
Apgujeong-dong (; ) is a ward of
Gangnam District
Gangnam District (; ) is one of the 25 districts of Seoul, South Korea. The term ''Gangnam'' translates to "South of the Han River". Gangnam District is the third largest district in Seoul, with an area of . As of the 2024 census, Gangna ...
,
Seoul
Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
, South Korea. It is considered one of the wealthiest neighborhoods in the country. It was reported that housing price of Apgujeong-dong is approximately US$28,300 per one square meter by
Korea Ministry of Land, Infrastructure and Transport in 2019.
The ''Apgujeong'' originates from a
pavilion
In architecture, ''pavilion'' has several meanings;
* It may be a subsidiary building that is either positioned separately or as an attachment to a main building. Often it is associated with pleasure. In palaces and traditional mansions of Asia ...
with the same name founded by
Han Myŏnghoe, a 15th-century high-ranking government official during the
Joseon
Joseon ( ; ; also romanized as ''Chosun''), officially Great Joseon (), was a dynastic kingdom of Korea that existed for 505 years. It was founded by Taejo of Joseon in July 1392 and replaced by the Korean Empire in October 1897. The kingdom w ...
period. It is an upmarket residential, fashion, shopping, and educational area. The
Hanja
Hanja (; ), alternatively spelled Hancha, are Chinese characters used to write the Korean language. After characters were introduced to Korea to write Literary Chinese, they were adapted to write Korean as early as the Gojoseon period.
() ...
name translates into "Seagull Pavilion," a reference to his nickname, which itself was a reference and a mark of peace when viewing a group of seagulls flying.
One of the main shopping area is Apgujeong Rodeo Street, along with Cheongdam-dong Fashion Street in
Cheongdam-dong
Cheongdam-dong () is a ward of Gangnam District, Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expens ...
and
Garosu-gil in
Sinsa-dong, which are connected by the main avenue Apgujeong-ro. It is seen as a fashionable and trendsetting destination.
Characteristics

The area is filled with upscale department stores, shops,
boutique
A () is a retail shop that deals in high end fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek
Ancient Greek (, ; ) includes the forms of the Greek language used in anc ...
s, ''
hagwon
(; ) is a Korean term for a for-profit private educational institution. They are commonly likened to cram schools. Some consider ''hagwons'' as private language centers or academies operated like businesses apart from the South Korean public sch ...
s'', cafes and restaurants. Two main department stores,
Hyundai Department Store
Hyundai Department Store () is a major department store chain in South Korea. Its parent company is the Hyundai Department Store Group. It, Lotte Department Store, and Shinsegae are the three largest chains in the country.
Stores
Seoul Metrop ...
and
Galleria Department Store, are located in this area with both being Flagship Stores.
Apgujeong Rodeo Street is located opposite the
Galleria Department Store, with shops of local and international designers as well as Nori Market, The Vanessa Bruno outlet, Mui Mui Cafe, and On Friday Restaurant.
The registered official headquarters of
K-pop
K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
entertainment agency
S.M. Entertainment
SM Entertainment Co., Ltd. () is a South Korean Multinational corporation, multinational entertainment agency established in 1995 by Lee Soo-man. It is one of South Korea's largest entertainment companies and has been responsible for fostering ...
is located in the eastern side, although the company moved their offices to
Cheongdam-dong
Cheongdam-dong () is a ward of Gangnam District, Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expens ...
in 2012. The building was renovated and became Global Artist Training Center for SM Entertainment trainees in 2013, until it was renamed as SM Entertainment Celebrity Center in 2017.
The
Caffè Pascucci coffee chain in Apgujeong was used as one of the main filming locations for
Seoul Broadcasting System
Seoul Broadcasting System (SBS; ) is one of the leading Television in South Korea, South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000, changing its corporate name from Seoul Broadcasting ...
's 2001 drama ''
Beautiful Days'', starring
Lee Byung-hun
Lee Byung-hun (; born July 12, 1970) is a South Korean actor. He has received acclaim for his work in a wide range of genres, most notably '' Joint Security Area'' (2000); '' A Bittersweet Life'' (2005); '' The Good, the Bad, the Weird'' (2008) ...
,
Choi Ji-woo
Choi Ji-woo (; born June 11, 1975), born Choi Mi-hyang (), is a South Korean actress. Considered one of South Korea's most beautiful women, she has received critical acclaim for her work in a wide range of melodramas, most notably '' Beautiful ...
,
Ryu Si-won,
Shin Min-a,
Lee Jung-hyun
Lee Jung-hyun (; born February 7, 1980), also known by her occasional stage name Ava, is a South Korean singer and actress. She was first recognized for her acting abilities with award-winning role in her first film and has been solidified as on ...
and
Lee Yoo-jin.
This area is also known for its many
plastic surgery clinics.
Education
Schools located in Apgujeong-dong:
* Apgujeong Elementary School
* Apgujeong Middle School
* Sinsa Middle School
* Shingu Middle School
*
Apgujeong High School
*
Chungdam High School
*
Hyundai Senior High School
Transport
It is served by
Apgujeong station and
Sinsa station on the
Seoul Subway Line 3. There is
Bundang Line
The Bundang Line or Seoul Metropolitan Subway Bundang Line (Sudogwon Jeoncheol Bundangseon ) was a commuter rail line of the Seoul Metropolitan Subway in the Seoul Capital Area operated by Korail. Also it refers physical railway track from Wangs ...
Apgujeongrodeo station at east, boundary of
Cheongdam-dong
Cheongdam-dong () is a ward of Gangnam District, Seoul, South Korea. The area is best known in South Korea as an affluent neighborhood populated by a disproportionately high number of high-income individuals and for having some of the most expens ...
.
Five Bus lines pass Apgujeong-dong, 143, 145, 147, 148 and 240 and single pass can be used to transfer between bus and subway.
See also
*
List of shopping streets and districts by city
A shopping street or shopping district is a designated road or quarter of a municipality that is composed of Retail, retail establishments (such as Retail store, stores, boutiques, restaurants, and Shopping center, shopping complexes). Such are ...
*
Dong of Gangnam District
*
Cine de Chef
*
References
External links
Apgujeong : Official Seoul City Tourism
{{Seoul
Shopping districts and streets in South Korea
Neighborhoods of Gangnam District
Tourist attractions in Seoul