Parachute (brand)
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Parachute (brand)
Parachute is a brand name for a range of coconut-based oil manufactured by Marico. History Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity. In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the mos .... Parachute's market share rose to 70% within ten years. Products Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advanced Hair oil. Parachute edible oil contains 100% coconut oil, whereas Advanced hair oil contains coconut oil along with fragrance and Vitamin E. References External linksOfficial Parachute website
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Hair Products
Hairstyle products are used to change the texture and/or shape of hair. History Hairstyling products have had a significant impact on the creation of various hairstyles and trends throughout history. For the ancient Egyptians, physical appearance was very important to the embalming process. Hair was often styled to maintain the individuality of the deceased. A fatty substance, now known as hair gel, was used to style hair and keep it in place. The 1980s punk movement popularized using hair gel to sculpt spiky hairstyles, such as mohawks. The ancient Gauls had invented a waxy soap-like substance, similar to hair wax, as a hair styling agent. Many years later, the same soap-like substance was used as a cleaning agent. In 1948, Chase Products became the first company to package hair spray. Hair spray became very popular in the 1950s due to its ability to keep hair in place and prevent hair from falling out of a styled look. Types Hair gel Hair gel is a hairstyle product that is use ...
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Marico
Marico Limited is an Indian multinational consumer goods company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. As of 2019–2020, the company generated a turnover of ₹7,315 crores. Marico has 8 factories in India located at Puducherry, Perundurai, Kanjikode, Jalgaon, Paldhi, Dehradun, Baddi and Paonta Sahib. Leadership Harsh Mariwala is the chairman and Saugata Gupta assumed the role of the managing director in March 2014 and is currently the MD and CEO of this organisation. History Marico Limited was established on 13 October 1988 under the name of Marico Foods Limited. Later, in 1989 the name of the company was changed from Marico Foods Limited to Marico Industries Limited. The first International office for Marico was ...
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India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar, and Indonesia. Modern humans arrived on the Indian subcontinent from Africa no later than 55,000 years ago., "Y-Chromosome and Mt-DNA data support the colonization of South Asia by modern humans originating in Africa. ... Coalescence dates for most non-European populations average to between 73–55 ka.", "Modern human beings—''Homo sapiens''—originated in Africa. Then, int ...
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Bombay Oil Industries
Bombay Oil Industries Limited (BOIL) is an Indian holding company based in Mumbai, Maharashtra. Its subsidiaries have interests in consumer goods, agriculture, and chemicals. History Bombay Oil traces its origins back to 1862, when Kanji Morarji moved from Kutch to Bombay (now Mumbai) and established a business trading spices and other goods from Kerala. Morarji recruited his nephew, Vallabhdas Vasanji to join the business in the early 20th century. Morarji and Vasanji began exporting pepper and ginger to Europe, and over time, expanded their product line to include copra, coconut oil, and other agricultural commodities. Vasanji had four sons, all of whom joined the family business. The family's expertise in the pepper trade earned them the name "Mariwala" (''mari'' means pepper in Gujarati), and Vallabhdas Vasanji subsequently adopted the name Vallabhdas Mariwala. Mariwala and his four sons founded Bombay Oil Industries Limited (BOIL) in 1947. The company aimed to leverage t ...
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Brand Name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ...
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Flagship Brand
A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. Core products may be integrated into end products, either by the company producing the core product or by other companies to which the core product is sold. Three levels of a product The concept of a Core Product originates from Philip Kotler, in his 1967 book – ''Marketing Management: Analysis, Planning and Control''. It forms the first level of the concept of ''Three Levels of a Product''. Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use. By using a mixture of the three levels of product in research a ...
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Economic Liberalisation In India
The economic liberalisation in India refers to the opening of the country's economy to the world with the goal of making the economy more market and service-oriented, thus expanding the role of private and foreign investment. Indian economic liberalisation was part of a general pattern of economic liberalisation occurring across the world in the late 20th century. Although some attempts at liberalisation were made in 1966 and the early 1980s, a more thorough liberalisation was initiated in 1991. The reform was prompted by a balance of payments crisis that had led to a severe recession and also as per structural adjustment programs for taking loans from IMF and World Bank. Through reform, India overcame its worst economic crisis in the remarkably short period of two years. Specific changes included reducing import tariffs, deregulating markets, and reducing taxes, which led to an increase in foreign investment and high economic growth in the 1990s and 2000s. From 1992 to 20 ...
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Vegetable Oils
Vegetable oils, or vegetable fats, are oils extracted from seeds or from other parts of fruits. Like animal fats, vegetable fats are ''mixtures'' of triglycerides. Soybean oil, grape seed oil, and cocoa butter are examples of seed oils, or fats from seeds. Olive oil, palm oil, and rice bran oil are examples of fats from other parts of fruits. In common usage, vegetable ''oil'' may refer exclusively to vegetable fats which are liquid at room temperature. Vegetable oils are usually edible. Uses In antiquity Oils extracted from plants have been used since ancient times and in many cultures. Archaeological evidence shows that olives were turned into olive oil by 6000 BCE and 4500 BCE in present-day Israel and Palestine. In addition to use as food, fats and oils (both vegetable and mineral) have long been used as fuel, typically in lamps which were a principal source of illumination in ancient times. Oils may have been used for lubrication, but there is no evidence for this. Vege ...
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India's Global Powerhouses
''India's Global Powerhouses - How They Are Taking on the World'' is a 2009 book by Nirmalya Kumar. The book discusses the success of some of the largest commercial companies in India. Content ''India's Global Powerhouses'' informs readers about the 2009 contemporary phenomenon of Indian private firms becoming multinational and discusses common attributes of smaller multinational India-based companies. Companies profiled The book profiles some Indian companies, including the following: * ArcelorMittal * Infosys * Bharat Forge * Essel Propack * Hindalco * Mahindra & Mahindra * Hidesign * Marico * Godrej * VIP Industries * United Breweries Group * Suzlon * Tata Group The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continents ... References {{reflist Books about the economy of India Boo ...
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Harvard Business Press
Harvard Business Publishing was founded in 1994 as a not-for-profit, wholly owned subsidiary of Harvard University (distinct from Harvard University Press), with a focus on improving business management practices. The company consists of three market groups: Higher Education, Corporate Learning, and Harvard Business Review Group. It produces print and digital products including ''Harvard Business Review'', Harvard Business Review Press Books, and case briefs, blogs, events and seminars, as well as a variety of online courses such as Harvard ManageMentor and Leadership Direct, frequently used by Harvard Business School and other Business School A business school is a university-level institution that confers degrees in business administration or management. A business school may also be referred to as school of management, management school, school of business administration, o ...s. References External links Harvard Business PublishingHarvard Business School Publis ...
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Bangladesh
Bangladesh (}, ), officially the People's Republic of Bangladesh, is a country in South Asia. It is the eighth-most populous country in the world, with a population exceeding 165 million people in an area of . Bangladesh is among the most densely populated countries in the world, and shares land borders with India to the west, north, and east, and Myanmar to the southeast; to the south it has a coastline along the Bay of Bengal. It is narrowly separated from Bhutan and Nepal by the Siliguri Corridor; and from China by the Indian state of Sikkim in the north. Dhaka, the capital and largest city, is the nation's political, financial and cultural centre. Chittagong, the second-largest city, is the busiest port on the Bay of Bengal. The official language is Bengali, one of the easternmost branches of the Indo-European language family. Bangladesh forms the sovereign part of the historic and ethnolinguistic region of Bengal, which was divided during the Partition of India in ...
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Cosmetics Brands
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect the body or skin. Cosmetics designed to enhance or alter one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features (such as the eyebrows and eyelashes), add color to a person's face, or change the appearance of the face entirely to resemble a different person, creature or object. Cosmetics can also be designed to add fragrance to the body. Definition and etymology The word ''cosmetics'' derives from the Greek (), meaning "technique of dress and ornament", from (), "skilled in ordering or arranging" and that from (), meaning "order" and "ornament". Cosmetics are constituted from a mixture of chemical compounds derived from either natural sources, or synthetically created ones. Legal definition Th ...
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