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Duratrans
Duratrans were invented by Eastman Kodak Co. in the late 1970s and trademarked in 1982, to ascribe to their newly developed large-format backlit color transparency film, by shortening the material name of Endura Transparency. The original duratrans film was exposed photographically and developed chemically using a similar silver halide process as conventional lab photography. Over time, the phrase duratrans has been genericized to apply to various large format backlit graphic substrates, imaged in a variety of ways including photochemical and various types of inkjets. "Promotional" duratrans The most common usage of duratrans is for the backlit graphic film used for promotional advertising displays in shopping malls, airports, casinos, movie theaters, restaurants, retail stores, trade show exhibit halls and any retail establishment that contains any number of backlit display lightboxes in which the printed duratrans graphic films must be inserted and illuminated, in order to gain th ...
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Point Of Sale Display
A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners. POS can also refer to systems used to record transactions between the customer and the commerce. Examples Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products, and also sited, restocked and maintained by one of their regular salespersons. This is less common in large supermarkets as they can control the activities of their suppliers due to their large purchasing pow ...
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Wide-format Printer
Wide format printers (large format printers) are generally accepted to be any computer-controlled printing machines (printers) that support a maximum print roll width of between {{Convert, 18 and 100, in. Printers with capacities over 100 in wide are considered ''super-wide'' or ''grand'' format. Wide-format printers are used to print banners, posters, trade show graphics, wallpaper, murals, backlit film ( duratrans), vehicle image wraps, electronic circuit schematics, architectural drawings, construction plans, backdrops for theatrical and media sets, and any other large format artwork or signage. Wide-format printers usually employ some variant of inkjet or toner-based technology to produce the printed image; and are more economical than other print methods such as screen printing for most short-run (low quantity) print projects, depending on print size, run length (quantity of prints per single original), and the type of substrate or print medium. Wide-format printers are u ...
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Eastman Kodak
The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorporated in New Jersey. Kodak provides packaging, functional printing, graphic communications, and professional services for businesses around the world. Its main business segments are Print Systems, Enterprise Inkjet Systems, Micro 3D Printing and Packaging, Software and Solutions, and Consumer and Film. It is best known for photographic film products. Kodak was founded by George Eastman and Henry A. Strong on May 23, 1892. During most of the 20th century, Kodak held a dominant position in photographic film. The company's ubiquity was such that its " Kodak moment" tagline entered the common lexicon to describe a personal event that deserved to be recorded for posterity. Kodak began to struggle financially in the late 1990s, as a result o ...
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Silver Halide
A silver halide (or silver salt) is one of the chemical compounds that can form between the Chemical element, element silver (Ag) and one of the halogens. In particular, bromine (Br), chlorine (Cl), iodine (I) and fluorine (F) may each combine with silver to produce silver bromide (AgBr), silver chloride (AgCl), silver iodide (AgI), and three forms of silver fluoride, respectively. As a group, they are often referred to as the silver halides, and are often given the pseudo-chemical notation AgX. Although most silver halides involve silver atoms with oxidation states of +1 (Ag+), silver halides in which the silver atoms have oxidation states of +2 (Ag2+) are known, of which silver(II) fluoride is the only known stable one. Silver halides are light-sensitive chemicals, and are commonly used in photographic film and paper. Applications Light sensitivity Silver halides are used in photographic film and photographic paper, including graphic art film and paper, where silver halide ...
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Lightbox
A lightbox is a translucent surface illuminated from behind, used for situations where a shape laid upon the surface needs to be seen with high contrast. Types Several varieties exist, depending on their purpose: * Various backlit viewing devices: ** A container with several lightbulbs and a pane of frosted glass on the top. It is used by photography professionals viewing transparent films, such as slides. This device was originally used to sort photographic plates with ease. When laid flat, it may be called a light table. Generally, a lightbox uses light similar to daylight (5,000–6,000 kelvins (K)) and has uniform light strength on the glass pane. **In the form of vertical panels, they can also be found mounted on the walls of hospitals and medical offices to review X-ray images (X-ray illuminator). ** In the science field, lightboxes are often used for looking at bacterial growth and allow better visualization for PCR plates. ** A lighted display panel used for a ...
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News Presenters
A news presenter – also known as a newsreader, newscaster (short for "news broadcaster"), anchorman or anchorwoman, news anchor or simply an anchor – is a person who presents news during a news program on TV, radio or the Internet. They may also be a working journalist, assisting in the collection of news material and may, in addition, provide commentary during the program. News presenters most often work from a television studio or radio studio, but may also present the news from remote locations in the field related to a particular major news event. History The role of the news presenter developed over time. Classically, the presenter would read the news from news "copy" which they may or may not have helped write with a news writer. This was often taken almost directly from wire services and then rewritten. Prior to the television era, radio-news broadcasts often mixed news with opinion and each presenter strove for a distinctive style. These presenters were re ...
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Computer Printer
In computing, a printer is a peripheral machine which makes a persistent representation of graphics or text, usually on paper. While most output is human-readable, bar code printers are an example of an expanded use for printers. Different types of printers include 3D printers, inkjet printers, laser printers, and thermal printers. History The first computer printer designed was a mechanically driven apparatus by Charles Babbage for his difference engine in the 19th century; however, his mechanical printer design was not built until 2000. The first patented printing mechanism for applying a marking medium to a recording medium or more particularly an electrostatic inking apparatus and a method for electrostatically depositing ink on controlled areas of a receiving medium, was in 1962 by C. R. Winston, Teletype Corporation, using continuous inkjet printing. The ink was a red stamp-pad ink manufactured by Phillips Process Company of Rochester, NY under the name Clear Pr ...
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Television Network
A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small number of terrestrial networks. Many early television networks (such as NBC, the ABC, or the BBC) evolved from earlier radio networks. Overview In countries where most networks broadcast identical, centrally originated content to all of their stations and where most individual television transmitters therefore operate only as large " repeater stations", the terms "television network", "television channel" (a numeric identifier or radio frequency) and "television station" have become mostly interchangeable in everyday language, with professionals in television-related occupations continuing to make a differentiation between them. Within the industry, a ...
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Inkjet Printing
Inkjet printing is a type of computer printing that recreates a digital image by propelling droplets of ink onto paper and plastic substrates. Inkjet printers were the most commonly used type of printer in 2008, and range from small inexpensive consumer models to expensive professional machines. By 2019, laser printers outsold inkjet printers by nearly a 2:1 ratio, 9.6% vs 5.1% of all computer peripherals. The concept of inkjet printing originated in the 20th century, and the technology was first extensively developed in the early 1950s. While working at Canon in Japan, Ichiro Endo suggested the idea for a "Bubble jet" printer, while around the same time Jon Vaught at HP was developing a similar idea. In the late 1970s, inkjet printers that could reproduce digital images generated by computers were developed, mainly by Epson, Hewlett-Packard (HP) and Canon. In the worldwide consumer market, four manufacturers account for the majority of inkjet printer sales: Canon, HP, ...
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Set Construction
Set construction is the process undertaken by a construction manager to build full-scale scenery, as specified by a production designer or art director working in collaboration with the director of a production to create a set for a theatrical, film, or television production. The set designer produces a scale model, scale drawings, paint elevations (a scale painting supplied to the scenic painter of each element that requires painting), and research about props, textures, and so on. Scale drawings typically include a groundplan, elevation, and section of the complete set, as well as more detailed drawings of individual scenic elements which, in theatrical productions, may be static, flown, or built onto scenery wagons. Models and paint elevations are frequently hand-produced, though in recent years, many Production Designers and most commercial theatres have begun producing scale drawings with the aid of computer drafting programs such as AutoCAD or Vectorworks. Theater I ...
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