Assaf Swissa (born 1981) is an American

entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...

of Israeli descent. He is the founder and creative director of the advertising agency Superdigital and the co-founder of entertainment studio Nuthouse Sports, alongside American professional football player

Julian Edelman Julian Francis Edelman (born May 22, 1986) is an American former professional American football, football wide receiver who played in the National Football League (NFL) for twelve seasons with the New England Patriots. He played college footba ...

Early life and education

Swissa grew up in

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

Massachusetts Massachusetts ( ; ), officially the Commonwealth of Massachusetts, is a U.S. state, state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode ...

, and earned a

bachelor's degree A bachelor's degree (from Medieval Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate degree awarded by colleges and universities upon completion of a course of study lasting three to six years ...

in English from

Boston University Boston University (BU) is a Private university, private research university in Boston, Massachusetts, United States. BU was founded in 1839 by a group of Boston Methodism, Methodists with its original campus in Newbury (town), Vermont, Newbur ...

in 2005.

Career

In 2010, Swissa cofounded Unreal Brands, which aimed to recreate "all-natural" versions of popular

candy bars A candy bar is a type of portable candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate wi ...

, like

Snickers Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with Caramel#Candy, caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is ...

. Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism." In 2024, Swissa was selected for Campaign US’ 40 over 40.

Superdigital

In 2013, Swissa founded Superdigital, a creative advertising agency that has worked with

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

Xbox Xbox is a video gaming brand that consists of four main home video game console lines, as well as application software, applications (games), the streaming media, streaming service Xbox Cloud Gaming, and online services such as the Xbox networ ...

Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...

, Dunkin’, and others. Superdigital's work includes influencer talent such as

Guy Fieri Guy Ramsay Fieri (, ; Ferry; born January 22, 1968) is an American restaurateur, author, and an Emmy Award winning television presenter. He co-owned three now-defunct restaurants in California. He licenses his name to restaurants in cities a ...

Steph Curry Steph is often a short form of the feminine given name Stephanie and its other variants, or the masculine given name Stephen. Women * Steph Bridge (born 1972), British kitesurfer * Steph Catley (born 1994), Australian footballer * Steph Cook (born ...

Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is a co-creator and lead member of the electronic dancehall music project Major Lazer; a member of the supergroup LSD (group), ...

, and

Klay Thompson Klay Alexander Thompson (born February 8, 1990) is an American professional basketball player for the Dallas Mavericks of the National Basketball Association (NBA). He played his first 13 seasons with the Golden State Warriors, where Thompson ...

. In 2016, Swissa co-wrote ''Flying High,'' a children's book, with

, the former New England Patriots player. The book was published by Superdigital. In 2020, Edelman and Swissa collaborated via Superdigital with American toy company

on "NERF House," a viral

web series A web series (also known as webseries, short-form series, and web show) is a series of short scripted or non-scripted online videos, generally in episodic form, released on the Internet (i.e. World Wide Web), which first emerged in the late 1 ...

released on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

, that parodied

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

and content houses. The series featured NFL stars, like

Joe Burrow Joseph Lee Burrow (born December 10, 1996) is an American professional American football, football quarterback for the Cincinnati Bengals of the National Football League (NFL). He played college football for the Ohio State Buckeyes football, O ...

, JuJu Smith-Schuster, Edelman and

Christian McCaffrey Christian Jackson McCaffrey (born June 7, 1996) is an American professional American football, football running back for the San Francisco 49ers of the National Football League (NFL). He played college football for the Stanford Cardinal footbal ...

, shooting

Nerf Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of Foam weapon, foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, an ...

darts at each other in the house.

Nuthouse Sports

Swissa founded Coast Productions with Edelman in 2017, a media company focused on sports content. Coast produces the sports history podcast ''Games with Names'', hosted by Edelman. In 2019, Swissa produced the

Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...

documentary ''100%,'' which chronicled Edelman's journey from a career-threatening injury to his

Super Bowl LIII Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Confe ...

MVP performance. ''100%'' is narrated by Michael Rappaport and features appearances by

Bill Burr {{Infobox comedian , image = Bill Burr by Gage Skidmore.jpg , alt = , caption = Burr in 2018 , birth_name = William Frederic Burr , birth_date = {{birth date and age, 1968, 6, 10 , bi ...

Tom Brady Thomas Edward Patrick Brady Jr. (born August 3, 1977) is an American former professional American football, football quarterback who played in the National Football League (NFL) for 23 seasons. He spent his first 20 seasons with the New Engla ...

Snoop Dogg Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...

Mark Wahlberg Mark Robert Michael Wahlberg (born June 5, 1971), formerly known by his stage name Marky Mark, is an American actor, producer, and former rapper. Mark Wahlberg filmography, His work as a leading actor, leading man spans the Comedy film, come ...

, and

. In October 2024, Rob Gronkwoski joined Coast Productions as a partner and launched the ''Dudes on Dudes'' podcast, which he hosts with Edelman. That month, the company changed its name to Nuthouse Sports.

References

{{reflist Living people 21st-century American businesspeople Boston University alumni 1981 births