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PostTrak
PostTrak is a U.S.-based service that surveys film audiences for film studios. History The service conducts surveys in the top 20 markets in the U.S. and Canada with the use of polling cards and electronic kiosks. A PostTrak report for a film aggregates the demographic make-up, opinions about the film, impression of the film's marketing, when tickets were purchased, and plans to buy or rent the film on home media. The service was designed by Kevin Goetz, the founder and CEO of Screen Engine/ASI. The service was launched in 2013 by Screen Engine and Rentrak; the latter provides box office data to studios. PostTrak focuses on wide releases and polls audiences across 20 markets in the United States and Canada, where past services focused on three or four markets. Most of the six major studios have subscribed to the service, as well as several distributors. ''The Hollywood Reporter'' wrote in 2013 that the polling firm CinemaScore had monopolized the film industry for three dec ...
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CinemaScore
CinemaScore is an American market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data. Background Ed Mintz, who majored in math at the University of Wisconsin-Madison and founded dental billing software company Dentametics, with wife Rona attended ''The Cheap Detective'' in June 1978. He had read a positive review by a movie critic but disliked the film despite being a fan of Neil Simon, and heard another disappointed attendee wanting to hear the opinions of ordinary people, not critics. Mintz had not worked with polls or the entertainment industry, but decided to use his math and computer skills for a business surveying the opinions of hundreds of film viewers. A Yom Kippur donation card with tabs inspired the survey cards given to audience members. The company conducts exit polls of audiences who have seen a film in theaters, asking them to rate ...
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United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States asserts sovereignty over five Territories of the United States, major island territories and United States Minor Outlying Islands, various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's List of countries and dependencies by area, third-largest land area and List of countries and dependencies by population, third-largest population, exceeding 340 million. Its three Metropolitan statistical areas by population, largest metropolitan areas are New York metropolitan area, New York, Greater Los Angeles, Los Angel ...
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Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of countries and dependencies by area, second-largest country by total area, with the List of countries by length of coastline, world's longest coastline. Its Canada–United States border, border with the United States is the world's longest international land border. The country is characterized by a wide range of both Temperature in Canada, meteorologic and Geography of Canada, geological regions. With Population of Canada, a population of over 41million people, it has widely varying population densities, with the majority residing in List of the largest population centres in Canada, urban areas and large areas of the country being sparsely populated. Canada's capital is Ottawa and List of census metropolitan areas and agglomerations in Canada, ...
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Deadline Hollywood
''Deadline Hollywood'', commonly known as ''Deadline'' and also referred to as ''Deadline.com'', is an online news site founded as the news blog ''Deadline Hollywood Daily'' by Nikki Finke in 2006. It is updated several times a day, with entertainment industry news as its focus. It has been a brand of Penske Media Corporation since 2009. History ''Deadline'' was founded by Nikki Finke, who began writing an '' LA Weekly'' column series called ''Deadline Hollywood'' in June 2002. She began the ''Deadline Hollywood Daily'' (DHD) blog in March 2006 as an online version of her column. She officially launched it as an entertainment trade website in 2006. The site became one of Hollywood's most followed websites by 2009. In 2009, Finke sold ''Deadline'' to Penske Media Corporation (then Mail.com Media) for a low-seven-figure sum. She was also given a five-year-plus employment contract reported by the ''Los Angeles Times The ''Los Angeles Times'' is an American Newspaper# ...
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Kevin Goetz
Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded the entertainment research firm, Screen Engine. Early life and education Goetz was raised in East Brunswick, New Jersey East Brunswick is a Township (New Jersey), township in Middlesex County, New Jersey, Middlesex County, in the U.S. state of New Jersey. The suburban bedroom community is part of the New York metropolitan area and is located on the southern sho .... He graduated from Rutgers University in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts. Career Goetz began his career at the National Research Group (NRG), a market research firm that later became part of Nielsen Holdings, The Nielsen Company. He subsequently worked at OTX, a consumer market research firm, where he became president of its motion picture group. In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects. The comp ...
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Screen Engine/ASI
Screen or Screens may refer to: Arts * Screen printing or ''silkscreening'', a printing method * Big screen, a nickname for motion pictures * Split screen (filmmaking), showing two or more images side by side * Stochastic screening and Halftone photographic screening, methods of simulating grays with one-color printing Filtration and selection processes * Screening (economics), the process of identifying or selecting members of a population based on one or more selection criteria * Screening (biology), idem, on a scientific basis, ** of which a genetic screen is a procedure to identify a particular kind of phenotype ** the Irwin screen is a toxicological procedure * Sieve, a mesh used to separate fine particles from coarse ones * Mechanical screening, a unit operation in material handling which separates product into multiple grades by particle size Media and music * ''Screen International'', a film magazine covering the international film markets * ''Screen'' (journal), a fi ...
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The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly Wide-format printer, large-format print magazine with a revamped website. As of 2020, the day-to-day operations of the company are handled by Penske Media Corporation through a joint venture with Eldridge Industries. The magazine also sponsors and hosts major industry events. History Foundation and early years ''The Hollywood Reporter'' was founded in 1930 by William R. Wilkerson, William R. "Billy" Wilkerson (1890–1962) as Hollywood's first daily entertainment trade newspaper. The first edition appeared on September 3, 1930, and featured Wilkerson's front-page "Tradeviews" column, which became influential. The newspaper appeared Monday-to-Saturday for the first 10 years, except for a brief period, t ...
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Rentrak
Rentrak Corporation is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, US, with additional offices in the United States and around the world. In February 2016, comScore completed its acquisition of Rentrak in an all-stock deal, valued at $768 million. Company information Rentrak has developed metrics to be used as database currencies for the evaluation and selling of entertainment content across many platforms including box office, multi-screen television, and home video. The company tracks viewing behavior from more than 35 million televisions across all 210 markets. It is the only company in the industry to provide video on demand measurement, obtained from set-top box data, and is also the sole provider of real-time box office ticket sales intelligence worldwide. Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game s ...
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Variety (magazine)
''Variety'' is an American trade magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933, ''Daily Variety'' was launched, based in Los Angeles, to cover the film industry, motion-picture industry. ''Variety'' website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar. History Founding ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville, with its headquarters in New York City. Silverman had been fired by ''The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. He subsequently decided to start his own publication that, he said, would "not be influenced by advertising." With a loan of $1,500 from his father-in-law, he launched ''Variety'' as publisher and editor. In additi ...
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The Dissolve
''The Dissolve'' was a film review, news, and commentary website which was operated by Pitchfork and based in Chicago, Illinois. The site was focused on reviews, commentary, interviews, and news about contemporary and classic films.{{cite web, url=http://pitchfork.com/news/50949-introducing-the-dissolve-a-new-film-site/, work=Pitchfork, access-date=April 14, 2014, date=May 30, 2013, title=Introducing The Dissolve, A New Film Site Its editor was Scott Tobias, the former editor in chief of '' The A.V. Club''. Editorial director Keith Phipps announced ''The Dissolve'''s closure on July 8, 2015.{{cite web , url=http://thedissolve.com/news/6187-the-end/ , publisher=The Dissolve , title=The End , access-date=21 June 2017 , date=8 July 2015 , last=Phipps , first=Keith , archive-url=https://web.archive.org/web/20150708130121/http://thedissolve.com/news/6187-the-end/ , archive-date=8 July 2015 History After Phipps parted from ''The A.V. Club'', he felt he wanted to focus his care ...
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Comscore
Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers. History Comscore was founded in July 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of market research company Information Resources, Inc. (IRI) and Magid Abraham, who was also an ex-IRI employee and had was president in the mid-1990s. On March 30, 2007, Comscore made an initial public offering of shares on the Nasdaq, using the symbol "SCOR". On February 11, 2014, Comscore announced the appointment of Serge Matta as chief executive officer, effective March 1. Co-founder Gian Fulgoni, who had been chairman emeritus since 2014, replaced Serge Matta as chief executive officer on August 10, 2016. On September 2, 2016, Comscore received a letter from NASDAQ that it was in danger of being delisted from the exchange on September 12 unl ...
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