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Webisode
A webisode (portmanteau of "web" and "episode") is an episode of a series that is distributed as part of a web series or on streaming television. It is available either for download or in streaming, as opposed to first airing on broadcast or cable television. The format can be used as a preview, promotion, part of a collection of shorts, commercial, or raw metadata. A webisode may or may not have been broadcast on TV. What defines it is its online distribution on the web, or through video-sharing web sites such as Vimeo or YouTube. While there is no set standard for length, most webisodes are relatively short, ranging from 3–15 minutes in length. It is a single web episode, but collectively is part of a web series. The term ''webisode'' (a portmanteau formed from the words ''web'' and ''episode'') was first introduced in the Merriam-Webster's Collegiate Dictionary in 2009. History Webisodes have become increasingly common in the midst of the post-broadcast era, which imp ...
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Marvel Comics
Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin Goodman (publisher), Martin Goodman as Timely Comics, and by 1951 had generally become known as Atlas Comics (1950s), Atlas Comics. The Marvel era began in August 1961 with the launch of ''Fantastic Four (comic book), The Fantastic Four'' and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko, and numerous others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand. Marvel counts among List of Marvel Comics characters, its characters such well-known superheroes as Spider-Man, Wolverine (character), Wolverine, Iron Man, Captain America, Hulk, Thor (Marvel Comics), Thor, Doctor Strange, Daredevil (Marvel Comics character), Daredevil, Black Panther (character), Black ...
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Interpersonal Communication
Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. Communication includes utilizing communication skills within one's surroundings, including physical and psychological spaces. It is essential to see the visual/nonverbal and verbal cues regarding the physical spaces. In the psychological spaces, self-awareness and awareness of the emotions, cultures, and things that are not seen are also significant when communicating. Interpersonal communication research addresses at least six categories of inquiry: 1) how humans adjust and adapt their verbal communication and nonverbal communication during Face-to-face interaction, face-to-face communication; 2) how messages are produced; 3) how uncertainty influences behavior and information-management strategies; 4) Interpersonal deception theory, deceptive com ...
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Burger King
Burger King Corporation (BK, stylized in all caps) is an American multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959. Over the next half-century, the company changed hands four times and its third set of owners, a partnership between TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with its partner Berkshire Hathaway, eventually merged the company with the Canadian-based coffeehouse chain ...
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Myspace
Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it was the first social network to reach a global audience and had a significant influence on technology, pop culture and music. It also played a critical role in the early growth of companies like YouTube and created a developer platform that launched companies such as Zynga, RockYou, and Photobucket, among others, to success. From 2005 to 2009, Myspace was the largest social networking site in the world. In July 2005, Myspace was acquired by News Corporation for $580 million; in June 2006, it surpassed Yahoo and Google to become the most visited website in the United States. During the 2008 fiscal year, it generated $800 million in revenue. At its peak in April 2008, Myspace had 115 million monthly visitors; by that time, the recently emerg ...
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Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ...
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Sean Combs
Sean John Combs (born November 4, 1969), better known by his stage name Diddy, and formerly Puff Daddy and P. Diddy, is an American rapper, record producer, and record executive. Born in Harlem and raised in Mount Vernon, New York, Mount Vernon, Combs worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records in 1993. He is credited with the discovery and development of musical artists including Mary J. Blige, Usher (musician), Usher and the Notorious B.I.G., for whom he served as manager and hype man. Combs's debut studio album, ''No Way Out (Puff Daddy album), No Way Out'' (1997), peaked atop the Billboard 200, ''Billboard'' 200 and has sold over 7 million copies in the US. Two of its singles, "Can't Nobody Hold Me Down" and "I'll Be Missing You", topped the Billboard Hot 100, ''Billboard'' Hot 100—the latter was the first hip hop music, hip hop song to debut atop the chart. With a feature on "Mo Money Mo Problems", Combs became t ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As Digital platform (infrastructure), digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, Email marketing, e-mail direct marketing, display a ...
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Social Web
The social web is a set of social relations that link people through the World Wide Web. The social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity including online shopping, education, gaming and social networking services. The social aspect of Web 2.0 communication has been to facilitate interaction between people with similar tastes. These tastes vary depending on who the target audience is, and what they are looking for. For individuals working in the public relation department, the job is consistently changing and the impact is coming from the social web. The influence held by the social network is large and ever changing. As people's activities on the Web and communication increase, information about their social relationships become more available. Social networking services such as Facebook enable people and organizat ...
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Branded Entertainment
Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business practice in which advertisers pay to have references to their brands incorporated into a work (although branded content may still otherwise contain product placement), and content marketing—the use of content to specifically promote a product, service, or company. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Branded content has taken the form of television programming, films, internet video and other digital content, video games, events, and other installations. Mo ...
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Social Networking Services
A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections. Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktop computer, desktops and on laptops, on mobile devices such as tablet computers and smartphones. This may feature digital photo/video/sharing and diary entries online (blogging). Online community services are sometimes considered social-network services by developers and users, though in a broader sense, a social-network service usually provides an individual-centered service whereas online community services are groups centered. Generally defined as "websites that facilitate the building of a network of contacts in order to exch ...
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Blogs
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, multi-author blogs (MABs) emerged, featuring the writing of multiple authors and sometimes professionally Editing, edited. MABs from newspapers, other News media, media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog Web traffic, traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog ...
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Broadcast Network
A terrestrial network (or broadcast network in the United States) is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source. For example, , and (United States, U.S.), (Canada), the BBC (United Kingdom, UK), the (Australia), ARD (broadcaster), ARD (Germany), (Philippines), (South Korea), and NHK (Japan) are TV networks that provide television program, programming for local terrestrial television network affiliate, station affiliates to air using signals that can be picked up by the home television sets of local viewers. Networks generally, but not always, operate on a national scale; that is, they cover an entire country. Streaming media, Internet radio, and webcasting are sometimes considered forms of broadcasting despite the lack of terrestrial stations; its practitioners may also be called "broadcasters" or even "broadcast networks". American networks AT&T's "WEA ...
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