Édouard Marchand

Jules Édouard Marchand (20 October 1859 – 8 February 1905acte de décès n°250 dressé le 09/02/1905, vue 2 / 31
(in French) archives.paris.fr) was a Parisian theatre director and artistic director in the second half of the 19th century, where he created the big show revues.

Life

Born in Paris, Marchand was a show organizer and talent scout. He was responsible for the artistic creation of the big show revues.Folies Bergère
(in French) theatres-parisiens.fr Marchand was a regular in theatres, cabarets and caf'conc'. He travelled the world in search of new talent. He became a personality of Parisian nights and a recognized artistic advisor.

Following the purchase of the Folies Bergère theatre by Mr and Mrs Allemand, they recruited Marchand as artistic director. The latter married their niece. They had a son, Léopold Marchand, born in 1891, who became a famous playwright and screenwriter.

In 1886, Marchand conceived a new kind of show, the music-hall revue. Marchand understood that women were at the heart of this new concept and would impose it on the Folies Bergère. Most of the stars of caf'conc' sang at the Folies Bergère: Paulus, , Yvette Guilbert, Polaire and Gaby Deslys.

For sixteen years, Marchand directed many artists: the Frères Isola (illusionists), Nala Damajenti (snake charmer), the Zulu Troupe (real Zulus), the Burmese Family, the Kangaroo Boxer, the Stamboul Wrestlers, Tom Cannon (giant wrestler), Ira Paine (American gunfighter), Iron Jack (Hercules), Sampson (chain breaker), Captain George Costentenus (tattooed with three hundred and twenty animal figures), the Scheffers (acrobats), Cinquévalli (king of jugglers), the Living Paintings of the London Palace Theatre, Little Tich (English transformist dwarf), the Griffiths (clowns), Baggenssen (eccentric clown), the Barrison sisters, la Cavaliéri, la Tortojada, Caroline Otéro, Liane de Pougy, Émilienne d'Alençon, and Loïe Fuller.

On 7 April 1894, Marchand bought the Folies Bergère theatre from the Allemand couple. He also became director of the Eldorado theatre in Paris.

In 1895, Marchand staged the first major English-style music hall revue in France at the Scala (Paris) in Paris. All the great stars of the caf'conc' performed there: Polin, Yvette Guilbert, Fragson, Mayol, Polaire, Paulette Darty, Max Dearly, Mistinguett.

In 1901, he recruited the opera dancer, Cléo de Mérode for a pantomime ballet in three acts called ''Lorenza''. This was the last major show he organised.Édouard Marchand et les Folies bergère 1890–1897
(in French) theatreonline.com

In 1902, illness forced Marchand to step down after 16 years of success. He negotiated his succession at a high price with the Isola Brothers, whom he himself had directed at the Folies Bergère.

Marchand died some time later in Paris at the age of 45.

Productions

Folies Bergère, Fleur de Lotus, 1893, by Jules Chéret.jpg, Fleur de Lotus (1893)
La Belle Otero 1894.jpg, La Belle Otero (1894)
Cheret, Jules - Folies-Bergere, Le Miroir (pl 157).jpg, Le Miroir (1896-1900)
Folies Bergere 1.jpg, L'Arc en ciel (1896-1900)


Loie Fuller Folies Bergere 02.jpg, Spectacle de Loïe Fuller
Cheret, Jules - Emilienne d´Alencon (pl 113).jpg, Spectacle dansant
d'Emilienne d'Alençon
Affiche Folies-Bergère-Capitaine Georges Constentenus.png, Le Capitaine George Costentenus (1889)

Further reading

* Aimée Librizzi
''Folies, raconte-moi: la fabuleuse histoire des Folies Bergère''
(in French) Éditions L’Harmattant, Paris, 2008

References

{{DEFAULTSORT:Marchand, Edouard
Theatre directors from Paris
1859 births
1905 deaths