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Semrush
Semrush Inc is an American public company that offers a SaaS platform known as Semrush. The platform is often used for keyword research and online ranking data, including metrics such as search volume and cost per click (CPC). The platform also collects information about online keywords gathered from Google and Bing search engines. It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov. As of 2022, the company has 1000+ employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Austin, Boston, Dallas, Philadelphia, and Trevose. It went public in March 2021 and trades on . History Oleg Shchegolev and Dmitri Melnikov started out as SEO enthusiasts, interested in industry developments and new technologies, and wanted to create a tool to identify market trends and industry best practices. The software was released as Seodigger before becoming an extension of Firefox, then renamed SeoQuake Company ...
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Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dial ...
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Microsoft Bing
Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. It is developed using ASP.NET. Bing, Microsoft's replacement for Live Search, was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the ''All Things Digital'' conference in San Diego, California, for release on June 3, 2009. Notable new features at the time included the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008. In July 2009, Microsoft and Yahoo! announced a deal in which Bing would power Yahoo! Search. Yahoo! finished the transition in 2012. In October 2011, Microsoft stated that they were working on new b ...
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Initial Public Offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges. Through this process, colloquially known as ''floating'', or ''going public'', a privately held company is transformed into a public company. Initial public offerings can be used to raise new equity capital for companies, to monetize the investments of private shareholders such as company founders or private equity investors, and to enable easy trading of existing holdings or future capital raising by becoming publicly traded. After the IPO, shares are traded freely in the open market at what is known as the free float. Stock exchanges stipulate a minimum free float both in absolute terms (the total value as determined by the share price multiplied by the ...
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Evening Standard
The ''Evening Standard'', formerly ''The Standard'' (1827–1904), also known as the ''London Evening Standard'', is a local free daily newspaper in London, England, published Monday to Friday in tabloid format. In October 2009, after being purchased by Russian businessman Alexander Lebedev, the paper ended a 180-year history of paid circulation and became a free newspaper, doubling its circulation as part of a change in its business plan. Emily Sheffield became editor in July 2020 but resigned in October 2021. History From 1827 to 2009 The newspaper was founded by barrister Stanley Lees Giffard on 21 May 1827 as ''The Standard''. The early owner of the paper was Charles Baldwin. Under the ownership of James Johnstone, ''The Standard'' became a morning paper from 29 June 1857. ''The Evening Standard'' was published from 11 June 1859. ''The Standard'' gained eminence for its detailed foreign news, notably its reporting of events of the American Civil War (1861–1865 ...
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The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ' ...
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Baidu
Baidu, Inc. ( ; , meaning "hundred times") is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District. It is one of the largest AI and Internet companies in the world. The holding company of the group is incorporated in the Cayman Islands. Baidu was incorporated in January 2000 by Robin Li and Eric Xu. The Baidu search engine is currently the sixth largest website in the Alexa Internet rankings. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000. Baidu offers various services, including a Chinese search engine, as well as a mapping service called Baidu Maps. Baidu offers about 57 search and community services, such as Baidu Baike (an online encyclopedia), Baidu Wangpan (a cloud storage service), and Baidu Tieba (a keyword-based discussion forum). Baidu Global Business Unit (GBU) is respo ...
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Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washington, United States. Its best-known software products are the Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. Microsoft ranked No. 21 in the 2020 Fortune 500 rankings of the largest United States corporations by total revenue; it was the world's largest software maker by revenue as of 2019. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Apple, and Meta. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to do ...
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Amazon (company)
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economic and cultural forces in the world", and is one of the world's most valuable brands. It is one of the Big Five American information technology companies, alongside Alphabet, Apple, Meta, and Microsoft. Amazon was founded by Jeff Bezos from his garage in Bellevue, Washington, on July 5, 1994. Initially an online marketplace for books, it has expanded into a multitude of product categories, a strategy that has earned it the moniker ''The Everything Store''. It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Its acquisition of Who ...
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Greycroft
Greycroft is an American venture capital firm. It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo. Greycroft was founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow. The firm is headquartered in New York City and Los Angeles. History Greycroft was founded in 2006 by venture capital pioneer Alan Patricof. He previously founded Apax Partners, one of Europe's largest private equity groups with $50 billion under management. Patricof's transition is linked to a renewed desire for early-stage investing. Patricof is known for his investments and involvement with companies such as AOL, Apple Inc., Office Depot, and ''New York'' magazine. Funds Greycroft raised its first fund (Greycroft I) with $75 million of investor commitments in 2006, Greycroft II with $131 million in 2010, Greycroft III with $175 million fund in 2015, Greycroft IV with $200 million in 2018, Greycroft V with $250 mill ...
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Venture Capital
Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to startups, early-stage, and emerging companies that have been deemed to have high growth potential or which have demonstrated high growth (in terms of number of employees, annual revenue, scale of operations, etc). Venture capital firms or funds invest in these early-stage companies in exchange for equity, or an ownership stake. Venture capitalists take on the risk of financing risky start-ups in the hopes that some of the firms they support will become successful. Because startups face high uncertainty, VC investments have high rates of failure. The start-ups are usually based on an innovative technology or business model and they are usually from high technology industries, such as information technology (IT), clean technology or biotechnology. The typical venture capital investment occurs after an initial "seed funding" round. The first ro ...
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Firefox
Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and anticipated web standards. In November 2017, Firefox began incorporating new technology under the code name "Quantum" to promote parallelism and a more intuitive user interface. Firefox is available for Windows 7 and later versions, macOS, and Linux. Its unofficial ports are available for various Unix and Unix-like operating systems, including FreeBSD, OpenBSD, NetBSD, illumos, and Solaris Unix. It is also available for Android and iOS. However, as with all other iOS web browsers, the iOS version uses the WebKit layout engine instead of Gecko due to platform requirements. An optimized version is also available on the Amazon Fire TV as one of the two main browsers available with Amazon's Silk Browser. Firefox was created in 2002 under ...
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Browser Extension
A browser extension is a small software module for customizing a web browser. Browsers typically allow a variety of extensions, including user interface modifications, cookie management, ad blocking, and the custom scripting and styling of web pages. Plug-ins Browser plug-ins are a separate type of module. The main difference is that extensions are distributed as source code, while plug-ins are distributed as executables (i.e. object code). Plug-ins are no longer supported by the major browsers, but extensions are widely used. The most popular browser, Google Chrome, has over 100,000 extensions available but stopped supporting plug-ins in 2020. History Internet Explorer was the first major browser to support extensions, with the release of version 4 in 1999. Firefox has supported extensions since its launch in 2004. Opera began supporting extensions in 2009, and both Google Chrome and Safari did so the following year. Microsoft Edge added extension support in 2016. API confo ...
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