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A Más (originally "a+" from 2017 to 2021) (stylized: a más+) is a national television network in Mexico operated by
TV Azteca Televisión Azteca, S.A.B. de C.V., commonly known as TV Azteca, is a Mexican multimedia conglomerate owned by Grupo Salinas. It is the second-largest mass media company in Mexico after Televisa. It primarily competes with Televisa as well as so ...
. It launched in five cities on 20 March 2017, and it expanded to 34 additional cities on April 7, 2017. A Más is broadcast as the second digital subchannel (usually 7.2) of the
Azteca 7 Azteca 7 (also called El Siete) is a Mexican network owned by TV Azteca, with more than 100 main transmitters all over Mexico. Azteca 7 is available on all cable and satellite systems. Azteca 7 broadcasts entertainment series, movies, and sp ...
transmitters in each area. It was originally launched to provide increased regional programming.


History


Regional programming on TV Azteca prior to a+

From the privatization of Imevisión in 1993, the new Televisión Azteca immediately began seeking alliances with content partners to provide local and regional news and programming for air on its networks. In 1995, TV Azteca took on Síntesis, a successful local newscast in
Tijuana Tijuana is the most populous city of the Mexican state of Baja California, located on the northwestern Pacific Coast of Mexico. Tijuana is the municipal seat of the Tijuana Municipality, the hub of the Tijuana metropolitan area and the most popu ...
, as a partner after Síntesis had been forced off of its previous broadcast home. In the state of Veracruz, it set up Veravisión, and it also established local news and programming operations in other cities including Mérida and
San Luis Potosí San Luis Potosí, officially the Free and Sovereign State of San Luis Potosí, is one of the 32 states which compose the Federal Entities of Mexico. It is divided in 59 municipalities and is named after its capital city, San Luis Potosí. It ...
. While many of these produced few programs outside of local news and were later subsumed into TV Azteca itself, Azteca Noreste, the division in
Monterrey Monterrey (, , abbreviated as MtY) is the capital and largest city of the northeastern Mexican state of Nuevo León. It is the ninth-largest city and the second largest metropolitan area, after Greater Mexico City. Located at the foothills of th ...
, remained a high-volume program producer, airing local ''Info 7'' newscasts seven days a week in the morning and early afternoon as well as locally produced entertainment and sports shows.


Launch of a+

a+ was announced on March 13, 2017, coinciding with the relaunch of Proyecto 40 as
adn40 XHTVM-TDT (channel 40) is a television station in Mexico City, owned by Televisora del Valle de México and operated by TV Azteca. It is branded as and available over the air in much of Mexico on TV Azteca's transmitters. Programming generally ...
that same day. On March 8, the
Federal Telecommunications Institute The Federal Telecommunications Institute (Spanish Language, Spanish: ''Instituto Federal de Telecomunicaciones''; abbreviated as IFT and incorrectly referred to as IFETEL, Tzeltal language, Tzeltal: ''Snaul jtsob a’telelil Sk’asesojibal k’o ...
approved the change in program identity, as well as multiplexing of additional transmitters to provide the a+ service. The service began operation in five cities—Mexico City, Monterrey, Guadalajara, Toluca and León—while expansion to 21 additional cities was initially planned by the end of the second quarter of 2017 and a third expansion phase slated for the second half of the year, 35 transmitters serving 34 cities were authorized for the service on March 22, 2017, with programs beginning on April 7, 2017; in August 2017, TV Azteca was further cleared to add a+ to 11 Azteca 7 transmitters, mainly in northeastern Mexico. The goal of the channel is to be a national service with programming tailored to the viewing preferences and needs of each local area. Programming for the a+ channels was developed in consultation with local businessmen and influencers in each area, through focus groups headed by Ninfa Salinas, sister of TV Azteca director general Benjamín Salinas. Efrén Páez, an economic analyst with Mediatelecom, told ''Expansión'' that "although there have always been local stations, public and private, none of them have had the capital and resources of TV Azteca". On December 13, 2017, the IFT deemed that with coverage of 60% of the population of Mexico, carriage of a+ should be made mandatory for satellite providers.


2021 relaunch

The network relaunched and changed its name from a+ to A Más, in part because of its increased national-level identity.


Programming

a+ initially featured a program schedule including a mix of national and regional programs. The base national program schedule that is "100% blockable" for locally produced programs in the different cities where it is broadcast. All a+ areas at launched offer a 9pm local newscast and 10pm local sports program. Depending on the size of the city, local production would vary across the different a+ channels. a+ also carries non-local programs, such as music videos from Exa TV and cartoons from Mondo TV, as well as rebroadcasts of some of TV Azteca's more popular shows, including '' Venga la alegría'' and '' Ventaneando''. This content became the primary focus of the channel as early as 2018.


Transmitters

a+ is available on 54 transmitters. In each of them, it is available as the second subchannel (usually 7.2) of the Azteca 7 transmitter.IFT: Conversion of XHRAM, XHBUR and XHPHG 7.2 to A+ from ADN40
/ref> In Tijuana, Mexicali and Ciudad Juárez, Azteca 7 does not have virtual channel 7 and so it is carried as virtual channel 20.2, 21.2 and 20.2, respectively. , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , - , -


Notes


References

{{Mexican broadcast television A Más Television stations in Mexico TV Azteca broadcast television networks Television channels and stations established in 2017 2017 establishments in Mexico