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Point Of Sale Display
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners. POS can also refer to systems used to record transactions between the customer and the commerce. Examples Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products, and also sited, restocked and maintained by one of their regular salespersons. This is less common in large supermarkets as they can control the activities of their suppliers due to their large purchasing pow ...
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Easter PoS Display
Easter,Traditional names for the feast in English are "Easter Day", as in the ''Book of Common Prayer''; "Easter Sunday", used by James Ussher''The Whole Works of the Most Rev. James Ussher, Volume 4'') and Samuel Pepys''The Diary of Samuel Pepys, Volume 2'') as well as the single word "Easter" in books printed i157515841586 also called Pascha (Aramaic, Greek, Latin) or Resurrection Sunday, is a Christian festival and cultural holiday commemorating the resurrection of Jesus from the dead, described in the New Testament as having occurred on the third day of his burial following his crucifixion by the Romans at Calvary . It is the culmination of the Passion of Jesus Christ, preceded by Lent (or Great Lent), a 40-day period of fasting, prayer, and penance. Easter-observing Christians commonly refer to the week before Easter as Holy Week, which in Western Christianity begins on Palm Sunday (marking the entrance of Jesus in Jerusalem), includes Spy Wednesday (on which the ...
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Tobacco
Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the chief commercial crop is ''N. tabacum''. The more potent variant ''N. rustica'' is also used in some countries. Dried tobacco leaves are mainly used for smoking in cigarettes and cigars, as well as pipes and shishas. They can also be consumed as snuff, chewing tobacco, dipping tobacco, and snus. Tobacco contains the highly addictive stimulant alkaloid nicotine as well as harmala alkaloids. Tobacco use is a cause or risk factor for many deadly diseases, especially those affecting the heart, liver, and lungs, as well as many cancers. In 2008, the World Health Organization named tobacco use as the world's single greatest preventable cause of death. Etymology The English word ''tobacco'' originates from the Spanish word "tabaco ...
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Graphic Arts
A category of fine art, graphic art covers a broad range of visual artistic expression, typically two-dimensional, i.e. produced on a flat surface.Graphic art
" ''Encyclopædia Britannica''. Britannica.com. Retrieved 21 February 2016.
The term usually refers to the arts that rely more on line, color or tone, especially drawing and the various forms of ;"Graphic art." ''The Oxford Dictionary of Art''. 3rd ed. Ed. Ian Chilvers. Oxford: Oxford University Press, 2004. p. 309. it is sometimes understood to refer specifically to printmaking processes, such as

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Photography
Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employed in many fields of science, manufacturing (e.g., photolithography), and business, as well as its more direct uses for art, film and video production, recreational purposes, hobby, and mass communication. Typically, a lens is used to focus the light reflected or emitted from objects into a real image on the light-sensitive surface inside a camera during a timed exposure. With an electronic image sensor, this produces an electrical charge at each pixel, which is electronically processed and stored in a digital image file for subsequent display or processing. The result with photographic emulsion is an invisible latent image, which is later chemically "developed" into a visible image, either negative or positive, depending on the ...
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LED Lamp
An LED lamp or LED light bulb is an electric light that produces light using light-emitting diodes (LEDs). LED lamps are significantly more energy-efficient than equivalent incandescent lamps and can be significantly more efficient than most fluorescent lamps. The most efficient commercially available LED lamps have efficiencies of 200 lumen per watt (Lm/W). Commercial LED lamps have a lifespan many times longer than incandescent lamps. LED lamps require an electronic LED driver circuit to operate from mains power lines, and losses from this circuit means that the efficiency of the lamp is lower than the efficiency of the LED chips it uses. The driver circuit may require special features to be compatible with lamp dimmers intended for use on incandescent lamps. Generally the current waveform contains some amount of distortion, depending on the luminaires’ technology. The LED lamp market is projected to grow from US$75.8 billion in 2020 and increasing to US$160 billion ...
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Incandescent Light Bulb
An incandescent light bulb, incandescent lamp or incandescent light globe is an electric light with a wire filament heated until it glows. The filament is enclosed in a glass bulb with a vacuum or inert gas to protect the filament from oxidation. Current is supplied to the filament by terminals or wires embedded in the glass. A bulb socket provides mechanical support and electrical connections. Incandescent bulbs are manufactured in a wide range of sizes, light output, and voltage ratings, from 1.5 volts to about 300 volts. They require no external regulating equipment, have low manufacturing costs, and work equally well on either alternating current or direct current. As a result, the incandescent bulb became widely used in household and commercial lighting, for portable lighting such as table lamps, car headlamps, and flashlights, and for decorative and advertising lighting. Incandescent bulbs are much less efficient than other types of electric lighting, converting le ...
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Fluorescent Lamp
A fluorescent lamp, or fluorescent tube, is a low-pressure mercury-vapor gas-discharge lamp that uses fluorescence to produce visible light. An electric current in the gas excites mercury vapor, which produces short-wave ultraviolet light that then causes a phosphor coating on the inside of the lamp to glow. A fluorescent lamp converts electrical energy into useful light much more efficiently than an incandescent lamp. The typical luminous efficacy of fluorescent lighting systems is 50–100 lumens per watt, several times the efficacy of incandescent bulbs with comparable light output. For comparison, the luminous efficacy of an incandescent bulb may only be 16 lumens per watt. Fluorescent lamp fixtures are more costly than incandescent lamps because, among other things, they require a ballast to regulate current through the lamp, but the initial cost is offset by a much lower running cost. Compact fluorescent lamps are now available in the same popular sizes as incandes ...
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Duratrans
Duratrans were invented by Eastman Kodak Co. in the late 1970s and trademarked in 1982, to ascribe to their newly developed large-format backlit color transparency film, by shortening the material name of Endura Transparency. The original duratrans film was exposed photographically and developed chemically using a similar silver halide process as conventional lab photography. Over time, the phrase duratrans has been genericized to apply to various large format backlit graphic substrates, imaged in a variety of ways including photochemical and various types of inkjets. "Promotional" duratrans The most common usage of duratrans is for the backlit graphic film used for promotional advertising displays in shopping malls, airports, casinos, movie theaters, restaurants, retail stores, trade show exhibit halls and any retail establishment that contains any number of backlit display lightboxes in which the printed duratrans graphic films must be inserted and illuminated, in order to gain th ...
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Backlighting (lighting Design)
In lighting design, backlighting is the process of illuminating the subject from the back. In other words, the lighting instrument and the viewer face each other, with the subject in between. This creates a glowing effect on the edges of the subject, while other areas are darker. The backlight can be a natural or artificial source of light. When artificial, the back light is usually placed directly behind the subject in a 4-point lighting setup. A back light, which lights foreground elements from the rear, is not to be confused with a background light, which lights background elements (such as scenery). In the context of lighting design, the back light is sometimes called hair or shoulder light, because when lighting an actor or an actress, backlighting makes the edges the subject's hair glow if the hair is fuzzy. This can create an angelic halo type effect around the head. Filmmakers sometimes use this to show that the actor is ''good'' or '' pure''. Television productions ...
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Translucent
In the field of optics, transparency (also called pellucidity or diaphaneity) is the physical property of allowing light to pass through the material without appreciable scattering of light. On a macroscopic scale (one in which the dimensions are much larger than the wavelengths of the photons in question), the photons can be said to follow Snell's law. Translucency (also called translucence or translucidity) allows light to pass through, but does not necessarily (again, on the macroscopic scale) follow Snell's law; the photons can be scattered at either of the two interfaces, or internally, where there is a change in index of refraction. In other words, a translucent material is made up of components with different indices of refraction. A transparent material is made up of components with a uniform index of refraction. Transparent materials appear clear, with the overall appearance of one color, or any combination leading up to a brilliant spectrum of every color. The opposite ...
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Lightbox
A lightbox is a translucent surface illuminated from behind, used for situations where a shape laid upon the surface needs to be seen with high contrast. Types Several varieties exist, depending on their purpose: * Various backlit viewing devices: ** A container with several lightbulbs and a pane of frosted glass on the top. It is used by photography professionals viewing transparent films, such as slides. This device was originally used to sort photographic plates with ease. When laid flat, it may be called a light table. Generally, a lightbox uses light similar to daylight (5,000–6,000 kelvins (K)) and has uniform light strength on the glass pane. **In the form of vertical panels, they can also be found mounted on the walls of hospitals and medical offices to review X-ray images (X-ray illuminator). ** In the science field, lightboxes are often used for looking at bacterial growth and allow better visualization for PCR plates. ** A lighted display panel used for a ...
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Poly(methyl Methacrylate)
Poly(methyl methacrylate) (PMMA) belongs to a group of materials called engineering plastics. It is a transparent thermoplastic. PMMA is also known as acrylic, acrylic glass, as well as by the trade names and brands Crylux, Plexiglas, Acrylite, Astariglas, Lucite, Perclax, and Perspex, among several others ( see below). This plastic is often used in sheet form as a lightweight or shatter-resistant alternative to glass. It can also be used as a casting resin, in inks and coatings, and for many other purposes. Although not a type of familiar silica-based glass, the substance, like many thermoplastics, is often technically classified as a type of glass, in that it is a non-crystalline vitreous substance—hence its occasional historic designation as ''acrylic glass''. Chemically, it is the synthetic polymer of methyl methacrylate. It was developed in 1928 in several different laboratories by many chemists, such as William Chalmers, Otto Röhm, and Walter Bauer, and first brough ...
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