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Reviewer
A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indicate its relative merit. Reviews can apply to a movie, video game, musical composition, book; a piece of hardware like a car, home appliance, or computer; or software such as business software, sales software; or an event or performance, such as a live music concert, play, musical theater show, dance show or art exhibition. Online review platforms also aim to provide a space where buyers can share authentic experiences—positive or negative—and businesses can use this feedback to improve their services. In the cultural sphere, ''The New York Review of Books'', for instance, is a collection of essays on literature, culture, and current affairs. In academia User review A user review refers to a review written by a user or consumer of ...
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Yelp
Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publishes crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San Francisco. Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy Stoppelman. It has since become one of the leading sources of user-generated reviews and ratings for businesses. Yelp grew in usage and raised several rounds of funding in the following years. By 2010, it had $30 million in revenue, and the website had published about 4.5 million crowd-sourced reviews. From 2009 to 2012, Yelp expanded throughout Europe and Asia. In 2009, it entered unsuccessful negotiations to be acquired by Google. Yelp became a public company via an initial public offering in March 2012 and became profitable for the first time two years later. As of December 31, 2023, approximately 287 million reviews have been contributed to Y ...
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Amazon Vine
Launched in 2007, Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon. Companies pay a fee to Amazon and provide products for review. The products are then passed to Amazon reviewers, who can publish a review. Reviews are not required on any particular item, although Vine members are expected to review most items received. Past and present participating companies include Logitech, HarperCollins, Philips, Samsung, Bose, Sony, Tefal, Microsoft, Breville, Bosch, Garmin, Dyson, Remington, Case Logic, Creative, Braun, Sennheiser, Olympus, LG, Black & Decker, Acer and Walker Books Walker Books is a British publisher of children's books, founded in 1978 by Sebastian Walker, Amelia Edwards, and Wendy Boase. In 1991, the success of Walker Books' ''Where's Wally?'' series enabled the company to expand into the American ma .... Reception for the program has been mixed with some people critici ...
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Puff Piece
Puffery is undue or exaggerated praise. Puffery serves to "puff up" what is being described. In law, puffery is usually invoked as a defense argument: it identifies general praising speech, typically produced by a seller, which is not expected to be relied upon and does not give rise to legal liability. In a circular manner, legal explanations for this normative position describe the non-enforceable speech as a statement that no "reasonable person" would take seriously. Origin In a legal context, the term originated in the 1892 English Court of Appeal case ''Carlill v Carbolic Smoke Ball Company'', which centred on whether a monetary reimbursement should be paid when an influenza preventive device failed to work. The manufacturers had paid for advertising stating that £100 would be paid in such circumstances then failed to follow this promise. Part of their defence was that such a statement was "mere puff" and not meant to be taken seriously. While the defence ultimately lost ...
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Film Criticism
Film criticism is the analysis and evaluation of films and the film medium. In general, film criticism can be divided into two categories: Academic criticism by film studies, film scholars, who study the composition of film theory and publish their findings and essays in books and journals, and general Journalism, journalistic criticism that appears regularly in press newspapers, magazines and other popular mass-media outlets. Academic film criticism rarely takes the form of a review; instead it is more likely to analyse the film and its place in the history of its genre, the industry and History of film, film history as a whole. Film criticism is also labeled as a type of writing that perceives films as possible achievements and wishes to convey their differences, as well as the films being made in a level of quality that is satisfactory or unsatisfactory. Film criticism is also associated with the journalistic type of criticism, which is grounded in the media's effects being ...
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Trustpilot
Trustpilot Group plc, is a Danish consumer business operating a review website founded in Denmark in 2007 that hosts reviews of businesses worldwide. Nearly one-million new reviews are posted each month. The site offers freemium services to businesses. It has been criticised for the publication of fake reviews, and allowing companies to remove negative reviews. Trustpilot is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History Trustpilot was founded by the company's former CEO, Peter Holten Mühlmann, in Denmark in 2007. He started the company when his parents started shopping online. At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot. After raising $3 million in early venture funding from 2008 to 2010, Trustpilot received an initial capital injection from SEED Capital Denmark and Northzone in November 2011. One year later, Index Ventures, SEED C ...
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Reputation Management
Reputation management, refers to the Social influence, influencing, controlling, enhancing, or concealing of an individual's or group's reputation. It is a marketing technique used to modify a person's or a company's reputation in a positive way. The growth of the internet and social media led to growth of reputation management companies, with Search engine results page, search results as a core part of a client's reputation. Online reputation management (ORM) involves overseeing and influencing the search engine results related to products and services. Ethical grey areas include Mug shot publishing industry, mug shot removal sites, astroturfing customer review Website, sites, censoring complaints, and using search engine optimization tactics to game the system, influence results. In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish unverified and libelous statements about people. Such unethical companies ...
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Music Journalism
Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on what is now regarded as classical music. In the 1960s, music journalism began more prominently covering popular music like rock and pop after the breakthrough of the Beatles. With the rise of the internet in the 2000s, music criticism developed an increasingly large online presence with music bloggers, aspiring music critics, and established critics supplementing print media online. Music journalism today includes reviews of songs, albums and live concerts, profiles of recording artists, and reporting of artist news and music events. Origins in classical music criticism Music journalism has its roots in classical music criticism, which has traditionally comprised the study, discussion, evaluation, and interpretation of music that ...
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Tripadvisor
Tripadvisor is an American company that operates online travel agency, travel agencies, comparison shopping websites, and mobile apps with user-generated content. Its namesake brand, Tripadvisor.com, operates in 40 countries and 20 languages, and features approximately 1 billion reviews and opinions on roughly 8 million establishments. The company's other brands include Bokun.io, Cruise Critic, FlipKey, TheFork, Holiday Lettings, Housetrip, Jetsetter, Singleplatform, Niumba, SeatGuru, and Viator. The company is headquartered in Needham, Massachusetts. In 2023, Tripadvisor earned 25 percent of its revenues from Expedia Group and Booking Holdings and their subsidiaries, primarily for pay-per-click advertising. History Tripadvisor LLC was founded by Stephen Kaufer, Langley Steinert, Nick Shanny, and Thomas Palka in February 2000. Kaufer came up with the idea after being frustrated planning a family vacation. In September 2000, before the website was launched, the company obtained ...
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Reaction Video
A reaction video, or a react video, is a video in which one or more persons react to something. Videos showing the emotional reactions, criticism or commentary of people viewing movies, television series episodes, film trailers, music videos, news, or other media are numerous and popular on online video hosting services such as YouTube and live-streaming services such as Twitch (service), Twitch. The depicted persons may not even be aware that they are being recorded. In many cases, the video to which people are reacting is shown within the reaction video, letting viewers see what is being reacted to. The question of if, and when, reaction videos constitute a fair use of intellectual property, rather than an appropriation of the reacted-to content, and a copyright infringement, has generated controversy and is a subject of discussion and debate. History On television, reaction clips have long been a feature of Japanese variety shows, showing tarento and other celebrities reacting ...
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Music Criticism
'' The Oxford Companion to Music'' defines music criticism as "the intellectual activity of formulating judgments on the value and degree of excellence of individual works of music, or whole groups or genres". In this sense, it is a branch of musical aesthetics. With the concurrent expansion of interest in music and information media since the turn of the 20th century, the term has come to acquire the conventional meaning of journalistic reporting on musical performances. Nature of music criticism The musicologist Winton Dean has suggested that "music is probably the most difficult of the arts to criticise." Unlike the plastic or literary arts, the 'language' of music does not specifically relate to human sensory experience – Dean's words, "the word 'love' is common coin in life and literature: the note C has nothing to do with breakfast or railway journeys or marital harmony." Like dramatic art, music is recreated at every performance, and criticism may, therefore, be dir ...
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