launched on July 15, 1996, and headquartered at 30 Rockefeller Plaza in Manhattan, the channel primarily broadcasts r ...
. The network's website streamed the funeral live, while it periodically broadcast taped, 60-second reports from the funeral by senior news correspondent Andre Showell. Michael Lewellen, BET's senior vice president for corporate communications, defended the decision: "We weighed a number of different options. In the end, we chose to offer a different kind of experience for BET viewers." Lewellen also explained that BET received around "two dozen" phone calls and "a handful" of emails criticizing BET for not showing the King funeral live. On the evening of the funeral, February 7, 2006, BET broadcast the tribute special ''Coretta Scott King: Married to the Mission'', and repeated it the following Sunday, February 12. Showell hosted the program featuring highlights of the funeral, ''Coretta Scott King: Celebrating Her Spirit'', that broadcast that same day. In its 2007 convention, the National Association of Black Journalists gave BET its "Thumbs Down Award" for not broadcasting King's funeral live. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' reported that the Reverend Delman L. Coates and his organization Enough is Enough led protests every weekend outside the residences of BET executives against what they claim are negative stereotypes of black people perpetuated by BET music videos. Enough is Enough backed an April 2008 report titled ''The Rap on Rap'' by the
Parents Television Council The Parents Television and Media Council (PTMC), formerly the Parents Television Council (PTC), is an American media advocacy group founded by Conservatism in the United States, conservative political pundit L. Brent Bozell III in 1995, which ...
that criticized BET's rap programming, suggesting that the gratuitous sexual, violent and profane content was targeting children and teens. In a 2010 interview, BET co-founder Sheila Johnson explained that she herself is "ashamed" of what the network has become. "I don't watch it. I suggest to my kids that they don't watch it," she said. "When we started BET, it was going to be the '' Ebony'' magazine on television. We had public affairs programming. We had news... I had a show called '' Teen Summit'', we had a large variety of programming, but the problem is that then the video revolution started up... And then something started happening, and I didn't like it at all. And I remember during those days we would sit up and watch these videos and decide which ones were going on and which ones were not. We got a lot of backlash from recording artists...and we had to start showing them. I didn't like the way women were being portrayed in these videos."


Sister networks


Spin-off channels

BET has launched several spin-off cable networks over the years, including BET Her (formerly known as "BET on Jazz", then "BET J" and later "Centric"), BET Hip-Hop, and BET Gospel. Overtime, spin-offs from sibling channels would be realigned under the BET branding; such as BET Jams (formerly known as " MTV Jams"), BET Soul (formerly known as "VH1 Soul"), SHO×BET, a premium Showtime multiplex network, and VH1 (an older-skewing spin-off of MTV that drifted into reality shows and, later, Black American-centric programming). In May 2019, a BET-branded channel was launched on Pluto TV (which was acquired by its parent company two months earlier). In June 2019, the launch of BET+ was announced, a premium streaming service targeting Black Americans. The service launched in the United States in Fall 2019 with '' First Wives Club'' (which was originally planned to launch on
Paramount Network Paramount Network is an American basic cable television channel and the flagship property of the Paramount Media Networks division of Paramount Global, who operates it through the MTV Entertainment Group. The network's headquarters are located a ...
before being shifted to BET) announced as one of the service's original series.


BET Gospel

BET Gospel is a
television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
in the United States that launched on July 1, 2002. The network provides gospel and religious-related programming, and much of its time is paid for by religious organizations to carry their programming and services.


= Current programming

= * ''Lifted'' (2016–present) (music videos) * ''Being'' (2016–present) * '' Bobby Jones Gospel'' (2002–present) * ''Lift Every Voice'' (2002–present) * ''Celebration of Gospel'' * ''It's a Mann's World'' (2016–present) * ''Let the Church Say Amen'' (2016–present) * ''The Sheards'' (2016–present) * ''T.D. Jakes Presents: Mind, Body, & Soul'' (2016–present) * '' Sunday Best'' (2016–present)


BET Jams

BET Jams is an American pay television network airing
hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...
and
urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
s on a thrice-daily automated wheel schedule of eight hours outside of temporary "roadblock" closures during Paramount Global's awards events, with all of its programming currently denoted in hour blocks as ''BET Jams – Music Videos'' within
electronic program guide Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio, and other media applications with continuously updated menus that display scheduling information fo ...
listings. The channel launched on May 1, 2002, as MTV Jams, and carried that name until October 5, 2015, and was placed under BET's purview as MTV drifted away from music programming along with ''106 & Park''. The network space itself launched on August 1, 1998, as MTVX, carrying modern rock videos, and was re-focused around hip-hop music on that date, to some controversy from MTVX's former viewers.


International networks


BET International

BET UK first transmitted on Videotron (now known as Virgin Media) and several other subscription providers from 1993 until 1996. In May 2007 by
Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, internet, telecommunications and mail, postal industries of the United Kingdom. Ofcom has wide-rang ...
, BET International Inc. was given a license to rebroadcast in the United Kingdom. BET International is the first international version of the channel and is available in Europe, Africa and the Middle East through satellite providers. BET launched on February 27, 2008, on Sky channel 191 and began to be carried by
Freesat Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Everyone TV (itself owned by all of the four UK Public broadcasting, public service broadcasters, BBC, ...
channel 140 on August 8, 2008. BET+1 is also available on Sky channel 198 and Freesat channel 141, and is free-to-air. BET International shows with a mix of content from the main BET channel and locally produced shows. An exclusive, but temporary, HD version of the channel was made to show the 2009 BET Awards on Freesat EPG 142. BET is additionally an associate member of the Caribbean Cable Cooperative. BET launched an app called BET Play allowing international access to BET content in over 100 countries in June 2016. The channel was shut down on April 8, 2021, with its content moved to My5 and Pluto TV.


Canada

BET became available through most Canadian pay television providers on October 17, 1997, though with select programming substituted and blacked out due to domestic broadcast groups owning the rights the shows being broadcast and carrying them on another of their networks. In 2022, Paramount began to phase out BET in Canada due to expiring rights, a number of major providers began dropping the channel, beginning with Rogers Communications on April 1, 2022, followed by Hay Communications on September 30, 2022, and
Shaw Cable Shaw Communications Inc. was a Telecommunications in Canada, Canadian telecommunication, telecommunications company which provided telephone, Internet, television, and mobile services. The company was founded in 1966 as Capital Cable Televisio ...
and
Shaw Direct Shaw Direct G.P. is a direct broadcast satellite television distributor in Canada and a subsidiary of the telecommunications company Rogers Communications. As of 2010, Shaw Direct had over 900,000 subscribers. It broadcasts on Ku band from two ...
on August 31, 2023. The Canadian feed was discontinued on all other providers nationwide on January 1, 2025.


France

Introduced on November 17, 2015. BET France launched across a linear television channel alongside non-linear services including Bouygues Telecom, Canalsat, Numericable/SFR, and Free.


See also

* Scott Mills * BET Hip Hop Awards * List of programs broadcast by BET * New Urban Entertainment * Rip the Runway


References


Further reading

*


External links


Official website
**
"Black Entertainment Television"
Interview with Robert Johnson, founder and president of BET, from KUT's In Black America series on the American Archive of Public Broadcasting, April 29, 1986 {{Authority control 1980 establishments in Washington, D.C. African-American television BET Networks BET+ 2001 mergers and acquisitions English-language television stations in the United States Music video networks in the United States Mass media companies based in Washington, D.C. Television channels and stations established in 1983 Television networks in the United States African-American television networks American corporate subsidiaries