Advertising Council
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Advertising Council
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the Federal government of the United States, United States government. The Ad Council partners with advertising agencies which work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance. The Ad Council distributes the advertisements to a network of 33,000 media outlets—including broadcast, print, outdoor (i.e. billboards, bus stops), and Internet—which run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Co ...
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Guidestar
Candid is an information service specializing in reporting on U.S. nonprofit companies. In 2016, its database provided information on 2.5 million organizations.Wyland, Michael. "GuideStar Introduces Program Metrics Section for Nonprofit Profiles." Non Profit News For Nonprofit Organizations , Nonprofit Quarterly. N.p., May 11, 2016. Web. April 3, 2017. It is the product of the February 2019 merger of GuideStar with Foundation Center. It maintains comprehensive databases on grantmakers and their grants; issues a wide variety of print, electronic, and online information resources; conducts and publishes research on trends in foundation growth, giving, and practice; and offers education and training programs. History GuideStar GuideStar was one of the first central sources of information on U.S. nonprofits and is the world's largest source of information about nonprofit organizations. GuideStar also serves to verify that a recipient organization is established and that donated ...
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