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Strategy (magazine)
''Strategy'' is a Canadian business magazine about marketing, advertising and media. The magazine is published by Brunico Communications, and was launched in 1989. Each year, ''Strategy'' hosts a number of industry awards, including Strategy Agency of the Year, the Marketing Awards, the Strategy Awards, the MIAs, and the Shopper Innovations Awards. It was merged in 2016 with ''Marketing'', a formerly competing title which Brunico acquired from Rogers Media Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties. Operations Current television brands owned by Rogers include two television sys .... ''Infopresse'', November 3, 2016. < ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brunico Communications
Brunico Communications is a Canadian magazine publishing company."Desktop tabloid publishing firm sports 2 publications and a profit". ''The Globe and Mail'', October 9, 1989. The company specializes primarily in online trade magazines serving media industries, including the magazines '' Playback'', ''Realscreen'', ''Kidscreen'' and ''Strategy''. The company has also owned and operated the Banff World Media Festival, one of the world's largest film and television industry conferences, since 2016. It also oversees the Kidscreen Awards, a ceremony which focuses on recognizing outstanding achievement in youth entertainment, including categories in Preschool, Children, and Young Adult programming in television and film. History The company was established by James Shenkman in 1986. Soon after unsuccessfully applying for a Canadian Radio-television and Telecommunications Commission license for a radio station in Mississauga, he identified a gap in Canadian coverage of media industrie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airpl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Post
The ''Financial Post'' is a financial news website, and business section of the ''National Post'', both publications of the Postmedia Network. It started as an English Canadian business newspaper, which published from 1907 to 1998. In 1998, the publication was folded into the new ''National Post''."Black says Post to merge with new paper". ''The Globe and Mail'', July 23, 1998. The name ''Financial Post'' also lives on in the ''Post''s monthly business magazine, ''Financial Post Business''. History and overview The ''Financial Post'' started publication in 1907 by John Bayne Maclean."Publishing Inc. on the move". ''The Globe and Mail'', April 9, 1983. It was a weekly publication, and one of the core assets of Maclean's media business, which eventually became Maclean-Hunter. The paper was purchased by Sun Media in 1987, and expanded into a daily tabloid on February 1, 1988, and added newspaper home delivery in 1990, with a reformatted ''Financial Post Magazine'' following shor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rogers Media
Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties. Operations Current television brands owned by Rogers include two television systems: the English-language Citytv, and the multicultural-oriented Omni Television. Other television brands owned by Rogers include TSC, and Canadian versions of FX, FXX, Bravo, Discovery Channel, Food Network, HGTV, Investigation Discovery, and Magnolia Network. The Sportsnet family of channels, which began as a group of regional sport channels, now serves as the ''de facto'' sports programming brand and division for Rogers. In addition to television, the Rogers Radio division owns 55 stations across Canada. History Background, formation, and early expansion Rogers Media was established in 1960 when Ted Rogers and Joel Aldred acquired CHFI. The origins of Rogers can be traced to 1927 when Edward S. Rogers Sr. launched a rad ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazines Established In 1989
A magazine is a periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarterlies, etc.), their target audiences (e.g., women's and trade magazines), their subjects of focus (e.g., popular science and religious), and their tones or approach (e.g., works of satire or humor). Appearance on the cover of print magazines has historically been understood to convey a place of honor or distinction to an individual or event. Term origin and definition Origin The etymology of the word "magazine" suggests derivation from the Arabic (), the broken plural of () meaning "depot, storehouse" (originally military storehouse); that comes to English via Middle French and Italian . ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1989 Establishments In Canada
1989 was a turning point in political history with the "Revolutions of 1989" which ended communism in Eastern Bloc of Europe, starting in Poland and Hungary, with experiments in power-sharing coming to a head with the opening of the Berlin Wall in November, the Velvet Revolution in Czechoslovakia and the overthrow of the communist dictatorship in Romania in December; the movement ended in December 1991 with the dissolution of the Soviet Union. Revolutions against communist governments in Eastern Europe mainly succeeded, but the year also saw the suppression by the Chinese government of the 1989 Tiananmen Square protests in Beijing. It was the year of the first Brazilian direct presidential election in 29 years, since the end of the military government in 1985 that ruled the country for more than twenty years, and marked the redemocratization process's final point. F. W. de Klerk was elected as State President of South Africa, and his regime gradually dismantled the aparthei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Magazines Published In Canada
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired except for limited liability company. The taxation system for businesses is different from that of the corporates. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. A distinction is made in law and public offices between the term business and a company (such as a corporation or cooperative). Colloquially, the terms are used interchangeably. Corporations are distinct from sole proprietors and partnerships. Corporations are separate and unique legal entities from their shareholders; as such they provide limited liability for their owners and members. Corpora ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
