The sixth season of '' Australia's Next Top Model'' premiered on 20 July 2010 on Fox8.

Sarah Murdoch Sarah Murdoch () is a British-Australian model, actress, television presenter and philanthropist. Career Born in England and Raised in Sydney, Australia, Murdoch studied at Strathfield's The McDonald College of the Performing Arts, where she st ...

returned as the host and leading judge for this season. Alex Perry and

Charlotte Dawson Charlotte Dawson (8 April 1966 – 22 February 2014) was a New Zealand–Australian television personality. She was known in New Zealand for her roles as host of '' Getaway'', and in Australia as a host on '' The Contender Australia'' and as a ...

also returned as judges. The prizes for this season included a one-year modelling contract with Priscilla's Model Management, a 25,000 contract to be the face Levi’s, a trip to

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

to meet with

Elite Model Management Elite Model Management (MM) is a modeling agency that originated in Paris in 1972. In 2004, the agencies in New York City, Miami, Los Angeles, and Toronto separated and formed Elite Model Management North America. Elite MM is a subsidiary of El ...

, a brand new

Ford Fiesta The Ford Fiesta is a supermini car that was marketed by Ford from 1976 to 2023 over seven generations. Over the years, the Fiesta has mainly been developed and manufactured by Ford's European operations, and had been positioned below the ...

Zetec, an eight-page editorial spread and the cover of ''

Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...

'' Australia, and 20,000 courtesy of U by

Kotex Kotex (; ) is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra-thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its menstrual hyg ...

. The winner of the competition was 17-year-old Amanda Ware from Mermaid Beach,

Queensland Queensland ( , commonly abbreviated as Qld) is a States and territories of Australia, state in northeastern Australia, and is the second-largest and third-most populous state in Australia. It is bordered by the Northern Territory, South Austr ...

Series summary

A few major changes were made this season. Jez Smith returned as part of the judging panel for the first time since the third season, and Jonathan Pease was replaced by fashion icon Josh Flinn, due to the former's work conflicts. Filming took place from May through June 2010. The number of contestants this season was increased from 13 to 16.
/ref> The model house was located on 21 Hunter St, in Sydney's Eastern Suburbs (Sydney), eastern suburb of

Dover Heights Dover Heights is a cliffside Eastern Suburbs (Sydney), eastern suburb of Sydney, in the state of New South Wales, Australia. Dover Heights is 9 kilometres east of the Sydney central business district, in the Local government in Australia, local ...

. In contrast to the previous three seasons, the viewer vote entirely determined the winner and placements of each contestant during the live finale. Beginning this season, there was also a shift in the series' tone, with less focus being placed on quarrels among the contestants.

Requirements

All contestants had to be aged 16 or over in order to apply for the show. Those auditioning had to be at least tall. To qualify, all applicants had to be an Australian citizen currently living in Australia. Additional requirements stated that a contestant could not have had previous experience as a model in a national campaign within the last five years, and if a contestant was represented by an agent or a manager, she had to terminate that representation before the competition.

Auditions

Auditions were held on 16–17 January in

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

, on 19–20 January in

Brisbane Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...

, on 21 January in

Bendigo Bendigo ( ) is an Australian city in north-central Victoria. The city is located in the Bendigo Valley near the geographical centre of the state and approximately north-west of Melbourne, the state capital. As of 2022, Bendigo has a popula ...

, on 23 January in

Adelaide Adelaide ( , ; ) is the list of Australian capital cities, capital and most populous city of South Australia, as well as the list of cities in Australia by population, fifth-most populous city in Australia. The name "Adelaide" may refer to ei ...

and on 24 January in

Perth Perth () is the list of Australian capital cities, capital city of Western Australia. It is the list of cities in Australia by population, fourth-most-populous city in Australia, with a population of over 2.3 million within Greater Perth . The ...

Cast

Contestants

''(Ages stated are at start of contest)''

Judges

*Sarah Murdoch (host) *Alex Perry *Charlotte Dawson *Jez Smith

Other cast members

*Josh Flinn – style director, model mentor

Episodes

Results

: The contestant was eliminated : The contestant was part of a non-elimination bottom two : The contestant won the competition

Controversy

Due to an error during the live finale broadcast, Kelsey Martinovich was initially announced as the winner. Consequently, she won several prizes usually reserved for the winner; including a 25,000 cash prize, an all expenses paid trip to

to meet with potential modeling agents and a dulled cover and spread in ''

'' Australia. The magazine decided to split the cover of the November issue, printing half featuring Amanda on the cover and the other featuring Kelsey. In the days following the airing of the live final, the show was accused of feigning the botched announcement as a

publicity stunt In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utiliz ...

. Concerning accusations targeted toward Sarah Murdoch, judge Alex Perry commented: "There's no way that she would do that. I think you saw that the instant that she knew something was wrong, you could see it in her eyes, that wasn't lying, that wasn't acting. Everybody wants to tag something sinister on it and say it was done for ratings (but) I know Sarah and I know the executive producer, it's just not their style, they have too much integrity" Sarah Murdoch later made an appearance with the finalists for an exclusive interview on '' A Current Affair'', in which she went into detail over the incident. In it, Murdoch expressed her dismay: "I still feel sick about it, I mean, I'm still in shock about it. We'd had such a brilliant show, and amazing series to begin with, a fantastic live show, and in the last minute everything went wrong." When questioned about the stunt accusations and accurate vote count, Murdoch affirmed that everything had gone as intended, and it had simply been a miscommunication.

Notes

References

External links

Official website
(archive at the

Wayback Machine The Wayback Machine is a digital archive of the World Wide Web founded by Internet Archive, an American nonprofit organization based in San Francisco, California. Launched for public access in 2001, the service allows users to go "back in ...

) {{Australia's Next Top Model 2010 Australian television seasons Australia's Next Top Model seasons Television shows filmed in Australia Television shows filmed in Japan