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Streetwear
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers", and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases. History Streetwear style is generally accepted to have been born out of the New York City hip-hop culture of the late 1970s and early 1980s, with elements of Los Angeles surf culture. Early streetwear in the 1970s and 1980s also took inspiration from the do-it-yourself aesthetic of punk, Japanese street fashion, new wave, heavy metal, and established legacy sportswear and workwear fashion brands such as Schott NYC, Dr. Martens, Kangol, Fila and Adidas. In the late ...
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Hip Hop Fashion
Hip hop fashion (also known as rap fashion) is a style of dress originating from Urban Black America and inner-city youth located in New York City, followed by Los Angeles, then other cities across the United States. All have contributed various elements to the overall style seen worldwide today. History Late 1970s to mid-1980s In the late 1970s, sportswear and fashion brands such as Le Coq Sportif, Kangol, Adidas and Pro-Keds were established, attaching themselves to the emerging hip hop scene. During the 1980s, hip-hop icons wore brightly colored name-brand tracksuits, sheepskin and leather bomber jackets, backpiece jackets, Clarks shoes, Britishers (also known as British walkers) and sneakers. The brand of sneakers that hip-hop icons would use included Pro-Keds, Puma, Converse Chuck Taylor All-Stars and Adidas Superstars often with oversized or "phat" shoelaces. Popular haircuts ranged from the early-1980s Jheri curl to the early-1990s hi-top fade, populari ...
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Carhartt
Carhartt, Inc. is an American apparel company founded in 1889, known for heavy-duty working clothes such as jackets, coats, overalls, coveralls, vests, shirts, jeans, dungarees, fire-resistant clothing and hunting apparel. Carhartt remains a family-owned company, owned by the descendants of founder Hamilton Carhartt, with its headquarters in Dearborn, Michigan. Founding and history Carhartt was founded by Hamilton Carhartt in 1889 in Detroit, Michigan, to make work clothing for manual laborers. The company started with two sewing machines and five workers. Carhartt's first slogan was "Honest value for an honest dollar." The company's initial expansion in the 1890s focused on railroad workers' need for strong and long-lasting work clothes. Carhartt worked closely with local railroad workers to ensure that his work bibs met their needs. Within 20 years of its founding, Carhartt had expanded its facilities into eight other cities, including locations in the United Kingdom and Cana ...
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Stüssy
Stüssy ( ) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes. History Shawn Stussy (born 1954), was a Californian manufacturer of surfboards. The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California. The signature was derived from that of his uncle, Jan Stussy. A stylized "S" popular in the 1990s, called the "Cool S", is often mistakenly attributed to the brand. In 1984, Stussy and his friend, Frank Sinatra Jr. (no relation to the singer), partnered to sell the apparel. The company expanded into Europe by 1988, opened a boutique in SoHo, New York, and unveiled multiple other locations throughout the 1990s. Re ...
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Tommy Boy Records
Tommy Boy Entertainment is an American independent record label and multimedia brand founded in 1981 by Tom Silverman. The label is credited with helping and launching the music careers of Queen Latifah, Afrika Bambaataa, Stetsasonic, Digital Underground, Coolio, De La Soul, House of Pain, Naughty By Nature, and Force MDs. Tommy Boy is also credited with introducing genres such as EDM, Latin freestyle, and Latin hip hop to mainstream audiences in America. History 1981-1985: Independent music media Tom Silverman created Tommy Boy Music in 1981 in his New York City apartment with a $5,000 loan from his parents. The label was an outgrowth of Silverman's ''Dance Music Report'' bi-weekly publication, which spanned 14 years, beginning in September 1978. 1985–2002: Partnership with Warner Bros. Records In 1985, Warner Bros. Records entered into a partnership with Tommy Boy and acquired half of the label, and it allowed the label to use independent distribution as it saw fit, w ...
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Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes ( spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persu ...
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Workwear
Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety. The workwear clothing industry is growing and consumers have numerous retailers to choose from. Chains that have made a commitment to the $1 billion and rising workwear business report steady 6 percent to 8 percent annual gains in men's workwear. In the United Kingdom, if workwear is provided to an employee without a logo, it may be subject to income tax being levied on the employee for a " payment in kind." However, if company clothing is provided with logos on then the employee may be entitled to a tax rebate to help pay for the upkeep. History In Britain from the mid 19th century until the 1970s, dustmen, coalmen, and the manual laborers known as navvies wore flat caps, corduroy pants, heavy boots, and donkey jackets, often with a brightly colored cotton neck ...
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Japanese Street Fashion
Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and avant-garde, with similarities to the haute couture styles seen on European catwalks. History As early as the 1950s, there were a few brands specially catered to street fashion, such as Onitsuka Tiger (now known as the ASICS). In addition, the emergence of strong youth culture in the 1960s and 1970s that continues today (especially in Harajuku, a district in Shibuya, Tokyo) drives much of the development of new styles, looks, and fashion subcultures. The rise of consumerism, which played an important part in Japan's "national character" during its economic boom in the 1980s, continues to influence fashion purchases, even after this economic bubble burst in the 1990s. These factors result in the swift turnover and variabi ...
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Haute Couture
''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became the centre of a growing industry that focused on making outfits from high-quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable of sewers—often using time-consuming, hand-executed techniques. ''Couture'' translates literally from French as "dressmaking", sewing, or needlework and is also used as a common abbreviation of ''haute couture'' and can often refer to the same thing in spirit. ''Haute'' translates literally to "high". An haute couture garment is always made for an individual client, tailored specifically for the wearer's measurements and body stance. Considering the amount of time, money, and skill allotted to each completed piece, haute couture garment ...
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Gangsta Rap
Gangsta rap or gangster rap, initially called reality rap, emerged in the mid- to late 1980s as a controversial hip-hop subgenre whose lyrics assert the culture and values typical of American street gangs and street hustlers. Many gangsta rappers flaunt associations with real street gangs, like the Crips and Bloods. Gangsta rap's pioneers Ice-T in 1986, and especially N.W.A in 1988 and the rise of Tupac Amaru Shakur in 1992. In 1992, via record producer Dr. Dre, rapper Snoop Dogg, and their G-funk sound, gangsta rap took the rap genre's lead and became mainstream, popular music. Gangsta rap has been recurrently accused of promoting disorderly conduct and broad criminality, especially assault, homicide, and drug dealing, as well as misogyny, promiscuity, and materialism. Gangsta rap's defenders have variously characterized it as artistic depictions but not literal endorsements of real life in American ghettos, or suggested that some lyrics voice rage against social oppress ...
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Sportswear (fashion)
Sportswear is an American fashion term originally used to describe separates, but which since the 1930s has come to be applied to day and evening fashions of varying degrees of formality that demonstrate a specific relaxed approach to their design, while remaining appropriate for a wide range of social occasions. The term is not necessarily synonymous with activewear, clothing designed specifically for participants in sporting pursuits. Although sports clothing was available from European haute couture houses and "sporty" garments were increasingly worn as everyday or informal wear, the early American sportswear designers were associated with ready-to-wear manufacturers. While most fashions in America in the early 20th century were directly copied from, or influenced heavily by Paris, American sportswear became a home-grown exception to this rule, and could be described as the American Look. Sportswear was designed to be easy to look after, with accessible fastenings that enabled ...
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Letterman (sports)
In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such participant a cloth " letter", which is usually the school's initial or initials, for placement on a "letter sweater" or "letter jacket" intended for the display of such an award. In some instances, the sweater or jacket itself may also be awarded, especially for the initial award to a given individual. Today, in order to distinguish "lettermen" from other team participants, schools often establish a minimum level of participation in a team's events or a minimum level of performance in order for a letter to be awarded. A common threshold in American football and basketball is participation in a set level, often half, of all quarters in a season. In individual sports such as tennis and golf, the threshold for lettering is generally participation ...
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Delicious Vinyl
Delicious Vinyl is an American independent record label founded by Matt Dike and Michael Ross in 1987 and based in Los Angeles, California. History Michael Ross was a student at the University of California, Los Angeles when he met Matt Dike, a DJ from New York, in 1983. Dike was working at the Rhythm Lounge in Hollywood. They discovered that they were both members of Impact Record Pool, a service that provided new 12" records to club DJs, and that they shared an interest in soul, funk, and hip-hop. Soon Dike became the top DJ at Power Tools, a club in Los Angeles. In 1987, they founded Delicious Vinyl, an independent record label. Almost immediately the label was a success. Delicious Vinyl's first release was "Crackerjack" by Master Rhyme and "On Fire"/"Cheeba Cheeba" by Tone Loc, a Los Angeles gang member. "Cheeba Cheeba" and "Crackerjack" got played on L.A.'s rap radio station KDAY. It caused controversy for criticizing N.W.A. The label really took off after Tone Loc's "Wil ...
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