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Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks. Developed as part of the GSM standards, and based on the Signalling System No. 7, SS7 signalling protocol, SMS rolled out on digital cellular networks starting in 1993 and was originally intended for customers to receive alerts from their Mobile network operator, carrier/operator. The service allows users to send and receive text messages of up to 160 characters, originally to and from GSM phones and later also Code-division multiple access, CDMA and Digital AMPS; it has since been defined and supported on newer networks, including present-day 5G ones. Using SMS gateways, messages can be transmitted over the Internet through an Short Message service center, SMSC, allowing communication to compute ...
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SMS Gateway
An SMS gateway or MMS gateway allows a computer (also known as a Server) to send or receive text messages in the form of Short Message Service (SMS) or Multimedia Messaging Service (MMS) transmissions between local and/or international telecommunications networks. In most cases, SMS and MMS are eventually routed to a mobile phone through a wireless carrier. SMS gateways are commonly used as a method for person-to-person to device-to-person (also known as application-to-person) communications. Many SMS gateways support content and media conversions from email, push, voice, and other formats. Gateway types Several mobile telephone network operators have true fixed-wire SMS services. These are based on extensions to the European Telecommunications Standards Institute (ETSI) Global System for Mobile Communications (GSM) SMS standards and allow messaging between any mix of fixed and mobile equipment. These use frequency-shift keying to transfer the message between the terminal an ...
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Radio Telegraphy
Wireless telegraphy or radiotelegraphy is the transmission of text messages by radio waves, analogous to electrical telegraphy using cables. Before about 1910, the term ''wireless telegraphy'' was also used for other experimental technologies for transmitting telegraph signals without wires. In radiotelegraphy, information is transmitted by pulses of radio waves of two different lengths called "dots" and "dashes", which spell out text messages, usually in Morse code. In a manual system, the sending operator taps on a switch called a telegraph key which turns the transmitter on and off, producing the pulses of radio waves. At the receiver the pulses are audible in the receiver's speaker as beeps, which are translated back to text by an operator who knows Morse code. Radiotelegraphy was the first means of radio communication. The first practical radio transmitters and receivers invented in 1894–1895 by Guglielmo Marconi used radiotelegraphy. It continued to be the only type o ...
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Rich Communication Services
Rich Communication Services (RCS) is a communication protocol standard for instant messaging, primarily for mobile phones, developed and defined by the GSM Association (GSMA). It aims to be a replacement of SMS and Multimedia Messaging Service, MMS on cellular networks with more modern features including high resolution image and video support, typing indicators, file sharing, and improved group chat functionality. Development of RCS began in 2007 but early versions lacked features and interoperability; a new specification named Universal Profile was developed and has been continually rolled out since 2017. RCS has been designed as an industry open standard to provide improved capabilities over basic text messaging, based on the Internet Protocol (IP). Its development has also been supported by mobile network operators to regain their influence against individual OTT (over-the-top) chat apps and services. Additional features of RCS include presence information, location and multi ...
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Instant Messaging
Instant messaging (IM) technology is a type of synchronous computer-mediated communication involving the immediate ( real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involving simple text message exchanges, modern IM applications and services (also called "social messengers", "messaging apps", "chat apps" or "chat clients") tend to also feature the exchange of multimedia, emojis, file transfer, VoIP (voice calling), and video chat capabilities. Instant messaging systems facilitate connections between specified known users (often using a contact list also known as a "buddy list" or "friend list") or in chat rooms, and can be standalone apps or integrated into a wider social media platform, or in a website where it can, for instance, be used for conversational commerce. Originally the term "instant messaging" was distinguished from " text messaging" by being run on a computer network instead of a cellula ...
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European Conference Of Postal And Telecommunications Administrations
The European Conference of Postal and Telecommunications Administrations (CEPT) was established on 26 June 1959 by nineteen European states in Montreux, Switzerland, as a coordinating body for European state telecommunications and postal organizations. The acronym comes from the French version of its name, . CEPT was responsible for the creation of the European Telecommunications Standards Institute (ETSI) in 1988. Organization CEPT is organised into three main components: * Electronic Communications Committee (ECC) – responsible for radiocommunications and telecommunications matters and formed by the merger of ECTRA (European Committee for Telecommunications Regulatory Affairs) and ERC (European Radiocommunications Committee) in September 2001 **The permanent secretariat of the ECC is the European Communications Office (ECO) * European Committee for Postal Regulation (CERP, after the French ''"Comité européen des régulateurs postaux"'') – responsible for postal matt ...
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SMS Banking
SMS banking is a form of mobile banking. It is a facility used by some banks or other financial institutions to send messages (also called notifications or alerts) to customers' mobile phones using SMS messaging, or a service provided by them which enables customers to perform some financial transactions using SMS. Push and pull messages SMS banking services may use either push or pull messages. Push messages are those that a bank sends out to a customer's mobile phone, without the customer initiating a request for the information. Typically, a push message could be a mobile marketing message or an alert of an event happening in the customer's bank account, such as a large withdrawal of funds from an ATM or a large payment involving the customer's credit card, etc. It may also be an alert that some payment is due, an amount has been credited to the customer's account or that an e-statement is ready to be downloaded. Another type of push message is one-time password (OTPs). O ...
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Televoting
Televoting (also telephone voting, phone voting, and call-in voting) is a method of decision making and opinion polling conducted by telephone. Televoting can also extend to voting by SMS text message via a mobile cell phone. Broadcast contest televoting Televoting involves broadcasters providing an audience with different telephone numbers associated with contestants participating; the outcome is decided by the number of calls to each line. Televotes are most commonly used to determine weekly results in reality competitions, such as '' Big Brother'', '' Dancing with the Stars / Strictly Come Dancing'', '' The Voice'', '' Idol'', and ''The X Factor'' franchises. In 1997, the Eurovision Song Contest began to phase in public televoting to determine its winner, with a mass rollout beginning in 1998. Initially, televotes completely replaced the previous system, in which entries were scored by regional juries. These changes led to the increased prominence of " bloc voting"—in wh ...
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Multi-factor Authentication
Multi-factor authentication (MFA; two-factor authentication, or 2FA) is an electronic authentication method in which a user is granted access to a website or application only after successfully presenting two or more distinct types of evidence (or factors) to an authentication mechanism. MFA protects personal data—which may include personal identification or financial assets—from being accessed by an unauthorized third party that may have been able to discover, for example, a single password. Usage of MFA has increased in recent years. Security issues which can cause the bypass of MFA are fatigue attacks, phishing and SIM swapping. Accounts with MFA enabled are significantly less likely to be compromised. Authentication factors Authentication takes place when someone tries to log into a computer resource (such as a computer network, device, or application). The resource requires the user to supply the identity by which the user is known to the resource, along wit ...
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Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general ma ...
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Mobile Marketing
Mobile marketing is a multi-channel Online advertising, online marketing technique focused at reaching a specific audience on their smartphones, feature phones, Tablet computer, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones Short Message Service, SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rat ...
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Multimedia Messaging Service
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS (Short Message Service) capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slide show, slideshow of multiple images, or audio. Media companies have utilized MMS on a commercial basis as a method of delivering news and entertainment content, and retailers have deployed it as a tool for delivering scannable coupon codes, product images, videos, and other information. On (mainly) older devices, messages that start off with text, as SMS, are converted to and sent as an MMS when an emoji is added. The commercial introduction of MMS started in March 2 ...
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