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Pepsi Generation
The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer. Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style. As of 2021, this logo is still used on merchandising. History Earlier campaigns for Pepsi-Cola had emphasized price competition. Pepsi bottles contained nearly twice as much beverage as standard Coca-Cola bottles, and Coca-Cola was by far the leading brand of soft drink. Pepsi launched a jingle campaign in 1939, "Pepsi-Cola Hits the Spot": :''Pepsi-Cola hits the spotTwelve full ounces, that's a lot!Twice as much for a nickel, too ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lifestyle (sociology)
Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', with the meaning of "a person's basic character as established early in childhood". The broader sense of lifestyle as a "way or style of living" has been documented since 1961. Lifestyle is a combination of determining intangible or tangible factors. Tangible factors relate specifically to demographic variables, i.e. an individual's demographic profile, whereas intangible factors concern the psychological aspects of an individual such as personal values, preferences, and outlooks. A rural environment has different lifestyles compared to an urban metropolis. Location is important even within an urban scope. The nature of the neighborhood in which a person resides affects the set of lifestyles available to that person due to differences between various neighborhoo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chief Marketing Officer
A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation, not least because of the inherent character of successful marketers. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service. The CMO is a member of the C-suite and typically reports to the chief executive officer. A number of senior vice presidents, vice presidents, directors, and other senior marketing ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Executive Vice President
A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on the executive branch of the government, university or company. The name comes from the Latin term ''vice'' meaning "in place of" and typically serves as ''pro tempore'' (Latin: ’for the time being’) to the president. In some countries, the vice president is called the ''deputy president''. In everyday speech, the abbreviation ''VP'' is used. In government In government, a vice president is a person whose primary responsibility is to act in place of the president on the event of the president's death, resignation or incapacity. Vice presidents are either elected jointly with the president as their running mate, or more rarely, appointed independently after the president's election. Most governments with vice presidents have one perso ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl XXXI
Super Bowl XXXI was an American football game between the American Football Conference (AFC) champion New England Patriots and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champion for the 1996 season. The Packers defeated the Patriots by the score of 35–21, earning their third overall Super Bowl victory, and their first since Super Bowl II. The Packers also extended their league record for the most overall NFL championships to 12. It was also the last in a run of 13 straight Super Bowl victories by the NFC over the AFC. The game was played on January 26, 1997 at the Louisiana Superdome in New Orleans, Louisiana. This Super Bowl featured two clubs that had recently returned to competitiveness. After 24 mostly dismal seasons since Vince Lombardi left, the Packers' fortunes turned after head coach Mike Holmgren and quarterback Brett Favre joined the team in 1992. After four losing seasons, the Patriots' rise began ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Centaur Media
Centaur Media () is a London-based business information, events and marketing provider to professional and commercial markets. It currently operates through two segments: Xeim (marketing and communications), and The Lawyer. It was formed in 1981 by Graham Sherren, and is incorporated as a public limited company. Recent history Centaur Media was traditionally associated with B2B print magazines such as Marketing Week, The Engineer and The Lawyer on a controlled circulation model. In the words of previous CEO Geoff Wilmot: "We're publishing the titles on behalf of the advertisers but maintaining editorial integrity. Our revenues came from display advertising, classified adverts and recruitment." In 2011, Wilmot, who became CEO from 2006, described Centaur Media as a company in a process of change, both structurally and in relation to the emergence of digital media. “We used to describe ourselves as a federation of small businesses. Somebody once said: 'It's more like an a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael J
Michael may refer to: People * Michael (given name), a given name * Michael (surname), including a list of people with the surname Michael Given name "Michael" * Michael (archangel), ''first'' of God's archangels in the Jewish, Christian and Islamic religions * Michael (bishop elect), English 13th-century Bishop of Hereford elect * Michael (Khoroshy) (1885–1977), cleric of the Ukrainian Orthodox Church of Canada * Michael Donnellan (1915–1985), Irish-born London fashion designer, often referred to simply as "Michael" * Michael (footballer, born 1982), Brazilian footballer * Michael (footballer, born 1983), Brazilian footballer * Michael (footballer, born 1993), Brazilian footballer * Michael (footballer, born February 1996), Brazilian footballer * Michael (footballer, born March 1996), Brazilian footballer * Michael (footballer, born 1999), Brazilian footballer Rulers =Byzantine emperors= * Michael I Rangabe (d. 844), married the daughter of Emperor Nikephor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Miami Sound Machine
Miami Sound Machine was an American band of Latin-influenced music that had featured the vocals of Cuban-born recording artist Gloria Estefan (née Fajardo). Established in 1975 by Emilio Estefan Jr., the band was originally known as the Miami Latin Boys before becoming the Miami Sound Machine in 1977. The band had a number of albums and a string of hit singles until 1989. The band's 1985 album '' Primitive Love'' credited the band whereas their follow-up album '' Let It Loose'' in 1987 placed Gloria Estefan at the forefront. From 1988 to 1989, the latter album was also repackaged as ''Anything For You'' with new cover art with the international release in Europe, South Africa, Australia and New Zealand. In 1989, the group's name ceased being included on the CD or album products—as Estefan continued as a solo artist. Background In 1975, Gloria and her cousin Mercedes "Merci" Navarro (1957–2007) met Emilio Estefan Jr. while performing at a church ensemble rehearsal. Estefan, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gloria Estefan
Gloria Estefan (; born Gloria María Milagrosa Fajardo García; born 1 September 1957) is a Cuban-American singer, actress, and businesswoman. Estefan is a seven-time Grammy Award winner, a Presidential Medal of Freedom recipient, and has been named one of the Top 100 greatest artists of all time by both VH1 and '' Billboard''. Estefan's record sales exceed 75 million worldwide, making her the second best selling female latin artist in history and one of the best-selling female singers of all-time. A contralto, Estefan started her career as lead singer of Miami Latin Boys, which was later renamed Miami Sound Machine. She and Miami Sound Machine earned worldwide success with their 1985 single "Conga", which became Estefan's signature song and led to Miami Sound Machine winning the 15th annual Tokyo Music Festival's grand prix in 1986. In 1988, she and Miami Sound Machine achieved their first number-one hit with " Anything for You". Estefan is credited with breaking down barr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Glenn Frey
Glenn Lewis Frey (; November 6, 1948 – January 18, 2016) was an American singer, guitarist and a founding member of the rock band Eagles. Frey was the co-lead singer and frontman for the Eagles, roles he came to share with fellow member Don Henley, with whom he wrote most of the Eagles' material. Frey played guitar and keyboards as well as singing lead vocals on songs such as " Take It Easy", " Peaceful Easy Feeling", " Tequila Sunrise", " Already Gone", "James Dean", " Lyin' Eyes", " New Kid in Town", and " Heartache Tonight". During the hiatus of the Eagles from 1980 to 1994, Frey embarked on a successful solo career. He released his debut album, '' No Fun Aloud'', in 1982 and went on to record Top 40 hits " The One You Love", " Smuggler's Blues", " Sexy Girl", " The Heat Is On", " You Belong to the City", " True Love", " Soul Searchin'" and " Livin' Right". As a member of the Eagles, Frey won six Grammy Awards and five American Music Awards. The Eagles were inducted into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Bowie
David Robert Jones (8 January 194710 January 2016), known professionally as David Bowie ( ), was an English singer-songwriter and actor. A leading figure in the music industry, he is regarded as one of the most influential musicians of the 20th century. Bowie was acclaimed by critics and musicians, particularly for his innovative work during the 1970s. His career was marked by reinvention and visual presentation, and his music and stagecraft had a significant impact on popular music. Bowie developed an interest in music from an early age. He studied art, music and design before embarking on a professional career as a musician in 1963. " Space Oddity", released in 1969, was his first top-five entry on the UK Singles Chart. After a period of experimentation, he re-emerged in 1972 during the glam rock era with his flamboyant and androgynous alter ego Ziggy Stardust. The character was spearheaded by the success of Bowie's single " Starman" and album ''The Rise and Fall of Ziggy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tina Turner
Tina Turner (born Anna Mae Bullock; November 26, 1939) is an American-born Swiss retired singer and actress. Widely referred to as the " Queen of Rock 'n' Roll", she rose to prominence as the lead singer of the Ike & Tina Turner Revue before launching a successful career as a solo performer. Turner began her career with Ike Turner's Kings of Rhythm in 1957. Under the name Little Ann, she appeared on her first record, "Boxtop", in 1958. In 1960, she debuted as Tina Turner with the hit duet single " A Fool in Love". The duo Ike & Tina Turner became "one of the most formidable live acts in history". They released hits such as " It's Gonna Work Out Fine", " River Deep – Mountain High", " Proud Mary", and " Nutbush City Limits" before disbanding in 1976. In the 1980s, Turner launched "one of the greatest comebacks in music history". Her 1984 multi-platinum album ''Private Dancer'' contained the hit song " What's Love Got to Do with It", which won the Grammy Award for Record ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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