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Total Market Coverage
A total market coverage, or TMC, is a piece of advertising that reaches all households in a market. Traditionally in most of North America newspapers provided total market coverage, as almost all households would subscribe to the main local paper. As subscription rates have fallen total market coverage products have emerged as a separate project, sometimes administered by newspapers, and sometimes separate businesses known as pennysavers or shoppers.Joseph Turow. ''Media Today: 5th Edition.'' Routledge, Oct 31, 2013 pg. 237 Today many newspapers will distribute a supplement to free of charge to all households in the paper's market or a specific portion or portions of the market. Total Market Coverage products are meant to attract readers to subscribe or purchase copies of the main newspaper and also provide an additional outlet for advertisers. First appeared with the Dallas Morning News after long time employee Donald Ray Balser came up with the concept and led a large sales tea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pennysaver
A pennysaver (or free ads paper, Friday ad or shopper) is a free community periodical available in North America (typically weekly or monthly publications) that advertises items for sale. Frequently pennysavers are actually called ''The Pennysaver'' (variants include ''Penny Saver'', ''Penny-saver'', ''PennySaver''). It usually contains classified ads grouped into categories. Many pennysavers also offer local news and entertainment, as well as generic advice information, various syndicated or locally written columns on various topics of interest, limited comics and primetime TV listings. The term is widely used in eastern North America from Ontario through New York, Pennsylvania, and Maryland, though there are pennysavers elsewhere. Pennysavers are sometimes published by a locally dominant daily newspaper as a brand extension of their publication and featuring advertisements published in the same style as the parent newspaper. ''The PennySaver'' was a publication distributed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market (economics)
In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in Exchange (economics), exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour power) to buyers in exchange for money. It can be said that a market is the process by which the value of goods and services are established. Markets facilitate trade and enable the distribution and allocation of resources in a society. Markets allow any tradeable item to be evaluated and priced. A market emergence, emerges more or less spontaneous order, spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (cf. ownership) of services and goods. Markets generally supplant Gift economy, gift economies and are often held in place through rules and customs, such as a booth fee, competitive pricing, and source of goods for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subscribe
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It is particularly common now for digital products, which lend themselves more naturally toward a subscription model. Subscriptions can be a more convenient, hassle-free transaction for consumers. However, due to inertia among some consumers, they may inadvertently pay for subscriptions that they no longer value because they do not realize that they are subscribed. Subscriptions Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or service, or, in the case of performance-oriented organizations such as opera companies, tickets to the entire run of some set number of (e.g., five to fifteen) scheduled performances for a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisers
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software
Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital computers in the mid-20th century. Early programs were written in the machine language specific to the hardware. The introduction of high-level programming languages in 1958 allowed for more human-readable instructions, making software development easier and more portable across different computer architectures. Software in a programming language is run through a compiler or Interpreter (computing), interpreter to execution (computing), execute on the architecture's hardware. Over time, software has become complex, owing to developments in Computer network, networking, operating systems, and databases. Software can generally be categorized into two main types: # operating systems, which manage hardware resources and provide services for applicat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newsstands
A newsagent's shop or simply newsagent's or paper shop (British English), newsagency (Australian English) or newsstand ( American and Canadian English) is a business that sells newspapers, magazines, cigarettes, snacks and often items of local interest. In the United Kingdom, Ireland and Australia, these businesses are termed ''newsagents'' (or ''newsagency'' in Australia). Newsagents typically operate in busy public places like city streets, railway stations and airports. Racks for newspapers and magazines can also be found in convenience stores, bookstores and supermarkets. The physical establishment can be either freestanding or part of a larger structure (e.g. a shopping mall or a railway station). In Canada and the United States, newsstands are often open stalls in public locations such as streets, or in a transit terminal or station ( subway, rail, or airport). By country Australia A newsagent is the manager of the newspaper department of the shop, often also the owne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Print Syndication
Print syndication distributes news articles, column (periodical), columns, Editorial cartoon, political cartoons, comic strips and other features to newspapers, magazines and websites. The syndicates offer reprint rights and grant permissions to other parties for republishing content of which they own and/or represent copyrights. Other terms for the service include a newspaper syndicate, a press syndicate, and a feature syndicate. The syndicate is an agency that offers features from notable journalists and authorities as well as reliable and established cartoonists. It fills a need among smaller weekly and daily newspapers for material that helps them compete with large urban papers, at a much lesser cost than if the client were to purchase the material themselves. Generally, syndicates sell their material to one client in each territory. News agency, News agencies differ in that they distribute news articles to all interested parties. Typical syndicated features are advice colum ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communications, marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a Cognition, cognitive or Emotion, emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event-driven marketing, event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Column Inch
A column inch was the standard measurement of the amount of content in published works that use multiple columns per page. A column inch is a unit of space one column wide by high. A newspaper page Newspaper pages are laid out on a grid that consists of a margin on 4 sides, a number of vertical columns and space in between columns, called gutters. Broadsheet newspaper pages in the United States usually have 6-9 columns, while tabloid sized publications have 5 columns. Column width In the United States, a common newspaper column measurement is about 11 picas wide —about —though this measure varies from paper to paper and in other countries. The examples in this article follow this assumption for illustrative purposes only. Column inches and advertising Newspapers sell advertising space on a page to retail advertisers, advertising agencies and other media buyers. Newspapers publish a "per column inch" rate based on their circulation and demographic figures. Generally, the m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Litter
Litter consists of waste products that have been discarded incorrectly, without consent, at an unsuitable location. The waste is objects, often man-made, such as aluminum cans, paper cups, food wrappers, cardboard boxes or plastic bottles, but also large and hazardous items of rubbish such as tires, electrical appliances, electronics, batteries and large industrial containers are sometimes dumped in isolated locations, such as national forests and other public lands. Litter is a type of human impact on the environment and is a serious environmental problem in many countries. Litter can exist in the environment for long periods of time before decomposition and be transported over large distances into the world's oceans. Litter can negatively affect quality of life. Cigarette#Cigarette butt, Cigarette butts are the most littered item in the world, with an estimated 4.5 trillion discarded each year. Estimates of the required time for cigarette butts to break down vary, ranging fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
