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We Bring Good Things To Life
"We Bring Good Things to Life" was an advertising slogan used by General Electric between 1979 and 2003. It was designed by the advertising firm BBDO led by project manager Richard Costello, who would later go on to become head of advertising at General Electric. The slogan was designed to highlight the diversity of the products and services the company offered. The slogan, after its many appearances in GE advertising, was responsible for increased popularity and a new image for the company. Overview For many, the name General Electric brings to mind the company's famous slogan “We Bring Good Things to Life.” The slogan is a reflection of the company that has moved far beyond its origins as an electric generating company and maker of electrical appliances. By the 1990s, GE had become a highly diversified worldwide conglomerate that continued to sell lighting products and appliances; but also dealt in aircraft engines, capital services, industrial systems, information servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Westinghouse Electric Corporation
The Westinghouse Electric Corporation was an American manufacturing company founded in 1886 by George Westinghouse. It was originally named "Westinghouse Electric & Manufacturing Company" and was renamed "Westinghouse Electric Corporation" in 1945. The company acquired the CBS television network in 1995 and was renamed "CBS Corporation" until being acquired by Viacom in 1999, a merger completed in April 2000. The CBS Corporation name was later reused for one of the two companies resulting from the split of Viacom in 2006. The Westinghouse trademarks are owned by Westinghouse Electric Corporation, and were previously part of Westinghouse Licensing Corporation. The nuclear power business, Westinghouse Electric Company, was spun off from the Westinghouse Electric Corporation in 1999. History Westinghouse Electric was founded by George Westinghouse in Pittsburgh, Pennsylvania, on January 8, 1886. The firm became active in developing electric infrastructure throughout the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spec Sheet
A datasheet, data sheet, or spec sheet is a document that summarizes the performance and other characteristics of a product, machine, component (e.g., an electronic component), material, subsystem (e.g., a power supply), or software in sufficient detail that allows a buyer to understand what the product is and a design engineer to understand the role of the component in the overall system. Typically, a datasheet is created by the manufacturer and begins with an introductory page describing the rest of the document, followed by listings of specific characteristics, with further information on the connectivity of the devices. In cases where there is relevant source code to include, it is usually attached near the end of the document or separated into another file. Datasheets are created, stored, and distributed via product information management or product data management systems. Depending on the specific purpose, a datasheet may offer an average value, a typical value, a typical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blue-collar
A blue-collar worker is a working class person who performs manual labor. Blue-collar work may involve skilled or unskilled labor. The type of work may involving manufacturing, warehousing, mining, excavation, electricity generation and power plant operations, electrical construction and maintenance, custodial work, farming, commercial fishing, logging, landscaping, pest control, food processing, oil field work, waste collection and disposal, recycling, construction, maintenance, shipping, driving, trucking and many other types of physical work. Blue-collar work often involves something being physically built or maintained. In contrast, the white-collar worker typically performs work in an office environment and may involve sitting at a computer or desk. A third type of work is a service worker (pink collar) whose labor is related to customer interaction, entertainment, sales or other service-oriented work. Many occupations blend blue, white, or pink-collar work and are oft ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charles Proteus Steinmetz
Charles Proteus Steinmetz (born Karl August Rudolph Steinmetz, April 9, 1865 – October 26, 1923) was a German-born American mathematician and electrical engineer and professor at Union College. He fostered the development of alternating current that made possible the expansion of the electric power industry in the United States, formulating mathematical theories for engineers. He made ground-breaking discoveries in the understanding of hysteresis that enabled engineers to design better electromagnetic apparatus equipment, especially electric motors for use in industry. At the time of his death, Steinmetz held over 200 patents. A genius in both mathematics and electronics, he did work that earned him the nicknames "Forger of Thunderbolts" and "The Wizard of Schenectady". Steinmetz's equation, Steinmetz solids, Steinmetz curves, and Steinmetz equivalent circuit are all named after him, as are numerous honors and scholarships, including the IEEE Charles Proteus Steinm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hotpoint
Hotpoint is a British brand of domestic appliances. Ownership of the brand is split between American company Whirlpool, which has the rights in Europe, and Chinese company Haier, which has the rights in the Americas through its purchase of GE Appliances in 2016. History Pacific Electric Heating Company The company name Hotpoint comes from the ''hot point'' of the innovative first electric iron. Invented by American, Earl Richardson (''1871–1934'') in 1905, he subsequently formed his 'Pacific Electric Heating Company' in Ontario, California, in 1906. The device became known as the ''Hotpoint'' iron, with its hottest point at the front and not the center Hotpoint Hotpoint was founded in 1911 by Earl Richardson. Hotpoint Electric Heating Company In 1912, the company began making electric irons, and in 1919, electric cookers in the United States. Earl Richardson also invented the first iron that switched off automatically when a maximum temperature was reached. It is c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toaster
A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast. Types Pop-up toaster In pop-up or automatic toasters, a single vertical piece of bread is dropped into a slot on the top of the toaster. A lever on the side of the toaster is pressed down, lowering the bread into the toaster and activating the heating elements. The length of the toasting cycle (and therefore the degree of toasting) is adjustable via a lever, knob, or series of pushbuttons, and when an internal device determines that the toasting cycle is complete, the toaster turns off and the toast pops up out of the slots. The completion of toasting may be determined by a timer or by a thermal sensor, such as a bimetallic strip, located close to the toast. Toasters may also be used to toast other foods such as teacakes, toaster pastry, potato waffles and crumpets, though the resultant accumulation of fat and sugar inside the toaster can contribute to its eventual failur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Insider
''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom. ''Insider'' publishes original reporting and aggregates material from other outlets. , it maintained a liberal policy on the use of anonymous sources. It has also published native advertising and granted sponsors editorial control of its content. The outlet has been nominated for several awards, but is criticized for using factually incorrect clickbait headlines to attract viewership. In 2015, Axel Springer SE acquired 88 percent of the stake in Insider Inc. for $343 million (€306 million), implying a total valuation of $442 million. In February 2021, the brand was renamed simply ''Insider''. History ''Busi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Light Bulb
An electric light, lamp, or light bulb is an electrical component that produces light. It is the most common form of artificial lighting. Lamps usually have a base made of ceramic, metal, glass, or plastic, which secures the lamp in the socket of a light fixture, which is often called a "lamp" as well. The electrical connection to the socket may be made with a screw-thread base, two metal pins, two metal caps or a bayonet cap. The three main categories of electric lights are incandescent lamps, which produce light by a filament heated white-hot by electric current, gas-discharge lamps, which produce light by means of an electric arc through a gas, such as fluorescent lamps, and LED lamps, which produce light by a flow of electrons across a band gap in a semiconductor. Before electric lighting became common in the early 20th century, people used candles, gas lights, oil lamps, and fires. Vasily Vladimirovich Petrov developed the first persistent electric arc in 1802, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Electric
General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energy, digital industry, additive manufacturing and venture capital and finance, but has since divested from several areas, now primarily consisting of the first four segments. In 2020, GE ranked among the Fortune 500 as the 33rd largest firm in the United States by gross revenue. In 2011, GE ranked among the Fortune 20 as the 14th most profitable company, but later very severely underperformed the market (by about 75%) as its profitability collapsed. Two employees of GE – Irving Langmuir (1932) and Ivar Giaever (1973) – have been awarded the Nobel Prize. On November 9, 2021, the company announced it would divide itself into three investment-grade public companies. On July 18, 2022, GE unveiled the brand names of the companies it will ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
