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Survey Response Effects
Survey response effects are variations in survey responses that result from seemingly inconsequential aspects of survey design and administration. Susceptibility to these effects varies depending on the stability of one's beliefs. Those without a strong attitude on an issue, for instance, would more be more prone to survey response effects than those strongly for or against the issue.Zaller, J., & Feldman, S. (1992). A simple theory of survey response: Answering questions versus revealing preferences. American Journal of Political Science, 36(3), 579 These effects can be broadly grouped as consistency or contrast effects. Consistency effects are effects that lead to survey responses that agree, not to be confused with the identically-named term used to refer to the phenomenon in which respondents intentionally try to get their survey responses to agree one another. Contrast effects on the other hand, lead to opposing responses.Moy, P., Scheufele, D. A., Eveland, W. P. and McLeod, J. M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stereotype Threat
Stereotype threat is a situational predicament in which people are or feel themselves to be at risk of conforming to stereotypes about their social group. It is theorized to be a contributing factor to long-standing racial and gender gaps in academic performance. Since its introduction into the academic literature, stereotype threat has become one of the most widely studied topics in the field of social psychology. Situational factors that increase stereotype threat can include the difficulty of the task, the belief that the task measures their abilities, and the relevance of the stereotype to the task. Individuals show higher degrees of stereotype threat on tasks they wish to perform well on and when they identify strongly with the stereotyped group. These effects are also increased when they expect discrimination due to their identification with a negatively stereotyped group. Repeated experiences of stereotype threat can lead to a vicious circle of diminished confidence, poor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Claude Steele
Claude Mason Steele (born January 1, 1946) is a social psychologist and emeritus professor at Stanford University, where he is the I. James Quillen Endowed Dean, Emeritus at the Stanford Graduate School of Education, and Lucie Stern Professor in the Social Sciences, Emeritus. Formerly he was the executive vice chancellor and provost at the University of California, Berkeley. He also served as the 21st provost of Columbia University for two years. Before that, he had been a professor of psychology at various institutions for almost 40 years. He is best known for his work on stereotype threat and its application to minority student academic performance.Steele, C. M., & Aronson, J. (1995). Stereotype threat and the intellectual test performance of African-Americans. ‘’Journal of Personality and Social Psychology, 62’’(1), 26-37. His earlier work dealt with research on the self (like self-image and self-affirmation)Steele, C. M. (1988). The psychology of self-affirmation: ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Malcolm Gladwell
Malcolm Timothy Gladwell (born 3 September 1963) is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for ''The New Yorker'' since 1996. He has published seven books: '' The Tipping Point: How Little Things Can Make a Big Difference'' (2000); '' Blink: The Power of Thinking Without Thinking'' (2005); '' Outliers: The Story of Success'' (2008); '' What the Dog Saw: And Other Adventures'' (2009), a collection of his journalism; '' David and Goliath: Underdogs, Misfits, and the Art of Battling Giants'' (2013); '' Talking To Strangers: What We Should Know about the People We Don't Know'' (2019) and '' The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War'' (2021). His first five books were on ''The New York Times'' Best Seller list. He is also the host of the podcast '' Revisionist History'' and co-founder of the podcast company Pushkin Industries. Gladwell's writings often deal with the unexpected implicat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Priming (media)
The priming theory states that Multimedia, media images association (psychology), stimulate related thoughts in the minds of audience members.Straubhaar, LaRose, Davenport. Grounded in cognitive psychology, the theory of media priming is derived from the associative network model of human memory, in which an idea or concept is stored as a node in the network and is related to other ideas or concepts by semantic paths. Priming refers to the activation of a node in this network, which may serve as a filter, an interpretive frame, or a premise for further information processing or judgment formation. General aggression model The general aggression model (GAM) integrates the priming theory with the social learning theory to describe how previously learned violent behavior may be triggered by thoughts, emotions, or physiological states provoked by media exposure. However, the GAM has come under considerable criticism in recent years regarding underlying and unproven assumptions and poo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agenda-setting Theory
Agenda setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". The study of agenda-setting describes the way media attempts to influence viewers, and establish a hierarchy of news prevalence. Nations judged to be endowed with more political power receive higher media exposure. The agenda-setting by media is driven by the media's bias on things such as politics, economy and culture, etc. The evolution of agenda-setting and laissez-faire components of communication research encouraged a fast pace growth and expansion of these perspectives. Agenda-setting has phases that need to be in a specific order in order for it to succeed. Agenda setting and social media An increasing number of perspectives suggest that as social media becomes part and parcel of modern discourses, digital media platforms are instrumental in rebalancing agenda-setting power in favor of the Internet. Studies suggest that as of 2016, a significan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Zaller
John Raymond Zaller (born 1949) is a political scientist and professor specializing in public opinion at the University of California, Los Angeles. He was an Editor of the American Political Science Review. He graduated from Saint Monica Catholic High School in Santa Monica, CA. He pursued his undergraduate studies at the University of California, Riverside. He received his Ph.D. from the University of California, Berkeley in 1984. Career Zaller is best known for his 1992 book '' The Nature and Origins of Mass Opinion'', in which he argues that changes in public opinion are due to the influences of political elites. Although he acknowledges the mainstream media's shortcomings, Zaller holds a positive view of "infotainment", arguing that even sensationalist and superficial media coverage of politics serves to inform and does increase awareness of political issues. Zaller teaches undergraduate classes on electoral politics and the mass media's influence on public opinion in election ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Schema (psychology)
In psychology and cognitive science, a schema (plural ''schemata'' or ''schemas'') describes a pattern of thought or behavior that organizes categories of information and the relationships among them. It can also be described as a mental structure of preconceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information, such as a mental schema or conceptual model. Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information. Schemata can help in understanding the world and the rapidly changing environment. People can organize new perceptions into schemata quickly as most situations do not require complex thought when using schema, since automatic thought is all that is r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opinion Polls
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tallies of voter preferences reported on Telegram Messenger to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States Presidency. Since Jackson won the popular vote in that state and the whole country, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, ''The Literary Digest'' embarked on a national survey (partly as a circulation-raising exercise) and correc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Survey Methodology
Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered. Researchers carry out statistical surveys with a view towards making statistical inferences about the population being studied; such inferences depend strongly on the survey questions used. Polls about public opinion, public-health surveys, market-research surveys, government surveys and censuses all exemplify quantitative research that uses survey methodology to answer questions about a population. Although censuses do not include a "sample", they do include other aspects of survey methodology, li ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
