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Soft Sell
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell. Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive. Soft sell is also less likely to be irritating to consumers. See also *Hard sell *Advertising *Psychological manipulation In psychology, manipulation is defined as an action designed to influence or control another person, usually in an underhanded or subtle manner which facilitates one's personal aims. Methods someone may use to manipulate another person may includ ... Notes References *Herbert E. Krugman. An Application of Learning Theory to TV Copy Testing. ''The Public Opinion Quarterly'', Vol. 26, No. 4 (Winter, 1962), pp. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hard Sell
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling. Overview The concepts that distinguish a hard sell from a soft sell have to do with directness of an advertiser or seller, rational appeal, and the amount of information given to the buyer about a product. A hard sell is extremely direct in nature. An advertisement will contain a forceful, loud slogan to grab buyers' attention, or a salesperson will be very persistent, cornering their buyer into purchasing the product they are selling. In a hard sell, the advertisement or seller will focus heavily on the quality of the product and explain how purchasing such a product will be a rational decision that will help improve the buyer's life. This type of selling supplies an abundance of information ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological Manipulation
In psychology, manipulation is defined as an action designed to influence or control another person, usually in an underhanded or subtle manner which facilitates one's personal aims. Methods someone may use to manipulate another person may include seduction, suggestion, coercion, and blackmail. Manipulation is generally considered a dishonest form of social influence as it is used at the expense of others. Humans are inherently capable of manipulative and deceptive behavior, with the main differences being that of specific personality characteristics or disorders. Etymology By 1730, the word ''manipulation'' was used to refer to a method of digging ore. The term derives from the French manipulation, which in turn comes from manipule, meaning "handful", a unit of measure used by pharmacists, later having a sense by 1828 of handling or managing people for one's own purposes. The word ''manipulate'' originated in 1827 as a back-formation from manipulation, initially meaning "to handl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David A
David (; , "beloved one") was a king of ancient Israel and Judah and the third king of the United Monarchy, according to the Hebrew Bible and Old Testament. The Tel Dan stele, an Aramaic-inscribed stone erected by a king of Aram-Damascus in the late 9th/early 8th centuries BCE to commemorate a victory over two enemy kings, contains the phrase (), which is translated as " House of David" by most scholars. The Mesha Stele, erected by King Mesha of Moab in the 9th century BCE, may also refer to the "House of David", although this is disputed. According to Jewish works such as the '' Seder Olam Rabbah'', '' Seder Olam Zutta'', and '' Sefer ha-Qabbalah'' (all written over a thousand years later), David ascended the throne as the king of Judah in 885 BCE. Apart from this, all that is known of David comes from biblical literature, the historicity of which has been extensively challenged,Writing and Rewriting the Story of Solomon in Ancient Israel; by Isaac Kalimi; page 3 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
