|
The Design Of Business
''The Design of Business: Why Design Thinking is the Next Competitive Advantage'' is a 2009 book by Roger Martin, Dean of the University of Toronto's Rotman School of Management. In the book, Martin describes the concept of design thinking, and how companies can incorporate it into their organizational structure for long term innovation and results. Book summary Martin introduces the knowledge funnel as the process followed by leading businesses to innovate more consistently and successfully. The knowledge funnel has three different phases: :Mystery → Heuristic → Algorithm The mystery stage comprises the exploration of the problem, this transitions to the rule of thumb (heuristic) stage, where a rule of thumb is generated to narrow work to a manageable size. In the algorithm stage the general heuristic is converted to a fixed formula, taking the problem from complexity to simplicity. Martin poses that there are currently two forms of business thinking: Analytical think ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Roger Martin (professor)
Roger Martin (born 4 August 1956) is the former Dean of the Rotman School of Management at the University of Toronto from 1998 to 2013 and an author of several business books. Martin has expanded several important business concepts in use today, including integrative thinking. He has been recognized by several business publications as one of the field's most important thinkers. Career At Harvard College, Martin represented the Harvard Crimson playing for the Harvard Crimson men's volleyball. Martin began his career at Monitor Group, the global management consulting firm based in Cambridge, Massachusetts. He spent 13 years at Monitor, becoming a director, founding their Canadian office and their educational arm, Monitor University. He served as the co-head of the firm for two years. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |