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The AI effect is the discounting of the behavior of an
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
program as not "real" intelligence. The author
Pamela McCorduck Pamela Ann McCorduck (October 27, 1940 – October 18, 2021) was a British-born American author of books about the history and philosophical significance of artificial intelligence, the future of engineering, and the role of women and technolog ...
writes: "It's part of the history of the field of artificial intelligence that every time somebody figured out how to make a computer do something—play good checkers, solve simple but relatively informal problems—there was a chorus of critics to say, 'that's not thinking'." Researcher
Rodney Brooks Rodney Allen Brooks (born 30 December 1954) is an Australian robotics, roboticist, Fellow of the Australian Academy of Science, author, and robotics entrepreneur, most known for popularizing the behavior based robotics, actionist approach to ro ...
complains: "Every time we figure out a piece of it, it stops being magical; we say, 'Oh, that's just a computation."


Definition

"The AI effect" refers to a phenomenon where either the definition of AI or the concept of intelligence is adjusted to exclude capabilities that AI systems have mastered. This often manifests as tasks that AI can now perform successfully no longer being considered part of AI, or as the notion of intelligence itself being redefined to exclude AI achievements. Edward Geist credits John McCarthy for coining the term "AI effect" to describe this phenomenon. McCorduck calls it an "odd paradox" that "practical AI successes, computational programs that actually achieved intelligent behavior were soon assimilated into whatever application domain they were found to be useful in, and became silent partners alongside other problem-solving approaches, which left AI researchers to deal only with the 'failures', the tough nuts that couldn't yet be cracked." It is an example of
moving the goalposts Moving the goalposts (or shifting the goalposts) is a metaphor, derived from goal-based sports such as football and hockey, that means to change the rule or criterion ("goal") of a process or competition while it is still in progress, in such a wa ...
. Tesler's Theorem is:
Douglas Hofstadter Douglas Richard Hofstadter (born 15 February 1945) is an American cognitive and computer scientist whose research includes concepts such as the sense of self in relation to the external world, consciousness, analogy-making, Strange loop, strange ...
quotes this as do many other commentators. When problems have not yet been formalised, they can still be characterised by a
model of computation In computer science, and more specifically in computability theory and computational complexity theory, a model of computation is a model which describes how an output of a mathematical function is computed given an input. A model describes how ...
that includes human computation. The computational burden of a problem is split between a computer and a human: one part is solved by computer and the other part solved by a human. This formalisation is referred to as a human-assisted Turing machine.


AI applications become mainstream

Software and algorithms developed by AI researchers are now integrated into many applications throughout the world, without really being called AI. This underappreciation is known from such diverse fields as
computer chess Computer chess includes both hardware (dedicated computers) and software capable of playing chess. Computer chess provides opportunities for players to practice even in the absence of human opponents, and also provides opportunities for analysi ...
,
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
, agricultural automation,
hospitality Hospitality is the relationship of a host towards a guest, wherein the host receives the guest with some amount of goodwill and welcome. This includes the reception and entertainment of guests, visitors, or strangers. Louis de Jaucourt, Louis, ...
and
optical character recognition Optical character recognition or optical character reader (OCR) is the electronics, electronic or machine, mechanical conversion of images of typed, handwritten or printed text into machine-encoded text, whether from a scanned document, a photo ...
. Michael Swaine reports "AI advances are not trumpeted as artificial intelligence so much these days, but are often seen as advances in some other field". "AI has become more important as it has become less conspicuous", Patrick Winston says. "These days, it is hard to find a big system that does not work, in part, because of ideas developed or matured in the AI world." According to Stottler Henke, "The great practical benefits of AI applications and even the existence of AI in many software products go largely unnoticed by many despite the already widespread use of AI techniques in software. This is the AI effect. Many marketing people don't use the term 'artificial intelligence' even when their company's products rely on some AI techniques. Why not?"
Marvin Minsky Marvin Lee Minsky (August 9, 1927 – January 24, 2016) was an American cognitive scientist, cognitive and computer scientist concerned largely with research in artificial intelligence (AI). He co-founded the Massachusetts Institute of Technology ...
writes "This paradox resulted from the fact that whenever an AI research project made a useful new discovery, that product usually quickly spun off to form a new scientific or commercial specialty with its own distinctive name. These changes in name led outsiders to ask, Why do we see so little progress in the central field of artificial intelligence?"
Nick Bostrom Nick Bostrom ( ; ; born 10 March 1973) is a Philosophy, philosopher known for his work on existential risk, the anthropic principle, human enhancement ethics, whole brain emulation, Existential risk from artificial general intelligence, superin ...
observes that "A lot of cutting edge AI has filtered into general applications, often without being called AI because once something becomes useful enough and common enough it's not labelled AI anymore." The AI effect on decision-making in supply chain risk management is a severely understudied area. To avoid the AI effect problem, the editors of a special issue of ''IEEE Software'' on AI and
software engineering Software engineering is a branch of both computer science and engineering focused on designing, developing, testing, and maintaining Application software, software applications. It involves applying engineering design process, engineering principl ...
recommend not overselling not hyping the real achievable results to start with. The
Bulletin of the Atomic Scientists The ''Bulletin of the Atomic Scientists'' is a nonprofit organization concerning science and global security issues resulting from accelerating technological advances that have negative consequences for humanity. The ''Bulletin'' publishes conte ...
organization views the AI effect as a worldwide strategic military threat. They point out that it obscures the fact that
applications of AI Artificial intelligence (AI) has been used in applications throughout industry and academia. In a manner analogous to electricity or computers, AI serves as a general-purpose technology. AI programs are designed to simulate human perception and u ...
had already found their way into both US and Soviet militaries during the
Cold War The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...
. AI tools to advise humans regarding weapons deployment were developed by both sides and received very limited usage during that time. They believe this constantly shifting failure to recognise AI continues to undermine human recognition of security threats in the present day. Some experts think that the AI effect will continue, with advances in AI continually producing objections and redefinitions of public expectations. Some also believe that the AI effect will expand to include the dismissal of specialised artificial intelligences.


Legacy of the AI winter

In the early 1990s, during the second "AI winter" many AI researchers found that they could get more funding and sell more software if they avoided the bad name of "artificial intelligence" and instead pretended their work had nothing to do with intelligence. Patty Tascarella wrote in 2006: "Some believe the word 'robotics' actually carries a stigma that hurts a company's chances at funding."


Saving a place for humanity at the top of the chain of being

Michael Kearns suggests that "people subconsciously are trying to preserve for themselves some special role in the universe". By discounting artificial intelligence people can continue to feel unique and special. Kearns argues that the change in perception known as the AI effect can be traced to the ''mystery'' being removed from the system. In being able to trace the cause of events implies that it's a form of automation rather than intelligence. A related effect has been noted in the history of
animal cognition Animal cognition encompasses the mental capacities of non-human animals, including insect cognition. The study of animal conditioning and learning used in this field was developed from comparative psychology. It has also been strongly influ ...
and in
consciousness Consciousness, at its simplest, is awareness of a state or object, either internal to oneself or in one's external environment. However, its nature has led to millennia of analyses, explanations, and debate among philosophers, scientists, an ...
studies, where every time a capacity formerly thought of as uniquely human is discovered in animals (e.g. the ability to make tools, or passing the mirror test), the overall importance of that capacity is deprecated. Herbert A. Simon, when asked about the lack of AI's press coverage at the time, said, "What made AI different was that the very idea of it arouses a real fear and hostility in some human breasts. So you are getting very strong emotional reactions. But that's okay. We'll live with that." Mueller 1987 proposed comparing AI to human intelligence, coining the standard of Human-Level Machine Intelligence. This nonetheless suffers from the AI effect however when different humans are used as the standard.


Deep Blue defeats Kasparov

When IBM's chess-playing computer Deep Blue succeeded in defeating Garry Kasparov in 1997, public perception of chess playing shifted from a difficult mental task to a routine operation. The public complained that Deep Blue had only used "brute force methods" and it wasn't real intelligence. Notably, John McCarthy, an AI pioneer and founder of the term "artificial intelligence", was disappointed by Deep Blue. He described it as a mere brute force machine that did not have any deep understanding of the game. McCarthy would also criticize how widespread the AI effect is ("As soon as it works, no one calls it AI anymore"), but in this case did not think that Deep Blue was a good example. On the other side, Fred A. Reed writes:


See also

* No true Scotsman * Chinese room *
Computational intelligence In computer science, computational intelligence (CI) refers to concepts, paradigms, algorithms and implementations of systems that are designed to show " intelligent" behavior in complex and changing environments. These systems are aimed at m ...
* ELIZA effect *
Functionalism (philosophy of mind) In the philosophy of mind, functionalism is the thesis that each and every mental state (for example, the state of having a belief, of having a desire, or of being in pain) is constituted solely by its functional role, which means its causal relat ...
* Artificial intelligence in video games * God of the gaps *
Hallucination (artificial intelligence) In the field of artificial intelligence (AI), a hallucination or artificial hallucination (also called bullshitting, confabulation, or delusion) is a response generated by AI that contains false or misleading information presented as fact. Thi ...
*
History of artificial intelligence The history of artificial intelligence ( AI) began in antiquity, with myths, stories, and rumors of artificial beings endowed with intelligence or consciousness by master craftsmen. The study of logic and formal reasoning from antiquity to t ...
* Moravec's paradox *
Moving the goalposts Moving the goalposts (or shifting the goalposts) is a metaphor, derived from goal-based sports such as football and hockey, that means to change the rule or criterion ("goal") of a process or competition while it is still in progress, in such a wa ...


References


Further reading

* * * Gleick, James, "The Fate of Free Will" (review of Kevin J. Mitchell, ''Free Agents: How Evolution Gave Us Free Will'', Princeton University Press, 2023, 333 pp.), ''
The New York Review of Books ''The New York Review of Books'' (or ''NYREV'' or ''NYRB'') is a semi-monthly magazine with articles on literature, culture, economics, science and current affairs. Published in New York City, it is inspired by the idea that the discussion of ...
'', vol. LXXI, no. 1 (18 January 2024), pp. 27–28, 30. " Agency is what distinguishes us from machines. For biological creatures,
reason Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. It is associated with such characteristically human activities as philosophy, religion, scien ...
and purpose come from acting in the world and experiencing the consequences. Artificial intelligences – disembodied, strangers to blood, sweat, and tears – have no occasion for that." (p. 30.) * Marcus, Gary, "Am I Human?: Researchers need new ways to distinguish artificial intelligence from the natural kind", ''
Scientific American ''Scientific American'', informally abbreviated ''SciAm'' or sometimes ''SA'', is an American popular science magazine. Many scientists, including Albert Einstein and Nikola Tesla, have contributed articles to it, with more than 150 Nobel Pri ...
'', vol. 316, no. 3 (March 2017), pp. 58–63. ''Multiple'' tests of artificial-intelligence efficacy are needed because, "just as there is no single test of athletic prowess, there cannot be one ultimate test of
intelligence Intelligence has been defined in many ways: the capacity for abstraction, logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, critical thinking, and problem-solving. It can be described as t ...
. "One such test, a "Construction Challenge", would test perception and physical action—"two important elements of intelligent behavior that were entirely absent from the original
Turing test The Turing test, originally called the imitation game by Alan Turing in 1949,. Turing wrote about the ‘imitation game’ centrally and extensively throughout his 1950 text, but apparently retired the term thereafter. He referred to ‘ iste ...
." Another proposal has been to give machines the same standardized tests of science and other disciplines that schoolchildren take. A so far insuperable stumbling block to artificial intelligence is an incapacity for reliable
disambiguation Word-sense disambiguation is the process of identifying which sense of a word is meant in a sentence or other segment of context. In human language processing and cognition, it is usually subconscious. Given that natural language requires ref ...
. " rtually every sentence hat people generateis ambiguous, often in multiple ways." A prominent example is known as the "pronoun disambiguation problem": a machine has no way of determining to whom or what a
pronoun In linguistics and grammar, a pronoun (Interlinear gloss, glossed ) is a word or a group of words that one may substitute for a noun or noun phrase. Pronouns have traditionally been regarded as one of the part of speech, parts of speech, but so ...
in a sentence—such as "he", "she" or "it"—refers. * Roivainen, Eka, "AI's IQ:
ChatGPT ChatGPT is a generative artificial intelligence chatbot developed by OpenAI and released on November 30, 2022. It uses large language models (LLMs) such as GPT-4o as well as other Multimodal learning, multimodal models to create human-like re ...
aced a tandard intelligencetest but showed that
intelligence Intelligence has been defined in many ways: the capacity for abstraction, logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, critical thinking, and problem-solving. It can be described as t ...
cannot be measured by IQ alone", ''
Scientific American ''Scientific American'', informally abbreviated ''SciAm'' or sometimes ''SA'', is an American popular science magazine. Many scientists, including Albert Einstein and Nikola Tesla, have contributed articles to it, with more than 150 Nobel Pri ...
'', vol. 329, no. 1 (July/August 2023), p. 7. "Despite its high IQ,
ChatGPT ChatGPT is a generative artificial intelligence chatbot developed by OpenAI and released on November 30, 2022. It uses large language models (LLMs) such as GPT-4o as well as other Multimodal learning, multimodal models to create human-like re ...
fails at tasks that require real humanlike reasoning or an understanding of the physical and social world.... ChatGPT seemed unable to reason logically and tried to rely on its vast database of... facts derived from online texts." * * A bachelor's thesis but cited by {{Cite Q , Q58188053 Philosophy of artificial intelligence