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The Long Tail (book)
''The Long Tail: Why the Future of Business Is Selling Less of More'' is a book by Chris Anderson, editor in chief of ''Wired'' magazine. The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article ''The Long Tail'' in the magazine. The book was listed in ''The New York Times'' Nonfiction Best Sellers list. It was shortlisted for the ''Financial Times'' and Goldman Sachs Business Book of the Year Award on 18 September 2006. Concept The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term '' long tail'' has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantiti ...
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Chris Anderson (writer)
Chris Anderson (born July 9, 1961) is an English-American author and entrepreneur. He was with ''The Economist'' for seven years before joining ''Wired'' magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled "The Long Tail", which he later expanded into the 2006 book, '' The Long Tail: Why the Future of Business Is Selling Less of More''. He is the cofounder and current CEO of 3D Robotics, a drone manufacturing company. Life and work Early life Anderson was born in London. His family moved to the United States, when he was five. He enrolled for a degree program in physics from George Washington University and went on to study quantum mechanics and science journalism at the University of California, Berkeley. He later did research at Los Alamos National Laboratory. Career He began his career with a six-year period as editor at the two scientific journals, ''Nature'' and ''Science''. He then joined ''The Economist'' in 1994, whe ...
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Hachette Books
Hachette Books, formerly Hyperion Books, is a general-interest book imprint of the Perseus Books Group, which is a division of Hachette Book Group and ultimately a part of Lagardère Group. Established in 1990, Hachette publishes general-interest fiction and non-fiction books for adults. A former subsidiary of The Walt Disney Company, it was originally named after Hyperion Avenue, the location of Walt Disney Studios prior to 1939. Hachette took over a 1,000 book backlist when Hyperion was purchased from Disney in 2013 with 250 bestselling novels, including Mitch Albom’s '' The Five People You Meet in Heaven''. History Hyperion Books Hyperion Books was founded in 1990 from scratch with no backlist under Disney's then-C.E.O. Michael Eisner and Robert S. Miller.Getlin, JoshHyperion founder exits April 04, 2008. Los Angeles Times. Accessed July 3, 2013. Hyperion's strategy was to not purchase backlists, but to go after newer or lesser known authors and to "capitalize on Dis ...
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The Future Of A Radical Price
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with pronouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of pronoun ''thee'') when followed by a ...
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Wired (magazine)
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including '' Wired UK'', ''Wired Italia'', ''Wired Japan'', and ''Wired Germany''. From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. With founding creative director John Plunkett, Rossetto in 1991 assembled a 12-page prototype, nearly all of whose ideas were realized in the magazine's first several issues. In its earliest colophons, ''Wired'' credited Canadian media theorist Marshall McLuhan as its "patron saint". ''Wired'' went on to chronicle the evolution of digital technology and its impact on society. ''Wired'' quickly became recognized ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital media, digital subscribers. It also is a producer of popular podcasts such as ''The Daily (podcast), The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones (publisher), George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won List of Pulitzer Prizes awarded to The New York Times, 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked List of newspapers by circulation, 18th in the world by circulation and List of newspapers in the United States, 3rd in the U.S. The paper is owned by the New York Times Company, which is Public company, publicly traded. It has been governed by the Sulzberger family since 189 ...
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Financial Times And McKinsey Business Book Of The Year Award
''Financial Times'' Business Book of the Year Award is an annual award given to the best business book of the year as determined by the ''Financial Times''. It aims to find the book that has 'the most compelling and enjoyable insight into modern business issues'. The award was established in 2005 and is worth . Beginning in 2010, five short-listed authors each receive , previously it was . The award's principal partner was Goldman Sachs from 2005–2013, when it was known as the "''Financial Times'' and Goldman Sachs Business Book of the Year Award". McKinsey & Company supported the Business Book Award from 2014 until 2021, when it was known as the "''Financial Times'' and McKinsey Business Book of the Year Award". Since 2014, the Financial Times Business Book of the Year Award is presented at the same time as the Bracken Bower Prize for young business writers. Winners and shortlist Blue Ribbon () = winner 2005 The shortlist was announced 20 September 2005, and the winner an ...
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Long Tail
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having many occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc. The term is often used loosely, with no definition or an arbitrary definition, but precise definitions are possible. In statistics, the term ''long-tailed distribution'' has a narrow technical meaning, and is a subtype of heavy-tailed distribution. Intuitively, a distribution is (right) long-tailed if, for any fixed amount, when a quantity exceeds a high level, it almost certainly exceeds it by at least that amount: large quantities are probably even larger. Note that there is no sense of ''the'' "long tail" of a distribution, but only the ''property'' of a distribution being long-tailed. In business, the term ''long tail'' is applied to rank-size distributions or rank-freq ...
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Retailing
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provisio ...
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Amazon
Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology company Amazon or Amazone may also refer to: Places South America * Amazon Basin (sedimentary basin), a sedimentary basin at the middle and lower course of the river * Amazon basin, the part of South America drained by the river and its tributaries * Amazon Reef, at the mouth of the Amazon basin Elsewhere * 1042 Amazone, an asteroid * Amazon Creek, a stream in Oregon, US People * Amazon Eve (born 1979), American model, fitness trainer, and actress * Lesa Lewis (born 1967), American professional bodybuilder nicknamed "Amazon" Art and entertainment Fictional characters * Amazon (Amalgam Comics) * Amazon, an alias of the Marvel supervillain Man-Killer * Amazons (DC Comics), a group of superhuman characters * The ...
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Apple Inc
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales and second-largest mobile phone manufacturer. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta, and Microsoft. Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak, Steve Jobs and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977 and the company's next computer, the Apple II, became a best seller and one of the first mass-produced microcomputers. Apple went public in 1980 to instant financial success. The company developed computers featuring innovative graphical user inter ...
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Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, organi ...
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2006 Non-fiction Books
6 (six) is the natural number following 5 and preceding 7. It is a composite number and the smallest perfect number. In mathematics Six is the smallest positive integer which is neither a square number nor a prime number; it is the second smallest composite number, behind 4; its proper divisors are , and . Since 6 equals the sum of its proper divisors, it is a perfect number; 6 is the smallest of the perfect numbers. It is also the smallest Granville number, or \mathcal-perfect number. As a perfect number: *6 is related to the Mersenne prime 3, since . (The next perfect number is 28.) *6 is the only even perfect number that is not the sum of successive odd cubes. *6 is the root of the 6-aliquot tree, and is itself the aliquot sum of only one other number; the square number, . Six is the only number that is both the sum and the product of three consecutive positive numbers. Unrelated to 6's being a perfect number, a Golomb ruler of length 6 is a "perfect ruler". Six is a ...
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