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Sponsorship
Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is known as the sponsor. Definition Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While the sponsee (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in the marketi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to Suspension of disbelief, maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cause Marketing
Cause marketing is marketing done by a for-profit business that seeks to both increase profits and to better society in accordance with corporate social responsibility, such as by including activist messages in advertising. A similar phrase, cause-related marketing, usually refers to a subset of cause marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. A high-profile form of cause-related marketing occurs at checkout counters when customers are asked to support a cause with a charitable donation. Cause marketing differs from corporate giving (philanthropy), as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a promotional campaign not necessarily based on a donation. History The United States Congress passed the Endangered Species Act on December 14, 1973. In response, 7-Eleven sold Endangered Species Cups, and donated one cent from the sale of each cup to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Marketing
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport. Sports Marketing is a subdivision of marketing which focuses both on the Promotion (marketing), promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focused on customer-fans. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sponsorship Broker
A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience).Event Sponsorship (The Wiley Event Management Series) (Hardcover) by Bruce E. Skinner (Author), Vladimir Rukavina (Author) Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field. A typical sponsorship could be, for example, an arrangement to exchange advertising for the responsibility of providing funding for a popular event or entity. For example, a corporate entity may provide equipment for a famous band in exchange for brand recognition. The sponsor earns popularity this way while the sponsored can earn a lot of money and/or receive free music equipment. This type of sponsorship is prominent in the sports, arts, media and charity sectors. See also *Donation * Cause marketing * Ambush marketing *Sports marketing Sports marketing as a con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adidas
Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2024 was listed at €23 billion. The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes ( spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Rights
Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typically for an agreed time. The term typically ranges from three to 20 years for properties such as multi-purpose arenas, performing arts venues, or sports fields. Longer terms are more common for higher profile venues such as professional sports facilities. This arrangement gives buyers a marketing property to promote products and services, enhance customer retention, or increase market share. There are several forms of corporate sponsored names. For example, a ''presenting sponsor'' attaches the name of the corporation or brand into a traditional name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome and Smart Araneta Coliseum); a ''title sponsor'' replaces the property's original name with a corporate-sponsored name (as with most ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ambush Marketing
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "wikt:ambush, ambushes" an event to compete for exposure against other advertisers. The term was coined by marketing strategist Jerry Welsh, while he was working as the manager of global marketing efforts for American Express in the 1980s. Most ambush marketing campaigns aim to associate a brand with the prominence of a major event, without actually being an "official" partner or sponsor of said event. An advertiser may indirectly ambush an event by alluding to its imagery and Theme (narrative), themes without referencing any specific trademarks associated with it, or in "direct" and "predatory" means—where an advertiser engages in the fraudulent use of official names and trademarks to deliberately mislead consumers. Actions against ambush advertising are most common in sport (where major events such as the FIFA World Cup, Olympic Games, and the Super Bowl are prominent targets), as the pract ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NASCAR Xfinity Series
The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level NASCAR Cup Series, Cup Series. NXS events are frequently held as a Undercard, support race on the day prior to a Cup Series event scheduled for that weekend. The series was previously called the Budweiser Late Model Sportsman Series in 1982 and 1983, the NASCAR Busch Grand National Series from 1984 through 2002, the NASCAR Busch Series from 2003 through 2007, and the NASCAR Nationwide Series from 2008 through 2014. Since 2015, it is sponsored by Comcast via its consumer cable and wireless brand Xfinity. History The series emerged from NASCAR's Sportsman division, which had been formed in 1950 as NASCAR's Short track motor racing, short track race division. It was NASCAR's fourth series (after the Whelen Modified Tour, Modified and Roadster (automobile), Roadster series in 1948 and Strictly Stock Series in 1949). The sp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manchester United
Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd) or simply United, is a professional association football, football club based in Old Trafford (area), Old Trafford, Greater Manchester, England. They compete in the Premier League, the top tier of English football league system, English football. Nicknamed the Red Devils, they were founded as Newton Heath LYR Football Club in 1878, but changed their name to Manchester United in 1902. After a spell playing in Clayton, Manchester, the club moved to their current stadium, Old Trafford, in 1910. Domestically, Manchester United have won a joint-record twenty List of English football champions#Total titles won, top-flight league titles, thirteen FA Cups, six EFL Cup, League Cups and a record twenty-one FA Community Shields. Additionally, in international football, they have won the UEFA Champions League, European Cup/UEFA Champions League three times, and the UEFA Europa League, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Advertising Technology Companies
This is a list of online advertising technology companies. *4INFO *Adbot *Adform *Adobe Systems *Advertising.com, ADTECH *Adtile Technologies *Afilias *Alawar Entertainment * Amazon.com *AppNexus *Badgeville *BrightRoll *comScore *Criteo *Daylife *Digital Element *dotMobi *eBuddy *eDirectory *Enplug *Facebook *Fiksu *Fluent, Inc. *Google Inc. *InMobi *Integral Ad Science *Marin Software *Matomy Media *mBlox *Media.net *Metaverse Mod Squad *Neustar *Newsmax Media *Nielsen Holdings *OpenMarket *OpenX (company), OpenX *Optimal Payments *OrangeSoda *Oracle Corporation *Quantcast *Rapleaf *Rocket Fuel Inc., Rocket Fuel *Rubicon Project *Sedo *Sitecore *Softlayer *Softonic *Sony DADC *Taykey *Triton Digital *TubeMogul Inc., TubeMogul *Unify GmbH & Co. KG, Unified *Velti *Venable LLP *Yippy *YuMe *ZEDO *Zeta Interactive {{DEFAULTSORT:Advertising technology companies Lists of technology companies, Advertising technology Advertising-related lists, Technology ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sustaining Program
A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising. This term, mostly used in the United States, was common in the early days of radio, but has become unfamiliar owing to the nearly universal use of commercial advertising on radio and television. Network and commercial radio Commercial radio stations began broadcasting in the early 1920s, but it would be over a decade before the concept of selling over-the-air advertising would catch on. Many radio stations were established by radio equipment manufacturers and retailers such as RCA and programming was provided to sell the still-patented radio transmitters and receivers (thus effectively establishing a one-time fee model). Programming was financed from the sale of the equipment. Other radio stations and programs were provided as a public service through endowments or municipal financing; a few were operated by universities o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
