|
Hard Sell
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling. Overview The concepts that distinguish a hard sell from a soft sell have to do with directness of an advertiser or seller, rational appeal, and the amount of information given to the buyer about a product. A hard sell is extremely direct in nature. An advertisement will contain a forceful, loud slogan to grab buyers' attention, or a salesperson will be very persistent, cornering their buyer into purchasing the product they are selling. In a hard sell, the advertisement or seller will focus heavily on the quality of the product and explain how purchasing such a product will be a rational decision that will help improve the buyer's life. This type of selling supplies an abundance of information ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hard Sell (TV Series)
''Hard Sell'' is a British reality television series which began showing in October 2006 on BBC One BBC One is a British free-to-air public broadcast television channel owned and operated by the BBC. It is the corporation's oldest and flagship channel, and is known for broadcasting mainstream programming, which includes BBC News television b ..., produced by BBC Bristol and presented by Mark Franks. In the show two teams have to sell a collection of items for the greatest price possible. Format ''Hard Sell'' sets two teams of two, against each other to out-sell each other in a race to make as much money as possible. Each team is issued a suitcase which contains a number of items (of similar value) which they must sell various places of the city. Some of the items are also linked to the region in which the edition of the show is being filmed. The winning team is awarded both the money they make and the profits of the other team. Trivia * Filming only takes one day. Extern ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hard Sell (film)
''Hard Sell'' is an American comedy-drama written and directed by Sean Nalaboff in his directorial debut. The film stars Katrina Bowden, Skyler Gisondo, and Kristin Chenoweth, with Hannah Marks and Kevin Kilner in supporting roles. Plot The story centers around Hardy Buchanan ( Skyler Gisondo), a poor high school senior surrounded by affluence at an elite private school, located on Long Island's Gold Coast. Hardy struggles to support his unstable mom (Kristin Chenoweth) and her prized possession, Walter, the family dog. When Walter gets sick, Hardy has to come up with fast cash to pay for the surgery. Alone and having no one to turn to, Hardy sides with Bo ( Katrina Bowden), an aimless socialite. Hardy and Bo team up and discover ways of profiting off of the wayward teens at school with deep pockets and even heavier issues. The unlikely duo's new business takes a unique turn when the students learn that Bo has more to offer than what meets the eye as the characters get tossed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soft Sell
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell. Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive. Soft sell is also less likely to be irritating to consumers. See also *Hard sell *Advertising *Psychological manipulation In psychology, manipulation is defined as an action designed to influence or control another person, usually in an underhanded or subtle manner which facilitates one's personal aims. Methods someone may use to manipulate another person may includ ... Notes References *Herbert E. Krugman. An Application of Learning Theory to TV Copy Testing. ''The Public Opinion Quarterly'', Vol. 26, No. 4 (Winter, 1962), pp. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Analytical Skill
Analytical skill is the ability to deconstruct information into smaller categories in order to draw conclusions. Analytical skill consists of categories that include logical reasoning, critical thinking, communication, research, data analysis and creativity. Analytical skill is taught in contemporary education with the intention of fostering the appropriate practices for future professions. The professions that adopt analytical skill include educational institutions, public institutions, community organisations and industry. Richards J. Heuer Jr. explained that In the article by Freed, the need for programs within the educational system to help students develop these skills is demonstrated. Workers "will need more than elementary basic skills to maintain the standard of living of their parents. They will have to think for a living, analyse problems and solutions, and work cooperatively in teams". Logical Reasoning Logical reasoning is a process consisting of inferences, wher ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Artificial Scarcity
Artificial scarcity is scarcity of items despite the technology for production or the sufficient capacity for sharing. The most common causes are monopoly pricing structures, such as those enabled by laws that restrict competition or by high fixed costs in a particular marketplace. The inefficiency associated with artificial scarcity is formally known as a deadweight loss. Background In a capitalist system, an enterprise is judged to be successful and efficient if it is profitable. To obtain maximum profits, producers may restrict production rather than ensure the maximum utilisation of resources. This strategy of restricting production by firms in order to obtain profits in a capitalist system or mixed economy is known as creating artificial scarcity. Artificial scarcity essentially describes situations where the producers or owners of a good restrict its availability to others beyond what is strictly necessary. Ideas and information are prime examples of unnecessarily sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Compliance (psychology)
Compliance is a response—specifically, a submission—made in reaction to a request. The request may be explicit (e.g., foot-in-the-door technique) or implicit (e.g., advertising). The target may or may not recognize that they are being urged to act in a particular way.Robert Cialdini, Cialdini, R. B, & Goldstein, N. J. (2004) "Social influence: Compliance and conformity.” Annual Review of Psychology, 55: 591–621. Compliance psychology is the study of the process where individuals comply to social influence, typically in response to requests and pressures brought on by others. It encompasses a variety of theories, mechanisms, and applications in a wide range of contexts (e.g. personal and professional). Compliance psychology is essential to understand across many different fields. Some of various fields include healthcare, where patients adherence to medical advice is necessary, furthermore, marketing where consumer behavior is prioritized strategies can be developed. Soci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Cognitive Biases
Cognitive biases are systematic patterns of deviation from norm and/or rationality in judgment. They are often studied in psychology, sociology and behavioral economics. Although the reality of most of these biases is confirmed by reproducible research, there are often controversies about how to classify these biases or how to explain them. Several theoretical causes are known for some cognitive biases, which provides a classification of biases by their common generative mechanism (such as noisy information-processing). Gerd Gigerenzer has criticized the framing of cognitive biases as errors in judgment, and favors interpreting them as arising from rational deviations from logical thought. Explanations include information-processing rules (i.e., mental shortcuts), called ''heuristics'', that the brain uses to produce decisions or judgments. Biases have a variety of forms and appear as cognitive ("cold") bias, such as mental noise, or motivational ("hot") bias, such as when bel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Fallacies
A fallacy is the use of invalid or otherwise faulty reasoning in the construction of an argument. All forms of human communication can contain fallacies. Because of their variety, fallacies are challenging to classify. They can be classified by their structure (formal fallacies) or content (informal fallacies). Informal fallacies, the larger group, may then be subdivided into categories such as improper presumption, faulty generalization, error in assigning causation, and relevance, among others. The use of fallacies is common when the speaker's goal of achieving common agreement is more important to them than utilizing sound reasoning. When fallacies are used, the premise should be recognized as not well-grounded, the conclusion as unproven (but not necessarily false), and the argument as unsound. Formal fallacies A formal fallacy is an error in the argument's form. All formal fallacies are types of . * Appeal to probability – taking something for granted because it wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and business failures around the world. The economic contagion began in 1929 in the United States, the largest economy in the world, with the devastating Wall Street stock market crash of October 1929 often considered the beginning of the Depression. Among the countries with the most unemployed were the U.S., the United Kingdom, and Weimar Republic, Germany. The Depression was preceded by a period of industrial growth and social development known as the "Roaring Twenties". Much of the profit generated by the boom was invested in speculation, such as on the stock market, contributing to growing Wealth inequality in the United States, wealth inequality. Banks were subject to laissez-faire, minimal regulation, resulting in loose lending and wides ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
