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Pepsi Stuff
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be purchased with Pepsi Points through the ''Pepsi Stuff Catalog'' or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay. The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019. History Program inception The premium-based loyalty program of PepsiCo called Pepsi Stuff was launched in the United States on March 28, 1996. Points were distributed on four billion ...
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Loyalty Business Model
The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is where quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability. The service quality model A model by Kaj Storbacka, Tore Strandvik, and Christian Grönroos (1994), the service quality model, is more detailed than the basic loyalty business model but arrives at the same conclusion. In it, customer satisfaction is first based on a recent experience of the product or service. This assessment depends on prior expectations of overall quality compared to the actual performance received. If the recent experience exceeds prior expectations, customer satisfaction is likely to be high. Customer satisfaction can also be high even ...
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Derek Jeter
Derek Sanderson Jeter ( ; born June 26, 1974), nicknamed "the Captain", is an American former professional baseball shortstop, businessman, and baseball executive. As a player, Jeter spent his entire 20-year Major League Baseball (MLB) career with the New York Yankees. He was elected to the Baseball Hall of Fame in his first year of eligibility in 2020 Baseball Hall of Fame balloting, 2020; he received 396 of 397 possible votes, the second-highest percentage in MLB history (behind only teammate Mariano Rivera) and the highest by a position player. He was the chief executive officer (CEO) and part owner of the league's Miami Marlins from September 2017 to February 2022. A five-time World Series champion with the Yankees, Jeter is regarded as a central contributor to the franchise's dynasty (sports), dynasty during the late 1990s and early 2000s for his hitting, base-running, fielding, and leadership. He is the Yankees' all-time career leader in Hit (baseball), hits (3,465), Do ...
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My Coke Rewards
My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries.Official FAQ
The number of points from each product depended on the brand as well as the item itself. The program was launched in late February 2006, and ended in late June 2017.
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Leonard V
Leonard or ''Leo'' is a common English masculine given name and a surname. The given name and surname originate from the Old High German '' Leonhard'' containing the prefix ''levon'' ("lion") from the Greek Λέων ("lion") through the Latin '' Leo,'' and the suffix ''hardu'' ("brave" or "hardy"). The name has come to mean "lion strength", "lion-strong", or "lion-hearted". Leonard was the name of a Saint in the Middle Ages period, known as the patron saint of prisoners. Leonard is also an Irish origin surname, from the Gaelic ''O'Leannain'' also found as O'Leonard, but often was anglicised to just Leonard, consisting of the prefix ''O'' ("descendant of") and the suffix ''Leannan'' ("lover"). The oldest public records of the surname appear in 1272 in Huntingdonshire, England, and in 1479 in Ulm, Germany. Variations The name has variants in other languages: * Anard/Nardu/Lewnardu/Leunardu (Maltese) * Leen, Leendert, Lenard (Dutch) * Lehnertz, Lehnert (Luxembourgish) * Len ...
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Pepsi
Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, dou ...
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Harrier Jump Jet
The Harrier, informally referred to as the Harrier jump jet, is a family of jet-powered attack aircraft capable of vertical/short takeoff and landing operations (V/STOL). Named after the bird of prey, it was originally developed by British manufacturer Hawker Siddeley in the 1960s. The Harrier emerged as the only truly successful V/STOL design of the many attempted during that era. It was conceived to operate from improvised bases, such as car parks or forest clearings, without requiring large and vulnerable air bases. Later, the design was adapted for use from aircraft carriers. There are two generations and four main variants of the Harrier family, developed by both UK and US manufacturers: * Hawker Siddeley Harrier (first generation) ** British Aerospace Sea Harrier * McDonnell Douglas AV-8B Harrier II (second generation) ** British Aerospace Harrier II The Hawker Siddeley Harrier is the first generation-version and is also known as the AV-8A or AV-8C Harrier; i ...
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Super Bowl
The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the exception of the Pro Bowl between the 1967 and 2009 seasons), superseding the History of the National Football League championship, NFL Championship Game. Since Super Bowl LVI, 2022, the game has been played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021. Winning teams are awarded the Vince Lombardi Trophy, named after the legendary Vince Lombardi, Packers coach who won the first two Super Bowls. Because the NFL restricts the use of its "Super Bowl" trademark, it is frequently referred to as the "big game" or other generic terms by non-sponsoring corporations. The day the game is held is common ...
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Spice Girls
The Spice Girls are an English girl group formed in 1994, consisting of Mel B ("Scary Spice"), Melanie C ("Sporty Spice"), Emma Bunton ("Baby Spice"), Geri Halliwell ("Ginger Spice"), and Victoria Beckham ("Posh Spice"). They have sold over 100 million records worldwide, making them List of best-selling girl groups#Best-selling girl groups worldwide, the best-selling girl group of all time. With their "girl power" mantra, the Spice Girls redefined the girl-group concept by targeting a young female fanbase. They led the teen pop resurgence of the 1990s, were a major part of the Cool Britannia era, and became popular culture icons of the decade. The Spice Girls were formed by Heart Management, who held auditions to create a girl group to compete with the British boy bands popular at the time. After leaving Heart, the Spice Girls hired Simon Fuller as their manager and signed with Virgin Records. They released their debut single, "Wannabe", in 1996, which reached number one on the ...
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Britney Spears
Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she has sold over 150 million records worldwide, making her one of the world's best-selling music artists. Cultural impact of Britney Spears, An influential figure in popular music, Spears became the best-selling teenage artist of all time, credited with the revival of teen pop during the late 1990s and early 2000s. Spears began her professional career in 1992 as a cast member of ''The All-New Mickey Mouse Club'' and signed with Jive Records five years later. Her first two studio albums, ''...Baby One More Time (album), ...Baby One More Time'' (1999) and ''Oops!... I Did It Again (album), Oops!... I Did It Again'' (2000), are among the List of best-selling albums, best-selling albums of all time. She adopted a more mature and provocative style for her albums ''Britney (album), Britney'' (2001) and ''In the Zone'' (2003). Spears was the executive producer of her fifth ...
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Shakira
Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977) is a Colombian singer-songwriter. Referred to as the "Honorific nicknames in popular music, Queen of Latin Music", she has had a Cultural impact of Shakira, significant impact on the musical landscape of Latin America and has been credited with popularizing Hispanophone music on a global level. The recipient of List of awards and nominations received by Shakira, various accolades, she has won four Grammy Awards and fifteen Latin Grammy Awards, including three Latin Grammy Award for Song of the Year, Song of the Year wins. Shakira made her recording debut with Sony Music, Sony Music Colombia at the age of 14. Following the commercial failure of her first two albums, ''Magia (Shakira album), Magia'' (1991) and ''Peligro (Shakira album), Peligro'' (1993), she rose to prominence with the next two, ''Pies Descalzos'' (1995) and ''Dónde Están los Ladrones?'' (1998). Shakira entered the English-language market with her fift ...
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