2008–2010 Automotive Industry Crisis
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The 2008–2010 automotive industry crisis formed part of the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
and the resulting
Great Recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.
. The crisis affected European and Asian automobile manufacturers, but it was primarily felt in the American automobile manufacturing industry. The downturn also affected Canada by virtue of the Automotive Products Trade Agreement. The automotive industry was weakened by a substantial increase in the prices of automotive fuels linked to the 2003–2008 energy crisis which discouraged purchases of
sport utility vehicles A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definitio ...
(SUVs) and
pickup truck A pickup truck or pickup is a Truck_classification#Table_of_US_GVWR_classifications, light or medium duty truck that has an enclosed cabin (truck), cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (th ...
s which have low fuel economy. The popularity and relatively high
profit margin Profit margin is a financial ratio that measures the percentage of profit earned by a company in relation to its revenue. Expressed as a percentage, it indicates how much profit the company makes for every dollar of revenue generated. Profit margi ...
s of these vehicles had encouraged the American " Big Three" automakers,
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
,
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
, and
Chrysler FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
to make them their primary focus. With fewer fuel-efficient models to offer to consumers, sales began to slide. By 2008, the situation had turned critical as the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
placed pressure on the prices of
raw material A raw material, also known as a feedstock, unprocessed material, or primary commodity, is a basic material that is used to produce goods, finished goods, energy, or intermediate materials/Intermediate goods that are feedstock for future finished ...
s. Car companies from
Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
,
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
,
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
, and elsewhere implemented creative marketing strategies to entice reluctant consumers as most experienced double-digit percentage declines in sales. Major manufacturers, including the Big Three and
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
, offered substantial discounts across their product lineups. The Big Three faced criticism for their mix of available vehicle types offered, which faced criticism for being ill-suited to a climate of rising fuel prices. North American consumers turned to smaller, cheaper, more fuel-efficient imports from
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
and
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
.


Asia


China

In 2008, the Chinese government reduced automotive taxes in order to spur flagging sales. In 2008, a
plug-in hybrid A plug-in hybrid electric vehicle (PHEV) or simply plug-in hybrid is a type of hybrid electric vehicle equipped with a rechargeable battery pack that can be directly replenished via a charging cable plugged into an external electric power so ...
version of the
BYD F3 The BYD F3 is a compact car that was produced by the Chinese car manufacturer BYD Auto, BYD between 2005 and 2021. The first BYD vehicle of their own design, production of the first generation model commenced in September 2005. A few variants we ...
compact sedan was introduced, the world's first
production model Production vehicles or production cars are mass-produced models of automobiles offered for sale to the public and can be legally driven on public roads. Legislation and other industrial rules define the production vehicle within particular cou ...
plug-in hybrid car. In January 2009, Chinese auto-manufacturer
Chery Chery Automobile Co. Ltd., Doing business as, trading as Chery (), is a Chinese automobile manufacturer owned by Chery Holding Group Co., Ltd. Founded in 1997, it is currently the fourth largest automobile manufacturer group in China, with 2,6 ...
reported unprecedented monthly sales. (See also Automobile industry in China)


India

Citing falling production numbers, the
State Bank of India State Bank of India (SBI) is an Indian Multinational corporation, multinational Public sector undertakings in India, public sector bank and financial service body headquartered in Mumbai. It is the largest bank in India with a 23% market shar ...
reduced interest rates on automotive loans in February 2009. For the first few months of 2009,
Tata Motors Tata Motors Limited is an Indian Multinational corporation, multinational Automotive industry, automotive company, headquartered in Mumbai and part of the Tata Group. The company produces passenger cars, cars, trucks, vans, and busses, buses. T ...
conducted a widespread marketing campaign heralding the debut of the
Tata Nano The Tata Nano is a city car/microcar manufactured and marketed by Indian automaker Tata Motors over a single generation from 2008–2018, primarily in India, as an inexpensive rear-engine hatchback for motorcycle and scooter drivers — wit ...
. Billed as "the people's car", the manufacturer hopes the low cost will encourage customers to purchase the vehicle despite the ongoing credit crisis.


Japan

With high gas prices and a weak US economy in the summer of 2008,
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
reported a double-digit decline in sales for the month of June, similar to figures reported by the Detroit Big Three. For Toyota, these were attributed mainly to slow sales of its Tundra pickup, as well as shortages of its fuel-efficient vehicles such as the
Prius The is a Compact car, compact/small family car, small family liftback (supermini/subcompact sedan (car), sedan until 2003) produced by Toyota. The Prius has a Hybrid vehicle drivetrain, hybrid drivetrain, combined with an internal combustion ...
, Corolla and Yaris. In response, the company has announced plans to idle its truck plants, while shifting production at other facilities to manufacture in-demand vehicles. On December 22, 2008, Toyota declared that it expected the first time loss in 70 years in its core vehicle-making business. Loss of $1.7 billion, in its group operating revenue, would be its first operating loss since 1938 (Company was founded in 1937). Toyota saw its sales drop 33.9 percent and Honda Motor by 31.6 percent. On 5 December 2008
Honda Motor Company commonly known as just Honda, is a Japanese multinational conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan. Founded in October 1946 by Soichiro Honda, Honda has been the world's largest motorcycle manufacturer sin ...
announced that it would be exiting
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
race with immediate effect due to the 2008 economic crisis and are looking to sell the team. Honda has predicted that there may be reductions among part-time and contract staff. Upper management bonuses would also be reassessed and directors in the company will take a 10 percent pay cut effective January 2009.
Nissan is a Japanese multinational Automotive industry, automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the ''Nissan'' and ''Infiniti'' brands, and formerly the ''Datsun'' brand, with in-house ...
, another leading Japanese car manufacturer, announced that it also would be slashing production and will reduce its output by 80,000 vehicles in the first few months of 2009. In December 2008,
Suzuki is a Japanese multinational mobility manufacturer headquartered in Hamamatsu, Shizuoka Prefecture, Shizuoka. It manufactures automobiles, motorcycles, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs and a va ...
, Japan's fourth biggest car manufacturer, announced that it will cut production in Japan by about 30,000 units due to falling demand. The company is expected to face its first profit drop in eight years for financial year ending in March 2009. On 16 December 2008,
Fuji Heavy Industries , formerly , is a Japanese multinational corporation and conglomerate primarily involved in both terrestrial and aerospace transportation manufacturing. It is best known for its line of Subaru automobiles. Founded in 1953, the company was named ...
,
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
's largest transport equipment manufacturer and the maker of
Subaru is the automaker, automobile manufacturing division of Japanese transportation conglomerate (company), conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the Automotive industry#By manufacturer, twenty-first largest aut ...
brand cars, announced that it would exiting
World Rally Championship The World Rally Championship (abbreviated as WRC) is an international rallying series owned and governed by the Fédération Internationale de l'Automobile, FIA. Inaugurated in 1973, it is the oldest FIA world championship after Formula One. E ...
at the end of the 2008 championship, "this sudden decision was in response to the widespread economic downturn that is affecting the entire automotive industry", and came one day after competitor
Suzuki is a Japanese multinational mobility manufacturer headquartered in Hamamatsu, Shizuoka Prefecture, Shizuoka. It manufactures automobiles, motorcycles, all-terrain vehicles (ATVs), outboard motor, outboard marine engines, wheelchairs and a va ...
exited the sport.
World Rally Championship The World Rally Championship (abbreviated as WRC) is an international rallying series owned and governed by the Fédération Internationale de l'Automobile, FIA. Inaugurated in 1973, it is the oldest FIA world championship after Formula One. E ...
br>WRC.com
.
,
Fuji Heavy Industries , formerly , is a Japanese multinational corporation and conglomerate primarily involved in both terrestrial and aerospace transportation manufacturing. It is best known for its line of Subaru automobiles. Founded in 1953, the company was named ...
news release.
Reported in Bloomberg on December 23, 2008, that Mitsubishi Motors is to widen production cuts on falling demand. The Japanese maker of Outlander sport-utility vehicles, will scrap the night shifts at two domestic factories as the deepening global recession saps auto demand. The carmaker will halt the night shift at its Mizushima plant, excluding the minicar line. Nighttime work at the Okazaki factory will stop from February 2. The cuts are part of Mitsubishi's move to reduce planned output by 110,000 vehicles in the year ending March because of tumbling sales in Japan, the U.S. and Europe. Japan's vehicle sales may fall to the lowest in 31 years in 2009, according to the country's automobile manufacturers association. Mitsubishi will also halt production of passenger cars on every Friday next month at the Mizushima factory in western Japan. The Okazaki plant in central Japan will close every Saturday in January and for another five days. Toyota, on December 22, 2008, slashed profit forecasts amid a sales slump. The Japanese automaker, often held up with Honda as a success story for the rest of the auto industry to follow, said it expected a slim profit margin of US$555 million for the year ending in March 2009. Toyota had originally been projecting a massive profit of $13.9 billion for that period. Their sales in the United States were down 34 per cent and were down 34 per cent in Europe as well. They expected a loss which would be the equivalent of about $2 billion (CDN)." Toyota President Katsuaki Watanabe said the impact on the company from the struggling global economy has been "faster, wider and deeper than expected." "The change that has hit the world economy is of a critical scale that comes once in a hundred years," Watanabe said, speaking in Nagoya. Facing its first loss in nearly sixty years, Toyota sought loans from the Japanese government. On November 4, 2009, Toyota announced its immediate withdrawal from Formula One, ending the
team A team is a group of individuals (human or non-human) working together to achieve their goal. As defined by Professor Leigh Thompson of the Kellogg School of Management, " team is a group of people who are interdependent with respect to in ...
's involvement in the sport after eight seasons. See also 2009–2010 Toyota vehicle recalls.


South Korea

South Korean automakers have been generally much more profitable than their US and Japanese counterparts, recording strong growth even in depressed markets such as the United States. Despite a global economic slowdown, Hyundai-Kia successfully managed to overtake Honda Motor in 2008 as the world's 5th largest automaker, climbing eight rankings in less than a decade. Hyundai-Kia continued its rapid success in 2009, when only a year after overtaking Honda, it surpassed
Ford Motor Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobil ...
as the world's 4th largest automaker. Hyundai-Kia's continued success was unusual at a time when most automakers saw their sales falling sharply, with leading automaker GM even filing for bankruptcy. Hyundai-Kia took significant advantage of the prolonged automotive crisis by producing affordable yet high quality and well designed vehicles. Rapid globalization has seen state of the art factories being built in several countries including
Slovakia Slovakia, officially the Slovak Republic, is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the west, and the Czech Republic to the northwest. Slovakia's m ...
, the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. The manufacturing facilities have been geared-up to build products that are designed and engineered for local markets. The
Kia Cee'd The Kia Ceed (known as the Kia Cee'd before 2018) is a compact car/ small family car (C-segment) produced by the South Korean manufacturer Kia since 2006 exclusively for the European market. It is the first Kia vehicle to be designed entirely ...
is a leading example, being designed, developed and engineered in
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
and built in Slovakia. Unlike others, this crisis turned into an opportunity for many South Korean automakers. Korean automaker
Hyundai Hyundai is a former South Korean industrial conglomerate ("''chaebol''"), which was restructured into the following groups: * Hyundai Group, parts of the former conglomerate which have not been divested ** Hyundai Asan, a real estate construction ...
offered customers who have lost their jobs to return a new-car purchase for a refund. The continued growth and success is attributable to the country's fuel-efficient and well-equipped, yet affordable cars with generous warranties, such as the
Kia Picanto The Kia Picanto is a city car that has been produced by the South Korean car manufacturer, Kia, since 2003. Other names of the car include Kia Morning () in South Korea, Hong Kong, Taiwan (first two generations) and Chile, Kia EuroStar in Taiwan ...
,
Kia Cee'd The Kia Ceed (known as the Kia Cee'd before 2018) is a compact car/ small family car (C-segment) produced by the South Korean manufacturer Kia since 2006 exclusively for the European market. It is the first Kia vehicle to be designed entirely ...
and
Hyundai i30 The Hyundai i30 is a small family car manufactured by the South Korean manufacturer Hyundai Motor Company since 2006. The i30 shares its platform with the Kia Ceed, available as a three-door hatchback (2012–2017), five-door hatchback, five-d ...
, which attracted global consumers at a time of severe economic recession, rapidly rising oil prices and increasing environmental concerns. South Korean automakers therefore had a competitive advantage against expensive luxury vehicles and SUVs from US, Japanese and German automakers. During the fourth quarter of 2008 to the first quarter of 2009, which was the height of this automotive crisis, the extremely weak
South Korean won The South Korean won (symbol: ₩; code: KRW; ) is the official currency of South Korea. A single won is divided into 100 jeon, the monetary subunit. The jeon is no longer used for everyday transactions, and it appears only in foreign exchange ...
, especially against the
US dollar The United States dollar (symbol: $; currency code: USD) is the official currency of the United States and several other countries. The Coinage Act of 1792 introduced the U.S. dollar at par with the Spanish silver dollar, divided it int ...
and
Japanese yen The is the official currency of Japan. It is the third-most traded currency in the foreign exchange market, after the United States dollar and the euro. It is also widely used as a third reserve currency after the US dollar and the euro. Th ...
, significantly boosted the price competitiveness of South Korean exports in key markets. Another factor that helped maintain this momentum was an increasingly improving brand awareness, attributable to the introduction of the country's own luxury vehicles such as the
Hyundai Genesis The Hyundai Genesis () is an executive car manufactured and marketed by Hyundai Motor Company over two generations from 2008 until 2016, before it was renamed the Genesis G80. It is a five-passenger, four-door, rear- or all-wheel-drive sedan. ...
and
Hyundai Genesis Coupe The Hyundai Genesis Coupe is a rear-wheel drive sports coupe from Hyundai Motor Company, first released on October 13, 2008, for the South Korea, Korean market. It is Hyundai's first rear-wheel drive sports coupe, and shares its basic platform with ...
, which received highly positive awards in the press and reviews. Hyundai's brand grew by 9% in 2008, surpassing
Porsche Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in luxury, high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. Th ...
and
Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello. Founded in 1939 by Enzo Ferrari (1898–1988), the company built Auto Avio Costruzioni 815, its first car in 1940, adopted its current name in 1945, and be ...
, while it used the
Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...
football broadcast, the world's most expensive commercial air time, to promote the Hyundai brand in the United States. Nonetheless, South Korean automakers were not completely immune to this automotive crisis and in December 2008
Hyundai Motor Company Hyundai Motor Company, often referred to as Hyundai Motors, ( ) and commonly known as Hyundai (), is a South Korean multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Seoul, South Korea, which ...
had begun reducing production at plants in the U.S., China, Slovakia, India and Turkey because of sluggish demand. The company missed an earlier projection of 4.8 million units for 2008 and announced a freeze of wages for administrative workers and shortened factory operations as demand weakened amid the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
. South Korea's fourth largest automaker,
SsangYong Motor The KG Mobility Corporation (, ), abbreviated as KGM, is a South Korean automobile manufacturer. It traces its origins back to Dong-A Motor, a manufacturer established in 1954. The company was named SsangYong Motor Company in 1988, following i ...
, owned by the Chinese automobile manufacturer SAIC (
Shanghai Automotive Industry Corporation SAIC Motor Corp., Ltd. (formerly Shanghai Automotive Industry Corporation) is a Chinese State-owned enterprises of China, state-owned automobile manufacturer headquartered in Anting, Shanghai. Founded in 1955, it is currently the largest of the ...
), is the worst affected company in this crisis as it manufactures mainly heavy petroleum consuming
SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definition ...
s. The carmaker recorded its fourth straight quarterly losses by the end of 2008 with red ink of $20.8 million in the third quarter. Also during the July to September period, sales dropped 63 percent to 3,835 vehicles. Its production lines have been idle since December 17 as part of efforts to reduce its inventory. The automaker has halted production twice previously this year. In December 2008, SAIC gave an ultimatum to the SsangYong union to accept its restructuring plan or face the parent company's withdrawal, which, if implemented, would mean certain bankruptcy. A 70% share of ''SsangYong'' was acquired by
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
's
Mahindra & Mahindra Limited Mahindra & Mahindra is an Indian automobile manufacturing company headquartered in Mumbai, Maharashtra. It was established in 1945 as Mahindra & Mohammed and later renamed Mahindra & Mahindra. Part of the Mahindra Group, M&M is one of the lar ...
in February 2011. However, the South Korean Ministry of Knowledge Economy said that there will be no liquidity provision at the government level for five automakers - Hyundai, Kia, GM Daewoo, Samsung Renault and Ssangyong."We have no plans to inject liquidity into the carmakers," a ministry official said. "It has been repeatedly made clear."


Taiwan

As part of
Luxgen Luxgen Motor Co., Ltd. is a northern Taiwanese automotive manufacturer headquartered in Miaoli County, Taiwan, and a wholly owned subsidiary of Yulon, Yulon Motor. Luxgen was founded in 2009, and the company's motto is "Think Ahead." From 2010 t ...
global expansion, the first overseas sale was made in Oman in 2010, with a plan to focus on the Middle East, Latin America, Central America and South America, Russia, mainland China and Southeast Asia car markets.


Europe

In
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
where car sales had also drastically decreased, consideration was being given to financial support for the automotive industry, particularly in
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
and
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
. German Foreign Minister
Frank-Walter Steinmeier Frank-Walter Steinmeier (; born 5 January 1956) is a German politician who has served as President of Germany since 2017. He was previously Minister for Foreign Affairs (Germany), federal minister for foreign affairs from 2005 to 2009 and again f ...
and
Jean-Claude Juncker Jean-Claude Juncker (; born 9 December 1954) is a Luxembourgish politician who was List of prime ministers of Luxembourg, prime minister of Luxembourg from 1995 to 2013 and president of the European Commission from 2014 to 2019. He also was List ...
, Luxembourg's Prime Minister and head of the Eurogroup of single currency nations, discussed the possibility of a common rescue package to be agreed by all the EU member states. After 6 years of decline, in February 2014 car registration for a year increased to 894,730 vehicles and for subsequent 6 months the sales increased as expected with the price cuts and economic revival.


France

On November 20, 2008, French automobile manufacturer
PSA Peugeot Citroen Peugeot S.A., trading as Groupe PSA () (formerly PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhal ...
predicted sales volumes would fall by at least 10% in 2009, following a 17% drop in the current quarter. As a result, it planned to cut 2,700 jobs. On 11 February 2009, PSA announced it would cut 11,000 jobs worldwide. However, none of these are expected to be in France.
Renault Renault S.A., commonly referred to as Groupe Renault ( , , , also known as the Renault Group in English), is a French Multinational corporation, multinational Automotive industry, automobile manufacturer established in 1899. The company curr ...
announced a net profit for 2008 of 599 million euros for the 2008 financial year. This was a 78% drop in profits from the 2007 financial year. European sales fell 4% and worldwide sales 7%, forcing Renault to abandon their 2009 growth targets. This however made Renault one of the few car makers to return a profit. Renault consistently struggled to return profits in the 1990s.


France/Germany

On November 24, 2008, French President Nicolas Sarkozy and German Chancellor Angela Merkel agreed to support the crisis-stricken automobile industry in France and Germany.


Italy

On December 16, 2008
Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
in
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
announced that it will extend its temporary plant closures in Italy by a month; the Pomigliano d'Arco, the main plant for its
Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian carmaker known for its sports-oriented vehicles, strong auto racing heritage, and iconic design. Headquartered in Turin, Italy, it is a subsidiary of Stellantis Europe and one of 14 brands of mu ...
cars will be shut for four weeks. However, on February 20, 2009, reacting to actions by the Italian government to stimulate the automotive sector, Fiat said its plant closures would be curtailed. The company also forecast that sales in Europe will drop by 14 percent in 2009. On January 20, 2009 the company announced that it had entered into an agreement, subject to regulatory approvals, to acquire 35% of Chrysler. Fiat's 35% stake in Chrysler would not involve a conventional sale of shares, but would be achieved in return for allowing Chrysler to utilise some of Fiat's fuel efficient technologies (Chrysler's February submission to the U.S. government included a commitment to produce nine Fiat-derived vehicles over a four-year period starting in 2010, including four hybrid-electric and battery-electric models). Chrysler would be accorded access to Fiat's sales outlets in Europe, while in reciprocation Fiat will also gain access to Chrysler's dealership network in the U.S., where it is predicted smaller models such as the
Fiat Grande Punto The Fiat Punto is a supermini car (B-segment) produced by the Italian manufacturer Fiat from 1993 to 2018, spanning over three generations. The third generation of the car was marketed between 2005 and 2009 as the Grande Punto, and between 2009 a ...
may be successful. In the past, Fiat has had trouble gaining a foothold in the American markets, whilst Chrysler has never held a strong market share in Europe since it sold its UK based
Rootes Group The Rootes Group was a British automobile manufacturer and, separately, a major motor distributors and dealers business. From headquarters in the West End of London, the manufacturer was based in the English Midlands, Midlands and the distribu ...
and
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
based
Simca Simca (; Mechanical and Automotive Body Manufacturing Company) was a French automaker, founded in November 1934 by Fiat S.p.A. and directed from July 1935 to May 1963 by Italy, Italian Henri Pigozzi. Simca was affiliated with Fiat and, after Simc ...
to
PSA Peugeot Citroen Peugeot S.A., trading as Groupe PSA () (formerly PSA Peugeot Citroën from 1991 to 2016) was a French multinational automotive manufacturing company which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhal ...
in the 1980s. On January 22, 2009, Fiat announced a 19% drop in revenues in the last three months of 2008. Italian Prime Minister
Silvio Berlusconi Silvio Berlusconi ( ; ; 29 September 193612 June 2023) was an Italian Media proprietor, media tycoon and politician who served as the prime minister of Italy in three governments from 1994 to 1995, 2001 to 2006 and 2008 to 2011. He was a mem ...
said the government would meet to discuss the issue.


Russia

Russia's automotive industry was hit hard by the
Late 2000s recession The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009.
, which started from
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. Production of passenger cars dropped from 1,470,000 units in 2008 to just 597,000 units in 2009. Lorry production fell from 256,000 to 91,000 in the same period. In late 2008, the Russian government introduced protectionistic measures, worth $5 billion, to improve the situation in the industry. This included $2 billion's worth of
bailout A bailout is the provision of financial help to a corporation or country which otherwise would be on the brink of bankruptcy. A bailout differs from the term ''bail-in'' (coined in 2010) under which the bondholders or depositors of global syst ...
s for troubled companies and $3 billion credits to buyers of Russian cars. Prime minister
Vladimir Putin Vladimir Vladimirovich Putin (born 7 October 1952) is a Russian politician and former intelligence officer who has served as President of Russia since 2012, having previously served from 2000 to 2008. Putin also served as Prime Minister of Ru ...
described the move as vital in order to save jobs. The tariffs for imported foreign cars and trucks were increased to a minimum 50% and 100%, respectively. The tariffs are linked to engine size of the vehicle. The increased duties led to protests in Russian cities, most notably in
Vladivostok Vladivostok ( ; , ) is the largest city and the administrative center of Primorsky Krai and the capital of the Far Eastern Federal District of Russia. It is located around the Zolotoy Rog, Golden Horn Bay on the Sea of Japan, covering an area o ...
, as the import of Japanese cars is an important sector of the city's economy. The most efficient anti-crisis measure executed by the Russian government was the introduction of a car scrappage scheme in March 2010. Under the scheme, buyers of new cars can receive a subsidy which is 600,000 rubles ($20,000) at maximum. Sales of Russia's largest carmaker
Avtovaz AvtoVAZ ( rus, АвтоВАЗ, p=ɐftɐˈvas) is a Russian automobile manufacturing company owned by the state. It was formerly named as VAZ (), an acronym for Volga Automotive Plant in Russian (). AvtoVAZ is best known for its flagship series of ...
doubled in the second quarter of 2010 as a result, and the company returned to profit.


Spain

Spanish automobile manufacturer
SEAT A seat is a place to sit. The term may encompass additional features, such as back, armrest, head restraint but may also refer to concentrations of power in a wider sense (i.e " seat (legal entity)"). See disambiguation. Types of seat The ...
(a subsidiary of the
Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxon ...
) cut production at its
Martorell Martorell () is a municipality, county, and city that forms part of the Baix Llobregat Comarques of Catalonia, comarca, in Catalonia, Spain, primarily known for its medieval Pont del Diable, Devil's bridge. It lies at the confluence of the Llobr ...
plant by 5% on 7 October 2008, due to a fall in general sales. This affected 750 employees and continued until July 2009. SEAT is still continuing to install solar panels on its Martorell plant near
Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
.


Sweden

On December 11, 2008, the
Swedish government The Government of the Kingdom of Sweden () is the national cabinet of Sweden, and the country's executive authority. The Government consists of the Prime Minister and their cabinet ministers (). The Government is responsible for its actions ...
provided its troubled auto makers,
Volvo The Volvo Group (; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distribution and sale of truck ...
and
Saab Saab or SAAB may refer to: Brands and enterprises * Saab AB, a Swedish aircraft, aerospace and defence company, still known as SAAB, and together with subsidiaries as Saab Group ** Datasaab, a former computer company, started as spin off from Saab ...
, with support amounting to SEK 28 billion (3.5 billion USD). The two companies had requested assistance, faced with the financial difficulties of their U.S. owners Ford and General Motors. The plan consists of a maximum of SEK 20 billion in credit guarantees, and up to SEK 5 billion in rescue loans. On 18 February 2009 General Motors warned
Saab Saab or SAAB may refer to: Brands and enterprises * Saab AB, a Swedish aircraft, aerospace and defence company, still known as SAAB, and together with subsidiaries as Saab Group ** Datasaab, a former computer company, started as spin off from Saab ...
may fail within ten days, should the Swedish government not intervene. On 20 February, an administrator was appointed to restructure Saab and assist in it becoming independent of its troubled parent General Motors. General Motors have confirmed their intention to sell their Swedish subsidiary, Saab. Of Sweden's 9 million population, 140,000 work in the car industry and they account for 15% of exports.


United Kingdom

In the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
,
Jaguar Land Rover Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover, also known as JLR, and is a British multinational automobile manufacturer which produces luxury vehicles and SUVs and has its head office in Whitley, Coventry, Unite ...
, now owned by
Tata Motors Tata Motors Limited is an Indian Multinational corporation, multinational Automotive industry, automotive company, headquartered in Mumbai and part of the Tata Group. The company produces passenger cars, cars, trucks, vans, and busses, buses. T ...
, was seeking a $1.5 billion loan from the government to cope with the credit crisis. On 22 December 2008, Tata declared that it would inject "tens of millions" of pounds into the company it had acquired from
Ford Motor Corporation Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobil ...
in early 2008. British Prime Minister
Gordon Brown James Gordon Brown (born 20 February 1951) is a British politician who served as Prime Minister of the United Kingdom and Leader of the Labour Party (UK), Leader of the Labour Party from 2007 to 2010. Previously, he was Chancellor of the Ex ...
also stated the intention to help out car industry in U.K. On 8 January 2009, Nissan UK announced it was to shed 1200 jobs from its
Washington, Tyne and Wear Washington is a town in the City of Sunderland, Sunderland district, in Tyne and Wear, England. Historically part of County Durham, it is the ancestral settlement of the local Washington family, from which the first President of the United Stat ...
factory in
North East England North East England, commonly referred to simply as the North East within England, is one of nine official regions of England. It consists of County DurhamNorthumberland, , Northumberland, Tyne and Wear and part of northern North Yorkshire. ...
. This announcement was made, despite the plant recently being hailed as the most efficient in Europe. General Motors UK subsidiary
Vauxhall Motors Vauxhall Motors Limited , ;Company No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. is a British Automoti ...
, whose brand is the second most popular in the UK has two bases in the UK, a factory in
Ellesmere Port Ellesmere Port ( ) is a port town in the Cheshire West and Chester borough in Cheshire, England. Ellesmere Port is on the south-eastern edge of the Wirral Peninsula, north of Chester, on the bank of the Manchester Ship Canal. In the 2021 Unite ...
,
Cheshire Cheshire ( ) is a Ceremonial counties of England, ceremonial county in North West England. It is bordered by Merseyside to the north-west, Greater Manchester to the north-east, Derbyshire to the east, Staffordshire to the south-east, and Shrop ...
and their headquarters and design and development centre in
Luton Luton () is a town and borough in Bedfordshire, England. The borough had a population of 225,262 at the 2021 census. Luton is on the River Lea, about north-west of London. The town's foundation dates to the sixth century as a Saxon settleme ...
,
Bedfordshire Bedfordshire (; abbreviated ''Beds'') is a Ceremonial County, ceremonial county in the East of England. It is bordered by Northamptonshire to the north, Cambridgeshire to the north-east, Hertfordshire to the south and the south-east, and Buckin ...
. It is as yet unknown whether these plants will be affected by the GM cutbacks. The group along with their sister subsidiary,
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Gr ...
of
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
, was supposed to be sold in their majority to
Magna International Magna International Inc. is a Canadian parts manufacturer for automakers. It is one of the largest companies in Canada and was recognized on the 2020 ''Forbes'' Global 2000. The company is the largest automobile parts manufacturer in North Amer ...
, an Austro-
Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...
company who supply many parts to large car companies, but General Motors cancelled the transaction. UK bus manufacturer
Optare Switch Mobility (Optare until 2020) is a British bus manufacturer based in Sherburn-in-Elmet, North Yorkshire. It is a subsidiary of Indian company Ashok Leyland. The company is responsible for the EV operations of the group with Ashok Leylan ...
received an order from
Arriva Arriva Ltd. is a British multinational public transport company headquartered in Sunderland, England. The company was originally established on 24 October 1938 as T Cowie Ltd. Initially focused on the sale of motorcycles, it relaunched shortl ...
in November 2008 for the manufacture of 53 buses in a contract worth over £6million, securing 500 jobs at the company's Assembly factory in
Cross Gates Cross Gates (often spelled Crossgates) is a suburb in east Leeds, West Yorkshire, England. The area sits between Seacroft and Swarcliffe to the north, Whitkirk and Colton to the south, Killingbeck to the west and Austhorpe to the sout ...
,
Leeds Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...
,
West Yorkshire West Yorkshire is a Metropolitan counties of England, metropolitan and Ceremonial counties of England, ceremonial county in the Yorkshire and the Humber region of England. It borders North Yorkshire to the north and east, South Yorkshire and De ...
and the parts centre in
Cumbernauld Cumbernauld (; ) is a large town in the Shires of Scotland, historic county of Dunbartonshire and council area of North Lanarkshire, Scotland. It is the tenth List of towns and cities in Scotland by population, most-populous locality in Scotl ...
,
North Lanarkshire North Lanarkshire (; ) is one of the 32 council areas of Scotland. It borders the north-east of the Glasgow City council area and contains many of Glasgow's suburbs, commuter towns, and villages. It also borders East Dunbartonshire, Falkirk (co ...
. UK Van and commercial vehicle manufacturer
LDV Group LDV Group Limited, formerly Leyland DAF Vans, was a British van manufacturer based in Washwood Heath, Birmingham. Historically part of Rover Group and Leyland DAF, it was later a wholly owned subsidiary of GAZ. Due to the 2008 financial crisis ...
asked the UK government for a £30 million bridging loan to facilitate a management buyout of the group. On the same day this was refused. LDV has since said it has a viable future and intends to become the first volume producer of electric vans should the management buyout take place. Production at LDV's factory in
Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
, West Midlands (where it employed 850 staff) has been suspended since December 2008 due to falling demand. Eventually, no buyout materialised and LDV was declared defunct on 15 October 2009. Along with several other countries, the UK government launched a '' scrappage incentive scheme'' in order to support the crisis stricken industry. Cars registered prior to 31 July 1999, later extended to 29 February 2000, were eligible to be scrap in exchange for a discount of £2000 on a new car, half of which was provided by the government and the other half by the dealer. The scheme came to an end on 31 March 2010.


North America


Canada

The Canadian auto industry was closely linked to the U.S., due to the Automotive Products Trade Agreement and, later, the
North American Free Trade Agreement The North American Free Trade Agreement (, TLCAN; , ALÉNA), referred to colloquially in the Anglosphere as NAFTA, ( ) was an agreement signed by Canada, Mexico, and the United States that created a trilateral trade bloc in North America. The ...
(NAFTA), and experienced similar difficulties.


United States

The crisis in the United States is mainly defined by the government rescue of both
General Motors General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
and
Chrysler FCA US, LLC, Trade name, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the "Big Three (automobile manufacturers), Big Three" automobile manufacturers in the United States, headquartered in Auburn H ...
.
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
secured a line of credit in case they require a bridging loan in the near future. Car sales declined in the United States, affecting both US based and foreign car manufacturers. The bridging loans led to greater scrutiny of the U.S. automotive industry in addition to criticism of their product range, product quality, high labour wages, job bank programs. The government-backed rescue of the American auto industry gained the support of 37% of Americans in 2009 according to a CNN/Opinion Research Corporation poll, and it gained the support of 56% of Americans in 2012 according to a Pew Research Center poll.Reeve, Elspeth (February 23, 2012
Most Americans Now Think Auto Bailout Was a Good Idea
.''The Atlantic Wire.''
Chrysler was forced into
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...
in April 2009 and GM in May. While the " Big Three" U.S. market share declined from 70% in 1998 to 53% in 2008, global volume increased particularly in Asia and Europe. The U.S. auto industry was profitable in every year since 1955, except those years following U.S. recessions and involvement in wars. U.S. auto industry profits suffered from 1971 to 1973 during the
Vietnam War The Vietnam War (1 November 1955 – 30 April 1975) was an armed conflict in Vietnam, Laos, and Cambodia fought between North Vietnam (Democratic Republic of Vietnam) and South Vietnam (Republic of Vietnam) and their allies. North Vietnam w ...
, during the recession in the late 1970s which impacted auto industry profits from 1981 to 1983, during and after the Gulf War when industry profits declined from 1991 to 1993, and during the Iraq War from 2001 to 2003 and 2006–09. During these periods the companies incurred much legacy debt. Facing financial losses, the Big Three have idled many factories and drastically reduced employment levels. GM spun off many of its employees in certain divisions into independent companies, including
American Axle American Axle & Manufacturing, Inc. (AAM), headquartered in Detroit, Michigan, is an American manufacturer of automobile driveline and drivetrain components and systems. History AAM was founded in 1994 when a private investor group, led by Ri ...
in 1994 and
Delphi Delphi (; ), in legend previously called Pytho (Πυθώ), was an ancient sacred precinct and the seat of Pythia, the major oracle who was consulted about important decisions throughout the ancient Classical antiquity, classical world. The A ...
in 1999. Ford spun off
Visteon Visteon Corporation (VC) is an American global automotive electronics supplier based in Van Buren Township, Michigan. Visteon designs, engineers, and manufactures vehicle cockpit electronics products, connected car services and electrification p ...
in 2000. The spin-offs and other parts makers have shared
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
's downturns, as have the U.S.-owned plants in Canada. Altogether the parts makers employ 416,000 people in the U.S. and Canada. General Motors alone is estimated to have lost $51 billion in the three years before the start of the
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
. GM is set to reacquire factories from its Delphi subsidiary during its Chapter 11 restructuring. The 2005 Harbour Report estimated that Toyota's lead in benefits cost advantage amounted to $350 US to $500 US per vehicle over North American manufacturers. The
United Auto Workers The United Auto Workers (UAW), fully named International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, is an American labor union that represents workers in the United States (including Puerto Rico) and sou ...
agreed to a two-tier wage in recent 2007 negotiations, something which the
Canadian Auto Workers The National Automobile, Aerospace, Transportation and General Workers Union of Canada, commonly known as the Canadian Auto Workers (CAW), was one of Canada's largest labour unions. In 2013, it merged with the Communications, Energy and Paperwork ...
has so far refused.
Jared Bernstein Jared Bernstein (born December 26, 1955) is an American government official who was the chair of the United States Council of Economic Advisers. He is a senior fellow at the Center on Budget and Policy Priorities. From 2009 to 2011, Bernstein was ...
, the chief economist of Vice President
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
, noted in an interview with WWJ-AM in Detroit that most of the 2007 contract concessions apply only to new hires, while older workers "still benefit from contracts that were signed a long time ago." However, only 30% of parts used by the Big Three employ union labor, with 70% sourced from non-union labor.
Delphi Delphi (; ), in legend previously called Pytho (Πυθώ), was an ancient sacred precinct and the seat of Pythia, the major oracle who was consulted about important decisions throughout the ancient Classical antiquity, classical world. The A ...
, which was spun off from GM in 1999, filed for Chapter 11 bankruptcy after the UAW refused to cut their wages and GM is expected to be liable for a $7 billion shortfall. In order to improve profits, the
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
automakers made agreements with unions to reduce wages while making pension and health care commitments. GM, for instance, at one time picked up the entire cost of funding health insurance premiums of its employees, their survivors and GM retirees, as the U.S. did not have a universal health care system. With most of these plans chronically underfunded in the late 1990s, the companies have tried to provide retirement packages to older workers, and made agreements with the UAW to transfer pension obligations to an independent trust. Nonetheless, non-unionized Japanese automakers, with their younger American workforces (and far fewer American retirees) will continue to enjoy a cost advantage. Despite the history of their
marque A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
s, many long running cars have been discontinued or relegated to fleet sales, as GM,
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
and
DaimlerChrysler Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a German multinational automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-B ...
shifted away resources from midsize and compact cars to lead the "SUV Craze". Since the late 1990s, over half of their profits have come from light trucks and SUVs, while they often could not break even on compact cars unless the buyer chose options. Ron Harbour, in releasing the Oliver Wyman's 2008 Harbour Report, stated that many small "
econobox Econobox is a United States informal slang term for a small, boxy, fuel-efficient economy car with few luxuries and a low price. History Econoboxes first came to prominence in the United States due to the 1973 oil crisis. Japanese automakers ...
es" of the past acted as loss leaders, but were designed to bring customers to the brand in the hopes they would stay loyal and move up to more profitable models. The report estimated that an automaker needed to sell ten small cars to make the same profit as one big vehicle, and that they had to produce small and mid-size cars profitably to succeed, something that the Detroit three have not yet done. SUV sales peaked in 1999 but have not returned to that level ever since, due to higher gas prices. In the case of
Chrysler Corporation FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of ...
, compact and mid-sized vehicles such as the
Dodge Neon Dodge is an American brand of automobiles and a division of Stellantis, based in Auburn Hills, Michigan. Dodge vehicles have historically included performance cars, and for much of its existence, Dodge was Chrysler's mid-priced brand above Ply ...
,
Dodge Stratus The Dodge Stratus is a mid-size car introduced by Dodge and Chrysler in December 1994, built on the four-door sedan Chrysler JA platform. Immediately recognized for its design and performance, the Stratus, alongside its platform mates, the Ply ...
and
Chrysler Cirrus The Chrysler Cirrus is a mid-sized 4-door notchback sedan introduced by Chrysler motors for the 1995 model year. Built on the Chrysler JA platform, the 4-door notchback sedan joined Chrysler's roster of "Cloud Car" models drawing their names f ...
were produced profitably during the 1990s concurrently with more profitable larger vehicles. However, following the
DaimlerChrysler Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a German multinational automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacturers. Daimler-B ...
merger in 1998, there was a major cost-cutting operation at the company. The result was the lowering of benchmarked standards for Chrysler to aim at. This directly led to the following in Chrysler's case. There was realignment of the Chrysler Group model range with those of GM and Ford (i.e. a skew towards larger vehicles). The Detroit Big Three had been slower to bring new vehicles to the market compared with foreign competitors. The Big Three have battled initial quality perceptions in spite of reports showing improvements. Falling sales resulted in the Big Three's plants operating below capacity. GM's plants were operating at 85% in November 2005, well below the plants of its Asian competitors, and was only maintained by relying on cash incentives and subsidized leases. Rebates, employee pricing, and 0% financing boosted sales but drained the automaker's cash reserves. The
subprime mortgage crisis The American subprime mortgage crisis was a multinational financial crisis that occurred between 2007 and 2010, contributing to the 2008 financial crisis. It led to a severe economic recession, with millions becoming unemployed and many busines ...
and high oil prices of 2008 caused the popularity of once best-selling trucks and SUVs to plummet. Automakers were forced to continue offering heavy incentives to help clear excess inventory. Due to the declining residual value of their vehicles, Chrysler and GM stopped offering leases on most of their vehicles in 2008. In September 2008, the Big Three asked for $50 billion to pay for health care expenses and avoid bankruptcy and ensuing layoffs, and Congress worked out a $25 billion loan. By December, President Bush had agreed to an emergency bailout of $17.4 billion to be distributed by the next administration in January and February. In early 2009, the prospect of avoiding bankruptcy by General Motors and Chrysler continued to wane as new financial information about the scale of the 2008 losses came in. Ultimately, poor management and business practices forced Chrysler and General Motors into bankruptcy. Chrysler filed for chapter 11 bankruptcy protection on May 1, 2009 followed by General Motors a month later. On June 2, General Motors announced the sale of the
Hummer Hummer (stylized in all caps) is an American brand of Pickup truck, pickups launched in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a model under GMC (automob ...
brand of
off-road vehicles An off-road vehicle (ORV), also known as an off-highway vehicle (OHV), overland vehicle or adventure vehicle, is a type of transportation specifically engineered to navigate unpaved roads and surfaces. These include trails, forest roads, and o ...
to
Sichuan Tengzhong Heavy Industrial Machinery Company Ltd Sichuan Tengzhong Heavy Industrial Machinery Co., Ltd. is based in Chengdu, China. Sichuan Tengzhong is a privately owned company known for making a wide range of road equipment, such as bridge piers, highway construction and maintenance machiner ...
., a machinery company in western China, a deal which later fell through. Later, GM announced that it was ending production of its Hummer, Saturn and Pontiac lines effective at the end of the 2009 model year.


Effects of environmental expectations and changing product demand

Environmental politics and related concerns regarding carbon emissions have heightened sensitivity to gas mileage standards and environmental protection worldwide. In a 2007 edition of his book ''
An Inconvenient Truth ''An Inconvenient Truth'' is a 2006 American documentary film directed by Davis Guggenheim about former vice president of the United States Al Gore's campaign to educate people about Climate change, global warming. The film features a slide s ...
'',
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...
criticized the Big Three. "They keep trying to sell large, inefficient gas-guzzlers even though fewer and fewer people are buying them." For example, Japan requires autos to achieve of gasoline and China requires . The
European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are Geography of the European Union, located primarily in Europe. The u ...
requires by 2012. By comparison, U.S. autos are required to achieve only presently. Other nations have adopted standards that are increasing mpg requirements in the future. When
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
raised its own standards, the auto companies sued. The Big Three received funding for a $25 billion government loan during October 2008 to help them re-tool their factories to meet new fuel-efficiency standards of at least by 2020. The $25 billion in loans from the Department of Energy to the auto manufacturers were actually authorized by Congress early this year but not funded. Automakers could use these loans to "equip or establish facilities to produce ‘advanced technology vehicles’ that would meet certain emissions and fuel economy standards; component suppliers could borrow funds to retool or build facilities to produce parts for such vehicles."


Effect of 2008 oil price shock and economic crisis

In 2008, a series of damaging blows drove the Big Three to the verge of bankruptcy. The Big Three had in recent years manufactured
SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definition ...
s and large pickups, which were much more profitable than smaller, fuel-efficient cars. Manufacturers made 15% to 20% profit margin on an SUV, compared to 3% or less on a car. When gasoline prices rose above $4 per gallon in 2008, Americans stopped buying the big vehicles and Big Three sales and profitability plummeted. The
2008 financial crisis The 2008 financial crisis, also known as the global financial crisis (GFC), was a major worldwide financial crisis centered in the United States. The causes of the 2008 crisis included excessive speculation on housing values by both homeowners ...
played a role, as GM was unable to obtain credit to buy Chrysler. Sales fell further as
consumer credit Credit (from Latin verb ''credit'', meaning "one believes") is the trust which allows one party to provide money or resources to another party wherein the second party does not reimburse the first party immediately (thereby generating a debt) ...
tightened and it became much harder for people with average or poor credit to obtain a bank loan to buy a car. During 2007, nearly 2 million new U.S. cars were purchased with funds from home equity loans. Such funding was considerably less available in 2008. In addition, stock prices fell as shareholders worried about bankruptcy; GM's shares fell below 1946 levels. Furthermore, the instability of the job market and individual consumers' finances discourages consumers who already have a working vehicle from taking on a new loan and payments, which affected almost all major manufacturers. The annual capacity of the industry is 17 million cars; sales in 2008 dropped to an annual rate of only 10 million vehicles made in the U.S. and Canada. All the automakers and their vast supplier network account for 2.3% of the U.S. economic output, down from 3.1% in 2006 and as much as 5% in the 1990s. Some 20% of the entire national manufacturing sector is still tied to the automobile industry. The transplants can make a profit when sales are at least 12 million; the Big Three when sales are at least 15 million. By December 19, 2008, oil prices had fallen to $33.87 per barrel, but the automobile crisis continued.Ecuador's Correa Says He’ll Maintain U.S. Dollar
, Bloomberg, December 20, 2008.


See also

*
Automotive industry The automotive industry comprises a wide range of company, companies and organizations involved in the design, Business development, development, manufacturing, marketing, selling, Maintenance, repairing, and Custom car, modification of motor ve ...
*
Corporate welfare Corporate welfare refers to government financial assistance, Subsidy, subsidies, tax breaks, or other favorable policies provided to private businesses or specific industries, ostensibly to promote economic growth, job creation, or other public b ...
*
Lemon socialism Lemon socialism is a pejorative term for a form of government intervention in which government subsidies go to weak or failing firms (''lemons''; see Lemon law), with the effective result that the government (and thus the taxpayer) absorbs part ...
*
Presidential Task Force on the Auto Industry The Presidential Task Force on the Auto Industry was an ''ad hoc'' group of United States cabinet-level and other officials that was formed by President Barack Obama to deal with the financial bailout of automakers Chrysler and General Motors. B ...
*
Too big to fail "Too big to fail" (TBTF) is a theory in banking and finance that asserts that certain corporations, particularly financial institutions, are so large and so interconnected with an economy that their failure would be disastrous to the greater e ...
* Effects of the 2008–2010 automotive industry crisis on the United States * Effects of the 2008–2010 automotive industry crisis on Canada


References


External links


CAR industry news

Auto Industry Financing and Restructuring Act

Capitalism and the auto crisis

Toyota losses highlight global auto collapse

GM closes plants in Wisconsin and Ohio

Crisis grips German auto industry

Thousands of jobs threatened in Swedish auto industry

European auto industry in crisis
*February 2009 Restructuring Plans

{{DEFAULTSORT:2008-2010 automotive industry crisis 2008 in economic history 2009 in economic history 2010 in economic history Automotive industry History of the automobile Financial crises Great Recession Industries (economics)