RankBrain
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RankBrain
RankBrain is a machine learning-based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm, after links and content, out of about 200 ranking factors whose exact functions are not fully disclosed. , "RankBrain was used for less than 15% of queries." The results show that RankBrain guesses what the other parts of the Google search algorithm will pick as the top result 80% of the time, compared to 70% for human search engineers. If RankBrain sees a word or phrase it is not familiar with, the program can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries or keywords. Search queries are sorted into word vectors, also known as ...
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Machine Learning
Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task (computing), tasks without explicit Machine code, instructions. Within a subdiscipline in machine learning, advances in the field of deep learning have allowed Neural network (machine learning), neural networks, a class of statistical algorithms, to surpass many previous machine learning approaches in performance. ML finds application in many fields, including natural language processing, computer vision, speech recognition, email filtering, agriculture, and medicine. The application of ML to business problems is known as predictive analytics. Statistics and mathematical optimisation (mathematical programming) methods comprise the foundations of machine learning. Data mining is a related field of study, focusing on exploratory data analysi ...
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Web Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ...
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Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ...
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Web Search Query
A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters. Types There are three broad categories that cover most web search queries: informational, navigational, and transactional. These are also called "do, know, go." Although this model of searching was not theoretically derived, the classification has been empirically validated with actual search engine queries. * Informational queries – Queries that cover a broad topic (e.g., ''colorado'' or ''trucks'') for which there may be thousands of relevant results. * Navigational queries – Queries that seek a single website or web page of a single entity (e.g., ''youtube'' or ''delta air line ...
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Word Vector
In natural language processing, a word embedding is a representation of a word. The embedding is used in text analysis. Typically, the representation is a real-valued vector that encodes the meaning of the word in such a way that the words that are closer in the vector space are expected to be similar in meaning. Word embeddings can be obtained using language modeling and feature learning techniques, where words or phrases from the vocabulary are mapped to vectors of real numbers. Methods to generate this mapping include neural networks, dimensionality reduction on the word co-occurrence matrix, probabilistic models, explainable knowledge base method, and explicit representation in terms of the context in which words appear. Word and phrase embeddings, when used as the underlying input representation, have been shown to boost the performance in NLP tasks such as syntactic parsing and sentiment analysis. Development and history of the approach In distributional semantics, a qua ...
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Stop Word
Stop words are the words in a stop list (or ''stoplist'' or ''negative dictionary'') which are filtered out ("stopped") before or after processing of natural language data (i.e. text) because they are deemed to have little semantic value or are otherwise insignificant for the task at hand. There is no single universal list of stop words used by all natural language processing (NLP) tools, nor any agreed upon rules for identifying stop words, and indeed not all tools even use such a list. Therefore, any group of words can be chosen as the stop words for a given purpose. The "general trend in nformation retrievalsystems over time has been from standard use of quite large stop lists (200–300 terms) to very small stop lists (7–12 terms) to no stop list whatsoever". History of stop words A predecessor concept was used in creating some concordances. For example, the first Hebrew concordance, Isaac Nathan ben Kalonymus's , contained a one-page list of unindexed words, with nonsu ...
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User Intent
User intent, also known as query intent or search intent, is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation. Examples of user intent are fact-checking, comparison shopping or navigating to other websites. Optimizing For User Intent To increase ranking on search engines, marketers need to create content that best satisfies queries entered by users on their smartphones or desktops. Creating content with user intent in mind helps increase the value of the information being showcased. Keyword research can help determine user intent. The search terms a user enters into a web search engine to find content, services, or products are the words that should be used on the webpage to optimize for user intent. Google can show SERP features such as featured snippets, knowledge cards or knowledge panels f ...
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Application-specific Integrated Circuit
An application-specific integrated circuit (ASIC ) is an integrated circuit (IC) chip customized for a particular use, rather than intended for general-purpose use, such as a chip designed to run in a digital voice recorder or a high-efficiency video codec. #Application-specific standard product, Application-specific standard product chips are intermediate between ASICs and industry standard integrated circuits like the 7400 series or the 4000 series. ASIC chips are typically semiconductor device fabrication, fabricated using metal–oxide–semiconductor (MOS) technology, as MOS integrated circuit chips. As feature sizes have shrunk and Electronic design automation, chip design tools improved over the years, the maximum complexity (and hence functionality) possible in an ASIC has grown from 5,000 logic gates to over 100 million. Modern ASICs often include entire Central processing unit, microprocessors, memory blocks including Read-only memory, ROM, Random-access memory, RAM, ...
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Google Hummingbird
Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26, 2013, having already been in use for a month. "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website's homepage. The upgrade marked the most significant change to Google search in years, with more "human" search interactions and a much heavier focus on conversation and meaning. Thus, web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords, and make effective use of technical web development for on-site navigation. History Google announced "Hummingbird", a new search algorithm, at a S ...
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Google Search
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide. Google Search is the List of most-visited websites, most-visited website in the world. As of 2025, Google Search has a 90% share of the global search engine market. Approximately 24.84% of Google's monthly global traffic comes from the United States, 5.51% from India, 4.7% from Brazil, 3.78% from the United Kingdom and 5.28% from Japan according to data provided by Similarweb. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search be ...
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