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Unique Value Proposition
In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the Business Model Canvas, business model canvas, is the marketing strategy of informing customers about how one's own brand or Product (business), product is superior to its Competition, competitors (in addition to its other Value proposition, values). This strategy was used in successful advertising campaigns of the early 1940s. The term was coined by Rosser Reeves, a television advertising pioneer of Ted Bates (advertising firm), Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been extended to cover one's "Personal branding, personal brand". Definition A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other countries. It is headquartered in Bentonville, Arkansas. The company was founded in 1962 by brothers Sam Walton and Bud Walton, James "Bud" Walton in nearby Rogers, Arkansas. It also owns and operates Sam's Club retail warehouses. Walmart has 10,586 stores and clubs in 24 countries, operating under 46 different names. Walmart is the List of largest companies by revenue, world's largest company by revenue, according to the Fortune Global 500, ''Fortune'' Global 500 list in October 2022. Walmart is also the List of largest United States–based employers globally, largest private employer in the world, with 2.1 million employees. It is a publicly traded family-owned business (the largest such business in the world), as the company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mac Pro
Mac Pro is a series of workstations and servers for professionals made by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of four desktop computers in the current Mac lineup, sitting above the Mac Mini, iMac and Mac Studio. Introduced in August 2006, the Mac Pro was an Intel-based replacement for the Power Mac line and had two dual-core Xeon Woodcrest processors and a rectangular tower case carried over from the Power Mac G5. It was updated on April 4, 2007, by a dual quad-core Xeon Clovertown model, then on January 8, 2008, by a dual quad-core Xeon Harpertown model. Revisions in 2010 and 2012 revisions had Nehalem-EP/ Westmere-EP architecture Intel Xeon processors. In December 2013, Apple released a new cylindrical Mac Pro (colloquially called the "trash can Mac Pro"). Apple said it offered twice the overall performance of the first generation while taking up less than one-eighth the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leavin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Desktop Personal Computer
A desktop computer, often abbreviated as desktop, is a personal computer designed for regular use at a stationary location on or near a desk (as opposed to a portable computer) due to its size and power requirements. The most common configuration has a case that houses the power supply, motherboard (a printed circuit board with a microprocessor as the central processing unit, memory, bus, certain peripherals and other electronic components), disk storage (usually one or more hard disk drives, solid-state drives, optical disc drives, and in early models floppy disk drives); a keyboard and mouse for input; and a monitor, speakers, and, often, a printer for output. The case may be oriented horizontally or vertically and placed either underneath, beside, or on top of a desk. Desktop computers with their cases oriented vertically are referred to as towers. As the majority of cases offered since the mid 1990s are in this form factor, the term ''desktop'' has been retronymically used t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fungibility
In economics and law, fungibility is the property of something whose individual units are considered fundamentally interchangeable with each other. For example, the fungibility of money means that a $100 bill (note) is considered entirely equivalent to another $100 bill, or to twenty $5 bills and so on, and therefore a person who borrows $100 in the form of a $100 bill can repay the money with another $100 bill, with twenty $5 bills and so on. Non-fungible items are not considered substitutable in the same manner, even if essentially identical. Fungibility is an important concept in finance and commerce, where financial securities, currencies and physical commodities such as gold and oil are normally considered fungible. Fungibility affects how legal rights, such as the ownership of assets in custody and the right to receive goods under a contract, apply in certain circumstances, and it thereby simplifies trading and custody. Fungibility refers only to the equivalence and i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commodity
In economics, a commodity is an economic good, usually a resource, that specifically has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them. The price of a commodity good is typically determined as a function of its market as a whole: well-established physical commodities have actively traded spot and derivative markets. The wide availability of commodities typically leads to smaller profit margins and diminishes the importance of factors (such as brand name) other than price. Most commodities are raw materials, basic resources, agricultural, or mining products, such as iron ore, sugar, or grains like rice and wheat. Commodities can also be mass-produced unspecialized products such as chemicals and computer memory. Popular commodities include crude oil, corn, and gold. Other definitions of commodity include something useful or valued and an alternative term for an economic good o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
