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SurveyUSA
SurveyUSA is a polling firm in the United States. It conducts market research for corporations and interest groups, but is best known for conducting opinion polls for various political offices and questions. SurveyUSA conducts these opinion polls under contract by over 50 television stations (who also use the SurveyUSA market research to fine-tune their newscasts for higher ratings). The difference between SurveyUSA and other telephone polling firms is twofold. First, SurveyUSA does not use live call center employees, but an automated system. Taped questions are asked of the respondent by a professional announcer (usually a local news anchor), and the respondent is invited to press a button on their touch tone telephone or record a message at a prompt designating their selection. Secondly, SurveyUSA uses more concise language, especially for ballot propositions, than competitors. This can lead to diverging results, such as for California Proposition 76, where one version of th ...
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Nate Silver
Nathaniel Read Silver (born January 13, 1978) is an American statistician, writer, and poker player who analyzes baseball (see sabermetrics), basketball, and elections (see psephology). He is the founder and editor-in-chief of ''FiveThirtyEight'' and a Special Correspondent for ABC News. Silver first gained public recognition for developing PECOTA, a system for forecasting the performance and career development of Major League Baseball players, which he sold to and then managed for Baseball Prospectus from 2003 to 2009. Silver was named one of Time 100, The World's 100 Most Influential People by ''Time (magazine), Time'' in 2009 after an election forecasting system he developed successfully predicted the outcomes in 49 of the 50 states in the 2008 United States presidential election, 2008 U.S. Presidential election. In the 2012 United States presidential election, the forecasting system correctly predicted the winner of all 50 states and the Washington, D.C., District of Columbi ...
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Opinion Poll
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tallies of voter preferences reported on Telegram Messenger to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States Presidency. Since Jackson won the popular vote in that state and the whole country, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, ''The Literary Digest'' embarked on a national survey (partly as a circulation-raising exercise) and correc ...
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United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ...
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Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ...
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Corporations
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and recognized as such in law for certain purposes. Early incorporated entities were established by charter (i.e. by an ''ad hoc'' act granted by a monarch or passed by a parliament or legislature). Most jurisdictions now allow the creation of new corporations through registration. Corporations come in many different types but are usually divided by the law of the jurisdiction where they are chartered based on two aspects: by whether they can issue stock, or by whether they are formed to make a profit. Depending on the number of owners, a corporation can be classified as ''aggregate'' (the subject of this article) or '' sole'' (a legal entity consisting of a single incorporated office occupied by a single natural person). One of the most att ...
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Television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival st ...
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Touch Tone
Dual-tone multi-frequency signaling (DTMF) is a telecommunication signaling system using the voice-frequency band over telephone lines between telephone equipment and other communications devices and switching centers. DTMF was first developed in the Bell System in the United States, and became known under the trademark Touch-Tone for use in push-button telephones supplied to telephone customers, starting in 1963. DTMF is standardized as ITU-T Recommendation Q.23. It is also known in the UK as ''MF4''. The Touch-Tone system using a telephone keypad gradually replaced the use of rotary dial and has become the industry standard for landline and mobile service. Other multi-frequency systems are used for internal signaling within the telephone network. Multifrequency signaling Before the development of DTMF, telephone numbers were dialed by users with a loop-disconnect (LD) signaling, more commonly known as pulse dialing (dial pulse, DP) in the United States. It functions by in ...
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Telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into electronic signals that are transmitted via cables and other communication channels to another telephone which reproduces the sound to the receiving user. The term is derived from el, τῆλε (''tēle'', ''far'') and φωνή (''phōnē'', ''voice''), together meaning ''distant voice''. A common short form of the term is ''phone'', which came into use early in the telephone's history. In 1876, Alexander Graham Bell was the first to be granted a United States patent for a device that produced clearly intelligible replication of the human voice at a second device. This instrument was further developed by many others, and became rapidly indispensable in business, government, and in households. The essential elements of a telephone are a ...
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California Proposition 76
The California special election of 2005 was held on November 8, 2005 after being called by Governor Arnold Schwarzenegger on June 13, 2005. Summary The California special election of 2005 was held on November 8, 2005 after being called by Governor Arnold Schwarzenegger on June 13, 2005. California voters rejected all eight ballot propositions. Propositions 73, 76, and 77 were initiative constitutional amendments while the others were initiative statutes. The election was believed to have been the most expensive in California history. Lobby groups spent hundreds of millions of dollars on gathering signatures and advertising for this election. Schwarzenegger called the election to allow voters to decide on propositions regarding teacher tenure requirements ( Proposition 74), the use of union dues for political campaign contributions ( Proposition 75), state budgetary spending limits ( Proposition 76), and redistricting ( Proposition 77). Schwarzenegger originally proposed a ...
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FiveThirtyEight
''FiveThirtyEight'', sometimes rendered as ''538'', is an American website that focuses on opinion poll analysis, politics, economics, and sports blogging in the United States. The website, which takes its name from the number of electors in the United States electoral college, was founded on March 7, 2008, as a polling aggregation website with a blog created by analyst Nate Silver. In August 2010, the blog became a licensed feature of ''The New York Times'' online and renamed ''FiveThirtyEight: Nate Silver's Political Calculus''. In July 2013, ESPN acquired ''FiveThirtyEight'', hiring Silver as editor-in-chief and a contributor for ''ESPN.com''; the new publication launched on March 17, 2014. Since then, the ''FiveThirtyEight'' blog has covered a broad spectrum of subjects including politics, sports, science, economics, and popular culture. In 2018, the operations were transferred from ESPN to sister property ABC News (also under parent The Walt Disney Company). During the pr ...
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Methodology
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal. In the context of research, this goal is usually to discover new knowledge or to verify pre-existing knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting this data. The study of methods involves a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods to assess their advantages and disadvantages relative to different research goals and situations. This way, a methodology can help make the research process efficient and reliable by guiding researchers on which method to employ at each step. These descriptions and evaluations of methods often depend on philosophical background ...
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National Journal
''National Journal'' is an advisory services company based in Washington, D.C., offering services in government affairs, advocacy communications, stakeholder mapping, and policy brands research for government and business leaders. It publishes daily journalism covering politics and public policy and is led by president Kevin Turpin, ''National Journal Daily'' editor-in-chief Jeff Dufour, and ''The Hotline'' editor-in-chief Kirk Bado. Initially popularized by its weekly magazine, which closed in December 2015 after 46 years of publication, ''National Journal'' shifted to a paid membership model in 2011 and began providing strategic research and analysis through its suite of products for government affairs and public policy professionals. ''National Journal'' now serves over 1,000 members from both the public and private sectors. History and profile ''National Journal'' was founded in 1969 as the Government Research Corporation, a premium research service and journalism company, an ...
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