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Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Audience
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shop Mother's Day advertisements, which were advertising to children as well as spouses of women, rather than the whole market which would have included the women themselves. Another example is the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing mix included the nutritional needs of growing children, children's knowledge and attitudes regarding nutrition, and other specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Theory
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks. These can be rooted in the social sciences, rhetoric, literary theory, cultural studies, communication studies and network science depending on the phenomena they seek to explain. Audience theories can also be pitched at different levels of analysis ranging from individuals to large masses or networks of people. James Webster suggested that audience studies could be organized into three overlapping areas of interest. One conceives of audiences as the site of various outcomes. This runs the gamut from a large literature on media influence to various forms of rhetorical and literary theory. A second conceptualizes audiences as agents who act upon med ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine ''who'' is listening, rather than ''how many'' people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes, forgetfulness and subjectivity. Data is collected down to the level of listener opinion of individual songs cross-referenced against age, race, and economic status in liste ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chaïm Perelman
Chaïm Perelman (born Henio (or Henri) Perelman; sometimes referred to mistakenly as Charles Perelman) (20 May 1912 – 22 January 1984) was a Belgian philosopher of Polish-Jewish origin. He was among the most important argumentation theorists of the 20th century. His chief work is the ''Traité de l'argumentation – la nouvelle rhétorique'' (1958), with Lucie Olbrechts-Tyteca, translated into English as ''The New Rhetoric: A Treatise on Argumentation'', by John Wilkinson and Purcell Weaver (1969). Life and work Perelman and his family emigrated from Warsaw to Antwerp, Belgium, in 1925. He began his undergraduate studies at the Université Libre de Bruxelles, where he would remain for the duration of his career. He earned a doctorate in law in 1934, and after completing a dissertation on the philosopher and mathematician Gottlob Frege, earned a second doctorate in 1938. In the same year, Perelman was appointed lecturer at Brussels in the Faculty of Philosophy and Letters. B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fourth Wall
The fourth wall is a performance dramatic convention, convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this "wall", the convention assumes the actors act as if they cannot. From the 16th century onward, the rise of illusionism in staging practices, which culminated in the realism (theatre), realism and naturalism (theatre), naturalism of the Nineteenth-century theatre, theatre of the 19th century, led to the development of the fourth wall concept. The metaphor suggests a relationship to the mise-en-scène behind a proscenium, proscenium arch. When a scene is set indoors and three of the walls of its room are presented onstage, in what is known as a Box set (theatre), box set, the fourth of them would run along the line (technically called the proscenium) dividing the room from the auditorium. The ''fourth wall'', though, is a theatrical convention, rather than of set design. The actors ignore the audience, f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations. Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical branch of politics". Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stand-up Comedy
Stand-up comedy is a performance directed to a live audience, where the performer stands on a stage (theatre), stage and delivers humour, humorous and satire, satirical monologues sometimes incorporating physical comedy, physical acts. These performances are typically composed of Rehearsal, rehearsed screenplay, scripts but often include varying degrees of interactive theatre, live crowd interaction (crowdwork). Stand-up comedy consists of One-line joke, one-liners, stories, observations, or shticks that can employ Theatrical property, props, comedy music, music, impressions, Magic (illusion), magic tricks, or ventriloquism. Performances can take place in various venues, including comedy clubs, comedy festivals, bars, nightclubs, colleges, or theaters. History Stand-up comedy originated in various traditions of popular entertainment in the late 19th century. These include vaudeville, the Stump speech (minstrelsy), stump-speech monologues of minstrel shows, dime museums, co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pantomime
Pantomime (; informally panto) is a type of musical comedy stage production designed for family entertainment, generally combining gender-crossing actors and topical humour with a story more or less based on a well-known fairy tale, fable or folk tale.Reid-Walsh, Jacqueline. "Pantomime", ''The Oxford Encyclopedia of Children's Literature'', Jack Zipes (ed.), Oxford University Press (2006), Pantomime is a participatory form of theatre developed in England in the 18th century, in which the audience is encouraged and expected to sing along with certain parts of the music and shout out phrases to the performers. The origins of pantomime reach back to ancient Greek classical theatre. It developed partly from the 16th century commedia dell'arte tradition of Italy and partly from other European and British stage traditions, such as 17th-century masques and music hall. An important part of the pantomime, until the late 19th century, was the harlequinade. Modern pantomime is perfor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airpl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl XLVIII
Super Bowl XLVIII was an American football game between the American Football Conference (AFC) champion 2013 Denver Broncos season, Denver Broncos and National Football Conference (NFC) champion 2013 Seattle Seahawks season, Seattle Seahawks to decide the National Football League (NFL) champion for the 2013 NFL season, 2013 season. The Seahawks defeated the Broncos 43–8, the largest margin of victory for an underdog and tied with Super Bowl XXVII (1993) for the third largest point differential overall (35) in Super Bowl history. It was the first time the winning team scored over 40 points while holding their opponent to under 10. This became the first Super Bowl victory for the Seahawks and the fifth Super Bowl loss for the Broncos, at the time a league record (it would later be tied by the New England Patriots following their Super Bowl LII loss) for the most of any team. The game was played on February 2, 2014, at MetLife Stadium at the Meadowlands Sports Complex in East Ruth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Citizen Journalism
Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism, grassroots journalism, or street journalism, is based upon members of the community playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information. Courtney C. Radsch defines citizen journalism "as an alternative and activist form of news gathering and reporting that functions outside mainstream media institutions, often as a response to shortcomings in the professional journalistic field, that uses similar journalistic practices but is driven by different objectives and ideals and relies on alternative sources of legitimacy than traditional or mainstream journalism". Jay Rosen offers a simpler definition: "When the people formerly known as the audience employ the press tools they have in their possession to inform one another." The underlying principle of citizen journalism is that ordinary people, not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Literature
Literature is any collection of Writing, written work, but it is also used more narrowly for writings specifically considered to be an art form, especially novels, Play (theatre), plays, and poetry, poems. It includes both print and Electronic literature, digital writing. In recent centuries, the definition has expanded to include oral literature, much of which has been transcribed.; see also Homer. Literature is a method of recording, preserving, and transmitting knowledge and entertainment. It can also have a social, psychological, spiritual, or political role. Literary criticism is one of the oldest academic disciplines, and is concerned with the literary merit or intellectual significance of specific texts. The study of books and other texts as artifacts or traditions is instead encompassed by textual criticism or the history of the book. "Literature", as an art form, is sometimes used synonymously with literary fiction, fiction written with the goal of artistic merit, but ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
