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Tupperware
Tupperware is an American company that manufactures and internationally distributes preparation, storage, and serving containers for the kitchen and home. It was founded in 1942 by Earl Tupper, who developed his first bell-shaped container and introduced the products to the public in 1946. As of 2007, it was sold by approximately 1.9 million direct salespeople on contract. In 2013, the top marketplace for Tupperware was Indonesia, topping Germany. Indonesia's sales in 2013 were more than $200 million. In September 2024, when its parent company filed for bankruptcy, it was a wholly owned subsidiary of Tupperware Brands Corporation (TBC). Two months later, it was announced that a company formed by a group of TBC secured lenders, Party Products LLC, had completed the purchase of the brand, as well as certain related operations. Company history Early years Earl Tupper (1907–1983) purchased polyethylene pellets from DuPont to build Tupperware products in 1938. He developed ...
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Tupperware Brands
Tupperware Brands Corporation, formerly Tupperware Corporation, is an American multinational company that produces home product lines that include kitchen gadgets, preparation, storage containers, and serving products for the kitchen and home. Its main focus is kitchen and household products, and it is particularly known for its line of plastic containers for food storage and preparation. By extension, plastic food containers in general, regardless of brand, are sometimes referred to as Tupperware. History Tupperware Brands Corporation was founded as The Tupperware Company in 1938 in South Grafton, Massachusetts by Earl Tupper. In 1951, Tupper and his wife moved the company's headquarters to Kissimmee, Florida, where they had purchased 1,000 acres of land. In 1958, Tupper sold The Tupperware Company for $16 million to Rexall. In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity. Startin ...
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Brownie Wise
Brownie Wise (; May 25, 1913 – September 24, 1992) was a pioneering American saleswoman largely responsible for the success of the home products company Tupperware, through her development of the "party plan" system of marketing. She initially worked as a salesperson for Stanley Home Products to supplement her income, before switching to selling Tupperware. Wise was vice president of Tupperware Home Parties between 1951 and 1958 when she was fired by Tupperware's founder Earl Tupper. Early life Wise was born Brownie Mae Humphrey on May 25, 1913, in Buford, Georgia, to Jerome and Rose Stroud Humphrey. When Wise was two years old, her parents divorced, making her mother a single parent. Her mother worked as an organizer for a hat makers' union, often traveling for months at a time, leaving Wise in the care of her aunt. Wise dropped out of school in her teens, and by the age of fourteen was delivering speeches at union rallies. She met her future husband, Robert W. Wise, at the ...
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Earl Tupper
Earl Silas Tupper (July 28, 1907 – October 3, 1983) was an American businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food, and for founding the related home products company that bears his name, Tupperware Plastics Company. Early life and career Tupper was born on a farm in Berlin, New Hampshire. The Tupper family moved from Berlin, New Hampshire when he was three years old, spending the rest of his youth growing up on different farms in central Massachusetts. After studying at Bryant College (now Bryant University) in Providence, Rhode Island, he began a landscaping and nursery business until the Great Depression forced the business into bankruptcy. He then got a job with the DuPont chemical company. Creation of Tupperware Using black, inflexible pieces of polyethylene slag, a waste product of the oil refining process given to him by his supervisor at DuPont, Tupper purified the slag and molded it to create light ...
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Leominster, Massachusetts
Leominster ( ) is a city in Worcester County, Massachusetts, United States. It is the second-largest city in Worcester County, with a population of 43,222 at the 2023 census. Leominster is located north of Worcester and northwest of Boston. Both Route 2 and Route 12 pass through Leominster. Interstate 190, Route 13, and Route 117 all have starting/ending points in Leominster. Leominster is bounded by Fitchburg and Lunenburg to the north, Lancaster to the east, Sterling and Princeton to the south, and Westminster to the west. History The region was originally inhabited by various divisions of the Pennacook or Nipmuc Native Americans, who lived along the Nashua River. The river provided fertile soil for the cultivation of corn, beans, squash and tobacco. European settlers began arriving in the mid-17th century and in 1653, the area of Leominster—which takes it name from the Herefordshire town of Leominster in England, was first founded as part of the town of L ...
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Rexall
Rexall was a chain of American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1903, licensed the Rexall brand name to as many as 12,000 drug stores across the United States from 1920 to 1977. The " Rex" in the name was derived from the name of Ellen M. Regis—"Regis" being Latin for "of the king"—who developed "Rexall remedies" and from whom the company purchased the mark. Founding In 1903, Louis K. Liggett persuaded 40 independent drug stores to invest $4,000 (~$ in ) in a retailers' cooperative called United Drug Stores, which sold products under the Rexall name. After World War I, the cooperative established a franchise arrangement whereby independently owned retail outlets adopted the Rexall trade name and sold Rexall products. The company was based in Boston, in an area now occupied by Northeastern University. Rexall Train The Rexall Train of March to November 1936 toured the U ...
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general ma ...
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Kraft Foods
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July 2, 2015 after merging with Heinz. The merger was arranged by Heinz owners Berkshire Hathaway and 3G Capital, was completed on July 2, 2015, forming Kraft Heinz, the fifth-largest food and beverage company in the world. History Spinoff of Kraft Foods Group from Kraft Foods Inc. In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies—a snack food company and a grocery company. On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the U.S. Securities and Exchange Commission, SEC to split the company into two companies to serve the "North American grocery business". On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new co ...
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The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ...
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Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ...
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