Rafael Esquer
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Rafael Esquer
Rafael Esquer (born 1966) is a Mexican-American graphic designer, branding expert, educator, yogi, and entrepreneur who is known for sports branding, logo design, and poster design. He is the founder and principal of Alfalfa Studio (a graphic design and branding firm) and Alfalfa New York (a lifestyle brand), both based in New York City. Early life and education Esquer was born on December 31, 1966, in Álamos, Sonora, Mexico. His father was a teacher, and his mother was a cattle rancher. Until he was 8, his family lived in farming villages around Álamos where his father set up and ran elementary schools. In 1974, the family moved to Huatabampo, Sonora, a city of 70,000 people on the Gulf of California. Esquer completed elementary and high school there. At 19, he moved to Mexico City to study photography at the Coyocán School of Photography (1987-1988) and to begin his university education at the Universidad Autónoma Metropolitana (1988-1989). In 1989, Esquer took a break from ...
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Bachelor Of Fine Arts
A Bachelor of Fine Arts (BFA) is a standard undergraduate degree for students pursuing a professional education in the visual arts, Fine art, or performing arts. In some instances, it is also called a Bachelor of Visual Arts (BVA). Background The Bachelor of Fine Arts degree differs from a Bachelor of Arts (BA) degree in that the program is primarily composed of practical studio work, as opposed to lecture and discussion-based courses. A Bachelor of Fine Arts degree often requires a specialization in an area such as acting, architecture, musical theatre, game design, animation, ceramics, computer animation, creative writing, dance, dramatic writing, drawing, fashion design, fiber, film production, graphic design, illustration, industrial design, interior design, metalworking, music, new media, painting, photography, printmaking, sculpture, stage management, technical arts, television production, visual arts, or visual effects. Alternatively, some schools provide st ...
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Meatpacking District, Manhattan
The Meatpacking District is a neighborhood in the New York City borough of Manhattan that runs from West 14th Street south to Gansevoort Street, and from the Hudson River east to Hudson Street. The Meatpacking Business Improvement District along with signage in the area, extend these borders farther north to West 17th Street, east to Eighth Avenue, and south to Horatio Street. History Pre-colonial A Lenape trading station called Sapohanikan was on the riverbank, which, accounting for landfill, was located about where Gansevoort Street meets Washington Street today. The footpath that led from Sapohanikan inland to the east became the foundation for Gansevoort Street, which by accident or design aligns, within one degree, so that the Manhattanhenge phenomenon, where the setting sun crosses the horizon looking down the street, occurs at the spring and autumnal equinoxes. In recognition of this history, petitions were made to call the 14th Street Park "Saphohanikan Park", alt ...
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Fodder
Fodder (), also called provender (), is any agriculture, agricultural foodstuff used specifically to feed domesticated livestock, such as cattle, domestic rabbit, rabbits, sheep, horses, chickens and pigs. "Fodder" refers particularly to food given to the animals (including plants cut and carried to them), rather than that which they forage for themselves (called forage). Fodder includes hay, straw, silage, compressed and Compound feed, pelleted feeds, oils and mixed rations, and sprouting, sprouted grains and legumes (such as bean sprouts, fresh malt, or brewing#Brewer's spent grain, spent malt). Most animal feed is from plants, but some manufacturers add ingredients to processed feeds that are of animal origin. The worldwide animal feed trade produced 1.245 billion tons of compound feed in 2022 according to an estimate by the International Feed Industry Federation, with an annual growth rate of about 2%. The use of agricultural land to grow feed rather than human food can be ...
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Grazing
In agriculture, grazing is a method of animal husbandry whereby domestic livestock are allowed outdoors to free range (roam around) and consume wild vegetations in order to feed conversion ratio, convert the otherwise indigestible (by human digestive system, human gut) cellulose within grass and other forages into meat, milk, wool and other animal products, often on land that is unsuitable for arable farming. Farmers may employ many different strategies of grazing for crop yield, optimum production: grazing may be continuous, seasonal, or rotational grazing, rotational within a grazing period. Longer rotations are found in ley farming, alternating arable and fodder crops; in rest rotation, deferred rotation, and mob grazing, giving grasses a longer time to recover or leaving land fallow. Patch-burn sets up a rotation of fresh grass after burning with two years of rest. Conservation grazing proposes to use grazing animals to improve the biodiversity of a site. Grazing has existed ...
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Alfalfa
Alfalfa () (''Medicago sativa''), also called lucerne, is a perennial plant, perennial flowering plant in the legume family Fabaceae. It is cultivated as an important forage crop in many countries around the world. It is used for grazing, hay, and silage, as well as a green manure and cover crop. The name alfalfa is used in North America. The name lucerne is more commonly used in the United Kingdom, South Africa, Australia, and New Zealand. The plant superficially resembles clover (a cousin in the same family), especially while young, when glossary of leaf morphology#trifoliate, trifoliate leaves comprising round leaflet (botany), leaflets predominate. Later in maturity, leaflets are elongated. It has raceme, clusters of small purple flowers followed by fruits spiralled in two to three turns containing 10–20 seeds. Alfalfa is native to warmer temperate climates. It has been cultivated as livestock fodder since at least the era of the Ancient Greece, ancient Greeks and Ancient R ...
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Cooper Hewitt, Smithsonian Design Museum
Cooper Hewitt, Smithsonian Design Museum is a design museum at the Andrew Carnegie Mansion in Manhattan, New York City, along the Upper East Side's Museum Mile. It is one of 19 Smithsonian Institution museums and one of three Smithsonian facilities located in New York City, along with the National Museum of the American Indian's George Gustav Heye Center in Bowling Green and the Archives of American Art New York Research Center in the Flatiron District. Unlike other Smithsonian museums, Cooper Hewitt charges an admissions fee. It is the only museum in the United States devoted to historical and contemporary design. Its collections and exhibitions explore design aesthetic and creativity from throughout the United States' history. History Early history In 1895, several granddaughters of the politician and businessman Peter Cooper— Sarah Cooper Hewitt, Eleanor Garnier Hewitt and Amy Hewitt Green—asked the Cooper Union college in New York City for space to create a Museum ...
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National Design Awards
The American National Design Awards, founded in 2000, are various awards funded and bestowed by the Cooper-Hewitt, Smithsonian Design Museum. There are seven official design categories, and three additional awards when applicable. Any supplemental awards deemed appropriate may be awarded at the discretion of the acting jury or institution. History In 2000, the program was launched as a project of the White House Millennium Council. In 2025, the award program celebrated its twenty-fifth year. Awards The seven official design categories include: *Architecture Design *Communications Design *Fashion Design (created in 2003) *Interior Design (created in 2005) *Interaction Design (created for 2009) *Landscape Design *Product Design The three additional awards categories are: *Lifetime Achievement *Design Patron (created in 2001) *Design Mind (2005–2019) Past supplemental categories have included: *People's Design Award (2006–2010) *Special Commendation (Awarded in 2008) ...
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Creative Director
A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creative director positions are often found within the music, film, video game, fashion, marketing, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. The creative dire ...
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Communication Design
Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience. Due to overlapping skills, some designers use graphic design and communication design interchangeably. Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience. Design skills must be used to create content suitable for different cultures and to maintain a pleasurable visual design. These are crucial pieces of a successful media communications kit. Within the Communication discipline, the ...
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Art Director
Art director is a title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, live-action and animated film and television, the Internet, and video games. It is the charge of a sole art director to supervise and unify the vision of an artistic production. In particular, they are in charge of its overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements, what artistic style(s) to use, and when to use motion. One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorming process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible for solidifying the vision of the collective imagination while resolving conflicting agendas ...
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RadicalMedia
RadicalMedia is an independent global media and creative production company. Founded by Jon Kamen and Frank Scherma, the company had developed film, television, and branded content. In 2010, Fremantle purchased a 60 percent stake in the company. In 2015, RadicalMedia bought back the company's shares, retaining its majority ownership. Entertainment Company's projects include the Emmy-winning '' David Byrne's American Utopia'' and ''Spring Awakening: Those You've Known''; the Tony Award-winning musical ''Come From Away''; the series ''Crime Scene'', '' Jeffrey Epstein: Filthy Rich'', and ''Conversations with a Killer''; and Doris Kearns Goodwin's ''Abraham Lincoln'' and ''Theodore Roosevelt'' on History Channel. RadicalMedia produced ''Concert for George''; '' Metallica: Some Kind of Monster'' on Metallica, the pilot episode of ''Mad Men''; and the A&E documentary ''Under African Skies'' on Paul Simon's Graceland journey directed by Joe Berlinger. The company also produce ...
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