|
Paradox Of Choice
''The Paradox of Choice – Why More Is Less'' is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. The book analyses the behavior of different types of people (in particular, maximizers and satisficers) facing the rich choice. This book argues that the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution and how our obsession with choice encourages us to seek that which makes us feel worse. Summary "Autonomy and freedom of choice are critical to our well being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don't seem to be benefiting from it psy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barry Schwartz (psychologist)
Barry Schwartz (born August 15, 1946) is an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College and since 2016 has been visiting professor at the University of California, Berkeley. His work focuses on the intersection of psychology and economics. He frequently publishes editorials in ''The New York Times'', applying his research in psychology to current events. Schwartz's research addresses morality, decision-making and the inter-relationships between behavioral science and society. His books criticize certain philosophical roots of Western societies and expose underlying myths common in both lay and academic psychological theories. In particular, he is a critic of the "rational economic man" model in both psychology and economics. Schwartz studied under David Richmond Williams for his PhD at the University of Pennsylvania where he was a predoctoral fellow with National Science Foundation. Education * BA New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |