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Social Norms Approach
The social norms approach, or social norms marketing, is an environmental strategy gaining ground in health campaigns.Perkins, H. W. (2003). ''The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians''. San Francisco: Jossey-Bass, 2003. While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations. Despite the fact that college drinking is at elevated levels, the perceived amount almost always exceeds actual behavior. The social norms approach has shown signs of countering misperceptions, however research on changes in behavior resulting from changed perceptions varies between mixed to conclusivel ...
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Mark Frauenfelder
Mark Frauenfelder (born November 22, 1960) is an American blogger, illustrator, and journalist. He was editor-in-chief of the magazine '' MAKE'' and is co-owner of the collaborative weblog ''Boing Boing''. Along with his wife, Carla Sinclair, he founded the ''Boing Boing'' print zine in 1988, and he acted as co-editor until the print version folded in 1997. There his work was discovered by Billy Idol, who consulted Frauenfelder for his ''Cyberpunk'' album. While designing ''Boing Boing'' and co-editing it with Sinclair, Frauenfelder became an editor at ''Wired'' from 1993–1998 and the "Living Online" columnist for ''Playboy'' magazine from 1998 to 2002. He is the co-editor of ''The Happy Mutant Handbook'' (1995, Riverhead Books), and was the author and illustrator of ''Mad Professor'' (2002, Chronicle Books). He is the author and illustrator of ''World's Worst'' (2005, Chronicle Books) and ''The Computer: An Illustrated History'' (2005, Carlton Books). He is the author of ''Rule ...
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Hobart And William Smith Colleges
Hobart and William Smith Colleges is a Private college, private Liberal arts colleges in the United States, liberal arts college in Geneva, New York. They trace their origins to Geneva Academy established in 1797. Students can choose from over 70 areas of study with degrees in Bachelor of Arts, Bachelor of Science, Master of Arts in Teaching, Master of Science in Management, and Master of Arts in Higher Education Leadership. HWS also offers joint-degree programs in engineering with Dartmouth College or Columbia University, and in law with Cornell Law School. The president is Mark Gearan, Mark D. Gearan, former director of the Harvard Kennedy School Institute of Politics. From 1995 to 1999, he served as the director of the Peace Corps. History Originally founded as Hobart College for men and William Smith College for women, today’s institution – Hobart and William Smith Colleges – is united and has always had one campus, one faculty and one administration. The institu ...
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Statistical Survey
Survey methodology is "the study of survey methods". As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. Survey methodology targets instruments or procedures that ask one or more questions that may or may not be answered. Researchers carry out statistical surveys with a view towards making statistical inferences about the population being studied; such inferences depend strongly on the survey questions used. Polls about public opinion, public-health surveys, market-research surveys, government surveys and censuses all exemplify quantitative research that uses survey methodology to answer questions about a population. Although censuses do not include a "sample", they do include other aspects of survey methodolog ...
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Response Rate (survey)
In survey research, response rate, also known as completion rate or return rate, is the number of people who answered the survey divided by the number of people in the sample. It is usually expressed in the form of a percentage. The term is also used in direct marketing to refer to the number of people who responded to an offer. The general consensus in academic surveys is to choose one of thsix definitions summarized by the American Association for Public Opinion Research(AAPOR). These definitions are endorsed by the National Research Council and the Journal of the American Medical Association, among other well recognized institutions. They are: # Response Rate 1 (RR1) – or the minimum response rate, is the number of complete interviews divided by the number of interviews (complete plus partial) plus the number of non-interviews (refusal and break-off plus non-contacts plus others) plus all cases of unknown eligibility (unknown if housing unit, plus unknown, other). # Respons ...
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Data Analysis
Data analysis is the process of inspecting, Data cleansing, cleansing, Data transformation, transforming, and Data modeling, modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively. Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and Statistical h ...
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Summative Evaluation
Summative assessment, summative evaluation, or assessment of learning is the assessment of participants in an educational program. Summative assessments are designed both to assess the effectiveness of the program and the learning of the participants. This contrasts with formative assessment which summarizes the participants' development at a particular time to inform instructors of student learning progress. The goal of summative assessment is to evaluate student learning at the end of an instructional unit by comparing it against a standard or benchmark. Summative assessments may be distributed throughout a course or often after a particular unit (or collection of topics) . Summative assessment usually involves students receiving a grade that indicates their level of performance. Grading systems can include a percentage, pass/fail, or some other form of scale grade. Summative assessments are weighed more than formative assessments. Summative assessments are often high stak ...
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Methodological
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting the data. The study of methods concerns a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods. This way, it is assessed what advantages and disadvantages they have and for what research goals they may be used. These descriptions and evaluations depend on philosophical background assumptions. Examples are how to conceptualize the studied phenomena and what constitutes evidence for or against them. When understood in the widest sense, methodology also includes the discussion of these ...
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Normative
Normativity is the phenomenon in human societies of designating some actions or outcomes as good, desirable, or permissible, and others as bad, undesirable, or impermissible. A Norm (philosophy), norm in this sense means a standard for evaluating or making judgments about behavior or outcomes. "Normative" is sometimes also used, somewhat confusingly, to mean relating to a descriptive standard: doing what is normally done or what most others are expected to do in practice. In this sense a norm is not evaluative, a basis for judging behavior or outcomes; it is simply a fact or observation about behavior or outcomes, without judgment. Many researchers in science, law, and philosophy try to restrict the use of the term "normative" to the evaluative sense and refer to the description of behavior and outcomes as positive, descriptive, predictive, or empirical. ''Normative'' has specialized meanings in different academic disciplines such as philosophy, social sciences, and law. In most ...
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Alcohol Abuse
Alcohol abuse encompasses a spectrum of alcohol-related substance abuse. This spectrum can range from being mild, moderate, or severe. This can look like consumption of more than 2 drinks per day on average for men, or more than 1 drink per day on average for women, to binge drinking. Alcohol abuse was a psychiatric diagnosis in the DSM-IV, but it has been merged with alcohol dependence in the DSM-5 into alcohol use disorder. Alcohol use disorder, also known as AUD, shares similar conditions that some people refer to as alcohol abuse, alcohol dependence, alcohol addiction, and the most used term, alcoholism. Globally, excessive alcohol consumption is the seventh leading risk factor for both death and the burden of disease and injury, representing 5.1% of the total global burden of disease and injury, measured in disability-adjusted life years (DALYs). After tobacco, alcohol accounts for a higher burden of disease than any other drug. Alcohol use is a major cause of preve ...
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High School
A secondary school, high school, or senior school, is an institution that provides secondary education. Some secondary schools provide both ''lower secondary education'' (ages 11 to 14) and ''upper secondary education'' (ages 14 to 18), i.e., both levels 2 and 3 of the ISCED scale, but these can also be provided in separate schools. There may be other variations in the provision: for example, children in Australia, Hong Kong, and Spain change from the primary to secondary systems a year later at the age of 12, with the ISCED's first year of lower secondary being the last year of primary provision. In the United States, most local secondary education systems have separate middle schools and high schools. Middle schools are usually from grades 6–8 or 7–8, and high schools are typically from grades 9–12. In the United Kingdom, most state schools and privately funded schools accommodate pupils between the ages of 11 and 16 or between 11 and 18; some UK privat ...
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Adolescents
Adolescence () is a transitional stage of human physical and psychological development that generally occurs during the period from puberty to adulthood (typically corresponding to the age of majority). Adolescence is usually associated with the teenage years, but its physical, psychological or cultural expressions may begin earlier or end later. Puberty typically begins during preadolescence, particularly in females. Physical growth (particularly in males) and cognitive development can extend past the teens. Age provides only a rough marker of adolescence, and scholars have not agreed upon a precise definition. Some definitions start as early as 10 and end as late as 30. The World Health Organization definition officially designates adolescence as the phase of life from ages 10 to 19. Biological development Puberty in general Puberty is a period of several years in which rapid physical growth and psychological changes occur, culminating in sexual maturity. The average ag ...
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Seat Belt
A seat belt, also known as a safety belt or spelled seatbelt, is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduces the likelihood of death or serious injury in a traffic collision by reducing the force of secondary impacts with interior strike hazards, by keeping occupants positioned correctly for maximum effectiveness of the airbag (if equipped), and by preventing occupants being ejected from the vehicle in a crash or if the vehicle rolls over. When in motion, the driver and passengers are traveling at the same speed as the vehicle. If the vehicle suddenly halts or crashes, the occupants continue at the same speed the vehicle was going before it stopped. A seat belt applies an opposing force to the driver and passengers to prevent them from falling out or making contact with the interior of the car (especially preventing contact with, or going ...
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