Pyaterochka New Concept 2019 Moscow Int2
Pyaterochka () is a Russian chain of convenience stores managed by X5 Retail Group. The chain opened its 15,000th store in the city of Zelenograd, Russia, in May 2019. History The chain opened its first store in 1999 in Saint Petersburg. Pyaterochka expanded its market to Moscow in 2001 and started a franchise program a year later. Pyaterochka Holding N.V. completed an initial public offering on the London Stock Exchange in 2005. Pyaterochka and Perekrestok (supermarket chain), Perekrestok merged in 2006 to create X5 Retail Group; the group kept the Pyaterochka brand. In 2009 X5 Retail Group acquired Kopeyka (supermarket), Kopeyka, a retail chain with more than 660 stores and seven distribution centers. All Kopeyka stores were rebranded to Pyaterochka. Pyaterochka launched a store refurbishment program in 2013 to introduce a new range of products, and to make the store layout more spacious. Most of the stores were refurbished with a glass-front design. The Pyaterochka brand ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the pro ...
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