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Retailtainment
Retailtainment is retail marketing as entertainment. In his book, ''Enchanting a Disenchanted World: Revolutionizing the Means of Consumption'' (1999), author George Ritzer George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon M ... describes "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy." Sometimes called "inspirational retailing" or "entertailing," it has also been defined as "the modern trend of combining shopping and entertainment oppoortunities as an anchor for customers." In 2001, Codeluppi described it as a way for marketers to "offer the consumer physical and emotional sensations during the shopping experience." And, in an article entitled "Using sonic branding in the retail environment" in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
George Ritzer
George Ritzer (born October 14, 1940) is an American sociologist, professor, and author who has mainly studied globalization, metatheory, patterns of consumption, and modern/postmodern social theory. His concept of McDonaldization draws upon Max Weber's idea of rationalization through the lens of the fast food industry. He coined the term after writing ''The McDonaldization of Society'' (1993), which is among the best selling monographs in the history of American sociology. Ritzer has written many general sociology books, including ''Introduction to Sociology'' (2012) and ''Essentials to Sociology'' (2014), and modern/postmodern social theory textbooks. Many of his works have been translated into over 20 languages, with over a dozen translations of ''The McDonaldization of Society'' alone''.'' Ritzer is currently a Distinguished Professor Emeritus at the University of Maryland, College Park. Biography Early life Ritzer was born in 1940 to a Jewish family in upper Ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures and were supported in royal courts and developed into sophisticated forms, over time becoming available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Marketing Arm
The Marketing Arm, also known as TMA, is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production. Origins Founded in 1993 by Ray Clark, a former ProServ and Talent Sports International executive, The Marketing Arm was created as the event and corporate sports marketing division of Athletic Resource Management Inc. (ARM), a Memphis-based sports agency headed by Jimmy Sexton and Kyle Rote, Jr., a former professional soccer player in the NASL. History In January 2023, Trina Roffino was promoted from TMA's president to CEO. In September 2022, TMA updated its branding with new colors, fonts, designs, and a new web domain and social media handle, wearet ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neologisms
A neologism Greek νέο- ''néo''(="new") and λόγος /''lógos'' meaning "speech, utterance"] is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not been fully accepted into mainstream language. Neologisms are often driven by changes in culture and technology. In the process of language formation, neologisms are more mature than ''protologisms''. A word whose development stage is between that of the protologism (freshly coined) and neologism (new word) is a ''prelogism''. Popular examples of neologisms can be found in science, fiction (notably science fiction), films and television, branding, literature, jargon, cant, linguistics, the visual arts, and popular culture. Former examples include ''laser'' (1960) from Light Amplification by Stimulated Emission of Radiation; ''robot'' (1941) from Czech writer Karel Čapek's play '' R.U.R. (Rossum's Universal Robots)''; and ''agitprop'' (1930) (a portmanteau of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
