Ashby De La Zouch
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Ashby-de-la-Zouch (), also spelled Ashby de la Zouch, is a market town and
civil parish In England, a civil parish is a type of administrative parish used for local government. It is a territorial designation which is the lowest tier of local government. Civil parishes can trace their origin to the ancient system of parishes, w ...
in the
North West Leicestershire North West Leicestershire is a Non-metropolitan district, local government district in Leicestershire, England. The towns in the district include of Ashby-de-la-Zouch, Castle Donington, Coalville, Leicestershire , Coalville (where the council is b ...
district of
Leicestershire Leicestershire ( ) is a Ceremonial counties of England, ceremonial county in the East Midlands of England. It is bordered by Derbyshire, Nottinghamshire and Lincolnshire to the north, Rutland to the east, Northamptonshire to the south-east, Warw ...
, England, near to the
Derbyshire Derbyshire ( ) is a ceremonial county in the East Midlands of England. It borders Greater Manchester, West Yorkshire, and South Yorkshire to the north, Nottinghamshire to the east, Leicestershire to the south-east, Staffordshire to the south a ...
and
Staffordshire Staffordshire (; postal abbreviation ''Staffs''.) is a Ceremonial counties of England, ceremonial county in the West Midlands (region), West Midlands of England. It borders Cheshire to the north-west, Derbyshire and Leicestershire to the east, ...
borders. Its population at the 2021 census was 16,491.
Ashby de la Zouch Castle Ashby de la Zouch Castle is a ruined fortification in the town of Ashby-de-la-Zouch, Leicestershire, England. The castle was built by William Hastings, 1st Baron Hastings, William, Lord Hastings, a favourite of Edward IV of England, Edward IV, ...
was an important fort in the 15th to 17th centuries. During the 19th century, the town's main industry was ribbon manufacturing. The civil parish includes the
hamlets A hamlet is a human settlement that is smaller than a town or village. This is often simply an informal description of a smaller settlement or possibly a subdivision or satellite entity to a larger settlement. Sometimes a hamlet is defined f ...
of Shellbrook to the west and Boundary to the north-west.
Swadlincote Swadlincote is a historic mining town in the district of South Derbyshire, in the county of Derbyshire, England. It lies within The National Forest (England), The National Forest area. It borders the counties of Leicestershire and Staffordshire ...
,
Burton upon Trent Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a market town in the borough of East Staffordshire in the county of Staffordshire, England, close to the border with Derbyshire. At the 2021 United Kingdom census, 2021 censu ...
,
Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
and
Coalville Coalville is a town in the district of North West Leicestershire in Leicestershire in the East Midlands of England. In 2011, it had a population of 34,575. It lies on the A511 road, A511 between Leicester and Burton upon Trent, close to junct ...
are within , with
Derby Derby ( ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area on the River Derwent, Derbyshire, River Derwent in Derbyshire, England. Derbyshire is named after Derby, which was its original co ...
due north. It lies at the heart of the National Forest, south of the
Peak District National Park Peak or The Peak may refer to: Basic meanings Geology * Mountain peak ** Pyramidal peak, a mountaintop that has been sculpted by erosion to form a point Mathematics * Peak hour or rush hour, in traffic congestion * Peak (geometry), an (''n''-3)-d ...
, on the A42 between Tamworth and
Nottingham Nottingham ( , East Midlands English, locally ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located south-east of Sheffield and nor ...
.


History

The town was known as Ashby in 1086. This is a word of
Anglo Anglo is a prefix indicating a relation to, or descent from England, English culture, the English people or the English language, such as in the term ''Anglosphere''. It is often used alone, somewhat loosely, to refer to people of British d ...
- Danish origin, meaning "
Ash-tree ''Fraxinus'' (), commonly called ash, is a genus of plants in the olive and lilac family, Oleaceae, and comprises 45–65 species of usually medium-to-large trees, most of which are deciduous trees, although some subtropical species are evergr ...
farm" or "Ash-tree settlement". The
Norman French Norman or Norman French (, , Guernésiais: , Jèrriais: ) is a '' langue d'oïl'' spoken in the historical and cultural region of Normandy. The name "Norman French" is sometimes also used to describe the administrative languages of '' Angl ...
name extension dates from the years after the
Norman conquest of England The Norman Conquest (or the Conquest) was the 11th-century invasion and occupation of England by an army made up of thousands of Normans, Norman, French people, French, Flemish people, Flemish, and Bretons, Breton troops, all led by the Du ...
, when Ashby became a possession of the La Zouche family during the reign of Henry III. Ashby de la Zouch Castle was built in the 12th century. The town and castle came into the possession of the Hastings family in 1464 and
William Hastings, 1st Baron Hastings William Hastings, 1st Baron Hastings (c. 1431 – 13 June 1483) was an English nobleman. A loyal follower of the House of York during the Wars of the Roses, he became a close friend and one of the most important courtiers of King Edward IV, ...
enhanced its fortifications from 1473. In the
English Civil War The English Civil War or Great Rebellion was a series of civil wars and political machinations between Cavaliers, Royalists and Roundhead, Parliamentarians in the Kingdom of England from 1642 to 1651. Part of the wider 1639 to 1653 Wars of th ...
, the town was one of the
Cavalier The term ''Cavalier'' () was first used by Roundheads as a term of abuse for the wealthier royalist supporters of Charles I of England and his son Charles II of England, Charles II during the English Civil War, the Interregnum (England), Int ...
s' chief garrisons under the control of Colonel Henry Hastings, 1st Baron Loughborough and commander of the North Midlands Army. When the town fell after a long siege in March 1646, it was counted a great relief to the surrounding towns and villages. Many of the buildings in Market Street, the town's main thoroughfare, are timber framed. Most of this structure is hidden by later brick facades. ''The Bull's Head''
public house A pub (short for public house) is in several countries a drinking establishment licensed to serve alcoholic drinks for consumption Licensing laws of the United Kingdom#On-licence, on the premises. The term first appeared in England in the ...
retains its original
Elizabethan The Elizabethan era is the epoch in the Tudor period of the history of England during the reign of Queen Elizabeth I (1558–1603). Historians often depict it as the golden age in English history. The Roman symbol of Britannia (a female per ...
half-timbering, although most of this was plastered over some years ago and can no longer be seen from the street. A short distance further down Market Street is a shop, currently occupied as a LOROS Charity Shop, which retains its original Elizabethan timbers in full street view.
Regency In a monarchy, a regent () is a person appointed to govern a state because the actual monarch is a minor, absent, incapacitated or unable to discharge their powers and duties, or the throne is vacant and a new monarch has not yet been dete ...
buildings are also standing in this street. Bath Street has a row of Classical-style houses called ''Rawdon Terrace'', dating from the time of the 1820s, when the town was a spa destination.


Governance

The town has a
town council A town council, city council or municipal council is a form of local government for small municipalities. Usage of the term varies under different jurisdictions. Republic of Ireland In 2002, 49 urban district councils and 26 town commissi ...
, the lowest level of local government in England. This has 17 councillors, representing six wards: Blackfordby ward (2 councillors), Castle ward (3), Holywell ward (3), Ivanhoe ward (3), Money Hill ward (3) and Willesley ward (3). The town is in
North West Leicestershire North West Leicestershire is a Non-metropolitan district, local government district in Leicestershire, England. The towns in the district include of Ashby-de-la-Zouch, Castle Donington, Coalville, Leicestershire , Coalville (where the council is b ...
district. The district council has 38 wards which each elect one councillor, and these include wards named Ashby Castle, Ashby Holywell, Ashby Ivanhoe, Ashby Money Hill, Ashby Willesley and Ashby Woulds (ie a similar list to the town council wards but including Woulds instead of Blackfordby). It is represented on
Leicestershire County Council Leicestershire County Council is the upper-tier local authority for the non-metropolitan county of Leicestershire, England. The non-metropolitan county is smaller than the ceremonial county, which additionally includes Leicester. The county coun ...
by one councillor representing the electoral division named Ashby de la Zouch, one of 55 divisions. The town is in the parliamentary constituency of
North West Leicestershire North West Leicestershire is a Non-metropolitan district, local government district in Leicestershire, England. The towns in the district include of Ashby-de-la-Zouch, Castle Donington, Coalville, Leicestershire , Coalville (where the council is b ...
, represented since
2024 The year saw the list of ongoing armed conflicts, continuation of major armed conflicts, including the Russian invasion of Ukraine, the Myanmar civil war (2021–present), Myanmar civil war, the Sudanese civil war (2023–present), Sudane ...
by Amanda Hack of the Labour Party.


Notable buildings


Churches

St Helen's Church is Ashby's original Anglican parish church. It is a late 15th-century
Perpendicular Gothic Perpendicular Gothic (also Perpendicular, Rectilinear, or Third Pointed) architecture was the third and final style of English Gothic architecture developed in the Kingdom of England during the Late Middle Ages, typified by large windows, four-ce ...
building. The outer aisles were designed by J. P. St. Aubyn and added in 1878. St. Helen's contains notable memorials to various members of the Hastings family and other notables. It also holds a rare 300-year-old finger pillory. Holy Trinity Church is a
Gothic Revival Gothic Revival (also referred to as Victorian Gothic or neo-Gothic) is an Architectural style, architectural movement that after a gradual build-up beginning in the second half of the 17th century became a widespread movement in the first half ...
building designed by H. I. Stevens in the Early English Gothic style and built in 1838–40. It has galleries supported by iron columns. The
chancel In church architecture, the chancel is the space around the altar, including the Choir (architecture), choir and the sanctuary (sometimes called the presbytery), at the liturgical east end of a traditional Christian church building. It may termi ...
was added in 1866 and the ironwork
chancel screen In church architecture, the chancel is the space around the altar, including the Choir (architecture), choir and the sanctuary (sometimes called the presbytery), at the liturgical east end of a traditional Christian church building. It may termi ...
in 1891. The
Roman Catholic Church The Catholic Church (), also known as the Roman Catholic Church, is the List of Christian denominations by number of members, largest Christian church, with 1.27 to 1.41 billion baptized Catholics Catholic Church by country, worldwid ...
of
Our Lady of Lourdes Our Lady of Lourdes (; ) is one the Marian devotions, devotional names or titles under which the Catholic Church venerates the Mary, mother of Jesus, Virgin Mary. The name commemorates a series of Lourdes apparitions, 18 apparitions reported by ...
was designed by F. A. Walters and built in 1908–15 at the expense of the 15th Duke of Norfolk. It is neo-Norman, with three
apse In architecture, an apse (: apses; from Latin , 'arch, vault'; from Ancient Greek , , 'arch'; sometimes written apsis; : apsides) is a semicircular recess covered with a hemispherical Vault (architecture), vault or semi-dome, also known as an ' ...
s and a tower at the southeast corner. The
Congregational Church Congregationalism (also Congregational Churches or Congregationalist Churches) is a Reformed Christian (Calvinist) tradition of Protestant Christianity in which churches practice congregational government. Each congregation independently a ...
was built in 1825 in a neoclassical style with Tuscan columns. There is also a Christadelphian meeting hall in the town.


Ivanhoe Baths

The Ivanhoe Baths was an 1822 Neo-Grecian building with a Doric façade long. Unused, it was derelict by 1960, and was demolished in 1962. Mineworkers discovered a copious saline spring when working coal at Moira Colliery, west of the town, in 1805. Here developers built the Moira Baths, with a large hotel nearby for travellers. After a few years, however, it was decided to convey the water to Ashby, where the Ivanhoe Baths were built. The Royal Hotel, originally called the Hastings Hotel, was built in 1826 to accommodate visitors to the growing spa. It has a Doric
porte-cochère A porte-cochère (; ; ; ) is a doorway to a building or courtyard, "often very grand," through which vehicles can enter from the street or a covered porch-like structure at a main or secondary entrance to a building through which originally a ...
and additional Doric columns in its hall inside. The hotel closed in February 2018.


Water tower

The Grade II-listed, 19th-century water tower, located in the town's cemetery on Moira Road, has been converted into a dwelling. The conversion was controversial since it involved a number of modern additions to the building.


Loudoun Monument

In 1879, Baron Donington, the widowed husband of Edith Rawdon-Hastings, 10th Countess of Loudoun, had the Loudoun monument erected to her memory in Ashby. The octagonal monument by Sir
George Gilbert Scott Sir George Gilbert Scott (13 July 1811 – 27 March 1878), largely known as Sir Gilbert Scott, was a prolific English Gothic Revival architect, chiefly associated with the design, building and renovation of churches and cathedrals, although he ...
is based on the Eleanor crosses and is a
Listed building In the United Kingdom, a listed building is a structure of particular architectural or historic interest deserving of special protection. Such buildings are placed on one of the four statutory lists maintained by Historic England in England, Hi ...
. It is located at the junction of Bath and South Streets, opposite the Roman Catholic church.


Ashby-de-la-Zouch Town Hall

Ashby-de-la-Zouch Town Hall, which was built at the same time as the market hall to its rear, dates to 1857.


Education

The town has two
secondary school A secondary school, high school, or senior school, is an institution that provides secondary education. Some secondary schools provide both ''lower secondary education'' (ages 11 to 14) and ''upper secondary education'' (ages 14 to 18), i.e., b ...
s: * Ashby School, previously Ashby Grammar School, is for 11–18-year-olds. It was founded in 1567. The town formerly had two other endowed boys' schools founded in the 18th century. * Ivanhoe School, previously Ivanhoe College, is for 11 to 16-year-olds. It was founded in 1954. It is named after the historical novel ''
Ivanhoe ''Ivanhoe: A Romance'' ( ) by Walter Scott is a historical novel published in three volumes, in December 1819, as one of the Waverley novels. It marked a shift away from Scott's prior practice of setting stories in Scotland and in the more ...
'' by
Sir Walter Scott Sir Walter Scott, 1st Baronet (15 August 1771 – 21 September 1832), was a Scottish novelist, poet and historian. Many of his works remain classics of European literature, European and Scottish literature, notably the novels ''Ivanhoe'' (18 ...
, which he set in the area of the castle. In Scott's novel the town hosts an important
archery Archery is the sport, practice, or skill of using a Bow and arrow, bow to shooting, shoot arrows.Paterson ''Encyclopaedia of Archery'' p. 17 The word comes from the Latin ''arcus'', meaning bow. Historically, archery has been used for hunting ...
competition held by Prince John, in which
Robin Hood Robin Hood is a legendary noble outlaw, heroic outlaw originally depicted in English folklore and subsequently featured in literature, theatre, and cinema. According to legend, he was a highly skilled archer and swordsman. In some versions o ...
competes and wins. Manor House School was an independent day school in the centre of Ashby for boys and girls aged four to 16. The school was located between St Helen's Church and the ruins of Ashby's historic castle. Pupils travelled to the school from a wide area. The school entered into administration on 13 December 2018.


Business

In the 19th century, Ashby's main industry was leather working. There was also a cotton textile factory and a glue factory. Ashby was surrounded by coalmines but was never a coalmining town itself. By far the largest employer in the town today is
United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In ...
, providing about 2,000 jobs at its distribution centre, which stores its products and transports them nationwide, and its KP Snacks factory in Smisby Road. The firm formerly had a larger presence in Ashby.
McVitie's McVitie's () is a British snack food brand owned by United Biscuits. The name is derived from the original Economy of Scotland, Scottish biscuit maker, McVitie & Price, Private company limited by shares, Ltd., established in 1830 on Rose Street ...
biscuit factory on Smisby Road closed in 2004 with the loss of 900 jobs. Other employers in Ashby include
Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England. The company was founded by Jack Cohen (businessman), Sir Jack Cohen in ...
, Ashfield Commercial & Medical Services, Timeline Communications, Eduteq Limited and TAC UK Ltd, a firm of energy consultants. Standard Soap Ltd, a significant industrial employer within Ashby-de-la-Zouch since 1928, closed in early 2012, resulting in the loss of 155 jobs. The town has a concentration of high-tech employers. The video game software house
Ultimate Play the Game Ashby Computers and Graphics Limited, trading as Ultimate Play the Game, was a British video game developer and Video game publisher, publisher, founded in 1982, by ex-arcade video game developers Tim and Chris Stamper. Ultimate released a seri ...
was based in Ashby. Now called Rare, it has moved to Manor Park near Twycross.


Recreation

Ashby United Community Football Club is a community club for juniors and seniors of all ages. They play across multiple divisions across all of their Junior and Senior teams and are seen as leading the way in community inclusion when it comes to football and sports in the town. Willesley Park Golf Course is set in rolling countryside, partly in parkland and partly on heathland, covering 230 acres of gentle undulating countryside. The course was opened for play in April 1921. The first hole is played along an avenue of
lime tree ''Tilia'' is a genus of about 30 species of trees or bushes, native throughout most of the temperate Northern Hemisphere. The tree is known as linden for the European species, and basswood for North American species. In Great Britain and Irelan ...
s which once flanked the old coach road from the old Norman castle in the town to the now demolished Willesley Hall. Ashby Hastings Cricket Club was founded before 1831. Its ground, the Bath Grounds in the centre of Ashby, hosts Leicestershire CCC 2nd XI matches each year. The club runs three Saturday League sides, all of which play in the Everard's Leicestershire County Cricket League. The 1st XI play in the Premier Division, the highest level of club cricket available in Leicestershire, the 2nd XI play in Division 4 and the 3rd XI play in Division 8. The club also run a Midweek XI who play in the Premier Division of the
Loughborough Loughborough ( ) is a market town in the Charnwood (borough), Charnwood Borough of Leicestershire, England; it is the administrative centre of Charnwood Borough Council. At the United Kingdom 2021 census, the town's built-up area had a popula ...
Cricket Association League and a Sunday XI who play friendly cricket. The club's Junior Section includes sides at Under 15, Under 13, Under 11 and Under 10 age groups. A second club, Ashby Town Cricket Club was formed in 1945. Ashby RFC has its grounds in Nottingham Road. It plays in the League Midland 3 East (North). It also has mini and junior sections for girls and boys from age four, as well as seniors and seconds side and an O2 Touch team for players of all ages and both genders. The town also has a
bridge A bridge is a structure built to Span (engineering), span a physical obstacle (such as a body of water, valley, road, or railway) without blocking the path underneath. It is constructed for the purpose of providing passage over the obstacle, whi ...
club (Ashby Bridge Club), and a hockey club (Ashby Hockey Club) A
greyhound racing Greyhound racing is an organized, competitive sport in which greyhounds are raced around an oval track. The sport originates from Hare coursing, coursing. Track racing uses an artificial lure (usually a form of windsock) that travels ahead of th ...
track was opened on 3 April 1931. The racing was independent (not affiliated to the sports governing body the
National Greyhound Racing Club The National Greyhound Racing Club was an organisation that governed Greyhound racing in the United Kingdom Greyhound racing is a sport in the United Kingdom. The industry uses a parimutuel betting tote system with on-course and off-course be ...
) known as a flapping track, which was the nickname given to independent tracks. Racing was held on Tuesday and Saturday evenings and distances included 200, 350, 550 and 525 yards. The date of closure is thought to be around 1935. Ivanhoe Runners, established in 1985 as a road, cross-country and social running club is a thriving and well respected running club based in Ashby de la Zouch. The club organises the annual Ashby 20 mile road race event, usually held five weeks ahead of the London Marathon. The perfect final pre-marathon race preparation or a challenging goal in itself. Set on a testing undulating route the race, organised for runners by runners is well established on the athletics calendar and sells out quickly. For many years the race has been sponsored by ALDI, and uniquely rewards finishers with a famous Ashby 20 hoody instead of a medal along with a well earned cheese cob. As recognition for the race’s outstanding organisation, with well stocked water stations and incredibly enthusiast marshals the race has received the highest Gold BARR grading annually since 2006. In 2017 the Ashby 20 was awarded the Bill Reynolds award for excellence recognising its excellent organisation, medical and emergency provision and community links. Each year,vthe race is supported by a number of local organisations such as Leicestershire Search and Rescue, Ashby Endurance Explorer Scouts, the Rotary Club of Ashby Castle, Ashby Town Council, North West Leicestershire District Council, Derby Runner, Conkers parkrun and Heartwize Runners .


Transport

The town was to be served by Ashby Canal from 1804 but the canal never reached Ashby, as it was constructed only to the village of Moira. The town was served by the Leicester–Burton upon Trent line of the
Midland Railway The Midland Railway (MR) was a railway company in the United Kingdom from 1844 in rail transport, 1844. The Midland was one of the largest railway companies in Britain in the early 20th century, and the largest employer in Derby, where it had ...
and had its own station. After the canal was abandoned in stages between 1944 and 1966,
British Rail British Railways (BR), which from 1965 traded as British Rail, was a state-owned company that operated most rail transport in Great Britain from 1948 to 1997. Originally a trading brand of the Railway Executive of the British Transport Comm ...
ways withdrew the passenger service and closed Ashby de la Zouch railway station in September 1964. The railway remains open for freight. There were also connections to both the Melbourne Line and Ashby and Nuneaton Joint Railway connecting the town with the towns of
Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...
,
Market Bosworth Market Bosworth ( ) is a market town and civil parish in Leicestershire, England. At the 2001 Census, it had a population of 1,906, increasing to 2,097 at the 2011 census. It is most famously near to the site of the decisive final battle of the ...
,
Hinckley Hinckley is a market town in south-west Leicestershire, England, administered by Hinckley and Bosworth Borough Council. Hinckley is the third largest settlement in Leicestershire, after Leicester and Loughborough, and is about halfway between L ...
and
Nuneaton Nuneaton ( ) is a market town in Warwickshire, England, close to the county border with Leicestershire to the north-east.OS Explorer Map 232 : Nuneaton & Tamworth: (1:25 000) : Nuneaton's population at the 2021 United Kingdom census, 2021 censu ...
as well as the city of
Derby Derby ( ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area on the River Derwent, Derbyshire, River Derwent in Derbyshire, England. Derbyshire is named after Derby, which was its original co ...
, but these lines closed between the 1950s and 1980s. Both of the lines now form footpaths with some of the old stations still present but others demolished. In the 1990s, BR planned to restore passenger services between Leicester and Burton as the second phase of its Ivanhoe Line project. However, after the
privatisation of British Rail The privatisation of British Rail was the process by which ownership and operation of the Rail transport in Great Britain, railways of Great Britain passed from government control into private hands. Begun in 1994, the process was largely compl ...
in 1995, this phase of the project was shelved. In 2009 the Association of Train Operating Companies published a £49-million proposal to restore passenger services to the line, which would include reopening a station at Ashby. The nearest railway station is , away. The fastest train to London in the mornings and evenings is from Tamworth (12 miles from Ashby) to Euston at 1hr 2mins average non-stop at peak hours. The A50
Leicester Leicester ( ) is a city status in the United Kingdom, city, Unitary authorities of England, unitary authority area, and the county town of Leicestershire in the East Midlands of England. It is the largest city in the East Midlands with a popula ...
to
Stoke-on-Trent Stoke-on-Trent (often abbreviated to Stoke) is a city and Unitary authorities of England, unitary authority area in Staffordshire, England. It has an estimated population of 259,965 as of 2022, making it the largest settlement in Staffordshire ...
road and the A453
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
to
Nottingham Nottingham ( , East Midlands English, locally ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located south-east of Sheffield and nor ...
road used to pass through the town centre. The heavy traffic, which previously travelled through the town, has been greatly relieved by the A42 and A511 bypasses, which replace the A453 and A50, respectively. Bus routes provide an hourly direct service to Burton-upon-Trent, Coalville, East Midlands Airport, Leicester and Swadlincote ( Diamond East Midlands 9 and 19, and Arriva Midlands 29, 29A and X29). The
National Express Mobico Group, formerly National Express Group, is a British multinational public transport company with headquarters in Birmingham, England. Domestically it currently operates bus and coach services under brands including National Express. Th ...
coach network is available in Leicester, which has a daily direct service to London. East Midlands Airport is north-east of Ashby. It provides flights to and from other parts of the UK and Europe. For International travellers,
Birmingham Airport Birmingham Airport , formerly ''Birmingham International Airport'', is an international airport located east-southeast of Birmingham city centre, west-northwest of Coventry slightly north of Bickenhill village, in the Metropolitan Bor ...
is 26 miles away (c. 30 mins) and provides international flights.


Media

Television signals can only be received from the
Sutton Coldfield Sutton Coldfield or the Royal Town of Sutton Coldfield ( ), is a town and civil parish in the city of Birmingham, West Midlands County, West Midlands, England. The town lies around 8 miles northeast of Birmingham city centre, 9 miles south of L ...
TV transmitter which broadcast programmes from
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
. However, BBC East Midlands and
ITV Central ITV Central, previously known as Central Independent Television, Carlton Central, ITV1 for Central England and commonly referred to as simply Central, is the Independent Television franchisee in the English Midlands. It was created following ...
are also received through cable and satellite television such as
Freesat Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Everyone TV (itself owned by all of the four UK Public broadcasting, public service broadcasters, BBC, ...
and
Sky The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...
. Local radio stations are BBC Radio Leicester, Smooth East Midlands, Capital Midlands, Hits Radio East Midlands, Greatest Hits Radio Midlands, and Hermitage FM, a community based station. Local newspapers are Ashby Nub News and
Leicester Mercury The ''Leicester Mercury'' is a British regional newspaper for the city of Leicester and the neighbouring counties of Leicestershire and Rutland. The paper began in the 19th century as the ''Leicester Daily Mercury'' and later changed to its pre ...
.


Culture

Every May, Ashby holds an arts festival sponsored by the district council. This features local artists, musicians, songwriters, poets, performers, and story tellers. The multiple sites around the town host exhibitions, musical performances, workshops and talks, and the town centre is decorated with flags and an outdoor gallery. Ashby Statutes, a
travelling funfair A traveling carnival (American English), usually simply called a carnival, travelling funfair or travelling show (British English), is an amusement show that may be made up of amusement rides, food vendors, merchandise vendors, games of chan ...
, is held every September. Instituted by Royal Statute, it was originally a
hiring fair Hiring fairs, also called statute or mop fairs, were regular events in pre-modern Great Britain and Ireland where labourers were hired for fixed terms. They date from the time of Edward III of England, Edward III, and his attempt to regulate the ...
, where domestic servants and farmworkers would be hired for the year. During the fair in the 21st century, Market Street, the main road through the town (the former A50 trunk road), is closed for nearly a week. The traffic is diverted along narrower roads either side of Market Street. Locals call this event "The Statutes". A song "Ashby de la Zouch (Castle Abbey)", written by Al Hoffman, Milton Drake and Jerry Livingston, was recorded by the Merry Macs in 1946 on Decca No. 18811. It includes the lines "If you wanna smooch and be happy as a pooch, go to Ashby de la Zouch by the sea." (Ashby-de-la-Zouch is close to the centre of England, almost as far from the sea as is possible.) In April 1946 the American jazz bassist and composer
Charles Mingus Charles Mingus Jr. (April 22, 1922 – January 5, 1979) was an American jazz Double bass, upright bassist, composer, bandleader, pianist, and author. A major proponent of collective Musical improvisation, improvisation, he is considered one of ...
recorded a tune called "Ashby de la Zouch" with his band. The title or choice of song could have been an acknowledgement of guitarist Irving Ashby, who took part in the recording. Ashby-de-la-Zouch is twinned with Pithiviers in north-central France. Ashby-de-la-Zouch is mentioned in
Ivanhoe ''Ivanhoe: A Romance'' ( ) by Walter Scott is a historical novel published in three volumes, in December 1819, as one of the Waverley novels. It marked a shift away from Scott's prior practice of setting stories in Scotland and in the more ...
, the novel by Sir Walter Scott set in 1194, as "the lists at Ashby" and as “the lists at Ashby-de-la-Zouch”, suggesting that
joust Jousting is a medieval and renaissance martial game or hastilude between two combatants either on horse or on foot. The joust became an iconic characteristic of the knight in Romantic medievalism. The term is derived from Old French , ultim ...
ing may once have taken place in the town (''lists'' being the barriers through which the respective steeds charge during a
joust Jousting is a medieval and renaissance martial game or hastilude between two combatants either on horse or on foot. The joust became an iconic characteristic of the knight in Romantic medievalism. The term is derived from Old French , ultim ...
). The same phrase is used in the original computer game Defender of the Crown, which apparently drew inspiration from Scott's novel.


Notable people

* Robin Beanland (born 1968), video game music composer, musician and
Ivor Novello Award The Ivor Novello Awards, named after the Welsh entertainer Ivor Novello, are awards for songwriting and Musical composition, composing. They have been presented annually in London by the The Ivors Academy, Ivors Academy, formerly called the Britis ...
winner. *
Mark Chadbourn Mark Chadbourn is an English fantasy, science fiction, historical fiction, and horror author with more than a dozen novels (and one non-fiction book) published around the world. He also writes historical novels under the pseudonym "James Wilde". ...
(born 1960), author and screenwriter, was born in Ashby de la Zouch Cottage Hospital and still lives in the area. *
Frederick Bailey Deeming Frederick Bailey Deeming (30 July 1853 – 23 May 1892) was an English-born Australian serial killer who was convicted and executed for the murder of his entire family in Rainhill and his second wife in Melbourne. He is remembered today because ...
(1853–1892), serial killer and Jack The Ripper suspect * Anthony Gilby (c. 1510–1585), Puritan sage * James Green (born 1944), crime and non-fiction author, lived in the area in the 1970s and 1980s. * Joseph Hall (1574–1656), satirist and bishop, was born in Ashby de la Zouch. * Frank Abney Hastings (1794–1828), British naval officer and Philhellene * Annie Haynes (1864–1929), mystery author * Russell Hoult (born 1972), footballer, was born in Ashby and still lives locally (at
Coleorton Coleorton ( ) is a village and civil parish in North West Leicestershire, England. It is situated on the A512 road approximately 2 miles (3.2 km) east of Ashby de la Zouch. Nearby villages include Newbold, to the north, Thringstone t ...
). * Lara Jones (1975–2010), children's author, was born in Ashby. * Grant Kirkhope (born 1962), video game music composer and musician *
Niall Mackenzie Niall Macfarlane Mackenzie (born 19 July 1961) is a Scottish former professional motorcycle road racer. Career Mackenzie, who hails from Fankerton, near Denny, Stirlingshire; won the British Superbike Championship three times from 1996 to ...
(born 1961), Grand Prix motorcycle racer, is now retired in Ashby. * James Martin (1933–2013), an IT consultant and author, was born in Ashby de la Zouch. * Adrian Mole (born 1967), TV chef and
diarist A diary is a writing, written or audiovisual Memorabilia, memorable record, with discrete entries arranged by Calendar date, date reporting on what has happened over the course of a day or other period. Diaries have traditionally been handwriti ...
. * Dolly Shepherd (1887–1983), aviator, made her return to
parachuting Parachuting and skydiving are methods of descending from a high point in an atmosphere to the ground or ocean surface with the aid of gravity, involving the control of speed during the descent using a parachute or multiple parachutes. For hu ...
from balloons in a display at Ashby, after recovering from a near-fatal accident. *
Tim and Chris Stamper Brothers Tim and Chris Stamper are British entrepreneurs who founded the video game companies Ultimate Play the Game and Rare (company), Rare. They first worked together on arcade conversion kits, which were licensed to companies, but later b ...
(living), brothers who were video game programmers, were known for founding the
Ultimate Play the Game Ashby Computers and Graphics Limited, trading as Ultimate Play the Game, was a British video game developer and Video game publisher, publisher, founded in 1982, by ex-arcade video game developers Tim and Chris Stamper. Ultimate released a seri ...
and Rareware companies. * Paul Taylor (born 1964), England cricketer, was born in the town. * Bernard Vann (1887–1918), taught at Ashby School, before entering the priesthood and then winning a VC, an MC and a
Croix de Guerre The (, ''Cross of War'') is a military decoration of France. It was first created in 1915 and consists of a square-cross medal on two crossed swords, hanging from a ribbon with various degree pins. The decoration was first awarded during World ...
as an army officer in the
First World War World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
. * Roger Williamson (1948–1973),
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
driver, born in Ashby de la Zouch. * Alastair Yates (1952–2018), former presenter on
BBC News BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
and
BBC World News BBC News is an international English-language pay television channel owned by BBC Global News Ltd. – a subsidiary of BBC Studios – and operated by the BBC News division of the BBC. The network carries news bulletins, documentaries, an ...
, went to Manor House School, Ashby; his farming family still live in the town. *
Young Knives Young Knives are an English indie rock band from Ashby-de-la-Zouch, Leicestershire, currently based in Wantage, Oxfordshire. The group consists of brothers Henry Dartnall and Thomas Bonsu-Dartnall (the latter known professionally as "The House ...
, band formed in Ashby * Michael Wakelam (1955–2020), molecular biologist, director of the Babraham Institute in Cambridge, England.


In popular culture

* Adrian Mole, a fictional diarist created by writer
Sue Townsend Susan Lillian Townsend (; 2 April 194610 April 2014) was an English writer and humorist whose work encompasses novels, plays and works of journalism. She was best known for creating the character Adrian Mole. After writing in secret from the a ...
, was from
Leicester Leicester ( ) is a city status in the United Kingdom, city, Unitary authorities of England, unitary authority area, and the county town of Leicestershire in the East Midlands of England. It is the largest city in the East Midlands with a popula ...
and moved to Ashby de la Zouch during his lifetime. *
Harry Flashman Sir Harry Paget Flashman is a fictional character created by Thomas Hughes (1822–1896) in the semi-autobiographical '' Tom Brown's School Days'' (1857) and later developed by George MacDonald Fraser (1925–2008). Harry Flashman appears in a ...
, Sir Harry Paget Flashman is a fictional character created by
Thomas Hughes Thomas Hughes (20 October 1822 – 22 March 1896) was an English lawyer, judge, politician and author. He is most famous for his novel ''Tom Brown's School Days'' (1857), a semi-autobiographical work set at Rugby School, which Hughes had atte ...
(1822–1896) in the semi-autobiographical ''
Tom Brown's School Days ''Tom Brown's School Days'' (sometimes written ''Tom Brown's Schooldays'', also published under the titles ''Tom Brown at Rugby'', ''School Days at Rugby'', and ''Tom Brown's School Days at Rugby'') is a novel by Thomas Hughes, published in 1 ...
'' (1857) and later developed by
George MacDonald Fraser George MacDonald Fraser (2 April 1925 – 2 January 2008) was a Scottish author and screenwriter. He is best known for a series of works that featured the character Harry Paget Flashman, Flashman. Over the course of his career he wrote eleven n ...
(1925–2008). Sir Harry, after his inglorious career, retired to his country home, Gandamack Lodge, in Ashby, there to write his memoirs, known to the public as '' The Flashman Papers''. *Ashby de la Zouch is often mentioned by Guz Khan in his show '' Man Like Mobeen'', where some characters who "go on holiday to Ashby de la Zouch" mistakenly say it is in Spain rather than Leicestershire. *The protagonist of the 1994 video game
Universe The universe is all of space and time and their contents. It comprises all of existence, any fundamental interaction, physical process and physical constant, and therefore all forms of matter and energy, and the structures they form, from s ...
is from Ashby-de-la-Zouch. *This town is where the tournament for knights and archers described in Chapters VII to XIV of the novel ''
Ivanhoe ''Ivanhoe: A Romance'' ( ) by Walter Scott is a historical novel published in three volumes, in December 1819, as one of the Waverley novels. It marked a shift away from Scott's prior practice of setting stories in Scotland and in the more ...
'', by
Walter Scott Sir Walter Scott, 1st Baronet (15 August 1771 – 21 September 1832), was a Scottish novelist, poet and historian. Many of his works remain classics of European literature, European and Scottish literature, notably the novels ''Ivanhoe'' (18 ...
, was held. Both King Richard and Locksley showed their prowess before John, brother of Richard. The novel was set in 1194.


Location

Neighbouring communities include Lount, Normanton le Heath, Smisby, Packington, Donisthorpe, Oakthorpe, Moira, Measham and
Coleorton Coleorton ( ) is a village and civil parish in North West Leicestershire, England. It is situated on the A512 road approximately 2 miles (3.2 km) east of Ashby de la Zouch. Nearby villages include Newbold, to the north, Thringstone t ...
.


Notes


References


Sources

* * * * * * * There is a very in-depth record of the town written in a book by W. Scott in 1907 entitled "The History of Ashby-de-la-Zouch", and printed by a local Printer called George Brown. It includes many excellent images.


External links


Ashby de la Zouch Town CouncilAshbyOnline.co.uk The Online Guide to Ashby de la Zouch and Surrounding Area''A Little Bit About Ashby de la Zouch''
(includes words of the song ''Ashby de la Zouch by the sea'') * {{DEFAULTSORT:Ashby-De-La-Zouch Market towns in Leicestershire Civil parishes in Leicestershire Towns in Leicestershire North West Leicestershire District