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Pathos
Pathos appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. ''Pathos'' is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods Emotional appeal can be accomplished in many ways, such as the following: * by a metaphor or storytelling, commonly known as a hook; * by passion in the delivery of the speech or writing, as determined by the audience; * by personal anecdote. Appealing to an ideal can also be handled in various ways, such as the following: * by understanding the reason for their position * avoiding attacks against a person or audience's personality * use the attributes of the ideal to reinforce the message. Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be ...
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Modes Of Persuasion
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: ') are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's ''Rhetoric''. Together with those three modes of persuasion, there is also a fourth term, kairos ''Kairos'' () is an ancient Greek language, Greek word meaning 'the right or critical moment'. In modern Greek, ''kairos'' also means 'weather' or 'time'. It is one of two words that the ancient Greeks had for 'time'; the other being (). ... (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. This can greatly affect the speaker’s emotions, severely impacting his delivery. Another aspect defended by Aristotle is that a speaker must have wisdom, virtue, and goodwill so he can better persuade his audience, also known as Ethos, Pathos, and Logos. Ethos ''Ethos'' (plural: ''ethea ...
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Ethos
''Ethos'' is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion alongside pathos and logos. It gives credit to the speaker, or the speaker is taking credit. Etymology and origin ''Ethos'' (, ; ''plurals:'' ''ethe'', ; ''ethea'', ) is a Greek word originally meaning "accustomed place" (as in "the habitats of horses/", ''Iliad'' 6.511, 15.268), "custom, habit", equivalent to Latin ''mores''. ''Ethos'' forms the root of ''ethikos'' (), meaning "morality, showing moral character". As an adjective in the neuter pl ...
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Logos
''Logos'' (, ; ) is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Logos (Christianity), Christianity); among its connotations is that of a rationality, rational form of discourse that relies on inductive reasoning, inductive and deductive reasoning, deductive reasoning. Aristotle first systematized the usage of the word, making it one of the three principles of rhetoric alongside ethos and pathos. This original use identifies the word closely to the structure and content of language or Text (literary theory), text. Both Plato and Aristotle used the term ''logos'' (along with ''rhema'') to refer to Sentence (language), sentences and Proposition (philosophy), propositions. Background is related to which is cognate with . The word derives from a Proto-Indo-European root, *leǵ-, which can have the meanings "I put in order, arrange, gather, choose, count, reckon, discern, say, speak". In modern usage, it typically connotes the verbs ...
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Passion (emotion)
Passion (Greek ''πάσχω'' "to suffer, to be acted on" and Late Latin (chiefly Christian) ''passio'' "passion; suffering") denotes strong and intractable or barely controllable emotion or Hobby, inclination with respect to a particular person or thing. Passion can range from eager interest in, or admiration for, an idea, proposal, or cause; to enthusiastic enjoyment of an interest or activity; to strong attraction, excitement, or emotion towards a person. It is particularly used in the context of romance or sexual desire, though it generally implies a deeper or more encompassing emotion than that implied by the term ''lust'', often incorporating ideas of Ecstasy (emotion), ecstasy and/or suffering. Denis Diderot (1713–1784) describes passions as "penchants, inclinations, desires and aversions carried to a certain degree of intensity, combined with an indistinct sensation of pleasure or pain, occasioned or accompanied by some irregular movement of the blood and animal spi ...
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Suffering
Suffering, or pain in a broad sense, may be an experience of unpleasantness or aversion, possibly associated with the perception of harm or threat of harm in an individual. Suffering is the basic element that makes up the negative valence (psychology), valence of affective phenomena. The opposite of suffering is pleasure or happiness. Suffering is often categorized as physical or mental. It may come in all degrees of intensity, from mild to intolerable. Factors of duration and frequency of occurrence usually compound that of intensity. Attitudes toward suffering may vary widely, in the sufferer or other people, according to how much it is regarded as avoidable or unavoidable, useful or useless, deserved or undeserved. Suffering occurs in the lives of Sentience, sentient beings in numerous manners, often dramatically. As a result, many fields of human activity are concerned with some aspects of suffering. These aspects may include the nature of suffering, its processes, its orig ...
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George Campbell (minister)
George Campbell FRSE (25 December 1719 – 6 April 1796) was a Scottish Enlightenment philosopher, minister, and professor of divinity. Campbell was primarily interested in rhetoric, since he believed that its study would enable his students to become better preachers. He became a philosopher of rhetoric because he took it that the philosophical changes of the Age of Enlightenment would have implications for rhetoric. Life, times, and influences Campbell was born on 25 December 1719 in Aberdeen the son of Colin Campbell (1678-1728) minister of the Kirk of St Nicholas in Aberdeen, and of Margaret Walker, daughter of Alexander Walker, an Aberdeen merchant. At the age of fifteen, Campbell attended Marischal College where he studied logic, metaphysics, pneumatology (philosophy of mind and/or spirit), ethics, and natural philosophy. After graduating with his M.A. in 1738, Campbell decided to study law and served as an apprentice to a writer to the Signet in Edinburgh. He began ...
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Sophist
A sophist () was a teacher in ancient Greece in the fifth and fourth centuries BCE. Sophists specialized in one or more subject areas, such as philosophy, rhetoric, music, athletics and mathematics. They taught ''arete'', "virtue" or "excellence", predominantly to young statesmen and nobility. The arts of the sophists were known as sophistry and gained a negative reputation as tools of arbitrary reasoning. "Sophistry" is today used as a pejorative for a superficially sound but intellectually dishonest argument in support of a foregone conclusion. Etymology The Greek word is related to the noun . Since the times of Homer, it commonly referred to an expert in his profession or craft. Charioteers, sculptors, or military experts could be referred to as in their occupations. The word has gradually come to connote general wisdom and especially wisdom in human affairs such as politics, ethics, and household management. This was the meaning ascribed to the Greek Seven Sages of 7 ...
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Gorgias
Gorgias ( ; ; – ) was an ancient Greek sophist, pre-Socratic philosopher, and rhetorician who was a native of Leontinoi in Sicily. Several doxographers report that he was a pupil of Empedocles, although he would only have been a few years younger. W. K. C. Guthrie writes that "Like other Sophists, he was an itinerant that practiced in various cities and giving public exhibitions of his skill at the great pan-Hellenic centers of Olympia and Delphi, and charged fees for his instruction and performances. A special feature of his displays was to ask miscellaneous questions from the audience and give impromptu replies." W. K. C. Guthrie, ''The Sophists'' (New York: Cambridge University Press, 1971), p. 270. He has been called "Gorgias the Nihilist", although the degree to which this epithet adequately describes his philosophy is controversial.Rosenkrantz, G. (2002). The Possibility of Metaphysics: Substance, Identity, and Time*. Philosophy and Phenomenological Research, 64(3), ...
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John Locke
John Locke (; 29 August 1632 (Old Style and New Style dates, O.S.) – 28 October 1704 (Old Style and New Style dates, O.S.)) was an English philosopher and physician, widely regarded as one of the most influential of the Enlightenment thinkers and commonly known as the "father of liberalism". Considered one of the first of the British empiricists, following the tradition of Francis Bacon, Locke is equally important to social contract theory. His work greatly affected the development of epistemology and political philosophy. His writings influenced Voltaire and Jean-Jacques Rousseau, and many Scottish Enlightenment thinkers, as well as the American Revolutionaries. His contributions to classical republicanism and liberal theory are reflected in the United States Declaration of Independence. Internationally, Locke's political-legal principles continue to have a profound influence on the theory and practice of limited representative government and the protection of basic right ...
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Plato
Plato ( ; Greek language, Greek: , ; born  BC, died 348/347 BC) was an ancient Greek philosopher of the Classical Greece, Classical period who is considered a foundational thinker in Western philosophy and an innovator of the written dialogue and dialectic forms. He influenced all the major areas of theoretical philosophy and practical philosophy, and was the founder of the Platonic Academy, a philosophical school in History of Athens, Athens where Plato taught the doctrines that would later become known as Platonism. Plato's most famous contribution is the theory of forms, theory of forms (or ideas), which aims to solve what is now known as the problem of universals. He was influenced by the pre-Socratic thinkers Pythagoras, Heraclitus, and Parmenides, although much of what is known about them is derived from Plato himself. Along with his teacher Socrates, and his student Aristotle, Plato is a central figure in the history of Western philosophy. Plato's complete ...
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Rhetorica Ad Herennium
The ''Rhetorica ad Herennium'' (''Rhetoric for Herennius'') is the oldest surviving Latin book on rhetoric, dating from the late 80s BC. It was formerly attributed to Cicero or Cornificius, but is in fact of unknown authorship, sometimes ascribed to an unnamed doctor. Overview The ''Rhetorica ad Herennium'' was addressed to Gaius Herennius (otherwise unknown). The ''Rhetorica'' remained the most popular book on rhetoric during the Middle Ages and the Renaissance. It was commonly used, along with Cicero's '' De Inventione'', to teach rhetoric, and over one hundred manuscripts are extant. It was also translated extensively into European vernacular languages and continued to serve as the standard schoolbook text on rhetoric during the Renaissance. The work focuses on the practical applications and examples of rhetoric. It is also the first book to teach rhetoric in a highly structured and disciplined form. Its discussion of ''elocutio'' (style) is the oldest surviving systematic ...
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George A
George may refer to: Names * George (given name) * George (surname) People * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Papagheorghe, also known as Jorge / GEØRGE * George, stage name of Giorgio Moroder * George, son of Andrew I of Hungary Places South Africa * George, South Africa, a city ** George Airport United States * George, Iowa, a city * George, Missouri, a ghost town * George, Washington, a city * George County, Mississippi * George Air Force Base, a former U.S. Air Force base located in California Computing * George (algebraic compiler) also known as 'Laning and Zierler system', an algebraic compiler by Laning and Zierler in 1952 * GEORGE (computer), early computer built by Argonne National Laboratory in 1957 * GEORGE (operating system), a range of operating systems (George 1–4) for the ICT 1900 range of computers in the 1960s * GEORGE (programming language), an autocode system invented by Charles Leonard Hamblin ...
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