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Product Bundling
In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. Industries engaged in the practice include telecommunications services, financial services, health care, information, and consumer electronics. A software bundle might include a word processor, spreadsheet, and presentation program into a single office suite. The cable television industry often bundles many TV and movie channels into a single tier or package. The fast food industry combines separate food items into a "meal deal" or "value meal". A bundle of products may be called a package deal, in recorded music or video games, a compilation or box set, or in publishing, an anthology. Most firms are multi-product or multi-service companies faced with the decision whether to sell products or services separately at individual prices or whether combinations of products s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marginal Cost
In economics, the marginal cost is the change in the total cost that arises when the quantity produced is incremented, the cost of producing additional quantity. In some contexts, it refers to an increment of one unit of output, and in others it refers to the rate of change of total cost as output is increased by an infinitesimal amount. As Figure 1 shows, the marginal cost is measured in dollars per unit, whereas total cost is in dollars, and the marginal cost is the slope of the total cost, the rate at which it increases with output. Marginal cost is different from average cost, which is the total cost divided by the number of units produced. At each level of production and time period being considered, marginal cost includes all costs that vary with the level of production, whereas costs that do not vary with production are fixed. For example, the marginal cost of producing an automobile will include the costs of labor and parts needed for the additional automobile but not th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prestige Pricing
Prestige refers to a good reputation or high esteem; in earlier usage, ''prestige'' meant "showiness". (19th c.) Prestige may also refer to: Arts, entertainment and media Films * ''Prestige'' (film), a 1932 American film directed by Tay Garnett: woman travels to French Indochina to meet up with husband * ''The Prestige'' (film), a 2006 American thriller directed by Christopher Nolan Music *Prestige Records, American jazz record label * ''Prestige'' (Daddy Yankee album), a 2012 album by Daddy Yankee * ''The Prestige'' (album) Other uses in arts, entertainment, and media * ''Prestige'' (magazine), a Lebanese French-language women's fashion quarterly *Prestige, the final portion of a magic trick, typically a showy flourish (17th c.) *''The Prestige'', 1995 novel by Christopher Priest Brands and enterprises * Prestige (beer), a Haitian lager * Citi Prestige, a premium Citibank credit card * Ibanez RG Prestige, a brand of guitars manufactured by Ibanez *Plaxton Prestige, a singl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conspicuous Consumption
In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical. In 1899, the sociologist Thorstein Veblen coined the term ''conspicuous consumption'' to explain the spending of money on and the acquiring of luxury commodities (goods and services) specifically as a public display of economic power—the income and the accumulated wealth—of the buyer. To the conspicuous consumer, the public display of discretionary income is an economic means of either attaining or of maintaining a given social status. The development of Veblen's sociology of conspicuous consumption also identified and described other economic behaviours such as invidious consumption, which is the ostentatious consumption of goods, an action meant to provoke the envy of other people; and conspicuous compassion, the ostentatious use of charity meant to enhance the reputati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Science (journal)
''Marketing Science'' is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the ''Journal Citation Reports'', the journal has a 2017 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as ... of 2.794. References External links * Marketing journals English-language journals Bimonthly journals INFORMS academic journals Publications established in 1989 {{marketing-journal-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Management Science (journal)
''For the theoretical and practical problem-solving subfield of Management, see Management Science.'' ''Management Science'' is a peer-reviewed academic journal that covers research on all aspects of management related to strategy, entrepreneurship, innovation, information technology, and organizations as well as all functional areas of business, such as accounting, finance, marketing, and operations. It is published by the Institute for Operations Research and the Management Sciences and was established in 1954 by the institute's precursor, the Institute of Management Sciences. C. West Churchman was the founding editor-in-chief. According to the ''Journal Citation Reports'', the journal has a 2018 impact factor of 4.219. Editors-in-chief The following persons are, or have been, editors-in-chief: *2018–2020: David Simchi-Levi *2014–2018: Teck-Hua Ho *2009–2014: Gérard Cachon *2003–2008: Wallace Hopp *1997–2002: Hau L. Lee *1993–1997: Gabriel R. Bitran *1983–19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Erik Brynjolfsson
Erik Brynjolfsson (born 1962) is an American academic, author and inventor. He is the Jerry Yang and Akiko Yamazaki Professor and a Senior Fellow at Stanford University where he directs thDigital Economy Labat the Stanford Institute for Human-Centered AI, with appointments at SIEPR, the Stanford Department of Economics and the Stanford Graduate School of Business. He is also a research associate at the National Bureau of Economic Research and a best-selling author of several books. He is known for his contributions to the world of IT productivity research and work on the economics of information and the digital economy more generally. Biography Erik Brynjolfsson was born to Marguerite Reman Brynjolfsson and Ari Brynjolfsson, a nuclear physicist. He earned his A.B., ''magna cum laude'', in 1984 and his S.M. in applied mathematics and decision sciences at Harvard University in 1984. He received a Ph.D. in Managerial Economics in 1991 from the MIT Sloan School of Management. B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yannis Bakos
Yannis Bakos is a professor at the Leonard N. Stern School of Business at New York University. His primary area of expertise is the economic and business implications of information technology, the Internet, and online media. He is the co-founder (with Chris F. Kemerer) of thWorkshop on Information Systems and Economics(WISE), and the co-inventor of Flexplay DVDs. Early life Bakos holds a Ph.D. in Management and an MBA in Finance from the MIT Sloan School of Management. He also received a master's degree in Electrical Engineering and Computer Science and a B.S. in Computer Engineering from MIT's Department of Electrical Engineering and Computer Science. Before coming to NYU, Professor Bakos was on the faculty of thMerage School of Business at the University of California, Irvineand the Sloan School of Management at MIT. Career Bakos' early work showed that the internet would reduce the search costs of buyers and sellers, and that the resulting electronic marketplaces would resul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Price Discrimination
Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different markets. Price discrimination is distinguished from product differentiation by the more substantial difference in production cost for the differently priced products involved in the latter strategy. Price differentiation essentially relies on the variation in the customers' willingness to payApollo, M. (2014). Dual Pricing–Two Points of View (Citizen and Non-citizen) Case of Entrance Fees in Tourist Facilities in Nepal. Procedia - Social and Behavioral Sciences, 120, 414-422. https://doi.org/10.1016/j.sbspro.2014.02.119 and in the elasticity of their demand. For price discrimination to succeed, a firm must have market power, such as a dominant market share, product uniqueness, sole pricing power, etc. All prices under price discrimination are higher than the equilibrium price in a perfectly-competitive ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Travel Agency
A travel agency is a private retailer or public service that provides travel and tourism-related services to the general public on behalf of accommodation or travel suppliers to offer different kinds of travelling packages for each destination. Travel agencies can provide outdoor recreation activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, package tours, insurance, guide books, VIP airport lounge access, arranging logistics for luggage and medical items delivery for travellers upon request, public transport timetables, car rentals, and bureau de change services. Travel agencies can also serve as general sales agents for airlines that do not have offices in a specific region. A travel agency's main function is to act as an agent, selling travel products and services on behalf of a supplier. They are also called Travel Advisors. They do not keep inventory in-hand unless they have pre-booked hotel rooms or cabins on a cruise ship for a group ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gift Basket
A gift basket or fruit basket is typically a gift delivered to the recipient at their home or workplace. A variety of gift baskets exist: some contain fruit; while others might contain dry or canned foods such as tea, crackers and jam; or the basket might include a combination of fruit and dried good items. Gourmet gift baskets typically include exotic fruit, and often include quality cheese and wine, as well as other nonfood items. Gift baskets are often sent for special occasions—such as holidays—or as a thank-you or congratulations gift. In certain occasions, it is given as a sympathy gift or a condolence gift during funerals. In some countries in Asia, people use fruit basket as a decoration. They either eat it after the funeral service where the casket is laid in the cemetery or they leave the fruit baskets at their graves to let the dead rest in peace. Fruit bouquet A fruit bouquet is a fruit arrangement in the form of bouquet. The fruit is cut in the shape of flo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Package
Trim levels are used by manufacturers to identify a vehicle's level of equipment or special features. The equipment/features fitted to a particular vehicle also depend on any options packages or individual options that the car was ordered with. Usage For a given car model, the trim level denotes which equipment and features are included as standard. A car buyer may add to this standard equipment with trim packages or individual options. The trim level with the least equipment/features is referred to as the "base model", and the trim level with the most equipment/features is referred to as "highest specification" or colloquially as "fully loaded". Differences between trim levels typically consist of interior equipment (e.g. leather seats and reversing cameras) and cosmetic changes; however, sometimes a trim level can include mechanical changes such as different engines, suspension, or all-wheel drive systems. Some car brands use a different car model for what could be instead co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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