HOME



picture info

Showrooming
Showrooming is the practice of examining merchandise in a traditional brick-and-mortar retail store or other offline setting, and then buying it online, sometimes at a lower price. Online stores often offer lower prices than their brick-and-mortar counterparts because they do not have the same overhead (business), overhead cost. Staff writers at the Wharton School have observed that showrooming and buying elsewhere is not new in itself, but its impact has become more significant with the greater availability of online purchasing. The reverse phenomenon of showrooming is "research online, purchase offline", also known as ''webrooming''. This is where customers research a product online before buying it at a physical store. Prevalence A 2012 comScore study found 35% of U.S. consumers reported showrooming and of those, half were between 25 and 34 years old. A 2013 survey polled 750 U.S. consumers, 73% of whom reported having showroomed in the previous six months. However, three yea ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  




Research Online, Purchase Offline
Research online, purchase offline (ROPO) (also research online, buy offline, online-to-store, reverse showrooming, or webrooming), is a modern trend in buying behaviour where customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in the local store. The ROPO effect allows the advertiser to calculate their overall return on investment (ROI) more precisely, by multiplying their online sales with the O2S-factor. The result is the offline revenue which is influenced by the Online marketing investments. ROPO is often equated with Click and Collect, that is, the process of online reservation and subsequent pick-up of the product at the store. Both are segments of Multichannel marketing. According to a 2011 Google report 80 percent of all offline buyers research online, before they buy a product in a local store.
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Showroom
A plumbing fixture showroom, Canada, 1921 A showroom is a large space used to display products or show entertainment. Marketing location A showroom is a large space used to display products for sale, such as automobiles, furniture, appliances, carpet or apparel. It is a retail store of a company in which products are on sale in a space created by their brand or company. A showroom can also be a space for wholesale buyers to view fashion merchandise for sale in their retail stores. Among the various forms of showroom, one has been increasing significantly. The guide shop model is a strategy that many brands found to be present in both online and physical stores. A guide shop is a kind of showroom where the client can try and feel the products and purchase them to have it delivered on his/her home. Fashion stores are adopting the showrooms such guide shops for immersive brand experience and the vantage of no inventory in the stores. Also, their clients feel more confident before ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Brick-and-mortar
Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an Internet-only presence, such as fully online shops, which have no physical presence for shoppers to visit, talk with staff in person, touch and handle products, or buy from the firm in person. However, such online businesses normally have non-public physical facilities from which they either run business operations (e.g., the company headquarters and back office facilities), and/or warehouses for ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Laptops In Store 20170514
A laptop computer or notebook computer, also known as a laptop or notebook, is a small, portable personal computer (PC). Laptops typically have a clamshell form factor with a flat-panel screen on the inside of the upper lid and an alphanumeric keyboard and pointing device on the inside of the lower lid. Most of the computer's internal hardware is in the lower part, under the keyboard, although many modern laptops have a built-in webcam at the top of the screen, and some even feature a touchscreen display. In most cases, unlike tablet computers which run on mobile operating systems, laptops tend to run on desktop operating systems, which were originally developed for desktop computers. Laptops are used in a variety of settings, such as at work (especially on business trips), in education, for playing games, content creating, web browsing, for personal multimedia, and for general home computer use. They can run on both AC power and rechargable battery packs and can be fo ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Best Buy
Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983. Best Buy operates internationally in Canada, and formerly operated in China until February 2011 (when the faction was merged with Five Star) and in Mexico until December 2020 (due to the effects of the COVID-19 pandemic). The company also operated in Europe until 2012. Its subsidiaries include Geek Squad, Magnolia Audio Video, and Pacific Sales. Best Buy also operates the Best Buy Mobile and Insignia brands in North America, plus Five Star in China. Best Buy sells cellular phones from Verizon Wireless, AT&T Mobility, T-Mobile US, T-Mobile, Boost Mobile and Ting Mobile in the United States. In Canada, carriers include Bell Mobility, Rogers Wireless, Telus Mobi ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

E-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is the largest sector of the electronics industry and is in turn driven by the technological advances of the semiconductor industry. Defining e-commerce The term was coined and first employed by Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transacti ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Retail Processes And Techniques
Retail is the sale of goods and Service (economics), services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturing, manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a Profit (accounting), profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar store, bricks and mortar and Online shopping, online retailing. Digital technologies are also affecting the way that co ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

2010s Neologisms
1 (one, unit, unity) is a number, numeral, and glyph. It is the first and smallest positive integer of the infinite sequence of natural numbers. This fundamental property has led to its unique uses in other fields, ranging from science to sports, where it commonly denotes the first, leading, or top thing in a group. 1 is the unit of counting or measurement, a determiner for singular nouns, and a gender-neutral pronoun. Historically, the representation of 1 evolved from ancient Sumerian and Babylonian symbols to the modern Arabic numeral. In mathematics, 1 is the multiplicative identity, meaning that any number multiplied by 1 equals the same number. 1 is by convention not considered a prime number. In digital technology, 1 represents the "on" state in binary code, the foundation of computing. Philosophically, 1 symbolizes the ultimate reality or source of existence in various traditions. In mathematics The number 1 is the first natural number after 0. Each natural numbe ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

2010s Fads And Trends
The fashions of the 2010s were defined by nostalgia, the mainstreaming of subcultural aesthetics, and the growing influence of digital platforms on fashion cycles. Overarching trends of the decade included Hipster (contemporary subculture), hipster fashion, normcore and minimalism, minimalist aesthetics, and unisex elements inspired by 1990s in fashion, 1990s grunge. Throughout the decade, retro revivals persisted, including 1980s in fashion, 1980s-style neon streetwear and tailored or fit-and-flare 1945–1960 in Western fashion, mid-century silhouettes that reflected a broader interest in vintage fashion. In the early years of the 2010s, youth-led trends, such as Scene (subculture), scene, Hip-hop fashion, swag, and East Asian streetwear trends, gained momentum through social media platforms such as Tumblr, helping to popularize bright color schemes, layered accessories, and Slim-fit pants, skinny jeans. By the mid-2010s, athleisure emerged internationally as a dominant force, e ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


MSRP
The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which its manufacturer notionally recommends that a retailer sell the product. Suggested pricing methods may conflict with competition theory, as they allow prices to be set higher than would be established by supply and demand. Resale price maintenance—fixing prices—goes further than suggesting prices, and is illegal in many countries. Retailers may charge less than the suggested retail price, depending upon the actual wholesale cost of each item, usually purchased in bulk from the manufacturer, or in smaller quantities through a distributor. The suggested price is sometimes unrealistically high, so the seller can appear to be offering a discount. Some retailers apply discount stickers over top of original prices to indicate a discount to consumers. List price often cannot be compared dire ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Amazon
Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek mythology Amazon or Amazone may also refer to: Arts and entertainment Fictional characters * Amazon (Amalgam Comics) * Amazon, an alias of the Marvel supervillain Man-Killer * Amazons (DC Comics), a group of superhuman characters * The Amazon, a '' Diablo II'' character * The Amazon, a '' Pro Wrestling'' character * Amazon (''Dragon's Crown''), a character from the ''Dragon's Crown'' game * '' Kamen Rider Amazon'', title character in the fourth installment of the ''Kamen Rider'' series Film and television * ''The Amazons'' (1917 film), an American silent tragedy film * ''The Amazon'' (film), a 1921 German silent film * '' War Goddess'', also known as ''The Amazons'', a 1973 Italian adventure fantasy drama * ''Amazons'' (1984 f ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Amazon Kindle
Amazon Kindle is a series of e-readers designed and marketed by Amazon. Amazon Kindle devices enable users to browse, buy, download, and read e-books, newspapers, magazines, Audible audiobooks, and other digital media via wireless networking to the Kindle Store. The hardware platform, which Amazon subsidiary Lab126 developed, began as a single device in 2007. Currently, it comprises a range of devices, including e-readers with E Ink electronic paper displays and Kindle applications on all major computing platforms. All Kindle devices integrate with Windows and macOS file systems and Kindle Store content and, as of March 2018, the store had over six million e-books available in the United States.Kindle Store: Kindle eBooks
. Retrieved March 30, 2018.


Naming and evolution< ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]