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Pre-order
A pre-order is an order placed for an item that has not yet been released. The idea for pre-orders came because people found it hard to get popular items in stores because of their popularity. Companies then had the idea to allow customers to reserve their personal copy before its release, which has been a huge success. Pre-orders allow consumers to guarantee immediate shipment on release, manufacturers can gauge how much demand there will be and thus the size of initial production runs, and sellers can be assured of minimum sales. Additionally, high pre-order rates can be used to increase sales further. Pre-order incentive Pre-order incentive, also known as pre-order bonus, is a marketing tactic in which a retailer or manufacturer/publisher of a product (usually a book or video game) encourages buyers to reserve a copy of the product at the store prior to its release. Reasons vary, but typically, publishers wish to ensure strong initial sales for a product, and the offered ...
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GameStop
GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer, headquartered in Grapevine, Texas (a suburb of Dallas). The brand is the largest video game retailer worldwide. , the company operated 3,203 stores including 2,325 both in the United States, 193 in Canada (the Canadian operations were sold in May 2025), 374 in Australia and 311 in Europe under the GameStop, EB Games, EB Games Australia, Micromania-Zing, ThinkGeek and Zing Pop Culture brands. The company was founded in Dallas in 1984 as Babbage's and took on its current name in 1999. The company's performance declined during the mid-to-late 2010s due to the shift of video game sales to online shopping and failed investments by GameStop in smartphone retail. In 2021, after retail investors on Reddit noticed that the short interest ratio, short interest exceeded 100%, the company's stock price skyrocketed from $17.25 to over US$500 per share. According to the SEC report, this volatili ...
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Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ...
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Kotaku
''Kotaku'' is a video game website and blog that was originally launched in 2004 as part of the Gawker Media network. Notable former contributors to the site include Luke Smith, Cecilia D'Anastasio, Tim Rogers, and Jason Schreier. History ''Kotaku'' was first launched in October 2004 with Matthew Gallant as its lead writer, with an intended target audience of young men. About a month later, Brian Crecente was brought in to try to save the failing site. Since then, the site has launched several country-specific sites for Australia, Japan, Brazil and the UK. Crecente was named one of the 20 most influential people in the video game industry over the past 20 years by ''GamePro'' in 2009 and one of gaming's Top 50 journalists by Edge in 2006. The site has made CNET's "Blog 100" list and was ranked 50th on ''PC Magazine''s "Top 100 Classic Web Sites" list. Its name comes from the Japanese '' otaku'' (obsessive fan) and the prefix "ko-" (small in size). In 2009, ''Business I ...
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Crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "without standard financial intermediaries". Mollick, E. (2014). ''The dynamics of crowdfunding: An exploratory study.'' Journal of Business Venturing. Vol. 29, pp. 1–16. In 2015, over was raised worldwide by crowdfunding. Although similar concepts can also be executed through mail-order subscriptions, benefit events, and other methods, the term crowdfunding refers to internet-mediated registries. This modern crowdfunding model is generally based on three types of actors – the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organization (the "platform") that brings the parties together to launch the idea. The term crowdfunding was coined in 2006 by entrepreneur an ...
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The Verge
''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website was launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus. In 2014, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017. ''The Verge'' won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for ''The Vergecast'', Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App. History Origins Between March and April 2011, up to nine of ''Engadget''s writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site. The other ...
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Consumer Rights Directive 2011
The Consumer Rights Directive 2011/83/EU is a consumer protection measure in EU law. It was due to be implemented by 13 December 2013. Scope The Directive applies to most contracts between traders and consumers and applied to all contracts concluded after 13 June 2014. Exceptions include financial services, gambling, healthcare by regulated professionals, package travel, property transactions, social services, timeshare and most aspects of passenger transport. Content The Consumer Rights Directive contains provisions on: *Information to be given before a consumer buys goods or services on the trader’s premises *Information to be given before a consumer buys goods or services away from the trader's premises (e.g. at home or at a fair), or at a distance (internet, telesales) *Cancellation rights and responsibilities where the consumer buys goods or services away from the trader's premises or at a distance *Delivery times for goods – clarifying what deadlines for delivery should ...
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Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi founded the company to produce handmade ''hanafuda'' playing cards. After venturing into various lines of business and becoming a public company, Nintendo began producing toys in the 1960s, and later video games. Nintendo developed its first arcade games in the 1970s, and distributed its first system, the Color TV-Game in 1977. The company became internationally dominant in the 1980s after the arcade release of ''Donkey Kong (1981 video game), Donkey Kong'' (1981) and the Nintendo Entertainment System, which launched outside of Japan alongside ''Super Mario Bros.'' in 1985. Since then, Nintendo has produced some of the most successful consoles in the video game industry, including the Game Boy (1989), the Super Nintendo Entertainment Syste ...
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Polygon (website)
''Polygon'' is an American entertainment website created by Vox Media covering video games, movies, television, and other popular culture. At its October 2012 launch as Vox Media's third property, ''Polygon'' sought to distinguish itself by focusing on the stories of the people behind video games and long-form magazine-style feature articles. The site was built over the course of ten months by eight co-founding editors which included the editors-in-chief of the gaming sites '' Joystiq'', '' Kotaku'' and '' The Escapist''. Vox Media produced a documentary series on the founding of the site. In May 2025, ''Polygon'' was sold to Valnet. History Vox Media (2012–2025) The gaming blog ''Polygon'' was launched on October 24, 2012, as Vox Media's third property. The site grew from technology blog ''The Verge'', which was launched a year earlier as an outgrowth of sports blog network ''SB Nation'' before Vox Media was formed. Vox Media's chief executive officer, Jim Bankoff, a ...
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Captive Audience
Captive audience may refer to: Law * Captive audience meeting, a mandatory meeting used by employers to oppose unionization * A legal concept in: ** '' Rowan v. United States Post Office Department'', 1970, in which the United States Supreme Court created a quasi-exception to free speech in cases in which a person is held as a "captive audience" ** '' Lehman v. Shaker Heights'', 1974, in which the U.S. Supreme Court upheld a city's ban on political advertising within its public transportation system ** '' Packer Corporation v. Utah'', 1932, about a conflict between First Amendment rights with the public's right of privacy, advancing a theory of the "captive audience" Arts and entertainment Television * "Captive Audience", an episode of ''Alfred Hitchcock Presents'', 1962 * "Captive Audience", an episode of ''Pacific Blues'', 1996 * "Captive Audience", an episode of ''Red vs. Blue'', 2011 * "Captive Audience", a 2011 episode of web TV anthology ''Suite 7'' * "That's My Dad / ...
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Downloadable Content
content (DLC) is additional content created for an already released video game, distributed through the Internet by the game's publisher. It can be added for no extra cost or as a form of video game monetization, enabling the publisher to gain additional revenue from a title after it has been purchased, often using a microtransaction system. DLC can range from cosmetic content, such as skins, to new in-game content, like characters, levels, modes, and larger expansions that may contain a mix of such content as a continuation of the base game. In some games, multiple DLCs (including future DLC not yet released) may be bundled as part of a "season pass"—typically at a discount rather than purchasing each DLC individually. While the Dreamcast was the first home console to support DLC (albeit in a limited form due to hardware and internet connection limitations), Sony's PlayStation 2 and Microsoft's Xbox helped to popularize the concept. Since the seventh generation of video g ...
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Digital Distribution
Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of information or materials through digital platforms. The distribution of digital media content may be of digitized versions of analog materials, as well as other materials offered in a purely digital format, such as audio, video, e-books, video games, and other software. The term is generally used to describe distribution over an online delivery medium, such as the Internet, thus bypassing physical distribution methods, such as paper, optical discs, and VHS videocassettes. The term online distribution is typically applied to freestanding products, with downloadable add-ons for other products are more commonly described as downloadable content. Content distributed online may be streamed or downloaded, and often consists of books, films and television programs, music, software, and video games. Streaming involves do ...
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Grand Theft Auto
''Grand Theft Auto'' (''GTA'') is an action-adventure video game series created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is primarily developed by British development house Rockstar North (formerly DMA Design), and published by its American parent company, Rockstar Games. The name of the series is a term for motor vehicle theft in the United States. Gameplay focuses on an open world where the player can complete missions to progress an overall story, as well as engage in various side activities. Most of the gameplay revolves around driving and shooting, with occasional role-playing and stealth elements. The series also has elements of the earlier beat 'em up games from the 16-bit era. The games in the ''Grand Theft Auto'' series are set in fictional locales modelled after real-life cities, at various points in time from the early 1960s to the 2010s. The ori ...
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