Avalon is a

mixed-use Mixed use is a type of urban development, urban design, urban planning and/or a zoning classification that blends multiple uses, such as residential, commercial, cultural, institutional, or entertainment, into one space, where those functions ...

development in

Alpharetta Alpharetta is a city in northern Fulton County, Georgia, United States, and part of the Atlanta metropolitan area. As of the 2020 United States census, 2020 U.S. census, Alpharetta's population was 65,818; in 2010, the population had been 57,551. ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

. Phase I of the site includes of retail space, a 12-screen

Regal Cinemas Regal Cinemas (also Regal Entertainment Group) is an American movie theater chain that operates the second-largest theater circuit in the United States, with 5,720 screens in 420 theaters as of December 31, 2024. Founded on August 10, 1989, it ...

theater, 105,000 square foot of Class A office space over retail, 101 single-family residences and 250 luxury rental homes. Phase I opened In October 2014 drawing shoppers away from North Point Mall. Phase II, with additional business and residential space, opened in April 2017.

History

The site of what is now Avalon was originally to be known as Prospect Park which construction stalled on in 2008. In 2011 the site was sold to North American Properties Atlanta (also known as "NAP"), who also owns and manages Atlantic Station in

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

. and "an experience in the timeless art of living well". The Alpharetta City Council approved the project in April 2012, began construction on January 28, 2013, held the topping out for the project on April 23, 2014, and celebrated grand opening with multiple events October 29-November 2, 2014. Alpharetta City Council approved Phase II on October 28, 2014. Phase II opened in April 2017, adding 90,000 square feet of retail and restaurant space, 550,000 square feet of office space in two buildings, 276 multi-family units, and an Autograph Collection hotel and conference center with 325 rooms and 45,000 square feet of meeting space.

Stores

, Whole Foods,

Crate and Barrel Euromarket Designs Inc., doing business as Crate & Barrel (stylized as Crate&Barrel), is an international furniture and home décor retail store headquartered in Northbrook, Illinois. They employ 8200 employees across over 100 stores in the Uni ...

, and

The Container Store The Container Store Group, Inc., is an American specialty retail chain which offers storage and organization products, and custom closets. History The Container Store was founded in Dallas by Garrett Boone and John Mullen. With the backing of th ...

are the largest tenants at Avalon. The center has mostly high-end stores, a few of which do not have other locations within several hundred miles of the

Atlanta Metropolitan Area Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Roswell metropolitan statistical area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the sixt ...

. However, many of these stores also have intown locations at Phipps Plaza or Lenox Square in

Buckhead Buckhead is the wikt:uptown, uptown commercial and residential district of the city of Atlanta, Georgia (U.S. state), Georgia, comprising approximately the northernmost fifth of the city. Buckhead is the third largest business district within ...

. Some of these stores include Lilly Pulitzer,

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, Tommy Bahama, Vineyard Vines, and

Free People Free People is an American bohemian apparel and lifestyle retail company that sells women's clothing, accessories, shoes, intimates, and swimwear. It also has a beauty and wellness category, which includes products such as cosmetics, skin, an ...

. Other notable stores include

Anthropologie Anthropologie is an Economy of the United States, American retailer operating in the U.S., Canada, France, Germany and the UK that sells clothing, jewelry, home furniture, decorations, beauty products, and gifts. Anthropologie is part of Urban ...

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, Gap, J.Crew,

L'Occitane L'Occitane en Provence (; ), commonly known as L'Occitane, is a French luxury retailer of body, face, hair and home products, as well as fragrances. Based in Manosque, France, it was founded in 1976 by Olivier Baussan with the purpose of creati ...

, Lululemon, Pottery Barn, and

Williams-Sonoma Williams Sonoma is an American retailer of cookware, appliances, and home furnishings. It is owned by Williams-Sonoma, Inc. and was founded by Chuck Williams (author), Charles E. (Chuck) Williams in 1956. History In 1947, Chuck Williams settle ...

Office

In Phase I, Class A office space occupies 105,000 square feet over retail. As of January 2015, more than 62 percent of the office-over-retail has been leased. Tenants include Wakefield Beasley & Associates, Dental Town, OneSpring LLC, Hug & Associates and Integrated Care Management.
"Avalon announces more high-end tenants in Alpharetta," "NorthFulton.com", Hatcher Hurd, June 7, 2013
' Phase II included 550,000 square feet of Class A office space in two buildings.

References

{{coord, 34.0706, -84.2773, type:landmark_region:US-GA, display=title Mixed-use developments in Georgia (U.S. state) Shopping malls in the Atlanta metropolitan area Shopping malls established in 2014