''Seiska'', also known as ''7 päivää'' (
Finnish for 7 days), is a
Finnish gossip magazine
A gossip magazine, also referred to as a tabloid magazine, is a magazine that features scandalous stories about the personal lives of celebrities and other well-known individuals. In North America, this genre of magazine flourished in the 1950s ...
published in
Helsinki
Helsinki () is the Capital city, capital and most populous List of cities and towns in Finland, city in Finland. It is on the shore of the Gulf of Finland and is the seat of southern Finland's Uusimaa region. About people live in the municipali ...
,
Finland
Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...
.
History and profile
''7 päivää'' was first published in 1992.
The magazine is owned by the Aller Media and is published 49 issues per year by the Aller Julkaisut Oy, a subsidiary of the Aller Media.
celebrities
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great w ...
and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV supplement ''TV-Seiska''. Ilkka Janhunen is among the past editors-in-chief
An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...
of ''7 päivää''.
In May 2006 ''7 päivää'' caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi
Lordi () is a Finnish Rock music, rock band. Formed in 1992 by the band's lead singer, songwriter and costume maker Mr Lordi (Tomi Petteri Putaansuu), Lordi are known for wearing monster masks and using horror elements with pyrotechnics during c ...
, without his face make-up on, although the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott
A boycott is an act of nonviolent resistance, nonviolent, voluntary abstention from a product, person, organisation, or country as an expression of protest. It is usually for Morality, moral, society, social, politics, political, or Environmenta ...
the magazine. Some advertisers even withdrew their contracts with ''7 päivää'' because of the event. The magazine quickly apologized for the picture. '' Katso'' also published some pictures, too, but it did not gain so much attention.
Circulation
The circulation of ''7 päivää'' was 265,400 copies in 2006.[ It dropped to 246,800 copies in 2007. The magazine had a circulation of 211,707 copies in 2010. Its circulation fell to 197,607 copies in 2011. The circulation of the weekly was 170,867 copies, making it the seventh largest magazine in Finland.]
See also
* List of magazines in Finland
References
External links
* {{Official website, https://www.seiska.fi/ (in Finnish)
1992 establishments in Finland
Celebrity magazines
Entertainment magazines
Finnish-language magazines
Magazines established in 1992
Magazines published in Helsinki
Television magazines
Weekly magazines published in Finland